What Hole Punch Design does

Hole Punch Design is a Los Angeles-based creative design agency founded in 2009 by Natalie Andres, with an alternate firmographic founding date of 2012 also recorded. The firm operates with a small team of approximately six professionals, including the founder, and delivers a full-service creative offering spanning web design and development, branding and visual identity, print design, search engine optimization, paid search (Google Ads), social media management, and copywriting. Its underlying technology stack is built primarily on WordPress and Shopify content management systems, supplemented with custom JavaScript for bespoke design and front-end requirements. The portfolio comprises 24+ completed projects spanning consumer brands (Cassell's Hamburgers, Lumion, Brielle Bryan), mid-market professional services (Costa & Associates), and civic or nonprofit organizations (Pasadena Jaycees), indicating a heterogeneous client mix.

The agency's business model is project-based rather than subscription-based: each engagement is scoped as a discrete deliverable (a website, a brand identity package, an SEO or paid media engagement, or a print collateral set), with revenue recognized at completion of milestones. Clients are a mix of small-to-mid-sized businesses, civic organizations, and nonprofits, with occasional mid-market accounts; no enterprise anchor clients are visible. The firm is bootstrapped with no external funding and remains founder-owned and founder-operated. Service delivery relies on conventional manual design and development workflows, with one team member whose stated remit includes data, AI, and automation — though no AI products or tooling are productized for clients.

Customer engagement is milestone-driven and bespoke, positioning Hole Punch Design firmly as a professional services firm rather than a technology company. Distribution is referral-driven through portfolio and word-of-mouth rather than through partnerships or channels, and there is no documented geographic expansion beyond the Southern California market. The absence of proprietary technology assets, recurring revenue contracts, or external capital means the business operates within the structural constraints typical of micro-agencies: limited capacity, project-by-project cash conversion, and dependence on the founder's relationships and creative output for growth.

Name

Hole Punch Design

Legal name

Hole Punch Design

Website

https://holepunchdesign.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Hole Punch Design is a Los Angeles-based creative design agency of approximately six staff delivering web design, branding, print design, SEO, Google Ads, social media, and copywriting services to small and mid-sized businesses, nonprofits, and civic clients on a project basis.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Graphic design services
• Web design development
• Brand identity design
• Print design collateral
• SEO digital marketing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design Services: Professional design and marketing services billed as project-based engagements. Services include web design/development, branding, print collateral, copywriting, SEO, and social media management. Revenue is generated through one-time project fees rather than recurring subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hole Punch Design is a Los Angeles-based graphic design agency that delivers project-based design and marketing services. The firm produces custom website design and development, logo and branding systems, print collateral (fliers, posters, business cards, brochures, large-format signage), packaging design, copywriting, SEO and Google Ads management, and social media marketing. Most client engagements combine multiple service types into integrated end-to-end design solutions.

Product overview

Hole Punch Design is a Los Angeles-based design agency offering a comprehensive suite of design and marketing services. The company operates as a single-service practice rather than a platform architecture, providing web design and development, logos and branding, print design (fliers, posters, business cards, brochures, large-scale prints), packaging design, copywriting, SEO and Google Ads management, and social media and digital marketing. These services are offered as integrated design solutions, with most projects combining multiple service types such as branding plus web, or web plus print.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design + Development Custom website design and development services creating modern, user-friendly websites tailored to client needs and brand identity. Built using WordPress, Shopify, and custom JavaScript.
• Logos + Branding Brand identity development including logo design, visual branding systems, and brand guidelines for consistent market presence.
• Print Design and Collateral Comprehensive print design services including fliers, posters, business cards, postcards, brochures, invitations, large-scale billboard art, building signage, and oversized marketing materials.
• Packaging Design Product packaging design services creating visually appealing and functional packaging solutions for retail products.
• Copywriting Professional copywriting, copyediting, and marketing strategy services for websites, marketing materials, newsletters, and social media content aligned with brand voice.
• Search Engine Optimization + Google Ads SEO optimization services and Google Ads management to improve online visibility and drive targeted traffic to client websites.
• Social Media + Digital Marketing Social media campaign management and digital marketing services to engage audiences and promote brands across online platforms.

Named customers26 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Frank Collective: Los Angeles-based boutique creative and branding agency serving similar SMB and mid-market clients with full-service design offerings. Closely comparable in geography, scale, and project scope.
• Tether: Pasadena-based creative agency offering branding, web design, and digital marketing services to SMB clients in the same Southern California market. Direct local competitor with overlapping service lines.
• Gin & Luck: Los Angeles-based creative studio specializing in branding, web design, and storytelling for mission-driven and lifestyle brands. Comparable boutique scale and LA positioning.
• Manual: Independent branding and design agency working with consumer, culture, and lifestyle brands. Comparable in mid-size boutique positioning and full-service design approach.

Emerging players

• Design Pickle: Subscription-based graphic design service offering unlimited design requests for a flat monthly fee. Represents the recurring-revenue model that competes with Hole Punch's project-based pricing approach.
• ManyPixels: Subscription-based design service providing unlimited graphic design to SMBs. Competes for the same SMB customer segment with a different (recurring) commercial model.
• 99designs: Online design marketplace connecting clients with freelance designers for logos, web, and branding. Competes for entry-level SMB design work via a marketplace model.

Broad incumbents

• Pentagram: Globally recognized independent design consultancy with offices across multiple cities including the West Coast. Operates in the same branding and design space at a much larger scale.
• R/GA: Global digital agency offering branding, design, and digital product services to enterprise clients. Represents the scaled incumbent that larger Hole Punch clients could move up to.
• Siegel+Gale: Global branding and design consultancy focused on simplicity, operating at significantly larger scale. Competes for the same mid-market and enterprise branding clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/holepunchdesign
• Facebookfacebook.com/HolePunchDesign
• Instagraminstagram.com/holepunchdesign
• Pinterestpinterest.com/natalie579
• LinkedInlinkedin.com/company/hole-punch-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hole Punch Design