EMDR Institute

What EMDR Institute does

EMDR Institute is a private, for-profit educational organization founded in 1995 and headquartered in Watsonville, California, that delivers standardized training programs in the EMDR (Eye Movement Desensitization and Reprocessing) methodology. The company was established by Dr. Francine Shapiro, the originator of the EMDR methodology, and serves licensed mental health practitioners seeking formal certification in this specific psychotherapy approach. With a headcount of 51–100 employees, the Institute operates as a founder-led credentialing body whose primary deliverable is structured clinician education rather than direct patient care or technology products.

The company's core offering is its training curriculum, which translates the founder's original clinical protocols into a standardized course of instruction delivered to practicing clinicians. Because EMDR Institute is tied to the methodology's inventor, it occupies the position of de facto original-source trainer, with its certification carrying significant weight in the EMDR practitioner community. The organization has been in continuous operation for approximately 30 years, indicating an established, durable franchise in a niche professional-education segment rather than a high-velocity growth business.

No product pricing, enrollment volume, revenue, or detailed service catalog were disclosed in the available data, and the underlying technology stack is not documented. The business model is consistent with a traditional professional-training enterprise: course tuition and certification fees paid by individual clinicians, supplemented by instructor-led workshops. There is no evidence of technology-platform revenue, software licensing, or AI-enabled product offerings.

Name

EMDR Institute

Website

https://emdr.com

Company type

Private

Founded year

1995

Headcount range

51–100 employees

Short description

EMDR Institute, founded in 1995 by Dr. Francine Shapiro in Watsonville, California, delivers standardized educational programs certifying mental health clinicians in the EMDR psychotherapy methodology developed by its founder.

Ownership category

akta.pro rank

Product category

Professional Mental Health Training

NAICS

All Other Schools and Instruction (61169), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

ABA Curriculum, Materials & Data Collection Tools (Non-EdTech Content) (EDAKAHAN)

akta.pro secondary industry

Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC)

Keywords

• EMDR therapy training
• Mental health education
• Trauma therapy certification
• Clinical psychotherapy courses
• Continuing education workshops

Headquarters

HQ city

Watsonville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

EMDR Institute provides educational programs in the Eye Movement Desensitization and Reprocessing (EMDR) methodology. It offers standardized training, workshops, and certification curricula designed to teach licensed mental health professionals how to deliver EMDR therapy to clients. The institute's programs serve as the foundational training pathway in the EMDR treatment approach for trauma and related clinical conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• EMDR Training and Certification Programs Structured educational programs in the Eye Movement Desensitization and Reprocessing (EMDR) methodology, offered to licensed mental health professionals seeking clinical training and certification in EMDR therapy.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• PESI: Provider of continuing education and professional development for mental health and healthcare clinicians. Comparable as a training-content provider selling CE-accredited courses to the same licensed clinician audience that EMDR Institute targets.
• Beck Institute for Cognitive Behavior Therapy: Founded by the originator of CBT, this institute trains mental health professionals in a specific psychotherapy modality. Direct structural parallel to EMDR Institute: modality-specific training organization anchored by the inventor's authority.
• NICABM: National Institute for the Clinical Application of Behavioral Medicine — provides online CE and training content for mental health professionals. Comparable as a content/training company serving the same clinician customer base with modality-specific material.
• IFS Institute: Provides certification training in Internal Family Systems therapy to mental health professionals. Comparable as a specialty psychotherapy training institute serving clinicians seeking certification in a specific evidence-informed modality.
• Albert Ellis Institute: Training institute founded by the developer of Rational Emotive Behavior Therapy. Same model as EMDR Institute: an inventor-founded organization that delivers certification training in a specific psychotherapy modality to licensed clinicians.
• Academy of Cognitive Therapy: Provides certification and training in Cognitive Therapy to mental health professionals. Comparable as a psychotherapy-modality-specific training and credentialing organization operating in the same professional development niche.
• Zur Institute: Online continuing education provider offering CE-accredited courses for mental health professionals, including trauma treatment. Comparable as an online CE/training company competing for the same clinician training budget.
• Sensorimotor Psychotherapy Institute: Provides professional certification training in sensorimotor psychotherapy for clinicians treating trauma. Comparable as a specialty trauma-focused psychotherapy training institute with a similar curriculum and certification structure to EMDR Institute.

Broad incumbents

• EMDR International Association (EMDRIA): Professional membership organization for EMDR-trained clinicians. Operates the EMDRIA-approved training standards the Institute's curriculum must align with, and is the dominant credentialing body — comparable as the institutional ecosystem the Institute operates within.

Emerging players

• Trauma Center at JRI: Research and training organization founded by Bessel van der Kolk focused on trauma treatment. Comparable as a trauma-treatment thought-leadership and training organization whose curriculum and authority competes with EMDR training for clinician attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/easyemdr
• Facebookfacebook.com/emdrinstitute
• LinkedInlinkedin.com/company/emdr-institute-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMDR Institute