Reyka Vodka
Reyka Vodka is an Icelandic premium vodka brand founded in 2005, wholly owned by William Grant & Sons, that produces small-batch vodka using Carter-Head stills, glacial spring water, and geothermal energy for retail and on-demand distribution across Iceland, the UK, Canada, and the US.
- Company typePrivate
- Founded2005
- HeadquartersSpringfield, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Reyka Vodka does
Reyka Vodka is an Icelandic premium vodka brand founded in 2005 and headquartered in Borgarnes, Iceland, where it operates a small-batch distillery powered by geothermal energy. The product is distilled in two of the few Carter-Head stills in the world, using glacial spring water filtered through a 4,000-year-old lava field and further filtered through Iceland lava rocks, producing a vodka at 40% ABV (80 Proof) in 750ml, 1L, and 1.75L formats. The brand was acquired in 2010 by William Grant & Sons, a privately held, family-owned Scottish spirits conglomerate (founded 1886) whose broader portfolio includes Glenfiddich, Balvenie, Hendrick's Gin, and Tequila Partida. Reyka sells through a multi-channel distribution network spanning Iceland, the United Kingdom (Tesco, Sainsbury's, Waitrose, Ocado), Canada (LCBO, Liquor Mart), and the United States (Target, Total Wine, BevMo, Kroger, Walmart, Sam's Club, plus 50+ independent liquor stores, and on-demand platforms Amazon, Instacart, Uber Eats, GoPuff, ReserveBar, and Wine.com). Its served customers are premium spirits consumers and cocktail/home-bartending enthusiasts, with the brand extending into accessory merchandise (the 2023 Reyka Ice Shot Maker, sold via Amazon) and a large library of branded cocktail recipes that drive top-of-funnel marketing. The underlying business model is straightforward unit-pricing spirit sales through retail and on-demand partners, with brand-building activity (provenance storytelling, recipe content, social presence) executed largely under the William Grant & Sons marketing infrastructure.
Reyka Vodka firmographics
Firmographics- Name
- Reyka Vodka
- Legal name
- Reyka Vodka
- Website
- https://reyka.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reyka Vodka is an Icelandic premium vodka brand founded in 2005, wholly owned by William Grant & Sons, that produces small-batch vodka using Carter-Head stills, glacial spring water, and geothermal energy for retail and on-demand distribution across Iceland, the UK, Canada, and the US.
- Ownership category
- akta.pro rank
Reyka Vodka industry classification
Industry- Product category
- Premium Spirits (Vodka)
- NAICS
- Distilleries (312140), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industry
- Distilled Spirits Production & Distilling (AFAFAAAC)
Keywords
Where Reyka Vodka is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reyka Vodka business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Spirits Sales: Revenue generated from direct sale of Reyka Vodka products through retail partners, online platforms, and direct-to-consumer shipping. Products include 750ml, 1L, and 1.75L bottles at 40% Alc/Vol (80 Proof).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Bottle Sizes |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
Reyka Vodka product offering
Product offeringCore offering
Reyka Vodka manufactures and sells a single premium Icelandic vodka, distilled in small batches in Borgarnes, Iceland using Carter-Head stills, glacial spring water from a 4,000-year-old lava field, and lava rock filtration. The distillery operates on renewable geothermal energy and produces roughly 330 cases per distillation cycle. The vodka is offered in 750ml, 1L, and 1.75L bottles at 40% ABV (80 proof), sold through retail partners and online platforms globally.
Product overview
Reyka Vodka is a single-product brand offering Icelandic small-batch vodka distilled in Borgarnes, Iceland. The product is available in three sizes (750ML, 1L, 1.75ML) at 40% ABV (80 Proof). The portfolio includes the core Reyka Vodka as the primary offering, complemented by the Reyka Ice Shot Maker accessory and an extensive collection of cocktail recipes on the company's website that demonstrate the vodka's versatility in mixed drinks.
Differentiator
Problem solved
Functional benefit
Products and services
- Reyka Vodka Icelandic small-batch vodka distilled in Borgarnes, Iceland using glacial spring water from a 4,000-year-old lava field, Carter-Head stills, and lava rock filtration; available in 750ml, 1L, and 1.75L bottles at 40% ABV (80 proof). Produced with renewable geothermal energy and intended for adult consumers seeking premium craft spirits for cocktails and home use.
- Reyka Ice Shot Maker A novelty accessory that allows consumers to make icy shot glasses, sold as a complement to the core Reyka Vodka product. Available for purchase via Amazon.
