Poultry Farmers Management Systems

What Poultry Farmers Management Systems does

Poultry Farmers Management Systems (PFMS), founded in 2018 in Buea, Cameroon, is a privately held, vertically integrated poultry value-chain operator targeting Cameroonian smallholder farmers. The company sells day-old broiler chicks (Cobb500 and other breeds), produces and distributes starter, grower, and finisher medicated animal feed through an owned 20-ton-per-day feed mill, supplies vaccines and medications, and offers consultation services covering husbandry, nutrition, housing design, and waste management. Complementary services include ACEFA-standard poultry construction, a management and accounting template offering, market access for mature birds, manure-to-biogas/fertilizer conversion, and MINEPIA government farm registration. The company also operates an interest-free micro-finance program and free training curricula on pen construction, chick management, feed formulation, accounting, and sales.

The company's technology centerpiece is the STC (SaveTheChicken) mobile app, launched September 2021 on Google Play Store, described as a smartphone laboratory that performs early detection and rapid diagnosis of poultry diseases, generates treatment advice, delivers vaccination reminders, and issues real-time disease-outbreak predictions. PFMS also integrates MTN Mobile Money, Orange Money, and Ecobank bank transfers as payment channels, and sells equipment (crates, semi-automatic feeders, automatic drinkers) alongside two tricycles for feed transport.

Revenue is generated across at least eight streams: chick sales, feed sales, vaccines/drugs, consultation fees, construction services, interest-free micro-finance, recurring management/accounting templates, and market-access transaction fees. The go-to-market is community-led: PFMS reaches thousands of smallholder farmers through free training programs, university and development-organization partnerships (University of Buea, Catholic University Buea, University of Iowa, IRAD EKONA, Tony Elumelu Foundation, USADF, ACEFA, MINEPIA, Buea Council), and dedicated women's and youth empowerment programs. The company is founder-led, with Henry Ngale Foretia as Founder and CEO and three C-suite officers (CSO, CMO, CTO), operates with 1–10 employees, and has offices in Buea (headquarters) and Douala.

Name

Poultry Farmers Management Systems

Legal name

Poultry Farmers Management System

Website

https://pfms.cm

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Poultry Farmers Management Systems (PFMS) is a Cameroon-based, vertically integrated poultry value-chain operator that supplies smallholder farmers with day-old chicks, animal feed, vaccines, construction, micro-finance, and the STC (SaveTheChicken) AI-powered mobile diagnostic app for poultry disease detection.

Ownership category

akta.pro rank

Product category

Poultry Farming Services

NAICS

Broilers and Other Meat Type Chicken Production (11232), Broilers and Other Meat Type Chicken Production (112320), Poultry and Egg Production (1123)

SIC

Poultry Slaughtering And Processing (2015), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Integrated Poultry Operations (Vertically Integrated Farms) (AFAEADAI)

akta.pro secondary industries

Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI), Poultry & Avian Veterinary Services (AFAEANAD), Organic & Non-GMO Poultry Feed (AFADACAK)

Keywords

• Poultry farming services
• Animal feed production
• Day-old chicks supply
• Poultry disease detection
• Agricultural micro-finance

Headquarters

HQ city

Buea

HQ country

Cameroon

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Day Old Chicks Sales: Sale of day-old chicks (broiler breeds including Cobb500, Arbor Acres, Hubbard, Ross 308) to poultry farmers
2. Animal Feed Sales: Production and sale of poultry feed (starter, grower, finisher medicated varieties) through their 20-ton daily capacity feed mill
3. Vaccines & Medications: Sale of broiler vaccination programs, drugs, and diagnostic services for poultry flocks
4. Consultation Services: Technical advice and practical support on poultry husbandry including enterprise feasibility analysis, farm design, animal welfare, health and nutrition, waste management, and comprehensive reporting
5. Poultry Construction: Construction of poultry facilities meeting ACEFA Standard specifications, including housing, containment, fencing and predator control
6. Micro-Finance: Interest-free loans provided to farmers for poultry construction, animal feed, chicken crates, feeders, and drinkers
7. Poultry Management & Accounting: Management and accounting template services providing up-to-date records on poultry flocks
8. Market Access: Provides ready market for mature birds and transforms poultry manure into biogas and organic fertilizer

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

PFMS operates a full-value chain poultry farming ecosystem in Cameroon, selling day-old broiler chicks, protein-dense animal feed (starter, grower, finisher varieties), vaccines and medications, technical consultation, and the STC (SaveTheChicken) AI-powered mobile application for early poultry disease detection. The company complements its physical products with services including ACEFA-standard poultry construction, farm management and accounting templates, government farm registration (MINEPIA), feed transportation, market access for mature birds, and interest-free micro-finance loans to smallholder farmers.

Product overview

Poultry Farmers Management Systems (PFMS) operates a full-value chain poultry farming ecosystem in Cameroon consisting of five core products and multiple service offerings. The product portfolio includes Day-old Chicks (Cobb500 breed), Animal Feed (starter, grower, and finisher varieties), Vaccines & Medications, Consultation services, and the STC (SaveTheChicken) App - a smartphone-based diagnostic tool. These products are supported by services including poultry construction, farm management and accounting, market access facilitation, government farm registration (MINEPIA), and feed transportation. The company also offers free training programs, micro-finance programs, and operates feed mill and poultry equipment manufacturing capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• STC (SaveTheChicken) App: A smartphone laboratory application that early detects and rapidly diagnoses diseases and situations in poultry, providing instant diagnosis results and friendly treatment advice. Includes updates on best practices, vaccination reminders, and real-time predictions of disease outbreaks.

