L'Auberge Baton Rouge

What L'Auberge Baton Rouge does

L'Auberge Casino Hotel Baton Rouge is a 74,000-square-foot casino-resort property operated by PENN Entertainment, Inc. (NASDAQ: PENN) on the Mississippi River in Baton Rouge, Louisiana. The integrated resort combines a casino floor with 815+ slot machines and 50+ table games (including baccarat, blackjack, craps, roulette, poker, and a Dragon's Gate Asian gaming area), a 12-story AAA Four Diamond-rated hotel with 205 guest rooms and three suites (Iris, Azalea, Magnolia), a rooftop pool with cabanas, and the adjacent Tigers Trail RV Resort. Supporting amenities include four dining venues (18 STEAK, Red Lotus Asian Kitchen, PJ's Café, and The Sportsbook), a 1,600-seat Event Center, the Edge live entertainment lounge, in-room massage services via a Massage Emporium partnership, and approximately 13,000 sq ft of meeting and event space plus 20,000 sq ft of outdoor festival grounds.

The property is technologically anchored by the PENN Play loyalty platform and mobile app, which integrates PENN Wallet cashless gaming, the CashClub self-service check-cashing kiosk, and SevenRooms-based dining and cabana reservations. Sports betting is delivered through a partnership with ESPN Bet and Kambi, both on-property (17 kiosks plus counter betting at The Sportsbook) and online. Loyalty and marketing operations are unified across PENN Entertainment's 26-property network in 10 states, with PENN Heroes providing dedicated benefits for military, veterans, and first responders and PENN Marketplace enabling PENN Cash redemption for online goods.

The business model operates nine concurrent revenue streams: casino gaming (slots, table games, poker), hotel accommodations, food and beverage, entertainment and ticketed events, sports betting, meeting and event space rental, sundries and retail, spa services, and the RV resort. Go-to-market is primarily direct-to-consumer through walk-in visitation and on-property promotional campaigns, supplemented by a dedicated corporate sales team for meetings, weddings, and events, online direct booking, third-party travel agencies, and Ticketmaster-powered event ticketing. Customer segmentation spans casino gaming enthusiasts, leisure hotel guests, seniors, military/first responders, corporate and social event planners, entertainment seekers, and sports bettors, with pricing layered through tiered loyalty rewards, AAA/AARP/PENN Heroes discounts, and seasonal promotions.

Name

L'Auberge Baton Rouge

Legal name

L'Auberge Casino Hotel Baton Rouge

Website

https://lbatonrouge.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

L'Auberge Casino Hotel Baton Rouge is a Penn Entertainment-operated casino resort in Baton Rouge, Louisiana, offering 815+ slot machines, 50+ table games, a 205-room AAA Four Diamond hotel, multiple dining venues, a 1,600-seat event center, and sports betting for adult leisure and regional visitors.

Ownership category

akta.pro rank

Product category

Casino Hotel Resort

NAICS

Casino Hotels (72112), Gambling Industries (7132)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industries

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA), Luxury Casino Resorts (THAGACAJ)

Keywords

• Casino gaming resort
• Hotel hospitality accommodations
• Sports betting wagering
• Live entertainment venue
• Restaurant dining venues

