SW Research

Name

SW Research

Legal name

SW Research Sp. z o.o.

Website

https://swresearch.pl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industries

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Online market research
• Survey panel management
• CAWI survey software
• Brand tracking research
• Qualitative research services

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Research Projects (Ad-hoc): Bespoke quantitative and qualitative market research projects tailored to specific client needs, including CAWI, CATI, FGI, IDI, and mixed-mode methodologies. Priced project-by-project based on questionnaire length, sample size, targeting criteria, and deliverable format. Constitutes the primary revenue stream.
2. Panel / Respondent Recruitment: Recruitment and delivery of respondents from the proprietary SWPanel to client-hosted or SW Research-hosted surveys. Clients can order full or partial sample quotas, with pricing from ~2000 PLN per project.
3. Ankieteo SaaS Subscriptions: Software-as-a-service subscription for online survey creation and management. Offered in tiers (e.g., Biznes plan) with features for unlimited surveys, respondent pool access, and advanced analytics. Also available as dedicated enterprise deployments with SLA guarantees.
4. Omnibus (OmniWatch48): Shared-survey platform where multiple clients add questions to a single questionnaire, reducing per-question cost (~500 PLN per question). Revenue generated per question added, with fast turnaround of 3 days.
5. Focus Group Facility Rental: Physical focus group studio (Fokusownia) in Warsaw, Mokotów, rented by the day (1000 PLN/day) for qualitative research sessions. Includes observation room, recording equipment, and catering.
6. Research Reports & Publications: Published research reports such as EKObarometr (annual environmental attitudes report) and Ranking Nieufności Polaków, available for purchase or free download with registration. Revenue from report sales and media licensing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

SW Research is a Polish market and opinion research agency that conducts custom quantitative (CAWI, CATI) and qualitative (FGI, IDI) research projects using its proprietary technology stack. The company operates an in-house online respondent panel of 360,000–375,000 active panelists, sells its own survey software (Ankieteo) and qualitative research platform (SW Quality), runs an internet omnibus product (OmniWatch 48), and rents a Warsaw-based focus group facility. Offerings span ad-hoc studies, brand tracking, B2B research, UX testing, statistical analysis, and white-label enterprise survey deployments.

Product overview

SW Research is a Polish market and opinion research agency operating a portfolio of proprietary research technology products and professional research services. The offering is structured as a platform-plus-services model centered on four core software products: (1) SWPanel — the proprietary online respondent panel (~375,000+ active members) serving as the primary respondent source; (2) Ankieteo — a SaaS survey authoring and management platform available both as a standard subscription tool and as a basis for dedicated enterprise deployments; (3) SW Quality — an online qualitative research platform for virtual focus groups and depth interviews; and (4) SW Analytics — a data science and advanced analytics service. Supporting tools include SW Pixel (ad tracking), SW Analytics, OmniWatch 48 (omnibus survey product), and branded research publications such as EKObarometr and Ranking Zawodów. SW Research also offers a full suite of professional research services — ad-hoc quantitative and qualitative studies, brand tracking, B2B research, UX testing, and statistical analysis — powered by its own panel and software infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Ankieteo: SaaS survey software and questionnaire platform for online market research, also offered as a dedicated white-label deployment for enterprise clients.
• SWPanel
• SW Quality
• OmniWatch48
• EKObarometr
• SW Person Profiler
• Testuj Pomysł