Products and services

• Day old Chicks Day-old broiler chicks (Cobb500 breed) with the world's most effective broiler genetics, featuring lowest feed conversion, best growth rate, and ability to thrive on low-density, less costly nutrition. Sold to smallholder poultry farmers in Cameroon.
• Animal Feed Three key varieties of poultry feed — starter, grower, and finisher medicated feeds with protein-dense formulations designed to meet the dietary requirements of chicks at different growth stages. Produced in-house at PFMS's feed mill and sold to poultry farmers.
• Vaccines & Medications Broiler vaccination programs, drugs, and diagnosis services provided to every flock to maintain poultry health and prevent disease outbreaks. Sold to smallholder poultry farmers.
• Consultation Technical advice and practical support on poultry husbandry and production issues including enterprise feasibility analysis, marketing, housing design, animal welfare, bird health, nutrition, and waste management. Targeted at poultry farmers and aspiring entrants.
• STC (SaveTheChicken) App Smartphone-based AI diagnostic laboratory application that early detects and rapidly diagnoses diseases and situations in poultry, providing instant diagnosis results and treatment advice. Also delivers vaccination reminders and real-time disease outbreak predictions for farmers in every location.
• Poultry Construction (ACEFA Standard) Construction of poultry facilities meeting ACEFA Standard specifications, including housing, containment, fencing, and predator control for smallholder and commercial poultry farmers.
• Poultry Management and Accounting Management and accounting template services providing up-to-date records on poultry flocks, enabling farmers to track operations and financial performance.
• Access markets of poultry farmers products Provides ready market access for mature birds at competitive prices, plus transformation of poultry manure into biogas and organic fertilizer.
• Registration of farms at MINEPIA Facilitates the registration of poultry farms with the Ministry of Livestock (MINEPIA) for government certification and protection/compensation in case of Bird Flu outbreaks.
• Transportation of feed to farmer's farm Transport services that distribute feed and other products to farmers' farms in a timely manner via two company-owned tricycle machines.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MINEPIA (Ministry of Livestock)coreOthersGovernment ministry responsible for livestock regulation. PFMS facilitates registration of poultry farms with MINEPIA for protection and compensation in case of Bird Flu outbreaks.
• ACEFAcoreStrategic or Co-development PartnerACEFA is a standards organization. PFMS offers poultry construction services meeting ACEFA Standard specifications, indicating a partnership for quality standards in poultry infrastructure.
• University of BueaminorStrategic or Co-development PartnerEducational institution partnership for knowledge exchange, internship placements, and agricultural/veterinary medicine collaboration.
• Catholic University BueaminorStrategic or Co-development PartnerPartnership for internship placements and academic collaboration in agriculture and livestock development.
• IRAD EKONAminorStrategic or Co-development PartnerAgricultural research institute partnership for research and development in poultry farming techniques.
• Pan African Institute of Development for West Africa (PAID-WA)minorStrategic or Co-development PartnerDevelopment organization partnership providing internship opportunities and support for sustainable development initiatives.
• Tony Elumelu FoundationminorStrategic or Co-development PartnerAfrican entrepreneurship development foundation supporting smallholder farmers and enterprise development in Africa.
• US African Development Foundation (USADF)minorStrategic or Co-development PartnerUS government development foundation supporting African development initiatives and small enterprise growth.
• African Change MakersminorStrategic or Co-development PartnerOrganization supporting change makers and entrepreneurs in Africa for sustainable development.
• Buea CouncilminorOthersLocal government partnership for regional development and farmer support in the South West Region of Cameroon.
• The University of IowaminorStrategic or Co-development PartnerInternational university partnership for knowledge exchange and development in poultry farming and agriculture.
• Belgocam SAminorStrategic or Co-development PartnerCommercial partner in the Cameroonian poultry industry.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Kenchic: One of East Africa's largest integrated poultry businesses (Kenya), with hatchery, feed mill, broiler farming, and processed chicken products. Comparable integrated value chain serving African markets.
• EthioChicken: Vertically integrated poultry company operating in Ethiopia, distributing day-old chicks, feed, and training to smallholder farmers. Highly comparable vertically integrated smallholder poultry model in sub-Saharan Africa.

Broad incumbents

• Rainbow Chicken (Rainbow Foods): Major South African poultry producer integrating breeding, feed milling, broiler farming and processing. Operates at much larger scale but follows a similar integrated poultry model across the African continent.
• Astral Foods: Largest poultry producer in South Africa with integrated broiler and feed operations. Serves as a benchmark large-scale African poultry incumbent relevant to PFMS' integrated vertical integration ambitions.
• Country Bird Holdings: Integrated poultry group with operations across Southern and West Africa (including Nigeria). Directly comparable integrated poultry business targeting African markets with breeding, feed, and broiler production.

Emerging players

• Tulaa: Agtech platform for smallholder farmers in Africa providing inputs on credit and market access. Comparable tech-enabled smallholder farmer services model with input financing and advisory offerings.
• SunCulture: Solar-powered irrigation and agri-tech company serving smallholder farmers across East and West Africa. Comparable smallholder-focused agtech distribution and fintech-enabled input model.
• Babban Gona: Nigerian agricultural franchise providing smallholder farmers with inputs, training, and credit. Comparable input distribution plus financing-led smallholder enablement model targeting African markets.
• Farmcrowdy: Nigeria-based digital agriculture platform connecting sponsors with smallholder farmers. Comparable African smallholder farmer enablement platform with input distribution and market-access components.

Others

• Cowlar: Smart collar and AI health-monitoring technology for livestock. Adjacent animal-health technology peer relevant to PFMS' STC disease-detection app trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/poultry_system
• Facebookfacebook.com/pfmsplatform

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poultry Farmers Management Systems