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Casino Gaming: Revenue from slot machines (815+ slots) and table games (50+ tables including baccarat, blackjack, craps, roulette, poker), including table game minimums, rake, and promotional slot play credits.
2. Hotel Accommodations: Room rentals across 205 luxury guest rooms and 3 suites (Iris, Azalea, Magnolia), with resort fee, varying nightly rates, and PENN Heroes/AAA/AARP discounts.
3. Food & Beverage: Revenue from four dining venues: 18 STEAK (fine dining), Red Lotus Asian Kitchen (Vietnamese/Pan-Asian), PJ's Cafe (casual), The Sportsbook (casual dining), and in-room dining.
4. Entertainment & Events: Revenue from 1,600-seat Event Center hosting concerts, comedy, boxing, MMA events, plus Edge lounge live entertainment. Tickets sold via Ticketmaster.
5. Sports Betting: Sports wagering revenue through 17 betting kiosks (24/7) and counter betting at The Sportsbook, operated via ESPN Bet platform.
6. Meeting & Event Space Rental: Rental revenue from Event Center (up to 1,600 guests), meeting rooms (Chatsworth, Executive Boardroom), outdoor festival grounds (up to 2,500 guests), and catering services.
7. Sundries & Retail: On-site sundries shop selling logo merchandise, snacks, wine, cigars, and toiletries.
8. Spa & Massage Services: In-room massage, body treatments, facials, and poolside cabana massage services provided through partnership with Massage Emporium.
9. RV Resort: Tigers Trail RV Resort adjacent to property offering RV sites, cottages, monthly sites, pool, lazy river, pickleball, and fishing pond.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

L'Auberge Casino Hotel Baton Rouge operates an integrated casino resort offering slot machines, table games (including baccarat, blackjack, craps, roulette, and Asian gaming), a poker room, retail sportsbook, 205 luxury guest rooms and 3 suites (AAA Four Diamond rated), multiple dining venues (18 STEAK, Red Lotus Asian Kitchen, PJ's Café, Sportsbook), a 1,600-seat Event Center, Edge lounge, meeting and wedding event space, and the adjacent Tigers Trail RV Resort. The PENN Play loyalty program and PENN Wallet cashless gaming system unify the guest experience across PENN Entertainment's 26-property network.

Product overview

L'Auberge Casino Hotel Baton Rouge is a casino-resort property operated by PENN Entertainment featuring an integrated gaming and hospitality portfolio. The core offerings center on casino gaming (slot machines, table games, poker, sportsbook, and Asian Gaming) and hotel accommodations (rooms and suites), supported by multiple dining venues (18 STEAK, Emeril's Chop House coming 2026, Red Lotus Asian Kitchen, PJ's Café), entertainment venues (Event Center, Edge Lounge), and event spaces. The PENN Play loyalty program unifies the guest experience across properties, with PENN Wallet enabling cashless gaming and PENN Heroes offering specialized benefits for military and first responders. Additional amenities include pool and cabanas, in-room massage services, and the Tigers Trail RV Resort.

Differentiator

Problem solved

Functional benefit

Brands

• PENN Play: Loyalty rewards program used at L'Auberge properties and other PENN Entertainment casinos
• 18 STEAK
• The Sportsbook
• Red Lotus Asian Kitchen
• PJ's Café
• Riverbend Terrace
• Riverbend Terrace II
• Red Stick Poker
• Edge
• Tigers Trail RV Resort
• Dragon's Gate
• PENN Heroes

