Staples Center

What Staples Center does

Crypto.com Arena, formerly Staples Center, is a 20,000+ seat multi-purpose sports and entertainment venue located at 1111 S. Figueroa Street within the L.A. LIVE complex in Downtown Los Angeles. Opened in 1999 and rebranded under a naming rights agreement with Crypto.com in 2021, the venue serves as the home arena for the NBA's Los Angeles Lakers, the NHL's Los Angeles Kings, and the WNBA's Los Angeles Sparks, and is operated by AEG (Anschutz Entertainment Group). Beyond professional sports, the arena hosts concerts, award shows, family shows, and other major attractions — a 2026 calendar includes events ranging from J-POP and Anime Expo to Monster Jam and tours by Olivia Dean and Megan Moroney.

The venue's core product surface is built around event ticketing and premium hospitality. Tickets and suite access flow through the AXS digital ticketing platform including the AXS Mobile ID entry system, with dedicated premium channels for the Lexus Club, Hyde Lounge, Delta SKY360° Club, Champions Suite, and Premier Seats. Supporting digital services include a 3D Digital Venue Map used as a sales tool for premium hospitality, an interactive parking map, and a Premium App for suite owners. AEG, as parent operator, supplies corporate and operational infrastructure including a Twilio-based fan engagement communications layer.

Monetization is diversified across six streams: ticket sales (transactional), premium memberships and suite rentals (subscription / multi-year contracts), naming rights (licensing — Crypto.com), concessions (food & beverage), on-site merchandise, and private event / single-night rentals for corporate clients, meetings, and filming inquiries. The customer base spans individual sports fans and concertgoers (high-volume, transactional), corporate clients for group sales and private events (enterprise / direct sales), and institutional entertainment sponsors across Crypto.com, American Express, Delta, Marriott Bonvoy, Coca-Cola, Toyota, and other tier-one brand partners.

Name

Staples Center

Legal name

Crypto.com Arena

Website

https://staplescenter.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Crypto.com Arena (formerly Staples Center) is a 20,000+ seat multi-purpose sports and entertainment venue in Downtown Los Angeles, operated by AEG and home to the LA Lakers (NBA), LA Kings (NHL), and LA Sparks (WNBA), hosting concerts, family shows, and private events.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue from ticket sales for sports events, concerts, and special events through AXS platform
2. Premium Hospitality: Revenue from premium memberships, suites, Lexus Club, Hyde Lounge, Delta SKY360° Club, Champions Suite, and Premier Seats
3. Naming Rights: Naming rights agreement with Crypto.com
4. Food & Beverage: Concessions and premium dining revenue
5. Merchandise: On-site merchandise and shopping revenue
6. Private Event Rentals: Revenue from single night rentals, corporate events, meetings, and filming inquiries

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Crypto.com Arena (formerly Staples Center) is a 20,000+ seat sports and entertainment arena in Downtown Los Angeles that hosts NBA, NHL, and WNBA games along with major concerts, family shows, and award shows. Its revenue-generating offerings include ticketed events through the AXS platform, multiple premium hospitality clubs and suites (Hyde Lounge, Lexus Club, Delta SKY360° Club, Champions Suite, Premier Seats), venue memberships, single-night private event rentals, group sales for corporate clients, VIP tours, on-site food and beverage concessions, merchandise, and a Crypto.com naming-rights arrangement.

