Exertis
Exertis operates in the US through Almo Pro AV (Almo Corporation), the nation's largest professional audiovisual distributor, serving commercial AV dealers, system integrators, and public-sector buyers with products from 100+ brands and LinkLab engineering services.
- Company typePrivate
- Founded1996
- HeadquartersSan Rafael, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Exertis does
Exertis, operating in the United States through Almo Corporation (doing business as Almo Pro AV and Exertis Almo), is a privately held professional audiovisual (Pro AV) distribution company headquartered in San Rafael, California, and part of the broader Exertis distribution group. The company self-describes as the nation's largest Pro AV distributor, carrying a portfolio of over 100 manufacturer brands across categories including displays (Samsung, Sony, LG, Panasonic, Sharp, Christie), audio systems (Bose Professional, Harman, JBL, Shure, Sennheiser), video conferencing and collaboration (Jabra, MAXHUB, Poly), mounting and infrastructure (Peerless-AV, Chief, Legrand, Middle Atlantic), signal distribution (Atlona, tvONE, Kramer), DVLED (Absen, Leyard, Planar), drones (DJI, Autel, Inspired Flight), and XR solutions. The company also markets its own line of professional services under the LinkLab brand (engineering, drafting, programming, and commissioning support).
The business operates as a value-added B2B distributor with a horizontal segmentation approach, serving commercial AV dealers and system integrators as its primary customer segment, alongside a dedicated public-sector vertical. Distribution occurs through three channels: a direct sales team with dedicated Business Development Managers (BDMs) for enterprise accounts, an authorized dealer/reseller network for mid-market resellers, and the ACCESS online portal for SMB and self-service ordering. Pricing is quote-based and not publicly disclosed, with billing on multi-year contracts. Marketing and demand-generation span digital content (EA Blog, Tech Tips, webinars, podcasts), major annual E4 Experience events in multiple US cities (Dallas, Boston), and trade show presence at InfoComm and Plug-in. Almo Pro AV was formed through the integration of IAVI into the Almo Pro AV operation, consolidating two Pro AV distribution entities.
Exertis firmographics
Firmographics- Name
- Exertis
- Legal name
- Almo Corporation
- Website
- https://exertisusa.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Exertis operates in the US through Almo Pro AV (Almo Corporation), the nation's largest professional audiovisual distributor, serving commercial AV dealers, system integrators, and public-sector buyers with products from 100+ brands and LinkLab engineering services.
- Ownership category
- akta.pro rank
Exertis industry classification
Industry- Product category
- Professional Audiovisual Distribution
- NAICS
- Audio and Video Equipment Manufacturing (334310), Audio and Video Equipment Manufacturing (3343)
- SIC
- Household Audio & Video Equipment (3651), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL)
- akta.pro secondary industry
- Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers) (CRACANAI)
Keywords
Where Exertis is headquartered
LocationHeadquarters
- HQ city
- San Rafael
- HQ country
- United States
- HQ region
- North America
Markets served
Exertis business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Pro AV Product Distribution: Distribution of professional audio visual equipment including displays, audio systems, cameras, mounting solutions, networking, and surveillance products through channel partners and dealers
- Professional Services: Value-added services including LinkLab engineering, drafting, programming, and commissioning services for AV system deployment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based B2B pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Exertis product offering
Product offeringCore offering
Exertis (operating in the US as Almo Pro AV / Exertis Almo) is a value-added technology distributor that supplies professional audiovisual (Pro AV) equipment to commercial AV dealers, system integrators, and resellers across the United States. The company distributes products from over 100 manufacturer brands (Samsung, Sony, LG, Bose Professional, Christie, Panasonic, Epson, etc.) and complements hardware sales with professional services (engineering, drafting, programming, commissioning) via LinkLab and customer portal/ordering access via the ACCESS platform.
Product overview
Almo Pro AV operates as a distribution platform for professional audiovisual equipment, offering a portfolio of solutions across multiple categories including Audio Solutions, Collaboration Solutions, Drone Solutions, DVLED Solutions, Hospitality Solutions, and XR Solutions. The company distributes products from over 100 brands including Samsung, Sony, LG, Bose Professional, Christie, Panasonic, and others. The core platform is complemented by LinkLab professional services providing engineering, programming, and commissioning support. Products span categories such as displays, speakers, mounting solutions, networking equipment, signal distribution, cameras, and surveillance systems. The company also hosts E4 Experience events for hands-on technology demonstrations and training.
