Riviera Marina

What Riviera Marina does

Riviera Marina is a privately held, full-service marina operating from a single location at 14297 FM 2769 on Lake Travis in Leander, Texas (Austin metro area). Founded and continuously run by President Steve Allen—who has over 25 years in the boat business—the marina has operated for more than 16 years and is staffed by 11–50 employees whose service team holds 65+ years of combined marine experience and multi-manufacturer certifications (MerCruiser since 1989, Volvo Penta, Mercury). The company is independent, founder-owned, and shows no venture or institutional capital in its structure.

The business is structured around eight integrated revenue streams on one site: hourly/daily boat rentals (ski boats from $140/hour, pontoons from $100–$120/hour, the 27-foot Fun Ship double-decker with captain, kayaks, paddleboards); the ATX Aquafun party barge sub-brand for groups up to 50 passengers; dry stack storage ($225–$400/month) and wet slips (12x26 and 12x28 at $415–$435/month) on annual leases; trailer storage at $95/month; a certified service and parts department; national boat hauling; boat brokerage; and a wedding venue (starting at $500 for two hours). Pricing across these lines is usage-based for rentals and short-term subscription for storage, with a 5% discount for cash/check on annual storage and damage-waiver options on rentals.

Riviera goes to market as a direct-to-consumer operation, booking through a self-serve online platform, the company website, and a dedicated phone line, with no third-party distributors. Its target customer segments are local recreational boaters, event planners, wedding couples, and boat owners on Lake Travis, supported by regional brand recognition (Marina of the Year, Marina Association of Texas, 2000 and 2010) and authorized-dealer status with three major marine engine OEMs.

Name

Riviera Marina

Legal name

Riviera Marina

Website

https://rivieramarina.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Riviera Marina is a privately held, full-service marina on Lake Travis in Leander, Texas, offering boat rentals, dry stack and wet slip storage, certified service and parts, boat hauling, brokerage, and a wedding venue for recreational boaters, event planners, and boat owners in the Austin metro area.

Ownership category

akta.pro rank

Product category

Marina Services

NAICS

Marinas (71393), Marinas (713930), Boat Dealers (441222), Ship and Boat Building (3366)

SIC

Water Transportation (4400), Ship & Boat Building & Repairing (3730), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB)

Keywords

• Marina services
• Boat rentals
• Boat storage
• Boat repair
• Party barge rentals

Headquarters

HQ city

Leander

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Boat Rentals: Hourly rental of ski boats, pontoon boats, Fun Ship double-decker party boats with captain, kayaks, and stand-up paddleboards on Lake Travis. Revenue is usage-based with varying rates by boat type.
2. Party Barge Rentals: ATX Aquafun party barge rentals accommodating up to 50 passengers with captain, includes pricing with tax and 20% captain's service fee. Operates under separate brand through different booking URL.
3. Dry Stack Boat Storage: Monthly and annual dry stack storage rates for boats up to 29 feet, covered wetslips, and personal watercraft storage. Annual leases required with discounts for advance payment.
4. Trailer and RV Storage: Monthly storage for trailers at $95/month with no lease required, flexible date ranges.
5. Boat Service and Parts: Service department providing oil changes, maintenance, engine repair, fiberglass repair, boat detailing, and specialty parts. Parts department stocks factory authorized parts and aftermarket components.
6. Boat Sales/Brokerage: Boat brokerage service handling selling of cruisers, pontoons, fishing boats, and sports crafts. Services include price determination, advertising, boat improvements, delivery, and negotiation.
7. Boat Hauling: Boat transportation services, specializes in boats 28 feet and under but hauls all sizes. Shipping boats all over the United States.
8. Wedding Venue Rental: Maritime wedding venue rental with covered gazebo, scenic Lake Travis backdrop. Pricing starting at $500 for first two hours plus $100 per additional hour. Available to public regardless of marina membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Riviera Marina is a full-service marina on Lake Travis that rents ski boats, pontoon boats, the Fun Ship double-decker pontoon with captain, kayaks, paddleboards, and ATX Aquafun party barges to recreational customers. It complements rentals with dry stack and wet slip boat storage, trailer storage, a certified service and parts department, boat hauling, boat brokerage, and a waterfront wedding venue.

Product overview

Riviera Marina is a full-service marina offering boat rentals, storage, and related services on Lake Travis near Austin, Texas. The core offering includes multiple boat rental types: ski boats, pontoon boats (Standard and Premium), and the Fun Ship double-decker pontoon with captain. Additional watercraft rentals encompass kayaks, stand-up paddleboards, and ATX Aquafun party barges for large groups. Supporting services include boat slips (wet slips), dry stack storage, trailer storage, a service department for repairs and maintenance, a parts department, boat hauling, boat sales/brokerage, and a wedding venue. The marina operates as a unified service provider where customers can rent boats, store vessels, access maintenance, and host events at a single location.

