What Agri-Tronix does

Agri-Tronix Corporation is a Franklin, Indiana-based manufacturer and distributor of agricultural electronics and weighing equipment that has operated continuously since 1982. The company serves two distinct verticals: precision agriculture, where it sells seed population monitors, GPS and gear tooth speed sensors, and planter/drill harnesses compatible with Dickey-John and John Deere systems; and tractor pulling competitions, where it supplies the M3 radio-linked sled monitor system, LED remote MPH and distance signs, the T35 RPM monitoring system, and the touchscreen D35 speed monitor. The catalog blends proprietary ATC-branded products with distributed third-party brands including Weigh-Tronix, Digi-Star, Brecknell, NORAC, and Dinamica Generale, allowing the company to function as a single-source parts supplier for niche agricultural electronics.

The business runs a direct-to-consumer e-commerce model at agritronixcorp.com, supported by phone-based sales, plus a dedicated Canadian distributor (Kearny Planters) for cross-border orders. Revenue is generated almost entirely through one-time hardware sales, with unit prices ranging from roughly $12 for harnesses up to $2,500 for sled monitor systems and high-end LED remote displays. Technical differentiation centers on GPS speed sensing with WAAS differential correction, ruggedized IPX7/IP67-rated field hardware, and pre-engineered compatibility with established OEM ecosystems, rather than on software or recurring services. The company employs 1-10 people and operates without disclosed external funding, acquisitions, or leadership turnover.

Name

Agri-Tronix

Legal name

Agri-Tronix Corporation

Website

https://agritronixcorp.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Agri-Tronix Corporation is a Franklin, Indiana-based manufacturer and distributor, founded 1982, that sells precision agriculture electronics and tractor pulling competition equipment (speed sensors, sled monitors, LED signs, harnesses, and scales) direct-to-consumer online, serving farmers and competition organizers in the US and Canada.

Ownership category

akta.pro rank

Product category

Agricultural Electronics

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB)

akta.pro secondary industries

Guidance, Autosteer & Machine Control (GNSS/RTK, Auto-Steering, Implement Guidance) (AFAGALAE), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

Keywords

• Agricultural electronics
• Tractor pulling equipment
• Weighing systems
• GPS speed sensors
• Planter monitors

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Hardware Sales: Primary revenue stream from selling electronic monitoring equipment, sensors, cables, harnesses, and accessories for agricultural applications and tractor pulling events. Products sold as one-time purchases with various price points ranging from $8 to $2,500+.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Agri-Tronix manufactures and distributes proprietary ATC-branded agricultural electronics, including GPS speed sensors with WAAS, gear tooth sensors, radar sensors, LED displays, radio-linked sled monitoring systems, weighing equipment (load cells/scales), and harnesses for planters and drills. The company also supplies tractor pulling competition equipment and serves both production agriculture and motorsports competition markets from its Franklin, Indiana base.

Product overview

Agri-Tronix is a manufacturer and distributor of agricultural electronics specializing in tractor pulling equipment and agricultural weighing systems. The product portfolio is organized into three main categories: (1) Electronic monitoring systems including the M3 Sled Monitor System (radio-linked sled monitoring), ATC D35 Speed Monitor (touchscreen speed monitor), T35 RPM Monitoring System, and various speed sensors (GPS, gear tooth, radar); (2) LED remote displays for tractor pulling including MPH and distance signs in 12-inch and 19-inch formats; and (3) Agricultural scales including indicators from Weigh-Tronix/Digi-Star/Brecknell, load cells/weigh bars, CC-30 compression load cells rated to 30,000 lbs, scale kits, platform scales, animal scales, and accessories. Supporting products include NORAC boom control replacement parts, connector kits (AMP, Deutsch, Weather-Pack, Metri-Pack, MOLEX, etc.), cables (extension, adapter, Y-cables), and planter/drill harnesses compatible with Dickey-John and John Deere systems. The company operates as a parts distributor carrying third-party brands alongside proprietary ATC-branded products.