Differentiator
Problem solved
Functional benefit
Products and services
- Pro AV Equipment Distribution Distribution of professional audiovisual hardware including displays, audio systems, cameras, mounting solutions, networking, signal distribution, and surveillance products from over 100 manufacturer brands, sold to commercial AV dealers and system integrators.
- LinkLab Professional Services Engineering, drafting, programming, and commissioning services for AV system implementation, offered as value-added services alongside equipment distribution to dealers and integrators.
- ACCESS Customer Portal Online dealer portal and ordering system for authorized dealers and resellers to access products, pricing, place orders, and manage accounts.
- E4 Experience Training Events Hands-on technology experience events with CTS RU education and networking opportunities held in regional US cities (e.g., Dallas, Boston) for AV dealers and integrators.
Companies that use Exertis
Customer profileSegments2 records
Ideal customer profiles2 records
Exertis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Exertis partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LinkLab ServicescoreProfessional services partner providing engineering, drafting, programming, and commissioning services for AV system implementation. Almo describes LinkLab as handling the details so customers can focus on their business.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Exertis competitors and assessment
Company assessmentDirect peers
- Snap One: Snap One is a Pro AV and smart-home distributor/brand serving professional integrators with networking, audio, video, and control products — competing in adjacent Pro AV distribution channels.
- ScanSource: ScanSource is a leading specialty technology distributor with significant Pro AV, UCC, and physical-security offerings serving resellers and integrators — directly comparable to Exertis's Pro AV distribution model and dealer-channel focus.
- ADI Global Distribution: ADI is a leading low-voltage distributor serving AV, security, and networking dealers — overlapping with Exertis's dealer network in Pro AV, surveillance, and networking categories.
- Herman Pro AV: Herman Pro AV is a US Pro AV specialty distributor serving integrators with displays, audio, conferencing, and mounting solutions — a direct competitor in the same Pro AV dealer channel.
Broad incumbents
- TD SYNNEX: TD SYNNEX is one of the world's largest IT and Pro AV distributors, with broadline scale advantages that compete head-on with Exertis for Pro AV wallet share among dealers and resellers.
- Ingram Micro: Ingram Micro is a global broadline technology distributor with substantial Pro AV offerings; its size, financing, and logistics capabilities position it as a significant competitor to specialty Pro AV distributors like Exertis.
- Anixter: Anixter (now part of Wesco) distributes networking, security, and AV cabling/infrastructure products to integrators — a complementary but broader-scope distributor competing for the same commercial AV infrastructure spend.
- D&H Distributing: D&H Distributing is a US broadline technology distributor serving resellers across IT, AV, and consumer electronics — overlapping with Exertis's Pro AV and consumer electronics dealer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Exertis social profiles
Digital presenceExertis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exertis leadership team
Management profileNumber of profiles
Profiles1 record
Exertis subsidiaries and ownership
Company hierarchySubsidiaries2 records
Exertis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exertis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exertis
What does Exertis do?
Exertis (operating in the US as Almo Pro AV / Exertis Almo) is a value-added technology distributor that supplies professional audiovisual (Pro AV) equipment to commercial AV dealers, system integrators, and resellers across the United States. The company distributes products from over 100 manufacturer brands (Samsung, Sony, LG, Bose Professional, Christie, Panasonic, Epson, etc.) and complements hardware sales with professional services (engineering, drafting, programming, commissioning) via LinkLab and customer portal/ordering access via the ACCESS platform.
Is Exertis a public or private company?
Exertis is a private company. It is classified as corporate owned and is currently operating.
When was Exertis founded?
Exertis was founded in 1996. It employs 11 to 50 people.
Where is Exertis based?
Exertis is headquartered in San Rafael, United States, in the North America region.
How does Exertis make money?
Two revenue lines are on record. Pro AV Product Distribution is the primary driver. The others are professional Services.
Who are Exertis's main competitors?
Direct peers on record are Snap One, ScanSource, ADI Global Distribution and Herman Pro AV. Broad incumbents are TD SYNNEX, Ingram Micro, Anixter and D&H Distributing.
Does Exertis have an API?
No public API is recorded for Exertis.
What industry is Exertis in?
Exertis's product category is Professional Audiovisual Distribution. Its primary akta.pro industry code is CRACAEAL, Commercial/Pro AV & Home Theater (Prosumer) Retail, with a secondary code of CRACANAI, Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers). Its NAICS code is 334310 and its SIC code is 3651.