Sherlog Technology

What Sherlog Technology does

Sherlog Technology, a.s. is a privately held Czech joint-stock company headquartered in Prague that has operated since 1992 (originally as Secar Bohemia) in vehicle security, fleet monitoring, and related vehicle-services. Its core product, SHERLOG Security, uses a proprietary radio-frequency network — said to be resistant to GPS/GSM jamming — combined with miniature radio transmitters, a 24/7 operations center, in-house search teams, aircraft, and official cooperation with the Police of the Czech Republic; the company reports a 98% stolen-vehicle recovery success rate with a stated two-hour average recovery time.

The portfolio extends beyond security into SHERLOG Trace, a GPS/GSM-based electronic trip log and fleet management system with tiered subscriptions (Basic, Standard, Premium) covering attendance, tachograph data, fuel-card and toll-box integration. Adjacent services include hydrogen-based engine decarbonization, professional dashcam installation, vehicle diagnostics, keyless-attack security, and ozone interior disinfection, all bookable through the Můj SHERLOG mobile/web app. The company has progressively extended its RF-security concept to motorcycles (SHERLOG Moto), boats (SHERLOG Lodě), and construction/agricultural equipment (SHERLOG Technic), and runs a "Special Projects" sub-brand (SHERLOG NG).

Revenue is generated primarily through recurring monthly subscriptions for security and fleet tracking, supplemented by one-time decarbonization, dashcam-installation, and diagnostic services. Distribution combines nine owned service centers across major Czech cities with a B2B sales motion to enterprise fleets and an OEM channel through the Toyota/Lexus dealer network. Named customers include Coca-Cola HBC (since 2015, ~1,500 units installed), Hyundai Motor Czech, Toyota Central Europe Czech, O2 Czech Republic, Fio banka, LeasePlan, KPMG, Philip Morris ČR, Viessmann, and Czech Red Cross. The company states it serves over 100,000 clients and protects vehicles worth approximately 100 billion CZK.

Name

Sherlog Technology

Legal name

SHERLOG Technology, a.s.

Website

https://sherlog.cz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Sherlog Technology is a privately held Czech company, operating since 1992, that provides vehicle anti-theft security, GPS-based fleet monitoring (electronic trip logs), and adjacent services such as hydrogen engine decarbonization and dashcam installation to individual vehicle owners and enterprise fleets across the Czech Republic.

Ownership category

akta.pro rank

Product category

Vehicle Security and Fleet Management Services

NAICS

Security Systems Services (56162), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Radiotelephone Communications (4812), Communications Services, Nec (4899)

akta.pro primary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

akta.pro secondary industries

IT Service Desk & End-User Support (L1/L2) (BPAAACAA), Endpoint & Device Management (UEM/MDM) Services (BPAEABAF)

Keywords

• Vehicle security services
• Fleet management software
• GPS vehicle tracking
• Anti-theft protection
• Engine decarbonization

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Vehicle Security Services: Monthly subscription services for anti-theft protection with radio-based tracking. Includes 24/7 monitoring, search operations, and police cooperation. Premium tiers include EU coverage and installation.
2. Fleet Monitoring / GPS Tracking: Monthly subscription for GPS tracking, electronic trip logs, driver monitoring, and fleet management. Tiered pricing from Basic (159 Kč) to Premium (399 Kč) per vehicle per month.
3. Decarbonization Services: One-time service for engine decarbonization using hydrogen. Pricing based on engine displacement (2,590-3,490 Kč). Includes free ozone interior disinfection.
4. Camera Installation: Professional installation of dashcams (Garmin, LAMAX). One-time service pricing (1,815-3,630 Kč depending on camera configuration).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sherlog Technology provides vehicle security and fleet management services through a proprietary radio-frequency-based anti-theft system (SHERLOG Security) and a GPS/GSM fleet monitoring platform with electronic trip logging (SHERLOG Trace). The company operates its own radio network that cannot be jammed, a 24/7 Operations Center with search teams and aircraft, and supplements these subscription services with hydrogen-based engine decarbonization, dashcam installation, keyless security, and vehicle diagnostics. All services are delivered through nine owned service centers and partner networks across the Czech Republic.

Product overview

Sherlog Technology operates a multi-product portfolio centered on vehicle security, tracking, and maintenance services. The core offerings are SHERLOG Security (proprietary radio-based anti-theft and recovery system with 98% success rate) and SHERLOG Trace (GPS-based fleet monitoring with electronic trip log). These are supported by value-added services including hydrogen engine decarbonization, dashcam installation, interior disinfection, keyless security, and vehicle diagnostics. All services are accessible through the Můj SHERLOG mobile/web application. The company utilizes its own radio frequency network as the primary technological differentiator, distinguishing it from GPS/GSM-based competitors.

Differentiator

Problem solved

Functional benefit

Brands

• SHERLOG Security: Vehicle anti-theft protection system using proprietary radio frequency technology with tracking capabilities.
• SHERLOG Trace
• SHERLOG Dekarbonizace
• SHERLOG NG

Products and services

• SHERLOG Security Subscription-based vehicle anti-theft system using proprietary radio frequency technology that enables vehicle tracking and recovery even when GPS/GSM jammers are used. Includes miniature radio transmitters, 24/7 Operations Center monitoring, dedicated search teams, aircraft, and official cooperation with Czech Police. Reports a 98% recovery success rate with 2-hour average recovery time.
• SHERLOG Trace GPS/GSM-based fleet monitoring and electronic trip log platform for individual vehicles or full fleets. Includes real-time vehicle tracking, driver identification, expense management, tachograph data, attendance module, alerts, reports, vector maps, service intervals, and integration with Shell fuel cards and toll boxes. Tiered subscription: Basic (159 Kč/month), Standard (299 Kč/month), Premium (399 Kč/month).
• SHERLOG Technic

Quantifiable outcome

• 98% vehicle recovery rate
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Coca-Cola HBCcoreStrategic or Co-development Partner · 1 January 2015Long-term partnership since 2015 for telematics solutions. SHERLOG delivered approximately 1,500 GPS/GSM units for fleet management. Positive feedback on installation quality, technical support, and flexible approach.
• Toyota Central Europe – CzechcoreChannel Partner/ Reseller/ DistributorSince 2023, SHERLOG Security Car included as official accessory for Toyota and Lexus vehicles. Available at all dealer locations across Czech Republic.
• Hyundai Motor CzechcoreStrategic or Co-development PartnerImplementation of SHERLOG Trace Attendance system. Customer satisfied with reliability and simple user interface compared to previous solution.
• Police of Czech RepubliccoreStrategic or Co-development PartnerOfficial cooperation for vehicle recovery operations. SHERLOG search teams work in coordination with police. Special vehicles strategically positioned across Czech Republic, including aircraft.
• O2 Czech RepubliccoreStrategic or Co-development PartnerJoint project O2 Car Control (electronic trip log) - SHERLOG provides technology and development support for O2's ICT services portfolio. Also uses decarbonization services.
• Lease Plan Czech RepublicminorChannel Partner/ Reseller/ DistributorSince 2012, SHERLOG offered as optional add-on for leased vehicles. Hundreds of customers utilized the anti-theft service.
• ShellminorGTM or Marketing PartnerPartnership for fleet fuel card integration. SHERLOG Trace users can benefit from Shell fuel cards with combined tracking and fuel management.
• Ministry of Transport of Czech RepubliccoreOthersSHERLOG holds certification from Ministry of Transport confirming technical competence for vehicle component types. Enables official warranty protection for installed systems.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Spireon: Vehicle telematics provider combining GPS fleet tracking, stolen vehicle recovery (LoJack consumer brand), and trailer/asset visibility. Closely matches Sherlog's blend of fleet monitoring and recovery on the same hardware platform.
• Samsara: Connected Operations Cloud covering fleet telematics, vehicle tracking, dashcams, and maintenance workflows. Overlaps with SHERLOG Trace (tracking), SHERLOG Service (dashcams), and decarbonization-style maintenance positioning.
• LoJack (CalAmp / Stellantis): Original stolen-vehicle recovery service using proprietary RF + GPS technology with a 24/7 operations center and police partnerships. Directly comparable to SHERLOG Security in product category and customer outcome (recovery), although LoJack operates primarily in North America.
• Tracker Network (UK): UK stolen vehicle recovery specialist using VHF radio + GPS technology with police partnerships and its own operations center — the closest functional analogue to SHERLOG's jam-proof radio recovery model in a different European geography.
• Geotab: Leading GPS fleet management and vehicle telematics platform with electronic trip logs, driver behaviour, and integrations — directly comparable to SHERLOG Trace as a fleet management and trip-log solution for enterprise fleets.

Broad incumbents

• Webfleet (Bridgestone): Established European fleet management platform (formerly TomTom Telematics) offering GPS tracking, trip logs, tachograph integration, and maintenance services. Competes with SHERLOG Trace in European enterprise fleet accounts.
• Securitas (Vehicle Security / Remote Services): Global security services group with vehicle and asset security, mobile patrol, and monitoring offerings. A broader incumbent whose remote monitoring capability overlaps with Sherlog's 24/7 operations center and recovery model.
• CalAmp (asset tracking / telematics devices): Provider of telematics hardware and connectivity services for vehicles and assets, including stolen vehicle recovery (LoJack integration). Comparable to SHERLOG on the underlying radio + GPS device and platform layer.
• Verizon Connect: Large-scale telematics and fleet management offering from a major telecom. Overlaps with SHERLOG Trace on fleet GPS, electronic logs, and vehicle/driver analytics, with broader product breadth and global footprint.

Emerging players

• Fleetio: Modern SaaS fleet maintenance and operations platform focused on vehicle/fleet lifecycle management. Adjacent to SHERLOG's maintenance and decarbonization activities, though Fleetio sits more in preventive maintenance than real-time telematics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/111055797538
• Xx.com/SHERLOGTechnol1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherlog Technology