Kearney Planters
Kearney Planters is a family-owned Ontario farm equipment dealership specializing in planters, corn heads, and precision agriculture technology from premium brands like Kinze, Väderstad, Precision Planting, and Yetter, serving small and large farmers with equipment sales, custom fabrication, aftermarket parts, and mobile field service.
- Company typePrivate
- Founded1979
- HeadquartersThamesville, Canada
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Kearney Planters does
Kearney Planters is a family-owned agricultural equipment dealership founded in 1979 by Barry Kearney in Howard Township, Ontario, and now headquartered in Thamesville (Chatham-Kent region), Ontario, Canada. The company specializes in the sale of new, used, refurbished, and modified planting equipment, including planters, corn heads, seed drills, and grain buggies, and is an authorized dealer for a multi-brand portfolio spanning Kinze, Väderstad, Drago Tec, HORSCH, Precision Planting (Premier tier), Ag Leader, Yetter (Platinum tier), and Enduraplas. Under CEO Colleen Kearney-Janssens, the firm employs 23+ full-time staff, many with 20+ years of tenure, and operates from an 80x120-foot facility opened in March 2015.
The business combines equipment resale with custom fabrication (one-year warranty, field-tested before delivery), aftermarket parts distribution with Canada-wide shipping, mobile field service during planting and harvest seasons, and farmer education through planter clinics and Corn School media features. Its proprietary Kearney Cobra design, recognized with the 2015 Agricultural Innovator of the Year Award, deflects chemical-laden air from planter vacuum systems. Service includes certified Kinze professional support, free meter testing, and free or low-cost planter clinics in Southwestern Ontario.
Revenue is generated through one-time equipment sales, aftermarket parts transactions, custom fabrication projects, and seasonal service contracts. Pricing on new planters ranges from approximately $40,000 to over $80,000, with Drago corn heads priced $57,000-$73,000 CDN; service offerings (Ag Leader training at $35/person, planter clinics from free to $15/person, Kinze Experience trips at $250/person) supplement the core equipment business. The company serves primarily small and large farmers in Southwestern Ontario, with documented global shipping capability for international equipment orders, and operates a direct-to-consumer, sales-led go-to-market motion with field service as a key relationship-building channel.
Kearney Planters firmographics
Firmographics- Name
- Kearney Planters
- Legal name
- Kearney Planters
- Website
- https://kearneyplanters.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kearney Planters is a family-owned Ontario farm equipment dealership specializing in planters, corn heads, and precision agriculture technology from premium brands like Kinze, Väderstad, Precision Planting, and Yetter, serving small and large farmers with equipment sales, custom fabrication, aftermarket parts, and mobile field service.
- Ownership category
- akta.pro rank
Kearney Planters industry classification
Industry- Product category
- Agricultural Equipment
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- No-Till & Conservation Planting Equipment (AFAAABAI)
Keywords
Where Kearney Planters is headquartered
LocationHeadquarters
- HQ city
- Thamesville
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Kearney Planters business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Equipment Sales: Sale of new, used, refurbished and modified agricultural equipment including planters, corn heads, seed drills, and grain buggies to farmers of all sizes.
- Aftermarket Parts and Attachments: Assembly and sale of aftermarket parts and attachments. The parts department is fully stocked with genuine and aftermarket products.
- Service and Repair: Mobile service truck equipped to handle field repairs, certified maintenance, calibration services, and on-farm service calls. Extended seasonal hours provided during spring and fall planting seasons.
- Fabrication and Custom Building: Custom design and build according to customer goals. Fabrication shop stands behind workmanship with one year warranty. Each planter is field tested before leaving.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ag Leader Display Training |
| Unit Pricing | Pay-as-you-go | Planter Clinic Registration |
| Unit Pricing | Pay-as-you-go | Kinze Experience Trip |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Kearney Planters product offering
Product offeringCore offering
Kearney Planters is an agricultural equipment dealer that specializes in the sale of new, used, refurbished, and modified planting equipment — including planters, corn heads, seed drills, and grain buggies — along with the assembly of aftermarket parts and attachments. They are an authorized dealer for multiple brands (Kinze, Väderstad, Drago, HORSCH, Precision Planting, Ag Leader, Yetter, Enduraplas) and provide custom design/build fabrication, mobile field service and repair, and parts supply with global shipping.