Products and services

• SWPanel Proprietary online research panel with 360,000–375,000 active Polish respondents, accessible via web and mobile apps (iOS/Android), serving as the primary source of survey participants for SW Research's projects and available for client-hosted surveys via redirect integration.
• Ankieteo SaaS survey authoring and management platform that enables users to create, distribute, and analyze online questionnaires with advanced logic, multimedia support, and mobile-responsive designs. Offered via subscription tiers and as dedicated enterprise deployments.
• Ankieteo Dedicated Implementations White-label or customized Ankieteo survey engine deployments hosted on dedicated AWS infrastructure for enterprise clients. Used for NPS measurement, customer satisfaction platforms, mystery shopper audits, and bespoke research applications, with SLA guarantees and CRM integration.
• SW Quality Online qualitative research platform enabling focus groups, in-depth interviews (IDI), dyads, and triads via video streaming with session recording, transcription, and remote observation by researchers in a virtual viewing room.
• OmniWatch 48 Internet omnibus service where multiple clients add individual questions to a single recurring questionnaire, with results delivered within 48–72 hours. Pricing starts from approximately 500 PLN per question on a representative Polish sample.
• SW Pixel Passive research and advertising tracking tool that monitors user behavior on client websites to measure ad effectiveness and support respondent recruitment targeting.
• SW Analytics Data science and advanced analytics service offering statistical analysis, predictive modeling, customer segmentation, and custom analytical reports (SPSS/Excel) derived from survey and transactional data.
• SW Person Profiler AI-powered product innovation for automated market research segmentation using AI and Big Data mechanisms, being developed to automate consumer segmentation currently performed manually by researchers. Funded by EU grant (PLN 6,156,936.32 total project value).
• EKObarometr Annual research report series (now in its 8th edition in 2026) tracking Polish consumer attitudes and behaviors toward ecology and environmental protection. Conducted with 25 institutional partners on approximately 1,500 respondents.
• Ranking Zawodów Recurring research report ranking Polish professions by public perception and prestige, based on proprietary survey data.
• Fokusownia (Focus Group Facility) Physical focus group studio in Warsaw (Mokotów) including a focus room seating up to 12 participants, individual interview area, viewing room (podglądownia), and waiting area. Equipment includes configurable HD cameras, professional microphones, and a 60-inch observation TV. Rental priced at 1,000 PLN per day (up to 9 hours).
• Ad-hoc Research Services Custom quantitative and qualitative market research projects conducted on an exclusive one-time basis, covering CAWI, CATI, FGI, IDI, and mixed-mode methodologies for Polish and select international markets. Priced project-by-project.
• Tracking Research Services Ongoing or recurring brand tracking and market measurement studies consisting of two or more measurement waves, enabling clients to monitor brand health, awareness, and consumer sentiment over time.
• Qualitative Research Services Qualitative research including focus groups (FGI), in-depth individual interviews (IDI), dyads, and triads conducted by experienced moderators in person at the focus facility or online via SW Quality, with Zoom or Microsoft Teams licensing.
• B2B Research Services Business-to-business market research targeting company owners and decision-makers across specific functional areas (marketing, HR, IT, administration, finance), conducted online via SWPanel with verified, qualified business respondent panels.
• UX / Usability Research Services User experience and usability research services examining how users interact with products and websites, conducted in SW Research's dedicated focus facility with configurable camera setups capturing screen activity and user behavior.
• Respondent Recruitment Services Sampling and respondent recruitment delivering survey participants from SWPanel to clients' own questionnaires, including redirect integrations with Qualtrics, SurveyMonkey, LimeSurvey, and Typeform. Supports representative and quota-based sampling for both B2C and narrow B2B target groups.
• Statistical and Analytical Services Portfolio of statistical and marketing analyses including Brand Awareness, U&A, NPS, Customer Satisfaction Index (CSI), Loyalty Matrix, Customer Segmentation, Correspondence Analysis, Brand Perception, PSM (Price Sensitivity), BPTO (Brand-Price Trade Off), Product Tests, and Pre-Post Tests. Offered standalone or with full-service research.

Quantifiable outcome

• 850,000+ interviews conducted in 2023; 835,000 online interviews in 2021 (ranked #1 in Poland)
• +5 more outcomes

Named customers25 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered minor, core and flagship.

