Radiate
Radiate is an India-based BPO company offering call center, back-office data, and digital marketing services to startups, SMEs, and enterprises across e-commerce, healthcare, SaaS, BFSI, and other verticals, priced via per-agent, per-minute, and outcome-based models.
- Company typePrivate
- Founded2011
- HeadquartersNoida, India
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Radiate does
Radiate E Services Private Limited is an India-based business process outsourcing (BPO) company headquartered in Noida, Uttar Pradesh, with additional operations in Gurgaon and Mysore. Founded in 2011 and operating with 501-1,000 employees, the company delivers call center, back-office, and digital marketing services to startups, SMEs, and large enterprises across verticals including e-commerce, healthcare, SaaS/technology, real estate, BFSI, and EdTech.
The core service portfolio spans three categories: (1) Call Center Services — inbound customer support, outbound telesales, lead generation, appointment setting, technical support, and 24/7 multichannel support across voice, email, chat, and social; (2) Backend Services — data entry, data mining, data conversion, data processing, catalogue management, and transcription; and (3) Digital Marketing Services — SEO, social media optimization, email marketing, EDM, website design/development, and PPC. The technology stack combines AI-enabled operational systems (AI-assisted call routing, predictive dialing, performance analytics, quality monitoring), cloud-based communication platforms, CRM integration, and call recording tools.
Radiate generates revenue primarily through managed-services contracts with B2B clients, priced via a mix of per-agent monthly retainers, usage-based per-minute/per-call rates (~$1/minute average), and performance/outcome-based pricing. The company pursues a direct and inside sales motion complemented by inbound digital marketing (website, SEO, blog, LinkedIn, Facebook, Twitter, Instagram), and claims 1,500+ trusted client relationships alongside 35,000+ lifetime satisfied clients. It is privately held with no disclosed institutional funding, and is led by co-founder and managing partner Birendra Kandpal.
Radiate firmographics
Firmographics- Name
- Radiate
- Legal name
- Radiate E Services Private Limited
- Website
- https://radiate.co.in
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Radiate is an India-based BPO company offering call center, back-office data, and digital marketing services to startups, SMEs, and enterprises across e-commerce, healthcare, SaaS, BFSI, and other verticals, priced via per-agent, per-minute, and outcome-based models.
- Ownership category
- akta.pro rank
Radiate industry classification
Industry- Product category
- Business Process Outsourcing (BPO) and Call Center Services
- NAICS
- All Other Business Support Services (561499), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)
Keywords
Where Radiate is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Radiate business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- BPO / Call Center Services: Primary revenue stream from providing inbound call center services (customer support, helpdesk, order inquiries, complaint resolution), outbound services (telesales, telemarketing, lead generation, customer follow-ups), technical support, appointment setting, and 24/7 multichannel customer assistance. Revenue is generated through project-based or retainer contracts with business clients.
- Backend / Data Services: Revenue from data entry, data mining, data conversion, data processing, catalogue management, and transcription services for business clients across various industries.
- Digital Marketing Services: Revenue generated from SEO, social media optimization, email marketing, electronic direct marketing, website design and development, and pay-per-click campaign management services.
- Outsourced Call Center Operations: Pricing model based on agent hour per minute rates, per-agent monthly fees, per-call charges, and performance-based pricing. Typical cost per call approximately $1 per minute. Full-time equivalent (FTE) management and project management fees are often bundled into the per-minute rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Flexible outsourcing models tailored to client requirements |
| Subscription | Monthly | Per-agent monthly retainer |
| Usage-based | Pay-as-you-go | Per-call or per-minute pricing |
| Outcome Based/ Performance | Pay-as-you-go | Performance-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Radiate product offering
Product offeringCore offering
Radiate is a business process outsourcing company offering inbound and outbound call center services (customer support, telesales, lead generation, technical support, appointment setting), back-office data services (data entry, mining, conversion, processing, catalogue management, transcription), and digital marketing services (SEO, social media, email marketing, website development, PPC). Operations span Noida, Gurgaon, and Mysore with 24/7 multichannel customer support capabilities for businesses across India and internationally.