Differentiator

Problem solved

Functional benefit

Products and services

• Boat Rentals Hourly rentals of ski boats, pontoon boats, the Fun Ship double-decker pontoon with captain, kayaks, and stand-up paddleboards on Lake Travis for individual and group recreational use.
• ATX Aquafun Party Barge Rentals Double-decker party barges (Big Bird, Elmo, Cookie Monster) accommodating up to 50 passengers with licensed captain, grill, sound system, and tube slide, booked through a separate ATX Aquafun URL and operated from Riviera Marina.
• Dry Stack Boat Storage Monthly and annual dry stack storage for boats up to 29 feet, with one-hour prior notice launch and retrieval service. Rates range from $225/month (up to 19 feet) to $400/month (27 to 29 feet), with annual leases and a 5% discount for advance cash/check payment.
• Boat Slips (Wet Slips) Covered wet slip rentals in 12x26 and 12x28 sizes on Lake Travis, with annual leases required and no hoists or sailboat/houseboat accommodation.
• Trailer and RV Storage Long-term and short-term trailer storage at $95 per month with no lease requirement and flexible date ranges.
• Boat Service Department Authorized MerCruiser and Volvo Penta service center providing oil changes, engine repair, fiberglass repair, boat detailing, custom canvas work, and specialty parts installation, staffed by certified technicians with decades of combined experience.
• Parts Department Authorized dealer for Volvo Penta and MerCruiser factory parts plus aftermarket parts for inboard/outboard boats, wakeboard and ski boats, open bows, and cruisers.
• Boat Hauling Boat transportation service specializing in boats 28 feet and under but capable of hauling all sizes, shipping boats nationwide across the United States.
• Boat Sales and Brokerage Boat brokerage service for cruisers, pontoons, fishing boats, and sports crafts across brands including Mastercraft, Sea Ray, and Chaparral, handling price determination, advertising, improvements, delivery, and negotiation.
• Waterfront Wedding Venue Wedding ceremony and reception venue on Lake Travis featuring a large covered gazebo with scenic waterfront backdrop, available to the public without marina membership, starting at $500 for the first two hours plus $100 per additional hour.

Quantifiable outcome

• One-hour prior notice required for boat launch from dry stack storage
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ATX AquafuncoreGTM or Marketing PartnerATX Aquafun operates party barge rentals (Big Bird, Elmo, Cookie Monster) from Riviera Marina location. Bookings made through separate URL (rent.atxaquafun.com). ATX Aquafun provides the party barge fleet and manages those bookings while Riviera Marina provides the location and facilities. All pricing includes tax and 20% captain's service fee.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Others

• OneWater Marine: OneWater Marine is a major U.S. boat dealer and marine services platform with retail locations and brokerages across multiple states. Comparable to Riviera in the boat brokerage/sales channel and shared end-customer base.
• West Marine: West Marine is the largest U.S. specialty retailer of boating supplies, parts, and accessories, with a strong authorized dealer network. Comparable to Riviera's parts department and a shared customer base of boat owners needing maintenance and accessories.
• BoatU.S. BoatU.S. is a leading boating association providing towing, insurance, and consumer boating services. Comparable as a peer because it serves the same recreational boat owner demographic that Riviera monetizes through storage, service, and brokerage.
• MarineMax: MarineMax is the largest U.S. recreational boat retailer, offering sales, brokerage, financing, and related marine services. Comparable as a peer because it competes with Riviera's boat sales/brokerage arm and serves the same boating customer base in Texas.

Emerging players

• Carefree Boat Club: Carefree Boat Club operates a membership-based boat club model at multiple U.S. lakes, offering shared fleet access without ownership. It is comparable to Riviera as an alternative model serving the same recreational boating demand that also drives rentals and storage at Lake Travis.
• GetMyBoat: GetMyBoat is a peer-to-peer boat rental marketplace that aggregates listings from operators and owners. It is comparable to Riviera's rental business as a competing channel for reaching boating customers on lakes across the U.S.
• Boatsetter: Boatsetter is a peer-to-peer and operator boat rental platform offering captained and bareboat experiences. Comparable to Riviera as a digital-first alternative for booking boat experiences on lakes similar to Lake Travis.

Regional players

• Lakeway Marina: Lakeway Marina is a competing full-service marina on the same Lake Travis / Highland Lakes system, offering slips, dry stack, service, and rentals. It is a direct regional competitor to Riviera for both rental customers and storage tenants in the Austin metro.

Broad incumbents

• Suntex Marinas: Suntex is the largest U.S. marina owner-operator following its acquisition of Safe Harbor Marinas, operating 150+ marinas across the country with similar offerings including slips, dry storage, service, and boat clubs. It is a broad incumbent that competes with Riviera's full-service marina model at national scale.
• IGY Marinas: IGY Marinas operates a global portfolio of premium marinas offering slips, dry stack, fueling, and concierge services. While it skews to a more upscale/yachting clientele, its integrated marina services model overlaps directly with Riviera's storage-service-events offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RivieraMarina.LakeTravis
• LinkedInlinkedin.com/company/riviera-marina

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riviera Marina