What Wilson Creative does

Wilson Creative AB is a privately held Swedish digital communications agency founded in 2005 and registered as a Swedish aktiebolag (organisationsnummer 556684-4907), operating from Kalmar (Skeppsbrogatan 55) as headquarters and Stockholm (Norra Benickebrinken 2, Gamla Stan) as a regional office. The firm employs 20+ specialists across four integrated service divisions: Tech (UX design, web development, e-commerce, hosting); Digital (SEO/GEO, Google Ads, social media, content marketing, digital strategy, data analytics); Branding (brand strategy, graphic design, copywriting, illustration); and Studio (film production, motion graphics, photography, sound design). The company describes itself as a "one-stop-shop" consolidating these capabilities to act as an extension of clients' in-house marketing teams.

The agency's technology stack centers on Jamstack architecture using JavaScript, APIs, and Markup, deployed on GleSYS dedicated servers in Falkenberg, Sweden, with CDN, SSL, and 24/7 monitoring. Content management is delivered through headless CMS partnerships with Prismic and the Swedish Strife platform (used for Svenska Golfförbundet's three-platform ecosystem handling over 1.3 million monthly visits). E-commerce builds span Shopify, Norce, and WooCommerce, with integrated payment options including Klarna, Swish, and PayPal. Design work is prototyped in Figma, and digital brand guidelines are managed via Brandpad. Notable client engagements include Böda Sand (Sweden's largest camping resort), Kalmar Energi (150+ year-old utility rebrand), Best Transport (multilingual Jamstack site with 10% organic traffic lift), Haypp Group (startup-to-listed IR website using Modular Finance), Svenska Golfförbundet (Golf.se with 1.3M monthly visits), Kalmar FF, IKEA, Bräcke diakoni, and the Oskarshamn municipality WordPress multisite.

Wilson Creative generates revenue through professional services project-based fees and monthly retainers, with no freemium or subscription SaaS product. Web development projects price between 50,000 and 300,000+ SEK depending on scope; SEO retainers run 8,000–18,000 SEK/month; and branding/film work is delivered as project engagements. The go-to-market is a direct sales model with no formal SDR/BDR function — clients engage via wilsoncreative.se contact forms, phone, or referrals. Distribution is single-country (Sweden), with no current international expansion. The firm is founder-owned and bootstrapped, with no disclosed funding rounds, subsidiaries, or parent company, and is GDPR-compliant with EEA data residency. It is privately led by CEO (VD) Hasse Hofvergård, supported by Operative Leaders Natalia Ruiz (Kalmar) and Jacob Westerlund (Stockholm), and a multidisciplinary team of art directors, project leaders, film creators, digital media specialists, and web developers.

Name

Wilson Creative

Legal name

Wilson Creative AB

Website

https://wilsoncreative.se

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Wilson Creative AB is a privately held Swedish digital communications agency founded in 2005, operating from Kalmar and Stockholm, that delivers integrated web development, digital marketing, branding, and film production services to enterprises, public sector, and nonprofits across Sweden.

Ownership category

akta.pro rank

Product category

Digital Communications Agency Services

NAICS

Graphic Design Services (54143), Commercial Photography (541922)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

Keywords

• Digital communications agency
• Web development services
• Digital marketing services
• Branding and design
• Film production services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Web Development & Tech Services: Project-based fees for high-performance websites, e-commerce platforms, and digital tools. Services include UX design, web development, hosting & support, and Jamstack solutions. Pricing ranges from 50,000–300,000+ SEK depending on project complexity.
2. Branding & Creative Services: Brand strategy, graphic design, copywriting, and illustration services. Delivered as project-based or retainer engagements for visual identity development and ongoing creative support.
3. Digital Marketing Services: SEO/GEO services, Google Ads, Paid Social, content marketing, and digital strategy delivered as monthly retainers or project engagements. SEO packages range from 8,000 to 18,000 SEK/month for ongoing optimization work.
4. Film Production & Studio Services: Film production, motion graphics, animated films, photography, and sound design services for corporate, advertising, and social media content. Project-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Wilson Creative is a Swedish full-service digital communications agency that builds websites, e-commerce platforms, and digital tools, delivers digital marketing services (SEO/GEO, Google Ads, social media, content marketing), develops brands and visual identities, and produces film, motion graphics, photography, and sound design. The agency operates four integrated divisions (Tech, Digital, Branding, Studio) and serves as an external marketing department or one-stop-shop for Swedish businesses and organizations seeking integrated digital communication services.