Product overview
Radiate E-Services is a BPO (Business Process Outsourcing) company offering a comprehensive portfolio of call center and back-office services. The core offering consists of two main service categories: Call Center Services (including inbound customer support, outbound telesales, technical support, and telemarketing) and Backend Services (data entry, mining, processing, and transcription). Supporting these are Digital Marketing Services (SEO, social media, email marketing, website development, PPC) and dedicated B2B Sales Outsourcing. The company operates from locations in Noida, Gurgaon, and Mysore, serving businesses across Delhi NCR with 24/7 multichannel customer support capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Inbound Call Center Services
Quantifiable outcome
- 30-60% operational cost reduction compared to in-house call center setups
- +4 more outcomes
Companies that use Radiate
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles3 records
Radiate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Radiate partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Radiate competitors and assessment
Company assessmentBroad incumbents
- Teleperformance: Global leader in customer experience management and outsourced call center services across 80+ countries. Directly comparable to Radiate's inbound/outbound voice and BPO offerings but at vastly larger enterprise scale and with far broader geographic delivery.
- Concentrix: Large global customer experience and BPO provider serving technology, retail, financial services, and healthcare clients. Overlaps with Radiate on inbound voice, technical support, and back-office services, with significantly greater scale and enterprise reach.
- Foundever (formerly Sitel Group): Global CX and BPO operator with omnichannel contact center and back-office capabilities. Competes with Radiate for mid-market voice and customer support work and shares the offshore-delivery go-to-market.
- TTEC Holdings (TeleTech): US-listed CX and digital customer engagement provider with significant offshore delivery. Overlaps directly with Radiate on inbound/outbound support, lead generation, and B2B sales support services.
- Infosys BPM: India-headquartered business process management arm of Infosys offering end-to-end outsourcing including customer service, finance, and procurement. Competes for the same enterprise RFPs as Radiate but at materially greater scale and with deeper digital/analytics capability.
Direct peers
- Hinduja Global Solutions (HGS): India-headquartered BPO and customer experience provider offering voice, back-office, and digital services across verticals. Closest mid-tier India-based peer to Radiate in terms of geography, vertical mix, and service portfolio.
- Firstsource Solutions: India-listed BPO specializing in customer experience, collections, and healthcare BPO. Comparable to Radiate's BFSI and healthcare vertical exposure and similar scale and onshore-nearshore-offshore mix.
- WNS Holdings: India-based business process management company offering customer interaction, finance & accounting, and analytics BPO. Direct competitor for inbound voice and back-office work targeting UK and US enterprises.
- StarTek: Customer experience BPO with significant India and Philippines delivery, serving BFSI, telecom, e-commerce, and technology clients. Overlaps with Radiate on omnichannel customer support and lead generation services.
- VXI Global Solutions: Privately held BPO with substantial operations in the Philippines and growing India presence, focused on customer experience, content moderation, and back-office. Direct comparator for Radiate's mid-market omnichannel and data services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Radiate social profiles
Digital presenceRadiate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radiate leadership team
Management profileNumber of profiles
Profiles1 record
Radiate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radiate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radiate
What does Radiate do?
Radiate is a business process outsourcing company offering inbound and outbound call center services (customer support, telesales, lead generation, technical support, appointment setting), back-office data services (data entry, mining, conversion, processing, catalogue management, transcription), and digital marketing services (SEO, social media, email marketing, website development, PPC). Operations span Noida, Gurgaon, and Mysore with 24/7 multichannel customer support capabilities for businesses across India and internationally.
Is Radiate a public or private company?
Radiate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Radiate founded?
Radiate was founded in 2011. It employs 501 to 1,000 people.
Where is Radiate based?
Radiate is headquartered in Noida, India, in the Asia region.
How does Radiate make money?
Four revenue lines are on record. BPO / Call Center Services are the primary driver. The others are backend / Data Services, digital Marketing Services and outsourced Call Center Operations.
Who are Radiate's main competitors?
Broad incumbents on record are Teleperformance, Concentrix, Foundever (formerly Sitel Group), TTEC Holdings (TeleTech) and Infosys BPM. Direct peers are Hinduja Global Solutions (HGS), Firstsource Solutions, WNS Holdings, StarTek and VXI Global Solutions.
Does Radiate have an API?
No public API is recorded for Radiate.
What industry is Radiate in?
Radiate's product category is Business Process Outsourcing (BPO) and Call Center Services. Its primary akta.pro industry code is BPAAACAC, Software/Application Support (SaaS, Enterprise Apps). Its NAICS code is 561499 and its SIC code is 7370.