What Camp David does

Camp David is a privately held, family-owned custom decorated apparel company headquartered in Overland Park, Kansas. Founded as the Camp David brand in 1993 by David and Mark Willson — the sons of John Willson, who originally founded predecessor firm Branded Emblem in 1969 — the company specializes in screen printing, embroidery, and graphic design services applied to upper-end fleece, t-shirts, and caps. The company operates across five named product verticals: Resort, College, Brewery, Corporate, and Headwear, supported by a catalog of 200+ products and proprietary multi-process decoration techniques that combine embroidery, screen print, and appliqué to deliver a contemporary retail look.

The underlying technology centers on physical decoration equipment, including high-speed multi-head embroidery machinery installed in the 1980s when the predecessor firm became the largest direct embroiderer in Kansas. The company produces all decoration in-house at its single national headquarters, where Sales, Marketing, Finance, Operations, Graphics, Digitizing, and Production departments are co-located. No AI/ML capabilities, software platforms, APIs, or digital product offerings are evident; the business is a conventional custom apparel manufacturer.

Camp David generates revenue primarily through one-time sales of custom decorated apparel to institutional and consumer buyers, with pricing not publicly disclosed. The go-to-market is sales-led and multi-channel: a dedicated field sales representative program targets enterprise and corporate accounts, while a direct e-commerce storefront (campdavid.com) serves SMB and individual buyers across each product vertical. Long-tenured customer relationships — including legacy accounts such as Boy Scouts of America, Rotary International, and municipal fire and police departments inherited from the Branded Emblem era — provide a stable institutional revenue base alongside more transactional consumer and SMB volume. The company remains privately held by the Willson family with no external investment, M&A, or public listing.

Name

Camp David

Legal name

Camp David

Website

https://campdavid.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Camp David is a family-owned, privately held custom decorated apparel company based in Overland Park, Kansas, specializing in screen printing, embroidery, and graphic design for upper-end fleece, t-shirts, and caps across five product verticals: Resort, College, Brewery, Corporate, and Headwear.

Ownership category

akta.pro rank

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom decorated apparel sales: Camp David generates revenue through the design, production, and sale of custom decorated apparel including screen printed and embroidered garments, caps, and fleece products. The company sells directly to customers through their product categories: Resort, College, Corporate, and Headwear.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Camp David designs, produces, and sells custom decorated apparel using screen printing, embroidery, and appliqué techniques applied to upper-end fleece, t-shirts, and caps. The company offers over 200 products organized into five market-specific lines (Resort, College, Brewery, Corporate, and Headwear), serving organizations with branded garments and headwear. The company also offers standalone decoration services (screen printing, embroidery, and graphic design).

Product overview

Camp David is a screen print & embroidery apparel company offering custom decorated apparel. The company provides over 200 products across five distinct product lines: Resort, College, Brewery, Corporate, and Headwear. Products consist of upper-end fleece, t-shirts, and caps embellished with custom artwork through screen printing, embroidery, and graphic design services. The company utilizes multi-process applications combining embroidery, screen print, and appliqué to deliver a contemporary retail look.

Differentiator

Problem solved

Functional benefit

Products and services

• Resort Apparel Line Resort apparel product line featuring upper-end fleece, t-shirts, and headwear embellished with custom artwork through screen printing and embroidery, targeted at resort properties and hospitality businesses.
• College Apparel Line College-themed apparel product line featuring upper-end fleece, t-shirts, and headwear with custom artwork for collegiate markets including athletic departments, fraternities, sororities, and campus organizations.
• Brewery Apparel Line Brewery-themed apparel product line featuring upper-end fleece, t-shirts, and headwear with custom artwork for brewery and craft beverage businesses.
• Corporate Apparel Line Corporate apparel product line featuring upper-end fleece, t-shirts, and headwear with custom artwork for corporate clients requiring branded uniforms, team apparel, and company merchandise.
• Headwear Line Headwear product line featuring hats and caps embellished with custom artwork through embroidery, screen printing, and appliqué techniques for various customer segments.
• Screen Printing Service Custom screen printing service for apparel decoration, including multi-process applications combining screen print with embroidery and appliqué techniques.
• Embroidery Service Custom embroidery service for apparel decoration using high-speed multi-head embroidery equipment for direct embroidery on garments.
• Graphic Design Service Custom graphic design service for creating artwork designs used in screen printing and embroidery decoration.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Vendor partnerscoreOthersCamp David reflects partner relationships with vendors, working together to add value and achieve success. The company believes in adding value to every relationship in their supply chain.
• Customer partnerscoreOthersLong-standing customer relationships formed over decades, including legacy accounts from the Branded Emblem era such as Boy Scouts of America and Rotary International that are still with the company today.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CustomInk: CustomInk is a leading online custom decorated apparel platform offering screen printing and embroidery for groups, teams, and businesses. Direct peer to Camp David in the custom decorated apparel category with a similar product/service mix but a much larger digital-first go-to-market.
• 4imprint: 4imprint is one of the largest North American promotional products distributors offering custom decorated apparel (screen printed and embroidered) to businesses and organizations. Directly comparable to Camp David's Corporate and Resort verticals in product and customer base.
• Outdoor Cap Company: Outdoor Cap Company is a US headwear manufacturer and decorator offering custom embroidered, screen printed, and appliquéd caps. Direct comparable to Camp David's Headwear vertical in product category, decoration techniques, and customer base (resort, college, corporate).
• Lands' End Business Outfitters: Lands' End Business Outfitters provides custom decorated corporate apparel and uniforms with embroidery and screen printing capabilities. Closely comparable to Camp David's Corporate segment, particularly for upper-end fleece and polos with custom artwork.

Broad incumbents

• SanMar Corporation: SanMar is a major US wholesale apparel and decoration supplier serving screen printers, embroiderers, and promotional product distributors. Comparable as the upstream blank-apparel supplier and as a broader incumbent in the decorated apparel supply chain where Camp David operates.
• Alpha Broder / alphabroder: Alpha Broder is one of the largest US wholesale distributors of imprintable apparel and accessories. Operates as both a blank supplier to and competitor of decorators like Camp David, with significantly broader catalog and scale.
• Cimpress / Vistaprint: Cimpress (parent of Vistaprint, Printi, and several custom apparel brands) operates a portfolio of mass-customization and custom product businesses. Overlaps with Camp David's custom decorated apparel offering through its Vistaprint and national brands division, with much larger scale and digital infrastructure.

Emerging players

• BELLA+CANVAS: BELLA+CANVAS is a US-based blank apparel manufacturer specializing in premium tees, fleece, and tops for the decoration market. Comparable as an upstream blank supplier and emerging brand competing for the same end-customer attention as Camp David's t-shirt and fleece SKUs.
• Broder Bros / Brodierteam: Broder Bros (now part of alphabroder group) distributes imprintable apparel and team uniforms including decorated jerseys and fleece. Comparable to Camp David's College and Corporate verticals in product mix and team/corporate customer base.
• Twin Enterprises / Threadbird: Threadbird and similar custom screen printing/embroidery shops serve small-to-mid business and college/resort apparel markets with on-demand decoration. Comparable to Camp David as small-to-mid scale custom decorated apparel shops with overlapping service offerings and customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/campdavidclothing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camp David