Naseem Perfume

Name

Naseem Perfume

Legal name

NASEEM PERFUMES USA

Website

https://naseemperfume.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Fragrances & Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Fragrance Oils & Concentrates (Roll-ons/Attars) (CRABADAJ), Natural & Clean Fragrance (CRABADAG)

Keywords

• Fragrance e-commerce
• Non-alcoholic attars
• Perfume retail
• Home fragrance products
• Arabian personal care

Headquarters

HQ city

Al Ajman

HQ country

United Arab Emirates

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct E-commerce Sales: Naseem Perfumes generates revenue through direct-to-consumer e-commerce sales via their website. They sell individual perfume bottles, attars, personal care products, home fragrances, gift sets, and combo bundles at various price points ranging from approximately $20 to $100+.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Naseem Perfume is a direct-to-consumer fragrance retailer that formulates, blends, and sells perfumes, non-alcoholic attars (perfume oils), personal care products, and home fragrance items through its Shopify-based e-commerce storefront. The portfolio spans traditional Arabian scents (Bakhoor incense, oud, Dahn Al Oud) and modern aqua perfumes across multiple sub-collections, sold primarily across the USA with free delivery on orders above $75.

Product overview

Naseem Perfumes is a fragrance retailer offering a diverse perfume portfolio organized across multiple product lines: Aqua Perfume collections (Sublime, French, Reflection, Gentlemen, Emotion, Prestige, Majestic, Modern, Classic, Oriental, Niche, and Harbhajan sub-collections), traditional Attars (Perfume Oils, Roll-ons, Dahn Al Oud, Elixir Collection), Personal Care (Body Lotions, Sprays, Mists, Creams, Gels), and Home Fragrance (Bakhoor Incense, Room Fresheners, Oud Sticks). The company also sells signature fragrances (Night of Success, Turn Up the Volume, Date Night for Men/Women), bundled Combo Offers at discounted prices, Discovery Sets for sampling, and Gift & Accessories. All products are non-alcoholic formulations marketed primarily to the US market with free shipping on orders above $75.

Differentiator

Problem solved

Functional benefit

Products and services

• Aqua Perfume Collection Aqua Perfume is the company's flagship fragrance line, organized into multiple sub-collections (Sublime, French, Reflection, Gentlemen, Emotion, Prestige, Majestic, Modern, Classic, Oriental, Niche, Harbhajan) covering everyday, premium, and niche scent profiles for men and women.
• Attars (Perfume Oils) Non-alcoholic perfume oils and attars offered in roll-on, Dahn Al Oud, New Collection, and Elixir variants, targeted at consumers seeking alcohol-free, long-lasting traditional Arabian fragrances.
• Personal Care Line Companion personal grooming products including body lotions, body sprays, body mists, body creams, and body gels designed to layer with the company's fragrances.
• Home Fragrance Ambient home scent products including Bakhoor incense, oud muattar, room fresheners, and oud sticks for creating traditional Arabian home fragrance environments.
• Combo Offers (Bundles) Pre-configured multi-fragrance bundles offering value discounts of 10-20%, including themed couple sets and trio combinations for gifting or value-seeking buyers.
• Discovery Set Sample sets that allow customers to explore and experience multiple fragrances before committing to a full-size purchase.
• Gift & Accessories Curated fragrance gift sets and accessories presented in gift packaging, aimed at gifting occasions.
• Night of Success 75ml signature perfume marketed as 'A Joyful Whisperscape', positioned as a new fragrance experience for both men and women.
• Turn Up the Volume 75ml signature perfume marketed with tagline 'An ultimate soundbeat scent' / 'Turn up the volume' for both men and women.
• Date Night for Women 100ml women's fragrance priced at $39.99 (51% off $79.99), paired as a companion scent to the Date Night for Men edition.
• Date Night for Men 100ml men's fragrance positioned as a companion scent to Date Night for Women, part of a couple-oriented perfume set.

Quantifiable outcome

• Fragrance stays detectable on hand after 12 hours (customer testimonial for Musk Safi Attar)
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Dossier: DTC perfume brand selling directly via its own e-commerce storefront with a broad portfolio at accessible price points. Closely comparable to Naseem's owned-Shopify, direct-to-consumer go-to-market, online-only distribution, and discounted-versus-designer pricing approach.
• Scentbird: Subscription-based online fragrance retailer operating via its own website, targeting individual consumers seeking affordable access to designer and niche scents. Comparable in DTC e-commerce model, online-only distribution, and individual-consumer targeting to Naseem's online fragrance offering.
• FragranceNet: Long-running online perfume retailer selling discounted designer fragrances direct to consumers via its own website. Directly comparable to Naseem in e-commerce-first perfume retail, individual-consumer focus, and promotional/bundle pricing mechanics.
• Ajmal Perfumes: Established Arabian fragrance house specializing in attars, oud-based perfumes and bakhoor, with its own e-commerce site serving global consumers. Highly comparable to Naseem's traditional Arabian attar and oud specialization and online DTC retail model.
• Arabian Oud: Large specialty retailer of Arabian fragrances, oud oils, bakhoor and attars operating primarily through its own website and stores. Directly comparable in attar/oud/bakhoor product mix and DTC e-commerce execution.

Emerging players

• Snif: DTC fragrance startup selling scent discovery sets and full-size perfumes direct via its own website. Comparable to Naseem in DTC-first model and Discovery Set-driven sampling mechanic, though targeting a different (younger, mainstream) demographic.
• Luckyscent: Online niche and artisan fragrance retailer with a curated portfolio and discovery-set orientation. Comparable to Naseem's curated sub-collection structure (Niche, Oriental, Prestige) and DTC e-commerce focus on enthusiast consumers.
• MicroPerfumes: Online retailer specializing in fragrance sample sizes and discovery sets for testing before full-bottle purchase. Comparable to Naseem in discovery-set-driven sampling and DTC e-commerce execution targeting individual consumers.

Broad incumbents

• Sephora: Major multi-brand beauty and fragrance retailer with both online and physical stores. Comparable as the dominant offline-plus-online fragrance retail channel against which DTC players like Naseem compete for consumer wallet share.
• Ulta Beauty: Large-scale US beauty retailer carrying mass and prestige fragrance brands across physical stores and online. Represents the incumbent competitive alternative Naseem's customers could defect to for mainstream fragrances.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCeu4wXv6pEKannMKLI4VGRA
• Facebookfacebook.com/naseemperfume
• Instagraminstagram.com/naseemperfume
• TikToktiktok.com/@naseem_perfume
• Xx.com/naseemperfume
• LinkedInlinkedin.com/company/naseem-al-hadaeq-perfumes-l.l.c.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naseem Perfume