• GaspolminorGTM or Marketing Partner · 1 January 2026Strategic partner for the 2026 EKObarometr report, along with Nextbike Polska, optimalenergy.pl, Polska Organizacja Gazu Płynnego, and WPP Media (strategic partners); plus 25 total institutional partners including Allegro, ClientEarth, and others.
• Amazon Web Services (AWS)coreTechnology or Integration · 1 January 2025SW Research hosts all its research applications (Ankieteo, SWPanel, SW Quality) on AWS cloud infrastructure, leveraging AWS for scalability, reliability, and global content delivery for research surveys and platforms.
• PSPA (Polskie Stowarzyszenie Paliw Alternatywnych)coreStrategic or Co-development Partner · 1 November 2022SW Research provided methodological support and CAWI survey execution for the PSPA's Barometr Nowej Mobilności (New Mobility Barometer) 2022/2023 — the 6th edition of Poland's flagship electromobility research. Survey covered 1,515 respondents across 4 generations, with a 100+ question questionnaire.
• Fundacja AvalonminorStrategic or Co-development Partner · 1 January 2020Fundacja Avalon commissioned SW Research to conduct the Sekson project — research on sexuality and parenthood among people with physical disabilities. SW Research surveyed 803 people with physical disabilities (18-64 years) via CAWI methodology, producing a unique national dataset on this underserved population.
• ING Bank ŚląskiflagshipStrategic or Co-development Partner · 1 January 2018SW Research co-created the 'Testuj Pomysł' (Test Your Idea) platform with ING Bank Śląski — a unique in-country online tool enabling entrepreneurs to test business ideas on targeted consumer panels. SW Research provided the panel (SWPanel) and Ankieteo survey engine. Platform conducted over 2,000 business idea tests.
• ING Bank Śląski (Dekra / Motoaudyty)coreStrategic or Co-development Partner · 1 January 2018Dedicated mystery shopper platform (Motoaudyty) developed for automotive dealer network audits. SW Research built a full-featured platform with questionnaire engine, media upload (video/audio/photos), ranking dashboards, and automated communication — a flagship enterprise deployment reference case.
• Randstad PolskacoreStrategic or Co-development Partner · 1 January 2018Dedicated multi-group survey application (Opinie Randstad) for semi-automated surveying of 3 respondent groups via multilingual surveys, CRM integration, SMS dispatch, and advanced completion rate analytics.
• MAKRO Polska (Metro Group)coreStrategic or Co-development Partner · 1 January 2018Dedicated NPS research application with transaction-triggered survey invitations, per-facility NPS dashboards, and automatic reporting — deployed across MAKRO's wholesale distribution network.
• Dekra PolskacoreStrategic or Co-development Partner · 1 January 2018Mystery shopper platform (Motoaudyty) for automotive dealer network audits, including questionnaire builder, media capture (video/audio/photos), per-saloon reporting, and complaint management module.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Dynata: Global first-party data and insights platform with massive panel reach across 80+ countries, formed from the merger of Research Now and SSI. Broad incumbent competing on panel scale for the same CAWI/online survey procurements while offering additional programmatic audience and ad-effectiveness solutions SW Research does not.
• NielsenIQ (Poland): Global consumer intelligence and retail measurement firm with established Poland operations serving the same FMCG, retail and media buyers as SW Research. Broad incumbent with much larger international footprint and syndicated measurement portfolio.
• Cint: Stockholm-headquartered global consumer network and programmatic insights exchange operating one of the world's largest digital panel networks. Comparable as a technology-enabled panel exchange, though at materially larger scale and with a marketplace model rather than single-country operations.
• Kantar (Insights Division): Global market research leader with dedicated Poland operations covering brand tracking, consumer panels, and syndicated retail/audience measurement. Broad incumbent competing for the same enterprise Polish buyers on tracking and consumer insights mandates where SW Research also plays.

Direct peers

• Gemius / Gemius AdHoc: Central-European digital audience and market research firm with strong Poland presence and proprietary audience measurement panels. Comparable on panel-driven, digital-first research methodology and overlapping media/agency client base in Poland and CEE.
• IQS (Grupa IQS): Polish independent market research agency offering full-service qualitative and quantitative research with proprietary panel capabilities. Closest like-for-like Polish competitor to SW Research, serving overlapping FMCG, retail, financial services and media clients with comparable ad-hoc and tracking study offerings.
• Bilendi: Paris-based digital data collection and panel operator offering owned B2B and B2C panels, sample-only services, and proprietary survey technology across Europe. Directly comparable on panel scale, proprietary tech stack, and CAWI/CATI fieldwork delivery model targeting the same marketing research buyer.
• Norstat: Norway-headquartered data collection specialist operating owned panels across 18 European markets including strong Poland presence. Directly comparable to SW Research as a panel-first research operator providing CAWI, CATI and B2B fieldwork, with comparable multi-country European footprint strategy.
• ARC Rynek i Opinia: Long-established Polish full-service market research agency with proprietary panel (epanel.pl) and CAWI/CATI/qualitative capabilities. Directly competes with SW Research for the same Polish buyer set in ad-hoc studies, brand tracking, and syndicated tracking programs.

Regional players

• Pollster / Press-Service Eye on Research: Polish public opinion polling and consumer research agency operating online panels for media and institutional clients. Comparable as a Polish panel-based survey operator with strong media relations focus, positioning similarly to SW Research's media-facing polling service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/swresearch_pl

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SW Research