Botafogo Football and Regattas

What Botafogo Football and Regattas does

Botafogo de Futebol e Regatas is one of Brazil's most traditional football clubs, founded on December 8, 1942, through the merger of Club de Regatas Botafogo (1894) and Botafogo Football Club (1904). Headquartered at Estádio Nilton Santos in Rio de Janeiro, the club operates under the Sociedade Anônima do Futebol (SAF) corporate structure since April 2022, with American investor John Textor holding 90% of shares and the Social Club retaining 10%. The club competes in the Campeonato Brasileiro and secured a historic 2024 double, winning the Conmebol Libertadores and Brasileirão with a record 79-point campaign, ranking 5th globally in IFFHS 2024 standings.

The club's product portfolio spans the Camisa 7 subscription-based fan membership program (43,073 active members across seven tiers ranging from R$7.90 to R$259.90/month), the Botafogo Store e-commerce platform for merchandise, ticketed matchday operations at a 45,000-capacity stadium, and Botafogo TV on YouTube for content distribution. Revenue is generated across eight streams: ticket sales, broadcasting rights, sponsorships (VBet as main sponsor, Mizuno as kit manufacturer), merchandise sales, Camisa 7 memberships, brand licensing, stadium events (730,000 attendees across 12 concerts in 2023), and player transfers. Under Textor's ownership, R$400 million was committed over three years, with R$114 million deployed across four transfer windows for player acquisitions and administrative restructuring.

The go-to-market model is predominantly direct-to-consumer with supplementary B2B commercial relationships. Geographic operations are concentrated in Brazil, with distribution through owned channels (Botafogo Store, Camisa 7 platform, stadium) and intermediary channels (Ingresse.com for ticketing). The club has not developed proprietary technology platforms and operates as a traditional football entity. Institutional partnerships span commercial sponsors (Mizuno, VBet, Brahma, Philips, EA SPORTS FC), government bodies (federal, state, municipal), and social initiatives (Plan International, DGPAM, Ministry of Women), broadening the club's ESG and revenue footprint beyond core football operations.

Name

Botafogo Football and Regattas

Legal name

S.A.F. Botafogo - Sociedade Anônima do Futebol

Website

https://botafogo.com.br

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Botafogo is a historic Brazilian football club in Rio de Janeiro operating under a SAF corporate structure with 90% ownership by John Textor. The club generates revenue from broadcasting, sponsorships, merchandise, a 43,000+ member subscription program, and player transfers.

Ownership category

akta.pro rank

Product category

Professional Football Club Operations

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Performance & Incentive-Based Endorsements (Bonuses, Royalties, Affiliate/CPA Deals) (MPAKALAI), Soccer/Football Footwear & Apparel Retail (CRAMACAC), Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)

Keywords

• Professional football club
• Fan membership program
• Sports merchandise sales
• Matchday ticketing services
• Sports sponsorship marketing

Headquarters

HQ city

Botafogo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from matchday ticket sales for home games at Estádio Nilton Santos
2. Broadcasting Rights: Revenue from TV broadcasting rights for participation in Campeonato Brasileiro, Copa Libertadores, and other competitions
3. Sponsorships: Revenue from kit manufacturer (Mizuno), betting partners (VBet), and various other commercial sponsors displayed at stadium and on digital platforms
4. Merchandise Sales: Sales of official merchandise through Botafogo Store (e-commerce and physical) including jerseys, training gear, and accessories
5. Camisa 7 Membership Program: Subscription-based fan membership program with tiered plans (Glorioso R$259.90, Alvinegro R$154.90, Preto R$79.90, Branco R$37.90, Joias do Bairro R$24.90, Cria+ R$12.90, Nossa Gente R$7.90) offering benefits including ticket priority, discounts, and exclusive experiences
6. Licensing and Brand: Revenue from licensing the Botafogo brand to third parties for merchandise, co-branded products, and commercial partnerships
7. Stadium Events: Revenue from hosting non-football events, concerts, and corporate events at Estádio Nilton Santos
8. Player Transfers: Revenue from transfer fees of professional footballers between clubs

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels12 records

Core offering

Botafogo de Futebol e Regatas operates a professional football club offering live matchday experiences at Estádio Nilton Santos in Rio de Janeiro, competing in the Campeonato Brasileiro and CONMEBOL Libertadores. The club monetizes its fan base through the tiered Camisa 7 paid membership program (R$7.90 to R$259.90 per month), official merchandise sales via the Botafogo Store e-commerce and physical retail, broadcasting rights, and brand sponsorships with partners including Mizuno, VBet, Brahma, and Claro.

