LivPur

What LivPur does

LivPur Nutrition is a privately held, U.S.-based direct-to-consumer nutrition company that develops, markets, and distributes amino acid-powered electrolyte drink mixes under its flagship product, Hydrate. The company formulates single-serving powder sticks sold in six flavors (Blue Raspberry, Cool Lime, Peach Mango, Cool Cherry, Orange, Fruit Punch) and packaged in 15-stick cartons. The core technology proposition centers on a Sodium-Glucose Transport System (SGTS) intended to accelerate water and electrolyte absorption in the small intestine, supplemented by a 10-amino-acid complex for recovery, Cluster Dextrin as a fast-acting carbohydrate, and 3g glucose per serving to activate the SGTS mechanism. Hydrate is NSF Certified for Sport, the only independent third-party certification recognized by USADA, MLB, NHL, CFL, NFL, NBA, PGA, and LPGA. Products are manufactured at a cGMP, banned-substance-free facility in Bethlehem, Pennsylvania, which also serves as the operational headquarters and fulfillment center.

The business operates a multi-channel go-to-market model. Primary revenue is generated through livpur.com e-commerce, where customers can purchase single packs at $24.99, configure Build Your Own Bundles (up to 25% savings on multi-pack purchases), or enroll in Subscribe & Save subscriptions at a 10% discount with configurable delivery cadence (every 2, 4, 6, or 8 weeks). Secondary channels include Amazon marketplace, select PGA Superstore retail locations, a wholesale program ([email protected]), and a forthcoming integration with LAVIT's X Series smart drinkmaker machines launching in 2026. The company layers on themed product bundles (Masters of Hydration, Mother's Day, Memorial Day, Father's Day) and a merchandising mix that includes branded accessories such as the BlenderBottle Strada 25oz shaker.

Customer acquisition is anchored by a high-profile athlete investor and ambassador roster that includes PGA Tour professionals Jordan Spieth, Justin Thomas, and Zach Johnson, and LPGA Tour professionals Jessica Korda and Nelly Korda, each with a signature flavor. The company is co-founded by Dr. Troy Van Biezen, Director of Sports Performance for the Dallas Stars Hockey Club, who provides sports-science credibility. Marketing relies on Instagram, an educational blog, email, event sponsorships at golf tournaments including the RBC Heritage and Masters, and a Buzzbassador referral community. The company is privately held, reports 1-10 employees, and does not disclose revenue, funding rounds, or institutional investors.

Name

LivPur

Legal name

LivPur Nutrition

Website

https://livpur.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LivPur Nutrition is a private DTC supplement company selling an amino acid-powered electrolyte drink mix called Hydrate through its e-commerce site, Amazon, PGA Superstores, and wholesale channels, primarily serving athletes and health-conscious consumers with a focus on golfers.

Ownership category

akta.pro rank

Product category

Sports Hydration Supplements

NAICS

Soft Drink Manufacturing (312111), Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Sports Drinks & Hydration Beverages (CRADAHAK)

akta.pro secondary industries

Sports Drink Production (Isotonic/Hypotonic) (AFAFABAF), Sports & Isotonic Drink Production (AFAFAFAB), Energy Drinks & Energy Shots (CRADAHAJ)

Keywords

• Electrolyte drink mix
• Sports hydration supplements
• Amino acid hydration
• Nutrition supplements
• Performance hydration products

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct E-commerce Product Sales: One-time purchase of Hydrate electrolyte drink mix products through livpur.com. Products sold as individual sticks (15 per pack) with various flavor options.
2. Subscription (Subscribe & Save): Recurring subscription model offering 10% discount on regular pricing. Customers can set delivery frequency (every 2, 4, 6, or 8 weeks). Subscription plans available for 1-pack, 2-pack, and 3-pack configurations.
3. Bundle Builder: Custom bundle purchases allowing customers to mix and match flavors with tiered discounts up to 25% savings based on pack quantity.
4. Wholesale/B2B: Wholesale distribution program for businesses interested in carrying LivPur products. Contact via [email protected].
5. Third-Party Retail Sales: Sales through Amazon and PGA Superstore retail locations, generating revenue through marketplace and retail distribution channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

LivPur sells amino acid-powered electrolyte drink mix powders in single-serve stick format, packaged as 15-stick packs and offered in six flavors (Blue Raspberry, Cool Lime, Peach Mango, Cool Cherry, Orange, Fruit Punch). The core product combines electrolytes, 10 amino acids, 3g glucose for SGTS-enabled rapid absorption, and vitamins for hydration, stamina, and muscle recovery, and is sold directly to consumers via livpur.com, Amazon, and PGA Superstore, with subscription, one-time, and bundle purchasing options.

