Hyre

What Hyre does

Hyre is a Norwegian-founded car sharing platform operating across Norway, Sweden, and Denmark under parent company Møller Mobility Group AS. The platform provides hourly and daily vehicle access through a mobile-first app that uses BankID for identity verification, Bluetooth for keyless entry, and an integrated fleet management system (fleet.hyre.no). Its owned-and-operated fleet of 3,000+ vehicles spans more than 250 locations, including airport positions in Oslo, Bergen, and Trondheim, and has completed more than one million rental transactions since the 2018 app launch. Pricing starts at 399 NOK/day (Toyota Aygo X) and scales by tier to 1,499 NOK/day (large vans), with insurance and 150 daily kilometers included; ancillary expenses — tolls (AutoPass), parking (Apcoa), and fuel/charging (Circle K) — are auto-billed to a single receipt.\n\nThe business operates four product surfaces: a consumer app (pay-per-use rentals), Hyre Pass (99 NOK/month subscription with up to 38% discount), Bedrift/Mobilitetsplan (corporate fleet subscriptions from 6,490 NOK/month, with named customers including Telia, Rambøll, Salgspartner, Norconsult, AF Energi, and Rejlers), and Erstatningsbil 2.0 (a white-label replacement-car platform for car dealers and workshops, co-developed with Møller Bil and adopted by 20+ dealer networks with ~1,000 cars). Distribution is hybrid: product-led self-serve via iOS/Android for individuals, an enterprise B2B sales motion for corporate accounts, and a channel/dealer network for Erstatningsbil 2.0. All technology is in-house (Python/Django/Postgres/TypeScript/React stack), and the data backbone integrates with BigQuery on AWS.\n\nRevenue is generated through rental tariffs, recurring consumer and corporate subscriptions, insurance and ancillary mark-ups (tolls, fuel, parking), and platform/transaction fees from the dealer replacement-car product. Ownership is split 72% Møller Mobility Group and 28% employees, with wholly-owned regional subsidiaries Hyre AB (Sweden) and Hyre ApS (Denmark). The company employs 53 people as of May 2026 and is not publicly listed.

Name

Hyre

Legal name

Hyre AS

Website

https://hyre.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Hyre is a Norwegian car sharing platform operating 3,000+ vehicles across 250+ locations in Norway, Sweden, and Denmark. It offers mobile-app-based hourly and daily rentals, corporate mobility subscriptions, and a dealer replacement-car platform (Erstatningsbil 2.0).

Ownership category

akta.pro rank

Product category

Car Sharing Services

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Round-Trip Carsharing (Station-Based) (TLAFAMAA)

akta.pro secondary industry

Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport) (TLABALAF)

Keywords

• Car sharing services
• Mobile keyless rental
• Corporate mobility solutions
• Replacement car platform
• Vehicle rental subscription

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hourly and Daily Car Rental: Pay-per-use rental model where customers pay for time used plus per-kilometer charges. Insurance and 150km daily included in base price.
2. Hyre Pass Subscription: Monthly subscription (99 NOK) offering up to 38% discount on rental prices for frequent users.
3. Business Mobility Plan: Corporate fleet subscription starting at 6490 NOK/month, providing businesses with guaranteed vehicle access and simplified administration.
4. Replacement Car 2.0 Platform: White-label platform service for car dealers and workshops to manage their own fleet rentals, with Hyre taking a platform or transaction fee.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Hyre operates a mobile-first car sharing platform that allows users to reserve, unlock, and pay for vehicles entirely through the Hyre smartphone app using Bluetooth-based digital keys, with no physical counter, keys, or paperwork. The service is offered on hourly and daily rental terms with insurance and 150 km per day included, supported by integrations with BankID for identity verification, AutoPass for tolls, Apcoa for parking, and Circle K for fuel/charging.

Product overview

Hyre is a Nordic car sharing platform offering mobile-based hourly and daily car rentals. The core offering is the Hyre App combined with the Hyre Car Sharing service, where users reserve, unlock, and pay for vehicles via smartphone. The platform operates across multiple modules: Van Rental for commercial users, Airport service for airport pickups, Hyre for Bedrift (Business Account) with Mobilitetsplan for corporate fleets, Hyre Pass subscription for frequent renters offering up to 38% discounts, Erstatningsbil 2.0 for car dealers and workshops managing their own fleets via fleet.hyre.no, and Hyre Sameie for residential community car sharing. All services are accessible through the unified Hyre App with integrated payments via Autopass tolls, Apcoa parking, and Circle K fuel/charging.