Product overview
Kearney Planters is an agricultural equipment dealer specializing in the sale of new and used planters, corn heads, and tillage equipment, along with assembly of aftermarket parts and attachments. The company offers a portfolio of equipment brands including Kinze planters, Väderstad equipment, Drago corn heads, HORSCH tillage tools, and Precision Planting, Ag Leader, Yetter, and Enduraplas product lines. Their offerings are organized around core equipment products (planters and corn heads) complemented by precision agriculture technology add-ons (GPS guidance, variable rate systems, yield monitoring) and supporting services including custom fabrication, equipment service and repair, parts supply, and farmer education clinics. The company designs and custom builds equipment according to customer specifications with a one-year fabrication warranty and provides mobile field service during planting and harvest seasons.
Differentiator
Problem solved
Functional benefit
Products and services
- Kinze Planters Kinze Manufacturing planters in multiple series (900, 2000, 2500, 3140, 3500, 3600) offered in various row widths and configurations for different planting needs, sold and serviced by certified Kinze professionals.
- Väderstad Equipment Väderstad tillage and seeding equipment for Ontario farming operations, supplied as a proud dealer of the brand.
- Drago Corn Heads Drago corn heads including Series II and GT models in multiple row configurations, with chopping and non-chopping variants, sold with annual Drago Day customer events.
- Precision Planting Products Precision Planting technology including 20/20 monitors, Delta Force hydraulic down force, V-set seed meters, vacuum retrofit kits, Furrow Force, Furrow Jet, Smart Firmer, Clean Sweep, and Seeder Force systems offered as a Premier dealer for planter upgrades.
- Ag Leader Precision Agriculture Ag Leader precision agriculture solutions including GPS guidance, auto swath control, variable rate applications for planting/spraying/granular application, harvest yield monitoring, GPS tiling, and SMS software for field data analysis, sold as an authorized dealer.
- Yetter Products Yetter residue management, fertilizer application, seed trench closing, and strip tillage equipment and accessories offered at the Platinum dealer tier (the highest dealer tier).
- Enduraplas Tanks Enduraplas liquid storage tanks with 10-year warranty in various sizes and styles for agricultural storage and spraying needs, sold as an authorized dealer.
- HORSCH RT-Joker Tillage Tools HORSCH RT-Joker Series high-speed tillage tools designed for aggressive residue cutting, mixing, and soil preparation at speeds of 8-12 mph.
- Custom Fabrication & Design Custom design and build services for agricultural equipment according to customer specifications, backed by a one-year workmanship warranty with field testing of every planter before delivery.
- Equipment Service & Repair Mobile field service, certified Kinze professional support, hydraulic repair, planter setup, and calibration services for mechanical, electronic, and automated planters, including on-farm calls and equipment pickup/delivery.
- Parts Department Genuine and aftermarket replacement parts for agricultural equipment with Canada-wide shipping via FedEx, UPS, Purolator, and Cardinal, including free meter testing.
- Planter & Equipment Clinics Educational clinics for farmers covering planter setup, adjustment, operation, and precision agriculture technology including Ag Leader display training and Kinze-specific sessions, with sessions led by Service Manager Shaun Dilliott.
Quantifiable outcome
- Each planter is field tested before leaving the facility to ensure product quality
- +1 more outcomes
Companies that use Kearney Planters
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Kearney Planters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Kearney Planters partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Kinze ManufacturingcoreKearney Planters is a certified Kinze dealer providing new Kinze planters, parts, and service. They are a trusted supplier and offer certified professionals for Kinze equipment. Company offers Kinze product launches and factory tours.
- VäderstadcoreKearney Planters is a proud supplier of Väderstad equipment, offering their tillage and seeding solutions to Ontario farmers.
- Drago Tec (Drago Corn Heads)coreAuthorized dealer for Drago corn heads including Drago GT and Series II. Hosts annual Drago Day customer events.
- Precision PlantingcorePremier Precision Planting Dealer with years of experience. Offers full range of precision planting technology including 20/20 monitors, Delta Force, V-set seed meters, and more.
- Ag LeadercoreAuthorized Ag Leader dealer offering precision agriculture solutions including GPS guidance, auto swath, variable rate application, and yield monitoring.
- YettercorePlatinum level Yetter dealer, the highest dealer tier. Provides full range of residue management, fertilizer application, seed trench closing, and strip tillage products.
- EnduraplasminorAuthorized Enduraplas tanks dealer offering liquid storage tanks with 10-year warranty in various sizes and styles.
- HORSCH Farm EquipmentminorAdded Horsch RT-Joker Series of High Speed Tillage Tools to product lineup. Machines effective for tillage and offer versatility in Ontario's diverse farming conditions.