Product overview

LivPur is a hydration-focused nutrition company offering a core electrolyte drink mix product called Hydrate, along with various themed bundles and accessories. The main product is an amino acid–powered electrolyte powder in stick format with six flavor variants (Blue Raspberry, Cool Lime, Peach Mango, Cool Cherry, Orange, Fruit Punch). The product portfolio includes golfer-themed bundles (Masters of Hydration, Hydrate "Par 4", Golf Essentials), seasonal bundles (Red White & Hydrate, Mother's Day), and a build-your-own bundle option with up to 25% savings. Complementary accessories include a BlenderBottle shaker bottle. The company also previously offered an Energy line which is no longer available, with a new energy-focused product in development.

Differentiator

Problem solved

Functional benefit

Products and services

• LivPur Hydrate Amino acid–powered electrolyte drink mix in powder stick format that fuels rapid hydration and replenishes electrolytes, 10 amino acids, 3g glucose, and vitamins. Contains 30 calories per serving, gluten-free, dairy-free, soy-free, non-GMO, and NSF Certified for Sport. Sold in 15-stick packs at $24.99, available by one-time purchase or Subscribe & Save.
• Hydrate Par 4 Bundle A pre-configured bundle of LivPur Hydrate drink mix packs designed for golfers, sold as a single bundle unit at $79.96.
• Masters of Hydration Bundle Limited-edition bundle inspired by golf's recognizable names, including Jordan Spieth's Blue Raspberry, Justin Thomas's Cool Lime, and Zach Johnson's Cool Cherry Hydrate, plus an insulated blender bottle and golf towel.
• Mother's Day Bundle Limited-time gift bundle including a signature LIVPUR Red Blender Bottle, Peach Mango Hydrate electrolyte drink mix, and a free Orange Hydrate 8-count carton, with free shipping.
• Red, White & Hydrate Bundle Limited-time Memorial Day bundle including Blue Raspberry Hydrate, Cool Cherry Hydrate, and an insulated blue shaker bottle.
• Golf Essentials Bundle

Quantifiable outcome

• NSF certification recognized by USADA, MLB, NHL, CFL, NFL, NBA, PGA, LPGA, and other major sports organizations
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• LAVITminorChannel Partner/ Reseller/ Distributor · 16 April 2026LIVPUR Electrolyte Drink is listed as a new brand partner in LAVIT's expanded partner portfolio. LAVIT X Series drinkmaker machines will feature LIVPUR as a compatible beverage option. This partnership positions LIVPUR as a brand partner within the LAVIT ecosystem, launching later in 2026.
• Dr. Troy Van BiezencoreOthersCo-Founder of LivPur Nutrition and Director of Sports Performance for Dallas Stars Hockey Club. Provides sports science expertise and product development guidance. Contributed educational content on hydration and performance.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gatorade (PepsiCo): Dominant incumbent sports drink portfolio owned by PepsiCo. Competes broadly with LivPur in the hydration-for-athletes category with massive scale and retail ubiquity.
• Celsius Holdings: Functional beverage brand spanning energy and hydration. Relevant comparable for LivPur's planned energy-line extension and broader functional-beverage trajectory.
• Pedialyte (Abbott): Abbott-owned rehydration brand expanding into sports and everyday hydration. Competes with LivPur Hydrate on the electrolyte/rehydration benefit with broader retail presence.
• BodyArmor (Coca-Cola): Sports drink brand backed by Coca-Cola. Adjacent competitor in sports hydration, with significantly broader distribution and athlete marketing spend.

Direct peers

• DripDrop: ORS (oral rehydration solution) electrolyte powder marketed for dehydration, sports, and travel. Direct competitor in powdered electrolyte format with similar efficacy claims.
• Skratch Labs: Sports hydration and recovery drink mix brand founded by exercise physiologists. Direct competitor in clean-ingredient sports hydration for athletes and active consumers.
• Nuun: Tablet-based electrolyte hydration brand with strong endurance and fitness positioning. Comparable to LivPur in sport/hydration target user and mix-into-water format.
• LMNT: Electrolyte drink mix brand (zero-sugar, sodium-focused) selling primarily DTC. Overlaps directly with LivPur in product format, hydration positioning, and subscriber model.
• Cure Hydration: Plant-based electrolyte drink mix brand with a strong DTC and subscription model. Comparable in clean-ingredient positioning, format, and target audience.
• Liquid IV: Powdered electrolyte/hydration mix sold via DTC and retail. Direct competitor to LivPur's Hydrate sticks in formulation format, channel mix, and target consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/livpurnutrition
• Xx.com/livpurnutrition
• LinkedInlinkedin.com/company/livpur

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LivPur