Product overview

Wilson Creative is a full-service digital communications agency with offices in Kalmar and Stockholm, Sweden, serving clients across Sweden. The company operates four integrated service divisions: Tech/Webbyrå (web development, UX design, e-commerce, hosting), Digital (SEO/GEO, Google Ads, social media, content marketing, digital strategy), Branding (brand strategy, graphic design, copywriting, illustration), and Studio (film production, motion graphics, photography, sound design). The Tech division builds websites using modern technologies including Jamstack with Prismic CMS, WordPress, Shopify, Norce, and WooCommerce. Wilson Creative positions itself as a one-stop-shop for digital communication needs, offering both individual services and comprehensive full-service partnerships. The company emphasizes sustainability in its web development (energy-efficient Jamstack sites) and corporate operations, and has received industry recognition including silver medals in Årets Byrå (Agency of the Year) for employer quality in 2023 and 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Tech / Webbyrå (Web Development) High-performance website, e-commerce, and digital platform development division. Covers UX design, web development using Jamstack/WordPress, e-commerce platform implementation (Shopify, Norce, WooCommerce), and hosting with technical support. Targets Swedish businesses and organizations needing scalable, energy-efficient digital platforms. Pricing ranges from 50,000 to 300,000+ SEK per project.
• Digital Marketing Digital marketing division offering Google Ads, SEO/GEO, social media advertising, content marketing, digital strategy, and data analytics for Swedish businesses seeking better visibility and audience reach. Delivered as monthly retainers or project engagements. SEO packages range from 8,000 to 18,000 SEK/month.
• Branding / Creative Brand strategy, graphic design, copywriting, and illustration services for building brand platforms, visual identities, naming, messaging, and brand activation. Delivered as project-based or retainer engagements for Swedish organizations seeking distinctive brand communication.
• Studio / Film Production Film production, motion graphics, animated films, photography, and sound design services for corporate communications, advertising, and social media content. Handles everything from concept to final delivery including scripting, shooting, and editing. Targets Swedish businesses and organizations needing professional visual content.

Quantifiable outcome

• Customer Satisfaction Index (NKI): 9.2/10 — exceeding both industry average (9.0) and category average (8.9 for Digital Agencies 20–50 MKR)
• +4 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• StrifecoreTechnology or Integration · 1 January 2025Strife is a Swedish headless CMS provider and strategic partner for Wilson Creative's enterprise web projects. The companies collaborated on Svenska Golfförbundet's three-platform digital ecosystem (Golf.se, Klubb.golf.se, Tournytt.se) handling 1.3 million monthly visits. Wilson positions Strife as the CMS of choice for scalable, AI-supported content management.
• PrismiccoreTechnology or Integration · 1 January 2025Prismic is used as headless CMS for Jamstack web projects including Böda Sand and Best Transport. Wilson Creative is a Prismic partner leveraging its content management platform for flexible, performant web builds.
• GleSYScoreTechnology or IntegrationGleSYS provides dedicated server infrastructure for Wilson Creative's hosting services, located in Falkenberg, Sweden. The partnership is aligned around shared sustainability values — GleSYS converts server hall surplus energy into district heating, reducing CO2 emissions. Wilson uses GleSYS as the backbone for green hosting services offered to clients.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• B-Reel: Stockholm-headquartered digital creative agency with similar full-service offering (strategy, design, tech, film). Comparable Swedish/Nordic market focus with multi-disciplinary teams; direct competitor for marquee brand engagements.
• Doberman: Stockholm-based digital design agency offering brand strategy, design, and digital product development. Competes for the same mid-market and enterprise Swedish clients seeking integrated brand + tech services.
• Great Works: Swedish digital agency operating in Stockholm with comparable offering across digital strategy, creative, and development. Overlaps with Wilson's mid-market Swedish client base.
• North Kingdom: Skellefteå/Stockholm-based digital experience agency focused on brand experiences and digital products. Swedish-headquartered competitor in the integrated design/tech space serving similar enterprise clients.
• Åkestam Holst (NoA): Swedish creative/advertising agency known for integrated campaigns across brand, digital, and film. Part of NoA network; direct Swedish competitor for brand-led advertising engagements.
• Ustwo: Independent digital studio combining brand, product design, and engineering — structurally similar to Wilson's four-division model. Comparable positioning as integrated creative + tech partner for mid-market and enterprise clients.

Broad incumbents

• Dept Agency: Global digital creative agency (including MediaMonks and other acquisitions) with broad portfolio across marketing, tech, and design. Larger incumbent competing for the same Scandinavian enterprise accounts Wilson targets.
• Pentagram: Largest independent design consultancy operating across multiple cities. Competes for the same brand strategy, identity, and design work but offers broader geographic reach and a partner-led model.
• MediaMonks (Media.Monks): Global production and creative agency offering full-service digital content production. Larger incumbent with overlapping services in content, film, and marketing at scale for enterprise brands.

Regional players

• Humblebee: Swedish communications/advertising agency based in Stockholm. Regional competitor focused on creative communications within the Nordic market, overlapping on brand and campaign work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wilsoncreative
• LinkedInlinkedin.com/company/wilson-creative
• Instagraminstagram.com/wilsoncreative.se

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilson Creative