Differentiator

Problem solved

Functional benefit

Brands

• Camisa 7: Official membership/subscription program (Sócio Torcedor) with various tiers including Glorioso, Alvinegro, Preto, Branco, Joias do Bairro, Cria+, and Nossa Gente, offering benefits such as ticket priority, discounts, and exclusive experiences.
• Botafogo Store
• Botafogo TV
• Botafogo Academy
• Estrela Solitária

Products and services

• Camisa 7 (Fan Membership Program) The official paid fan membership program of Botafogo, offering tiered monthly subscriptions with benefits such as ticket purchase priority, discounts on official merchandise at the Botafogo Store, free shipping above purchase thresholds, check-in access, companion ticket discounts, partner club offers (Zé Delivery, Lifefit gyms), and Camisa 7 points accumulation for experience redemption. Designed for individual football supporters seeking engagement, match access, and exclusive club experiences.
• Botafogo Store (Official Merchandise) Official online and physical merchandise store selling Botafogo-branded apparel, accessories, and home goods. Includes kits (Home Jersey R$419.99), training wear, travel collection (Travel Jacket R$499.99, Travel Shirt R$249.99), and casual clothing. Operates at store.botafogo.com.br and through physical retail stores in Brazil, serving individual fans and collectors.
• Botafogo TV (YouTube Channel) Official YouTube content channel providing match highlights, training footage, player interviews, and behind-the-scenes club content. Targets existing and prospective fans seeking ongoing engagement with the club's football operations, players, and brand story.
• Estádio Nilton Santos (Stadium Facility) 45,000-capacity home stadium featuring FIFA QUALITY PRO certified synthetic pitch and athletics track. Serves as the venue for Botafogo home matches in the Campeonato Brasileiro and CONMEBOL Libertadores, and is also available for hire to host non-football events, concerts, and corporate events, generating additional matchday and event revenue.
• Botafogo Academy (Youth Development Program) Youth football development program providing training facilities and development pathways for young footballers. Operates as Botafogo's talent pipeline, developing players who may progress to the professional first team.
• Camisa Away Mizuno 2026/27 (Away Kit) The official 2026/27 season away kit produced in partnership with Mizuno, featuring a heritage-inspired design commemorating the 1894 founding of Club de Regatas Botafogo. Sold to individual supporters through Botafogo Store physical locations and e-commerce.

Quantifiable outcome

• 2024 Conmebol Libertadores Champion - first time in club history
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core, major and minor.

