Arnetoli Motor

What Arnetoli Motor does

Arnetoli Motor S.R.L. is an Italian company founded in 1984 and headquartered in Reggello (Florence) that designs, manufactures, and sells brush cutter and trimmer accessories, including trimmer heads, blades, trimmer lines, electric brush cutters (the 1800SP series), and specialized attachments. Its core technology is a patented gear reducer that allows a 900W electric motor to deliver 2.7 kW of cutting power, equivalent to a 45cc gasoline engine, and the firm sells a complementary accessory ecosystem spanning the RC-SYSTEM (easy re-spooling), MRA System (anti-blocking bump knob), Line Shielder safety system, CALAMARO universal brush head, and UNI-SPOLLY sucker removal attachment.

The company serves professional and hobby gardeners, landscapers, and agricultural operators (notably hazelnut, olive, and fruit tree cultivators in the Mediterranean region) as well as owners of any brand of brush cutter seeking universal-fit consumables and attachments. Products are priced as one-time hardware purchases, with brush cutters ranging from €265 to €365 and accessories from approximately €11.50 to €316.

Arnetoli operates a direct-to-consumer go-to-market almost exclusively through its own bilingual (Italian/English) e-commerce website arnetolimotor.it, supplemented by organic social presence on Facebook, Google+, and YouTube. There are no disclosed distributors, resellers, large enterprise customers, funding rounds, or M&A activity; the firm is privately held and appears to be founder/family-operated as an Italian S.R.L. with 11-50 employees.

Name

Arnetoli Motor

Legal name

ARNETOLI S.R.L.

Website

https://arnetolimotor.it

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Arnetoli Motor S.R.L., founded 1984 in Reggello (Florence), Italy, designs, manufactures, and sells electric brush cutters, trimmer heads, blades, trimmer line, and specialized attachments (including UNI-SPOLLY and CALAMARO) directly through its own e-commerce website, serving professional and hobby gardeners, landscapers, and Mediterranean agricultural operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Electric Brush Cutter Sales: Arnetoli Motor generates revenue primarily through the sale of electric brush cutters and outdoor power equipment. Products include electric brush cutters (1800-SP-AS, 1800-SP-F-ONE, 1800SP-ST, 1800SP-TD) with prices ranging from €265 to €365, along with a wide range of accessories, trimmer heads, blades, trimmer lines, and protective equipment sold through the company's e-commerce website.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Arnetoli Motor designs, manufactures, and sells electric brush cutters, trimmer heads, trimmer lines, blades, and related accessories for brush cutters and outdoor power equipment. The company produces its own brand of electric brush cutters (1800-SP series) alongside a full ecosystem of compatible trimmer heads, blades, and consumables, featuring patented gear reducer technology that allows 900W electric motors to deliver 2.7 kW of cutting power equivalent to a 45cc gasoline engine. All products are manufactured in Italy and sold direct-to-consumer via the company's e-commerce website.

