Sales-Suckers

What Sales-Suckers does

Sales-Suckers OG is an Austrian B2B SaaS company, founded in 2018 and headquartered in Aigen-Schlägl, Upper Austria, that sells a website visitor identification and geo-targeting advertising platform primarily to DACH-region customers. Its core product, B2B-Leaderkennung, uses a proprietary self-developed identification algorithm to detect which companies visit a customer's website, enriches those companies with firmographic and contact data (including LinkedIn/Xing profiles), and delivers real-time visit analytics, automated lead scoring with score decay, and CRM synchronization via pre-built connectors to Bitrix24 and Pipedrive as well as a JavaScript API. The platform extends into a suite of geo-targeting modules — Employer-Geo-Targeting (recruitment advertising at candidate locations), Tourismus-Geo-Targeting (hospitality/regional advertising), trade show lead generation, route planning, and multi-site management — plus a white-label solution for agencies and multi-location enterprises.

Underlying technology is 100% in-house developed and runs on EU-hosted cloud infrastructure, with a deliberate positioning around GDPR/DSGVO compliance: the system identifies companies rather than individuals and does not require Google Analytics. Distribution occurs through self-service (a free 2-week trial) and direct sales for mid-market and enterprise accounts, with a white-label/agency channel and dedicated sales contact (CSO Natalie Keplinger). Revenue is generated via SaaS subscriptions for lead generation and geo-advertising, plus licensing/royalties from the white-label program; pricing is quote-based and not publicly tiered. The company is founder-owned (Bernhard Wurm, CEO, and Natalie Keplinger, CSO), operates with 1-10 employees, has not disclosed external equity funding, and was co-financed through the tech2b incubator with EFRE/State of Upper Austria support. Named customers include Thalia AT, Linz AG, VKB-Bank, smartpoint IT consulting, Jack Project, FireStart, ADvolution, and Variocube. The company received the Edisonpreis 2018 award in the innovation category.

Name

Sales-Suckers

Legal name

Sales-Suckers OG

Website

https://sales-suckers.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Sales-Suckers is an Austrian B2B SaaS company that uses a proprietary identification algorithm to detect companies visiting client websites and runs geo-targeted advertising campaigns, serving DACH-region B2B sales, HR/recruitment, and regional marketing teams via subscription and white-label licensing.

Ownership category

akta.pro rank

Product category

B2B Sales Intelligence Software

NAICS

Media Buying Agencies (54183), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B lead generation
• Website visitor identification
• Geo-targeting advertising
• Sales intelligence software
• Company identification platform

Headquarters

HQ city

Rohrbach In Oberosterreich

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Lead Generation: Software subscription for B2B website visitor identification and lead generation. Pricing appears to be based on website counts and user seats with tiered licensing options.
2. SaaS Subscription - Geo-Advertising: Subscription-based access to geo-targeting advertising tool with campaign management capabilities. Additional costs may apply for advertising inventory purchased through the platform's network of 100+ ad platforms.
3. White-Label Licensing: White-label solutions for agencies and organizations allowing them to offer geo-targeting services under their own brand with multi-tenant/multi-client capabilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sales-Suckers sells a cloud-based B2B sales and marketing SaaS platform that identifies which companies visit a customer's website using a proprietary in-house algorithm (no Google Analytics required), enriches those companies with contact, firmographic, and social profile data, scores them automatically, and synchronizes them to CRM systems. The platform also includes a geo-targeting advertising module that runs display campaigns across 100+ ad networks at address-level geographic precision, plus white-label and multi-tenant options for agencies and multi-location organizations. The product is targeted at B2B sales teams, marketing departments, HR/recruitment, regional and tourism businesses, and trade show organizers.

Product overview

Sales-Suckers is a B2B sales and marketing SaaS platform consisting of a core company identification engine and multiple geo-targeting advertising modules. The primary product is the B2B Website Visitor Identification system (B2B-Leaderkennung) which discovers and enriches company leads visiting a client's website using a proprietary identification algorithm. This core platform integrates lead scoring, real-time analytics, CRM synchronization, and campaign automation. The platform extends through specialized modules: Employer-Geo-Targeting for location-based recruitment advertising, Tourismus-Geo-Targeting for hospitality businesses, and a White-Label solution for agencies and organizations requiring multi-tenant access. Additional capabilities include trade show lead generation (Messe-Aussteller-Leadgenerierung), automated route planning (Routenplaner), and multi-site management with role-based permissions.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B-Leaderkennung (Website Visitor Identification) Cloud-based B2B website visitor identification service that uses a proprietary in-house algorithm (no Google Analytics required) to recognize which companies visit a client's website. Enriches identified leads with contact data, company information, industry classification, and LinkedIn/Xing profile links, and delivers real-time analytics on pages viewed, visit duration, and referral sources. Built for B2B sales and marketing teams.
• Geo-Werbung (Regional Online Advertising) Location-based online advertising platform that delivers display campaigns across more than 100 advertising networks and millions of websites, targeting users based on geographic location down to a 300-meter radius from target addresses. Users configure campaigns by selecting banners, time period, budget, and target companies or locations. Built for marketing teams, regional businesses, and agencies.
• Employer-Geo-Targeting Location-based recruitment advertising module that places job postings and employer branding campaigns on websites visited by target candidates at their current workplace, educational institution, or residential locations. Supports targeting at a configurable radius from 300 meters to several kilometers and is marketed as GDPR-compliant. Built for HR and employer branding teams.
• Tourismus-Geo-Targeting Geo-targeting module designed for tourism and hospitality businesses, enabling display advertising campaigns at tourist hotspots, hotels, and vacation regions to attract day visitors and guests. Supports quick, independent campaign publishing at defined geographic locations. Built for tourism operators, hospitality venues, and regional businesses.
• White-Label-Geo-Targeting-Lösung White-label version of the geo-targeting platform offered to agencies, media houses, and larger organizations. Provides multi-tenant architecture with separate client accounts, customizable branding to match agency or corporate design, and flexible scalability for complex organizational structures. Built for marketing agencies, media companies, and enterprises with multiple locations.
• Messe-Aussteller-Leadgenerierung (Trade Show Lead Generation) Trade show and exhibitor directory lead identification module that identifies companies visiting exhibitor profiles and company listings, and enables lead management and retargeting campaigns for exhibitors. Built for event organizers, trade show operators, and online exhibitor directories.

Named customers8 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered supporting and core.

• tech2b InkubatorsupportingOthers · 1 January 2018Business incubator that supports Sales-Suckers. The company was co-financed through the European Fund for Regional Development (EFRE) and the State of Upper Austria as part of tech2b's incubator program.
• akostartsupportingOthers · 1 January 2018Startup support program (Ideen. Einfach. Umsetzen.) that supports Sales-Suckers as part of Austria's startup ecosystem.
• Bitrix24coreTechnology or IntegrationCRM integration partner. Sales-Suckers offers a dedicated Bitrix24 CRM Connector app enabling automatic lead synchronization between platforms via webhook connection.
• PipedrivecoreTechnology or IntegrationCRM integration partner with pre-built connector for seamless lead synchronization to Pipedrive CRM platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/SalesSuckers
• YouTubeyoutube.com/channel/UCWrhyNeYRrxxfuqczoaYZPQ
• Facebookfacebook.com/leadgrabber
• LinkedInlinkedin.com/company/sales-suckers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sales-Suckers