Differentiator

Problem solved

Functional benefit

Products and services

• Hyre Car Sharing Hourly and daily car rental service for individuals across Oslo, Bergen, Trondheim, Stavanger, and Haugesund, with insurance and 150 km per day always included and per-kilometer overage billed at 3 NOK/km.
• Hyre Van Rental Van rental service offering small vans (3 m³), standard vans (6 m³), electric vans, and large vans (11 m³) for moving and commercial use in Oslo, Bergen, and Trondheim.
• Hyre Airport Car rental service at Oslo, Bergen, and Trondheim airports, allowing travelers to walk directly to vehicles and unlock them via mobile without visiting a rental counter.
• Hyre for Bedrift (Business Account) Corporate account service enabling companies to manage employee car rentals with company billing, automatic expense tracking, and fleet management, including automatic settlement of tolls, fuel, and parking on a single receipt.
• Mobilitetsplan (Mobility Plan) Annual corporate car rental subscription offering businesses a guaranteed number of cars available simultaneously, with employees choosing cars as needed; priced from 6,490 NOK/month.
• Hyre Pass Monthly subscription for frequent individual renters providing up to 38% discount on Hyre rental prices for 99 NOK per month, with the first month free for new subscribers.
• Erstatningsbil 2.0 (Replacement Car Platform) Fully digital rental platform for car dealers and workshops to manage rental of their own vehicle fleets, including keyless digital booking, in-app customer identification, automatic cost tracking for tolls and fuel, 24/7 roadside assistance, and a fleet management portal at fleet.hyre.no.
• Hyre Sameie (Community Parking) Car sharing solution for housing cooperatives and apartment buildings in which Hyre places cars in residential parking areas, generating rental income for the community from available parking spaces.
• Hyre Gift Cards Digital gift cards delivered as PDF via email, redeemable in the Hyre app for car rentals, valid for 12 months from redemption and extendable to a maximum of 3 years from issue.

Quantifiable outcome

• 54% reduction in car costs for corporate customers (Salgspartner)
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• If SkadeforsikringcoreTechnology or IntegrationInsurance partner providing comprehensive vehicle coverage. Offers market-leading liability and comprehensive insurance included in Hyre rentals with coverage up to 1 million Norwegian kroner. Handles claims and damage settlements.
• BankIDcoreTechnology or IntegrationSecure identity verification system used for customer registration and authentication. Same technology as online banking - safe, fast, and simple. Critical for secure customer onboarding and rental agreements.
• Møller BilflagshipStrategic or Co-development PartnerCo-development partner for Erstatningsbil 2.0 replacement car platform. Møller Bil Sør-Rogaland tested the platform with 150 Hyre cars across 4 dealerships. Joint product development to streamline dealer fleet rental management.
• RøhneSelmercoreStrategic or Co-development PartnerEarly adopter of Erstatningsbil 2.0 replacement car service. Successfully reduced administration and created new revenue streams from their vehicle fleet through the Hyre platform.
• VoiminorStrategic or Co-development PartnerMobility partnership for Scandinavian integration. Collaboration enables users to access multiple forms of transport in a single booking, supporting multi-modal urban mobility.
• Statens VegvesencoreTechnology or IntegrationNorwegian Public Roads Administration. Automatic verification of customer driving eligibility when creating profile and starting each rental.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Getaround: Global peer-to-peer and free-floating car sharing platform operating a keyless digital-key mobile app model very similar to Hyre's, serving individual and business renters across multiple geographies.
• Zipcar: Round-trip car sharing pioneer with a station-based model and mobile-app booking; one of the closest historical analogues to Hyre's return-to-same-location carsharing service for both consumers and businesses.
• Share Now: European free-floating car sharing operator active in multiple cities, offering app-based, keyless access to a distributed fleet—a direct competitive model to Hyre, especially as Hyre expands beyond Norway.
• Nabobil: Norwegian peer-to-peer car sharing marketplace based locally and closely competing with Hyre in the Norwegian consumer and corporate short-term rental market.
• Hygglo: Scandinavian peer-to-peer rental marketplace for cars and other assets; competes with Hyre's Sameie and dealer network use cases in Norway and the broader Nordics.

Broad incumbents

• Sixt: Large European and global car rental incumbent with strong Nordic presence; competes for travel and airport rental demand overlapping with Hyre's airport and trip-based offerings.
• Hertz: Global traditional rental incumbent active in Norway; competes with Hyre on airport and travel-rental occasions and serves as a benchmark for hourly/daily car rental pricing.
• Avis: Major global car rental company with established Norwegian operations; overlaps with Hyre on consumer short-term rental and corporate accounts at airports.

Emerging players

• Care by Volvo: OEM-backed vehicle subscription service providing monthly all-inclusive access to a car; addresses the same 'ownership vs. access' decision as Hyre's Mobilitetsplan and Hyre Pass subscriptions.
• Bolt: European ride-hailing, scooter, and car-sharing operator with growing Nordic presence; competes with Hyre for urban short-trip mobility budgets, especially among consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DriveHyre
• Instagraminstagram.com/drivehyre

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyre