A.A. Hammersmith

What A.A. Hammersmith does

A.A. Hammersmith Insurance, Inc. is an independent insurance agency incorporated in Ohio and headquartered at 210 N. Erie St., Massillon, with a second office at 844 S. Sawburg Ave., Alliance. Founded in 1874, the firm is one of the longest-operating insurance agencies in Northeastern Ohio and is privately held under President Douglas Weatherbee. It distributes insurance products from a network of roughly 20 carriers across personal, commercial, specialty, and health lines.

The agency's product set spans core insurance categories: auto/car, home, life, health (including Medicare supplements and ACA-compliant plans), business insurance (property, workers' comp, commercial auto, general/professional liability, surety bonds, inland marine), specialty medical malpractice coverage, and ancillary lines such as umbrella liability, boat/airplane, valuable property, and recreational vehicles. Its go-to-market blends two physical offices with online quote-request forms, supported by ~35 licensed insurance specialists and an on-staff claims advocate. The underlying technology consists of a computerized multi-carrier rating system that instant-compares rates for identical coverage across competing carriers.

The business model is commission-based: as an independent agency, A.A. Hammersmith earns carrier commissions on premiums placed and serviced. Customers are segmented across personal (8,000+ individuals/families) and commercial (700+ businesses) lines, with specialized positioning in healthcare professional liability for Ohio physicians and clinics. Distribution is regional, focused on Stark County and Northeastern Ohio, and the firm has consolidated several acquired sub-agencies (Ermlich, Goris-Meadows, McConnell) under the Alliance office brand.

Name

A.A. Hammersmith

Legal name

A.A. Hammersmith Insurance, INC.

Website

https://aahammersmith.com

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

11–50 employees

Short description

A.A. Hammersmith is an independent Ohio insurance agency founded in 1874, distributing personal, commercial, health, and medical malpractice coverage from ~20 carriers via two offices in Massillon and Alliance to 8,000+ individuals/families and 700+ businesses across Northeastern Ohio.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Captive Insurance Advisory & Management (FSAEADAF)

akta.pro secondary industries

Personal Umbrella Insurance (FSAJANAA), Renters Insurance (FSAJACAB)

Keywords

• Independent insurance agency
• Personal insurance coverage
• Commercial insurance brokerage
• Property casualty insurance
• Health benefits consulting

Headquarters

HQ city

Massillon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission: As an independent insurance agency, A.A. Hammersmith earns commissions from insurance carriers for placing and servicing policies. Commissions are typically a percentage of the premium paid by customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

A.A. Hammersmith is an independent insurance agency that places and services insurance policies from 15+ insurance carriers on behalf of customers. The agency offers personal lines (auto, home, life, umbrella, boat/airplane, valuable property, recreational, renters), commercial lines (business property, workers comp, commercial auto, general/professional/product liability, crime, inland marine, surety bonds, umbrella), medical professional liability for healthcare providers, and health/benefits coverage (individual, group, Medicare supplements, disability, long-term care, pensions).

Product overview

A.A. Hammersmith is an independent insurance agency offering a portfolio of personal, business, and financial insurance products. The agency provides personal lines coverage including auto/car, home, life, umbrella liability, boat/airplane, recreational vehicles, valuable property, and renters insurance. For business clients, they offer commercial coverages such as business property, workers compensation, commercial auto, general liability, professional liability, product liability, crime, inland marine, surety bonds, and umbrella policies. Their financial products include life insurance, accident coverage, long-term healthcare, disability income, Medicare supplements, and pension plans. The agency represents multiple insurance carriers and uses a computerized rating system to compare rates across competing companies to find the best coverage at competitive prices.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto/Car Insurance Vehicle insurance covering liability for injuring others and physical damage (comprehensive and collision) for automobiles, motorcycles, recreational vehicles, all-terrain vehicles, boats, and commercial vehicles. Offered to consumers and businesses through multiple carrier partners.
• Home Insurance Property insurance coverage for houses, condos, apartments, renters, and dwelling fire policies, including coverage for rebuilding and repairs. Offered to homeowners, condo owners, renters, and property owners in Northeastern Ohio.
• Life Insurance Financial protection including term life, whole life insurance, long-term care insurance, and annuities to cover final expenses, mortgage payoff, college education, and income replacement. Offered to individuals and families.
• Business Insurance Commercial coverage for operations, employees, and assets including property, compensation, commercial auto, general liability, professional liability, product liability, crime, inland marine, surety bonds, and umbrella policies. Offered to manufacturers, contractors, wholesale distributors, retail, auto dealers, restaurants, apartment buildings, and beauty/barber shops.
• Health Insurance Individual, family, group, and senior health coverage including Affordable Care Act plans, Medicare supplements, disability, and long-term care insurance. Offered to individuals, families, and employer groups.
• Malpractice Insurance Medical Professional Liability Insurance for physicians, surgeons, dentists, and medical clinics. The agency represents top medical malpractice carriers in Ohio and provides claims defense and risk management services.

Quantifiable outcome

• Serving over 8000 individuals and families, and 700 businesses
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

21 partnerships are on record, tiered core and minor.

• Auto OwnerscoreChannel Partner/ Reseller/ DistributorAuto-Owners Insurance is a Fortune 500 company ranked among the nation's largest insurers. Comprised of five property and casualty companies and one life/health/annuity insurer. A.A. Hammersmith sells and services Auto-Owners insurance products.
• ProgressivecoreChannel Partner/ Reseller/ DistributorProgressive Direct is a major auto insurance provider known for fast quotes and superior claims service. A.A. Hammersmith offers Progressive motorcycle and auto insurance products.
• SafecocoreChannel Partner/ Reseller/ DistributorSafeco Insurance, part of Liberty Mutual Group, has stood ready for customers for over 85 years. Offers comprehensive personal insurance products.
• State AutocoreChannel Partner/ Reseller/ DistributorState Auto Group is rated A (Excellent) by A.M. Best Company. Offers specialty insurance and workers compensation products.
• WestfieldcoreChannel Partner/ Reseller/ DistributorWestfield is a customer-focused insurance, banking and related financial services group. Offers peace of mind and protection through exceptional service.
• Medical MutualcoreChannel Partner/ Reseller/ DistributorMedical Mutual is the oldest and largest health insurer in Ohio, headquartered in Ohio serving members for 80 years.
• Medical Protective (MedPro)coreChannel Partner/ Reseller/ DistributorPart of Berkshire Hathaway, Medical Protective is a leader in healthcare malpractice insurance, protecting over 70,000 healthcare providers nationwide.
• The Doctors CompanycoreChannel Partner/ Reseller/ DistributorThe nation's largest insurer of physician and surgeon medical liability. Founded in 1976, committed to defending and protecting physicians.
• CoveryscoreChannel Partner/ Reseller/ DistributorCoverys provides medical professional liability insurance for healthcare professionals and nearly 500 hospitals in 22 states.
• The HartfordcoreChannel Partner/ Reseller/ DistributorThe Hartford has helped companies prevail through the unexpected for over 200 years. One of the most trusted names in insurance.
• TravelerscoreChannel Partner/ Reseller/ DistributorTravelers is one of the nation's largest property casualty companies, a component of the Dow Jones Industrial Average, with over 30,000 employees.
• Hastings MutualminorChannel Partner/ Reseller/ DistributorHastings Insurance Company has built an outstanding reputation based on quality customer service for over 100 years.
• Ohio Mutual Insurance GroupminorChannel Partner/ Reseller/ DistributorOhio Mutual has committed to pursuing success based on guiding principles adopted in 2003 and updated in 2011.
• Wayne MutualminorChannel Partner/ Reseller/ DistributorWayne Mutual provides premier property and casualty insurance in Ohio through independent agencies, celebrating 100 years in 2010.
• Western Reserve GroupminorChannel Partner/ Reseller/ DistributorWestern Reserve Group operates through independent agents, providing insurance to over 170,000 households in Ohio and Indiana. Rated A (Excellent) by A.M. Best.
• ForemostminorChannel Partner/ Reseller/ DistributorPart of the Farmers Insurance Group, Foremost has been a leader in personal lines insurance since 1952, offering specialized coverage.
• HagertyminorChannel Partner/ Reseller/ DistributorHagerty is the leading insurance agency for collector vehicles, offering coverage for classic cars, motorcycles, and automobilia.
• AultCareminorChannel Partner/ Reseller/ DistributorAultCare is a highly service-oriented insurance company offering personal attention with large company capabilities.
• The Health PlanminorChannel Partner/ Reseller/ DistributorEstablished in 1979, The Health Plan is a federally qualified not-for-profit HMO providing high quality, comprehensive health care in Ohio and West Virginia.
• Motorists MutualminorChannel Partner/ Reseller/ DistributorMotorists Mutual has developed new coverages that have become industry standards, with strong relationships with independent agents.
• Ohio CasualtyminorChannel Partner/ Reseller/ DistributorOhio Casualty is a regional insurance company operating in Ohio, Pennsylvania, Virginia, West Virginia and other states, working exclusively with independent agents.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Hylant Group: Hylant is a large Ohio-based independent insurance brokerage headquartered in Toledo with offices across the Midwest and nationally. It is directly comparable as an Ohio-headquartered independent agency representing multiple carriers and serving commercial and personal lines, though at much greater scale than A.A. Hammersmith.
• Hauser Group: Hauser Group is a Cincinnati-based independent insurance and risk management agency serving Ohio, Kentucky, and Indiana. Comparable as an Ohio-based multi-line independent agency representing multiple carriers for personal, commercial, and benefits customers in the same regional footprint.

Direct peers

• Leavitt Group: Leavitt Group is one of the largest privately held independent insurance agencies in the U.S., organized as a network of regional partner agencies. Directly comparable as an independent-agency roll-up model representing multiple carriers across personal and commercial lines, with comparable commission-based economics.
• Rupp Insurance Agency: Rupp Insurance is an Ohio-based independent insurance agency serving personal and commercial customers. Directly comparable as a regional Ohio independent agency with similar carrier-partner model, local-service value proposition, and SMB/consumer customer mix.
• Siebert Insurance: Siebert Insurance is a Northeast Ohio independent insurance agency representing multiple carriers for personal and commercial lines. Comparable as a same-region Ohio independent agency with similar size, product breadth, and multi-carrier comparison-shopping model.

Broad incumbents

• Brown & Brown Insurance: Brown & Brown (NYSE: BRO) is a national insurance brokerage that has aggressively rolled up independent agencies. Comparable as a scaled consolidator operating in the same independent-agency channel, though at vastly greater scale and with national footprint.
• Arthur J. Gallagher & Co. Gallagher (NYSE: AJG) is one of the world's largest insurance brokerage and risk management firms, actively acquiring independent agencies. Comparable in business model (commission-based, multi-carrier placement) though operating globally with institutional focus.
• USI Insurance Services: USI is a large PE-backed national insurance brokerage and benefits consultant. Comparable as a multi-carrier broker serving middle-market commercial and personal clients, with similar carrier-partner model and benefits/brokerage cross-sell motion.

Others

• Hub International: Hub International is a leading North American insurance brokerage, PE-backed and built largely through independent-agency roll-ups. Comparable as a multi-carrier brokerage serving personal and commercial customers, though at much greater scale and geographic breadth.
• The Doctors Company: The Doctors Company is the nation's largest physician-focused medical liability insurer and an existing carrier partner of A.A. Hammersmith. Comparable as an ecosystem participant — the underlying specialty malpractice carrier whose products Hammersmith distributes through its healthcare-provider segment.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HammersmithInsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A.A. Hammersmith