Differentiator

Problem solved

Functional benefit

Products and services

• 1800-SP-AS Multifunction Electric Brush Cutter Electric brush cutter with detachable shaft and multifunctional attachment system for hedge trimmers, cultivators, chain saws, and other accessories. Targeted at professional and hobby users needing versatile outdoor power equipment.
• 1800-SP-F-ONE Straight Shaft Electric Brush Cutter Straight shaft electric brush cutter featuring the innovative 396 F-ONE trimmer head and special deflector. Compatible with 3.0 mm trimmer line or 230 mm steel blade for heavier cutting applications.
• 1800SP-ST Curved Shaft Electric Brush Cutter Curved shaft electric brush cutter equipped with a professional KZ BV trimmer head and standard deflector, suitable for professional and hobby vegetation management.
• 1800SP-TD Curved Shaft Electric Brush Cutter Curved shaft electric brush cutter with Bump-N-Go P 402 BV trimmer head and unique deflector designed for use with trimmer head or 230 mm steel blade. Powered by Arnetoli's patented gear reducer technology.
• UNI-SPOLLY Sucker Removal Attachment Universal attachment for brushcutters designed to eliminate suckers that develop at the foot of trees (hazelnut, olive, fruit trees) without damaging bark. Features 36-tooth widia blade with 270 mm external diameter and 255 mm blade diameter. Made in Italy.
• CALAMARO Universal Brush Head Universal anti-slippage brush head attachment with 32 lengths of triple-strength line extending 12 cm from the base for dense brushing action. Fits all brush cutter and trimmer brands with no shaft bolt required.
• F 100 BV Bump-N-Go Trimmer Head Universal 2-line automatic Bump-N-Go trimmer head adaptable to all brushcutters up to 25cc. Features Batti e Vai system for quick line feed, available in multiple thread sizes.
• KZ 2 BV Bump-N-Go Trimmer Head 2-line Bump-N-Go trimmer head with dual line extension system (Bump-N-Go and semi-automatic). Available in standard, aluminum knob, and KZ Shielder (with Line Shielder) variants.
• 396 F-ONE Large Capacity Trimmer Head Large capacity trimmer head with up to 12 m spool, designed for brushcutters from 20cc and above. Available in standard and universal (UNI, no shaft bolt) variants.
• MK-1 Professional Combined Blade and Line Head Professional head combining a cutting blade and line for cutting grass, underbrush, shoots, and small to medium trunks. For professional vegetation management use.
• DA3625522-TC Steel Blade (36 teeth) 36-tooth widia steel blade with 255 mm external diameter and 2.2 mm thickness, designed for heavy vegetation cutting with brush cutters.
• TOMITA DISC Self-Sharpening Nylon Disc Self-sharpening nylon disc with 230 mm external diameter and 25.4 mm central hole, for removing grass, weed, and moss from cement, asphalt, and other hard surfaces.
• K 300 MX Professional Free-Blade Disc Professional free-blade disc with blades mounted on bearings, 320 mm diameter universal fit. For medium and large displacement brush cutters.
• SUPREME ROTOBOX Professional Forestry Trimmer Line Professional ribbed-profile trimmer line in 2.7 mm (60 m) and 3.3 mm (50 m) formats, specially designed for forestry use with a heat-dispersing ribbed profile.
• PROFESSIONAL Trimmer Line (Multiple Packaging Sizes) Professional-grade trimmer line available in multiple packaging formats (Rotobox 1 LB, Rotobox 1/2 LB, polybag 15 m, dispenser, spool 3 LB, spool 5 LB) in round and square profiles from 2.0 to 3.5 mm diameter.
• MAXI-LINE High-Capacity Trimmer Line High-capacity trimmer line in round, square, and star profiles from 2.0 to 4.0 mm diameter, with up to 117 m length per spool. Also available in dispenser format.
• SAETTA Hobby Trimmer Line

Quantifiable outcome

• 900W electric motor delivers 2.7 kW cutting power — equivalent to a 45cc gasoline engine
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Stihl: Global leader in chainsaws and professional outdoor power equipment, including gas and battery brush cutters. Largest competing brand for Arnetoli's 1800SP electric brush cutter line, with vastly broader product portfolio and dealer network.
• Husqvarna Group: Major manufacturer of professional and consumer outdoor power equipment (brush cutters, trimmers, chainsaws, robotic mowers). Directly overlaps Arnetoli's brush-cutter category and competes for the same professional landscaping customer base.
• Echo Incorporated: Established outdoor power equipment brand offering gas and battery brush cutters and trimmers. Competes head-to-head in the brush-cutter and trimmer-head category with a strong dealer channel across North America and Europe.
• Pellenc: French manufacturer of professional-grade electric and battery outdoor power equipment, including brush cutters and specialty vineyard/orchard tools. Closest direct competitor in premium electric brush cutters with specialized Mediterranean agricultural use cases.

Direct peers

• Oregon Tool: Leading manufacturer of cutting systems, blades, and trimmer lines for outdoor power equipment. Closely comparable to Arnetoli's trimmer head, trimmer line, and blade product families, serving the same aftermarket and OEM channels.
• Shakespeare Company: Established manufacturer of trimmer line and monofilament products for outdoor power equipment. Directly comparable to Arnetoli's PROFESSIONAL, MAXI-LINE, and SUPREME trimmer line product families.
• Stens (Ariens Company): Aftermarket parts distributor and manufacturer for outdoor power equipment, including trimmer heads, blades, and accessories. Directly competes with Arnetoli in the universal-fit replacement accessory market for brush cutters and trimmers.

Emerging players

• Greenworks Tools: Pure-play electric/battery outdoor power equipment brand with strong retail presence. Comparable as a competitor in the corded/cordless electric brush cutter category where Arnetoli's patented gear reducer operates.
• EGO Power+: Battery-only outdoor power equipment brand backed by Chervon, focused on high-power cordless platforms. Represents the cordless trajectory that competes with Arnetoli's corded 900W electric brush cutter architecture.

Regional players

• Active (Suzhou Green & Garden): Manufacturer of trimmer line, brush-cutter accessories, and outdoor power equipment consumables serving the European aftermarket. Directly comparable product mix to Arnetoli's universal trimmer heads and lines, with overlap in EU distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC6rbHaNJgg-N8yg3wv4yjdA
• Facebookfacebook.com/pages/Arnetoli-Motor/286147521490463?fref=ts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arnetoli Motor