Product overview

Crypto.com Arena (formerly Staples Center) operates as a multi-purpose entertainment venue offering a unified event platform. The core product is the Events & Tickets system for concerts, sports, and special events. Premium hospitality services include multiple branded venues: Hyde Lounge, Lexus Club, Delta SKY360° Club, Champions Suite, and Premier Seats. Supporting services include VIP Tours, Food & Drink concessions, Merchandise/Shopping, Interactive Maps, and parking facilities. The venue also offers premium membership programs, suite rentals, and single-night event rentals for private functions. A premium mobile app and 3D virtual venue tour provide digital access to arena information and spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Events & Tickets Ticketing service for all arena events including concerts, NBA/NHL/WNBA games, family shows, and special performances, with mobile ticketing via AXS Mobile ID.
• Premium Memberships Season-ticket holder and suite ownership membership program providing exclusive arena access, premium seating, and member-only amenities.
• Hyde Lounge Upscale lounge within the arena featuring premium food, beverages, and exclusive entertainment atmosphere for premium ticket holders and event guests.
• Lexus Club Exclusive club inside the arena with upscale dining, premium seating, and concierge services for arena guests.
• Delta SKY360° Club Premium hospitality space offering all-inclusive food and beverage, private seating, and exclusive access to arena events.
• Champions Suite Luxury suite offering private seating, catering services, and premium amenities for group events.
• Premier Seats Premium seating product offering superior views, exclusive access, and enhanced amenities throughout the arena.
• VIP Tours Behind-the-scenes arena tours with exclusive access to locker rooms, courtside seating areas, and premium spaces.
• Single Night Rentals Private event and meeting space rentals for hosting corporate events, parties, and special occasions inside the arena.
• Group Sales Group ticketing service for organizations, companies, and large parties attending arena events.
• Box Office In-person ticket purchasing service operated at the arena box office for events and hospitality packages.
• Food & Drink Concessions Concession and dining offerings operated throughout the arena featuring various food and beverage choices for guests.
• Merchandise / Shopping Retail shopping offering for team merchandise and arena souvenirs located within the venue.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Crypto.comcoreGTM or Marketing PartnerNaming rights partner - arena officially renamed Crypto.com Arena. Crypto.com is a cryptocurrency exchange platform providing prominent branding and marketing partnership.
• American ExpresscoreGTM or Marketing PartnerOfficial Card partner with 'Better with AMEX' campaign. American Express provides payment services and co-marketing initiatives.
• Delta Air LinescoreGTM or Marketing PartnerOfficial Airline partner providing flight services and marketing support for the venue.
• Marriott BonvoycoreGTM or Marketing PartnerOfficial Hotel partner providing accommodation services for visiting teams and artists. Part of Marriott's portfolio of 30+ hotel brands.
• Coca-ColacoreGTM or Marketing PartnerOfficial Beverage partner providing refreshment services and marketing presence.
• ToyotacoreGTM or Marketing PartnerOfficial Automotive partner providing vehicle-related services and marketing support.
• Michelob UltracoreGTM or Marketing PartnerOfficial Beer partner - a superior light beer brand targeting active consumers.
• SpectrumcoreGTM or Marketing PartnerOfficial Network partner providing telecommunications services including cable and internet.
• UCLA HealthcoreGTM or Marketing PartnerOfficial Health partner providing healthcare services and wellness messaging.
• Yaamava' Resort and Casino at San ManuelminorGTM or Marketing PartnerResort and casino partner providing entertainment and hospitality services.
• TwiliocoreTechnology or IntegrationTechnology partner providing fan engagement communication infrastructure for arena-shaking customer interactions.
• AEG (Anschutz Entertainment Group)coreStrategic or Co-development PartnerParent company and operator of Crypto.com Arena. AEG is a leading sports and entertainment presenter.
• LA KingscoreStrategic or Co-development PartnerNHL hockey team - primary anchor tenant of the arena.
• LA LakerscoreStrategic or Co-development PartnerNBA basketball team - primary anchor tenant of the arena.
• LA SparkscoreStrategic or Co-development PartnerWNBA basketball team - anchor tenant of the arena.
• AXScoreTechnology or IntegrationOfficial ticketing platform providing digital ticketing solutions including AXS Mobile ID and premium member portals.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TD Garden: Boston arena home to the Celtics (NBA) and Bruins (NHL); runs an analogous multi-sport + concert venue model with premium hospitality and corporate sales.
• Ball Arena: Denver home arena of the Nuggets (NBA) and Avalanche (NHL); parallels Crypto.com Arena as a multi-sport venue in a major US market with a strong premium hospitality offering.
• State Farm Arena: Atlanta home arena of the Hawks (NBA); comparable modern arena venue with concerts, premium clubs, and naming-rights-driven sponsorship structure.
• Fiserv Forum: Milwaukee home arena of the Bucks (NBA); comparable newer-build multi-purpose arena with premium hospitality, concerts, and family events.
• United Center: Chicago home of the Bulls (NBA) and Blackhawks (NHL); comparable large-capacity arena hosting concerts, family shows, and corporate events with significant premium-seat revenue.
• SoFi Stadium: Massive Inglewood venue operated under the same AEG umbrella; competes for top-tier tours, sporting events, and corporate bookings in the LA basin and affects the same artist-touring economics.
• Chase Center: San Francisco's NBA Warriors home arena; comparable as a recently built premium venue combining sports anchor tenancy, concerts, premium clubs/suites, and digital ticketing through AXS.
• Madison Square Garden Sports: Operates Madison Square Garden, the iconic New York arena that hosts NBA (Knicks) and NHL (Rangers) franchises plus concerts and family shows, directly comparable as a top-tier multi-sport arena with premium hospitality and naming/marketing partnerships.
• Kia Forum (formerly The Forum): Historic Inglewood arena in the same LA market; competes directly for concerts and family shows and shares the LA live-entertainment catchment area.

Broad incumbents

• AEG (Anschutz Entertainment Group): Parent company and operator of Crypto.com Arena, also runs a global portfolio of venues, tours, and teams; the broader incumbent platform against which Crypto.com Arena's single-venue economics should be benchmarked.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/staplescenter
• Facebookfacebook.com/staplescenter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Staples Center