• MizunocoreOEM/ Whitelabel/ Licensing PartnerMizuno is the official kit manufacturer for Botafogo, producing all official match shirts, training gear, and replica jerseys. The partnership includes innovative fabric technology developed jointly, with the Away jersey for 2026/27 featuring an unprecedented textile design inspired by the club's founding in 1894. Mizuno is a 120-year-old Japanese multinational sports equipment company.
• VBetmajorGTM or Marketing PartnerVBet is the main betting sponsor (Patrocinador Principal) displayed prominently on the website header and kit. The Armenian-based betting company has significant presence in Brazilian football.
• LifeFitminorGTM or Marketing PartnerFitness and gym partner offering discounts to Camisa 7 members (20% off).
• ClarominorGTM or Marketing PartnerTelecommunications partner providing connectivity and brand association.
• DGPAM - Departamento-Geral de Polícia de Atendimento à MulhermajorStrategic or Co-development PartnerPartnership with Rio de Janeiro Civil Police to operate a dedicated women's police station at Estádio Nilton Santos. The initiative, launched September 17, 2022, provides female security staff to receive harassment reports and ensure women's safety during matches, making Nilton Santos the first stadium in Rio de Janeiro with such a facility.
• Secretaria Especial de Políticas e Promoção da MulhermajorStrategic or Co-development PartnerPartnership with Rio de Janeiro's Municipal Women's Office on the 'A Hora Delas' initiative, promoting gender equality and women's safety in football. Includes awareness campaigns and the 'Tem Saída 24h! Disque 1746' anti-violence program with materials in all stadium bathrooms.
• Plan InternationalmajorStrategic or Co-development PartnerPartnership through the 'LA League' project using football to combat teenage pregnancy and child marriage, benefiting thousands of girls in Maranhão, Piauí, Bahia, and São Paulo. Plan International operates in 70+ countries promoting gender equality since childhood.
• Marque esse Gol!minorStrategic or Co-development PartnerSocial initiative offering free mammograms to female supporters. Over 10,000 mammograms donated since 2015. The project also brings oncology patients to stadiums and visits training centers.
• Ministério das MulheresmajorStrategic or Co-development PartnerPartnership with Brazil's federal Ministry of Women, launched in 2023, focused on ending violence against women. Contributed to the national 'Feminicídio Zero' mobilization in 2024.
• Lei do Incentivo ao EsporteminorOthersGovernment sports incentive law allowing tax-deductible sports sponsorships. Listed as institutional partner.
• CBC | Comitê Brasileiro de ClubesminorOthersBrazilian Club Committee, an institutional sports organization.
• Governo Estadual do Rio de JaneirominorOthersState government institutional partner.
• Governo Federal do BrasilminorOthersFederal government institutional partner.
• Prefeitura do Rio de JaneirominorOthersMunicipal government of Rio de Janeiro, responsible for Nilton Santos stadium development and licensing.
• Oh ÁguaminorGTM or Marketing PartnerWater brand sponsor with logo displayed on club channels.
• BrahmaminorGTM or Marketing PartnerBeer brand sponsor, part of Ambev portfolio.
• MM Aluguel de CarrosminorGTM or Marketing PartnerCar rental sponsor.
• AvanutriminorGTM or Marketing PartnerNutrition partner.
• TNT Energy DrinkminorGTM or Marketing PartnerEnergy drink sponsor.
• Wizard by São Paulo (Li)minorGTM or Marketing PartnerEnglish language school brand sponsor with promotional campaigns.
• Match Worn ShirtminorGTM or Marketing PartnerAuction platform for match-worn player shirts.
• PhilipsminorGTM or Marketing PartnerElectronics brand sponsor.
• EA SPORTS FCminorGTM or Marketing PartnerOfficial video game partner featuring Botafogo in the EA FC football simulation series.
• GAR IncorporadoraminorGTM or Marketing PartnerReal estate development company sponsor.
• UniCesumarminorGTM or Marketing PartnerEducational institution partner.
• Oxy CâmarasminorGTM or Marketing PartnerHyperbaric oxygen chamber partner for player recovery.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Clube de Regatas do Flamengo: Rio de Janeiro football club that competes head-to-head with Botafogo in the Brasileirão and Campeonato Carioca. Flamengo is the most commercially successful Brazilian club and a direct benchmark for revenue, membership, and competitive scale.
• Fluminense Football Club: Rio de Janeiro-based football club competing in the Brasileirão and sharing the same local derby market. Comparable business model with ticket sales, membership, broadcasting, and merchandise revenue streams.
• Club de Regatas Vasco da Gama: Rio de Janeiro football club with comparable heritage (founded 1898) and the same set of revenue streams. Also undergoing SAF transition, making it a structural comp for Botafogo's corporate model.
• Sociedade Esportiva Palmeiras: São Paulo-based top-tier Brazilian football club and 2024 Copa do Brasil Libertadores participant. Comparable in commercial scale, membership program, and sponsorship portfolio to Botafogo post-2024 titles.
• Sport Club Corinthians Paulista: Major São Paulo football club with similar diversified revenue model (membership, broadcasting, merchandise, sponsorships). Competes with Botafogo in Brasileirão and shares the same Brazilian broadcast pool.
• São Paulo Futebol Clube: São Paulo-based Brasileirão club with long-standing membership program and commercial partnerships. Comparable tier of Brazilian football commercialization and brand heritage.
• Clube Atlético Mineiro: Belo Horizonte-based Brazilian football club that Botafogo defeated 3-1 in the 2024 Libertadores final. Similar commercial structure, stadium-based revenue, and Brasileirão competitive dynamics.
• Cruzeiro Esporte Clube: Brazilian football club and Botafogo's next scheduled Brasileirão opponent. Also a SAF-adjacent club and direct in-league competitor for broadcast pool share and fan engagement.

Regional players

• Club Atlético River Plate: Top Argentine football club that competes with Botafogo in the Libertadores. Comparable commercial model in South American football, with similar membership, broadcasting, and sponsorship composition.
• Club Atlético Boca Juniors: Iconic Argentine football club and Libertadores competitor. Comparable brand heritage, member-driven business model, and South American commercial ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/botafogo
• YouTubeyoutube.com/@BotafogoTV
• Facebookfacebook.com/Botafogo
• Instagraminstagram.com/botafogo
• TikToktiktok.com/@botafogo?lang=pt-BR

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Botafogo Football and Regattas