Differentiator

Problem solved

Functional benefit

Products and services

• ATC GPS Speed Sensors GPS-based speed sensors with WAAS accuracy designed to measure tractor and implement ground speed for agricultural operators.
• Gear Tooth Sensors Sensors that detect gear-tooth rotation to measure shaft RPM and ground speed on agricultural machinery.
• Radar Sensors Radar-based ground speed sensors for agricultural equipment requiring non-contact speed measurement.
• LED Displays In-cab LED display units that present speed, area, and sensor readings to equipment operators.
• Radio-Linked Sled Monitoring Systems Radio-linked systems that monitor and transmit tractor pulling sled data in real time for event operators and competitors.
• Weighing Equipment (Load Cells/Scales) Load cells and weighing scales used to weigh tractors, implements, and tractor pulling sleds.
• Planter and Drill Harnesses Wiring harnesses that connect monitors and sensors on planters and grain drills for agricultural operations.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

One partnership is on record.

• Kearny PlanterscoreChannel Partner/ Reseller/ DistributorDedicated Canadian distributor for Agri-Tronix products. Canadian customers contact Kearny Planters at (519) 678-3206 or through their website to place orders for Agri-Tronix parts and products. Distributor serves the Canadian market exclusively.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dickey-john: Dickey-john manufactures precision agriculture electronics including planter/drill monitors, seed sensors, and population monitors. Agri-Tronix produces compatible harnesses and aftermarket parts for Dickey-john systems, putting both in the same precision ag monitoring category.
• Ag Leader Technology: Ag Leader makes precision displays, GPS receivers, and planting/spraying monitors for farmers. It is one of the closest competitors to Agri-Tronix's planter/drill monitor and GPS speed sensor offerings in the same SMB precision ag segment.
• Precision Planting: Precision Planting builds planter sensors, population monitors, and seed tube monitoring systems. Agri-Tronix's ATC GPS speed sensors and planter harnesses target the same agronomic planting precision use cases on US row-crop operations.
• Digi-Star (Topcon Agriculture): Digi-Star is a leading manufacturer of scale indicators, load cells, and weighing systems for grain carts and feed mixers. Agri-Tronix distributes Digi-Star products alongside its own ATC load cells, competing and reselling in the same ag weighing category.
• Avery Weigh-Tronix: Weigh-Tronix produces industrial and agricultural scales including compression load cells like the CC-30 that Agri-Tronix resells. Both serve mobile weighing applications for TMR mixers and feed wagons with overlapping scale product lines.
• TeeJet Technologies: TeeJet manufactures spray controllers, boom control valves, and precision spraying electronics. Agri-Tronix sells NORAC boom control parts compatible with TeeJet-adjacent spraying applications, operating in the same precision application electronics space.

Emerging players

• NORAC Systems International: NORAC specializes in ultrasonic boom height control systems for agricultural sprayers. Agri-Tronix is a parts distributor for NORAC products, making NORAC both a partner and an emerging competitor in the broader precision spraying electronics category.

Broad incumbents

• Trimble Agriculture: Trimble is a dominant provider of GPS guidance, autosteer, and precision ag displays. Its GNSS receivers and guidance systems overlap with Agri-Tronix's GPS speed sensor category but at a much broader, integrated platform level.
• John Deere (Ag & Turf Division): John Deere is the largest agricultural equipment manufacturer with proprietary precision ag electronics (e.g., Computer Track) for which Agri-Tronix builds compatible harnesses. Deere's vertically integrated ecosystem defines the boundary of Agri-Tronix's compatible aftermarket business.
• Raven Industries (CNH Industrial): Raven Industries (now part of CNH) develops precision ag technology including boom control, guidance, and application systems. It is a broad incumbent whose NORAC-adjacent boom control and precision spraying portfolio overlaps with Agri-Tronix's sprayer-related electronics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AgriTronixCorp
• Facebookfacebook.com/agritronix

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agri-Tronix