Companies that use Reyka Vodka
Customer profileSegments2 records
Ideal customer profiles2 records
Reyka Vodka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Reyka Vodka partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- InstacartminorDelivery partner for Reyka Vodka products in the US market.
- Uber EatsminorDelivery partner for Reyka Vodka products.
- TescominorMajor UK retailer stocking Reyka Vodka.
- Sainsbury'sminorMajor UK retailer stocking Reyka Vodka.
- WaitroseminorUK premium grocery retailer stocking Reyka Vodka.
- OcadominorUK online grocery retailer stocking Reyka Vodka.
- LCBOminorOntario, Canada liquor retailer stocking Reyka Vodka.
- AmazonminorGlobal e-commerce platform selling Reyka Vodka.
Scale indicators2 records
Recent moves3 records
Expansion highlights5 records
Reyka Vodka competitors and assessment
Company assessmentDirect peers
- Belvedere Vodka: Polish rye vodka owned by LVMH, competing in the same premium segment with a similar provenance-based brand story and global distribution footprint.
- Stolichnaya (Stoli): Heritage Russian/Latvian vodka brand competing in the premium segment with global retail and on-premise distribution, comparable to Reyka's multi-market presence.
- Crystal Head Vodka: Premium vodka positioned on purity and craft credentials, with a distinctive packaging story. Targets the same premium, design-conscious consumer as Reyka.
- Chopin Vodka: Premium Polish vodka emphasizing single-ingredient provenance and craft production, broadly comparable to Reyka's premium positioning and small-batch narrative.
- Absolut Elyx: Super-premium handcrafted vodka from Pernod Ricard's Absolut portfolio, using a vintage copper still — directly comparable to Reyka's Carter-Head still and craft production positioning.
- Tito's Handmade Vodka: American craft-style vodka, the largest premium vodka brand in the US by volume. Competes directly with Reyka for the premium/craft vodka consumer and major retail shelf space.
- Grey Goose: Premium vodka brand owned by Bacardi, positioned in the same super-premium tier as Reyka with a strong provenance story (French terroir) and globally distributed through major retailers and on-premise accounts.
- Ketel One: Dutch vodka owned by Diageo, sold in the same premium tier as Reyka with extensive global distribution through retailers, bars, and restaurants.
Emerging players
- Hangar 1 Vodka: California-based craft vodka brand with a unique provenance and ingredient story, targeting the same premium/craft vodka consumer as Reyka, though with a US production base.
Broad incumbents
- Absolut Vodka: One of the world's largest vodka brands owned by Pernod Ricard, competing across multiple price tiers including premium. A formidable incumbent with far greater marketing and distribution muscle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Reyka Vodka social profiles
Digital presenceReyka Vodka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reyka Vodka leadership team
Management profileNumber of profiles
Profiles1 record
Reyka Vodka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reyka Vodka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reyka Vodka
What does Reyka Vodka do?
Reyka Vodka manufactures and sells a single premium Icelandic vodka, distilled in small batches in Borgarnes, Iceland using Carter-Head stills, glacial spring water from a 4,000-year-old lava field, and lava rock filtration. The distillery operates on renewable geothermal energy and produces roughly 330 cases per distillation cycle. The vodka is offered in 750ml, 1L, and 1.75L bottles at 40% ABV (80 proof), sold through retail partners and online platforms globally.
Is Reyka Vodka a public or private company?
Reyka Vodka is a private company. It is classified as corporate owned and is currently operating.
When was Reyka Vodka founded?
Reyka Vodka was founded in 2005. It employs 11 to 50 people.
Where is Reyka Vodka based?
Reyka Vodka is headquartered in Springfield, United States, in the North America region.
How does Reyka Vodka make money?
One revenue line is on record: spirits Sales.
Who are Reyka Vodka's main competitors?
Direct peers on record are Belvedere Vodka, Stolichnaya (Stoli), Crystal Head Vodka, Chopin Vodka, Absolut Elyx, Tito's Handmade Vodka, Grey Goose and Ketel One. Hangar 1 Vodka is listed as an emerging player. Absolut Vodka is listed as a broad incumbent.
Does Reyka Vodka have an API?
No public API is recorded for Reyka Vodka.
What industry is Reyka Vodka in?
Reyka Vodka's product category is Premium Spirits (Vodka). Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of AFAFAAAC, Distilled Spirits Production & Distilling. Its NAICS code is 312140 and its SIC code is 2080.