Products and services

• Casino Gaming Floor 74,000 sq ft casino floor with 815+ slot machines and video poker, 50+ table games (baccarat, blackjack, craps, roulette, poker variants), plus Asian gaming and smoking terraces; targets adult gaming patrons 21+.
• Dragon's Gate Asian Gaming Asian-themed gaming area with six baccarat tables including Dragon Bonus and 5 Treasures variants, plus Asian-inspired slot machines (Dragon Link, Dancing Drums, Sacred Dragon).
• Red Stick Poker Room Non-smoking poker room offering Limit Hold'em, No Limit Hold'em, Limit Omaha High/Low, and Pot Limit Omaha, with tournaments on Sundays.
• The Sportsbook Sports betting facility with 17 betting kiosks operating 24/7, live ticket writing, Kambi-powered Bet Builder online tool, multi-screen game-day viewing, and on-site food service; ESPN Bet app supports remote wagering.
• Hotel Guest Rooms 205 guest rooms across Luxury King, Luxury Queen, and Executive Double Queen categories at 400-467 sq ft each, featuring Mississippi River or city views, plush pillowtop beds, LED TVs, iPod docking stations, and in-bathroom mirror TVs.
• Luxury Suites Three luxury suites: Iris Suite (798 sq ft), Azalea Suite (895 sq ft, Mississippi River view), and Magnolia Suite (934 sq ft, largest), all featuring full living rooms with home theater, wet bars, refrigerators, Keurig machines, and spa-style bathrooms.
• 18 STEAK Fine dining American steakhouse serving prime cuts of beef and seafood with an extensive wine list; currently operating from a temporary casino-floor location while the Emeril's Chop House build-out is underway.
• Emeril's Chop House Upcoming upscale steakhouse brand-destination restaurant scheduled to open Summer 2026, replacing the current 18 STEAK location under construction on property.
• Red Lotus Asian Kitchen Vietnamese and Pan-Asian cuisine restaurant featuring authentic dishes, signature cocktails, and a noodle bar for quick-service dining.
• PJ's Café Fast casual New Orleans-style cafe offering coffee, sandwiches, tea, pastries, and quick bites with extended hours including late-night service.
• Event Center 1,600-seat entertainment venue with theater-style seating, state-of-the-art sound and lighting, 1,000 sq ft performance platform, and pre-function bars, hosting concerts, comedy, boxing, and MMA events sold via Ticketmaster.
• Edge Lounge Upscale social music lounge offering live entertainment, VIP sections, late-night caper drinks, TouchTunes jukebox, and regular live performances.
• Meetings and Event Space Rental Nearly 13,000 sq ft of indoor meeting and conference space (Event Center divisible into three 4,200-sq-ft areas, Chatsworth Meeting Room at 1,000 sq ft, Executive Boardroom at 600 sq ft) plus 20,000 sq ft of outdoor festival grounds accommodating up to 2,500 guests, with in-house catering and AV; sales team (225-215-7777) supports virtual tours.
• Wedding Venue Services Full-service wedding venue offering elegant ballroom receptions, intimate rehearsal dinners, and luxury on-site guest accommodations, supported by dedicated wedding specialists and a convention services team.
• Pool and Cabanas Rooftop pool with Mississippi River views, six private cabanas (Club and VIP tiers up to 10 guests), poolside service, and full-service bar; $30 daily passes, 21+ only.
• In-Room Massage and Spa Services Spa services including in-room massage, body scrubs, facials, and reflexology plus poolside cabana massage performed by licensed therapists through Massage Emporium partnership; by appointment.
• Tigers Trail RV Resort Adjacent luxury RV resort offering 100+ RV sites, cottages, monthly sites, pool, lazy river, pickleball courts, catch-and-release pond, and golf-cart shuttle service to the casino.
• The Sportsbook Bar and Dining Casual dining and full-service bar venue co-located with The Sportsbook, offering food service alongside sports betting kiosks and multi-screen game-day viewing.

Quantifiable outcome

• AAA Four Diamond hotel rating
• +2 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

13 partnerships are on record, tiered parent company, core, supporting, internal venue and adjacent property.