- Parts Suppliers NetworkcoreExtensive network of parts suppliers including Kinze, Shoup, Vortex Coulters, Pacer, Market Farm Equipment, Calmer Corn Heads, Agri-Tronix, SMA, Ingersoll Tillage Group, RYCO Hydraulics, Valmar, Schaffert Manufacturing, Surepoint, J. Assy, Wilger, May Wes, Dawn Equipment, HeadSight, Martin Till, Yetter, Sensor-1, and many others.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Kearney Planters competitors and assessment
Company assessmentDirect peers
- Stotz Equipment: Multi-state US farm equipment dealer with extensive parts, service, and precision-ag operations. Comparable diversified dealer business model targeting row-crop farmers with capital equipment and aftermarket support.
- Hoober Inc. Mid-Atlantic US farm equipment dealer with strong precision-agriculture focus, mobile service, and custom equipment configuration. Comparable multi-line dealer model with emphasis on planter expertise and high-touch customer service similar to Kearney Planters.
- Premier Equipment Ltd. Southwestern Ontario multi-line farm equipment dealer with multiple locations selling major brands alongside service, parts, and precision-ag offerings. Directly comparable to Kearney Planters in geography, dealer model, and customer base of Ontario row-crop farmers.
Regional players
- Hutson Inc. Multi-location Kentucky/Tennessee farm equipment dealer with combined equipment sales, parts, and service operations. Comparable diversified dealer model serving row-crop and livestock customers across a US region.
- Quality Equipment: US Southeast farm equipment dealer with strong precision-agriculture offering and full-line equipment sales. Comparable dealer model combining equipment, parts, and service for row-crop farming operations, though in a different US region.
- Brandt Tractor (formerly Cervus Equipment): Western Canadian equipment dealer network operating a multi-brand model across multiple provinces. Comparable dealer model and customer base of Canadian farmers, though operating in different geographies than Kearney.
- H&R Agri-Power: Multi-store US farm equipment dealer with locations across Kentucky and surrounding states, offering new/used equipment, parts, and service. Comparable family-influenced dealer model targeting row-crop farmers with similar capital equipment offerings.
- Enns Brothers: Manitoba-based multi-store farm equipment dealer with a similar combination of new/used equipment, parts, service, and precision-ag offerings. Comparable dealer business serving Canadian prairie row-crop farmers in a different geography.
Broad incumbents
- Deere & Company (John Deere): Largest global ag equipment OEM with an extensive dealer network selling planters, tractors, and precision-ag technology. Represents the dominant incumbent and competitive context for independent dealers like Kearney Planters.
- AGCO Corporation: Major global ag equipment OEM operating multiple brands (Fendt, Massey Ferguson, Valtra, PTx) across planters, tractors, and precision-ag. Competes in the same equipment categories that Kearney Planters serves and represents a broad incumbent in the dealer-distributed ag equipment market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Kearney Planters social profiles
Digital presenceKearney Planters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kearney Planters leadership team
Management profileNumber of profiles
Profiles5 records
Kearney Planters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kearney Planters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kearney Planters
What does Kearney Planters do?
Kearney Planters is an agricultural equipment dealer that specializes in the sale of new, used, refurbished, and modified planting equipment — including planters, corn heads, seed drills, and grain buggies — along with the assembly of aftermarket parts and attachments. They are an authorized dealer for multiple brands (Kinze, Väderstad, Drago, HORSCH, Precision Planting, Ag Leader, Yetter, Enduraplas) and provide custom design/build fabrication, mobile field service and repair, and parts supply with global shipping.
Is Kearney Planters a public or private company?
Kearney Planters is a private company. It is classified as family owned and is currently operating.
When was Kearney Planters founded?
Kearney Planters was founded in 1979. It employs 1 to 10 people.
Where is Kearney Planters based?
Kearney Planters is headquartered in Thamesville, Canada, in the North America region.
How does Kearney Planters make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are aftermarket Parts and Attachments, service and Repair and fabrication and Custom Building.
Who are Kearney Planters's main competitors?
Direct peers on record are Stotz Equipment, Hoober Inc. and Premier Equipment Ltd.. Regional players are Hutson Inc., Quality Equipment, Brandt Tractor (formerly Cervus Equipment), H&R Agri-Power and Enns Brothers. Broad incumbents are Deere & Company (John Deere) and AGCO Corporation.
Does Kearney Planters have an API?
No public API is recorded for Kearney Planters.
What industry is Kearney Planters in?
Kearney Planters's product category is Agricultural Equipment. Its primary akta.pro industry code is AFAAABAI, No-Till & Conservation Planting Equipment. Its NAICS code is 42382 and its SIC code is 3523.