• PENN Entertainmentparent companyOthersParent company operating 26 casino and racetrack properties across 10 states. Owns and operates the L'Auberge Baton Rouge property under the PENN Play loyalty program network.
• PENN PlaycoreTechnology or IntegrationProprietary loyalty rewards program across PENN Entertainment properties. Members earn PENN Slot Play, dining discounts, complimentary rooms, and exclusive offers based on gaming activity.
• TicketmastercoreGTM or Marketing PartnerOfficial ticketing partner for concerts, shows, and sporting events at Event Center. PENN Play members can redeem PENN Cash for Ticketmaster tickets.
• Massage EmporiumsupportingStrategic or Co-development PartnerLocal spa partner providing massage, body treatments, and skincare services. Located at 1601 Government St. Suite B, Baton Rouge, LA. Licensed massage therapists provide in-room massage services at L'Auberge.
• Bravo Poker LivesupportingTechnology or IntegrationPoker room information app for iPhone and Android. Provides real-time poker room updates, game information, and tournament schedules for Red Stick Poker.
• Red Lotus Asian Kitcheninternal venueOthersOn-site Vietnamese and Pan-Asian restaurant operated as part of L'Auberge dining portfolio.
• 18 STEAKinternal venueOthersOn-site American fine dining steakhouse operated as part of L'Auberge dining portfolio. Currently in temporary location while Emeril's Chop House is under construction.
• PJ's Cafeinternal venueOthersOn-site casual New Orleans-style coffee and sandwich cafe operated as part of L'Auberge dining portfolio.
• ESPN BetcoreTechnology or IntegrationSports betting platform partnership for online sports wagering. Guests can place sports bets online via ESPN Bet app or at 17 on-property betting kiosks.
• Tigers Trail RV Resortadjacent propertyOthersAdjacent luxury RV resort offering 100+ sites, cottages, pool, lazy river, pickleball, and fishing. Golf cart shuttles to L'Auberge casino.
• TouchTunessupportingTechnology or IntegrationJukebox music system installed at Edge lounge entertainment venue for patron music requests.
• SevenRoomssupportingTechnology or IntegrationReservations platform for 18 STEAK restaurant, pool cabana bookings, and special event seating.
• KambicoreTechnology or IntegrationSports betting technology provider powering Bet Builder tool for online and mobile sports wagering at The Sportsbook.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• L'Auberge Casino Resort Lake Charles: Sister L'Auberge-branded property under PENN Entertainment in Louisiana. Directly comparable integrated casino-resort model with hotel, gaming, dining and entertainment, and connected to L'Auberge Baton Rouge through PENN Play and linked progressive jackpots.
• Margaritaville Resort Casino Bossier City: Louisiana regional casino resort operated by PENN Entertainment with hotel, gaming and entertainment. Same parent loyalty program, shared linked progressive jackpots, and overlapping Louisiana player base.
• Boomtown Casino New Orleans: PENN Entertainment property in the New Orleans DMA offering casino gaming, hotel and dining. Shares PENN Play loyalty, technology stack (PENN Wallet), and Louisiana linked progressive jackpot pool.
• Boomtown Casino Bossier City: PENN-operated regional casino in northwest Louisiana. Comparable mid-scale casino-resort model and shared network effects with L'Auberge Baton Rouge through PENN Play.
• Hollywood Casino Gulf Coast: PENN Entertainment casino-resort on the Mississippi Gulf Coast. Comparable integrated gaming/hotel/entertainment offering and shared regional loyalty dynamics in the Gulf South.
• Golden Nugget Lake Charles: Independent competitor casino-resort in Lake Charles with hotel, multiple restaurants, marina and gaming floor. Directly comparable Louisiana integrated-resort competitor competing for the same regional player pool.
• Coushatta Casino Resort: Louisiana tribal-owned casino resort in Kinder with hotel, gaming, golf and entertainment. Comparable scale integrated-resort competitor drawing from the same regional drive-in market.
• Horseshoe Bossier City Hotel & Casino: Caesars Entertainment-branded casino-hotel in Bossier City. Comparable gaming-and-hospitality offering competing for northwest Louisiana and east Texas drive-in customers.
• M Resort Spa Casino: PENN Entertainment's boutique integrated casino-resort near Las Vegas. Comparable AAA-rated hotel, gaming floor, spa and F&B mix, offering a useful same-owner benchmark for non-gaming revenue contribution at a similar scale.

Broad incumbents

• Caesars New Orleans: Flagship Caesars-branded casino-hotel in the New Orleans market. Larger-scale competitor with broader Caesars Rewards loyalty reach, providing a benchmark for premium urban casino-resort operations in Louisiana.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/laubergebr
• Facebookfacebook.com/laubergebatonrouge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Auberge Baton Rouge