Oh a água

Name

Oh a água

Legal name

OH a ÁGUA

Website

https://ohaagua.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Alkaline Bottled Water / Functional Hydration Beverages

NAICS

Bottled Water Manufacturing (312112)

SIC

Beverages (2080)

akta.pro primary industry

Alkaline/Ionized Bottled Water Production (AFAFACAG)

akta.pro secondary industries

Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Water Sourcing, Treatment & Quality Compliance for Bottled Water (Capture, Filtration, Testing, Certification) (AFAFACAJ), Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

Keywords

• Alkaline water
• Functional beverages
• Bottled water
• Water treatment technology
• Subscription hydration

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Monthly Subscription Plans: Recurring monthly subscription model with four tiers (Individual, Casal, TrioH, Família) offering personalized hydration protocols, free shipping in select metro areas, and exclusive WhatsApp customer service. Subscription can be paused, skipped, or cancelled at any time.
2. Direct Product Sales: One-time purchases of alkaline water products in various pack sizes (200mL, 315mL, 510mL). Products sold in display boxes of 30-40 units. Available through e-commerce website with delivery throughout Brazil.
3. Distributor Sales: Sales through exclusive distributors and micro-distributors across Brazil. Distributors purchase minimum loads (1 full load or 3 pallets) and resell to retail and food/beverage establishments.
4. Event Hydration Services: Custom hydration solutions for events of all sizes with special supply arrangements and custom packaging options for medium and large events.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Oh a Água manufactures and sells six protocols of patented alkaline bottled water — Oh Sports (200 mL, pH 9.0), Oh Fitness (315 mL, pH 10), Oh Dia a Dia (315 mL, pH 8.5), Oh Zero Sódio (315 mL, pH 10, sodium-free), Oh Kids (200 mL, pH 8.5), and pHo!dA (510 mL flexible packaging, pH 8.5, 10x ozone) — through DTC e-commerce subscriptions, supermarket retail, distributors, and event hydration services. The products use a proprietary water treatment process combining purification, alkalization, mineralization, ozonization, and magnetization, packaged in a single-material 100% recyclable ecological bottle.

Product overview

Oh a Água is a Brazilian functional hydration company offering six alkaline water products across its Precision Hydration line, each formulated with specific pH levels, mineral compositions, and packaging sizes for different consumer needs. The core portfolio includes: Oh Dia a Dia (pH 8.5, oceanic daily-use), Oh Fitness (pH 10, isotonic for active lifestyles), Oh Zero Sódio (pH 10, sodium-free), Oh Sports (pH 9.0, highest mineral content for athletes), Oh Kids (pH 8.5, child-formulated), and pHo!dA (pH 8.5, flexible packaging with 10x ozone). All products undergo a proprietary patented treatment process combining purification, alkalization, mineralization, ozonation, and magnetization. The company sells through e-commerce subscriptions (four plans: Individual, Couple, TrioH, Family), a TRIBOH ambassador program, direct-to-retail distribution (40 supermarket chains, 900+ establishments), B2B event hydration services, and an exclusive distributor/partnership program. The company holds B Corp certification and patents across eight global regions.

Differentiator

Problem solved

Functional benefit

Brands

• Oh Sports: Alkaline water pH 9.0, isotonic, 94 minerals, 100mg/L magnesium, for high physical demand moments, athletes and active people. 200 mL ecological bottle.
• Oh Fitness
• Oh Dia a Dia
• Oh Zero Sódio
• Oh Kids
• pHo!dA
• TRIBOH

Products and services

• Oh Sports Alkaline water formulated for high physical demand and athletic performance. pH 9.0, Magnesium 100 mg/L, 94 minerals, 3 bicarbonate sources, conductivity 2500 µS/cm. Free from gluten, calories, preservatives, and colorants. Sold in boxes of 40 units of 200 mL at R$99.99 (R$2.50/unit).
• Oh Fitness Isotonic alkaline water for active daily use. pH 10, conductivity 900 µS/cm, Magnesium from 8 sources (40 mg/L). Replenishes minerals and supports daily well-being. Free from gluten, calories, sugars, preservatives, and microplastics. Sold in boxes of 30 units of 315 mL at R$116.70 (R$3.23/unit on website; R$96.90 listed on products page).
• Oh Dia a Dia Oceanic alkaline water for daily hydration. pH 8.5, conductivity 500 µS/cm, Magnesium 15 mg/L. Free from gluten, calories, preservatives, and colorants. Sold in boxes of 30 units of 315 mL at R$89.40 per box (R$3.23 per unit according to pricing details; R$83.70 per box / R$2.79 per unit on current products page).
• Oh Zero Sódio Sodium-free alkaline water for users wanting intense alkaline hydration with zero sodium. pH 10, conductivity 900 µS/cm, Magnesium from 8 sources (40 mg/L). Free from gluten, calories, preservatives, and colorants. Sold in boxes of 30 units of 315 mL at R$96.90 (R$3.23/unit).
• Oh Kids Alkaline water formulated for children. pH 8.5, conductivity 500 µS/cm, balanced essential minerals (Potassium, Sodium, Magnesium, Calcium). No sugar, colorants, preservatives, microplastics, or BPA. 200 mL bottle in boxes of 40 units at R$88.40 (R$2.21/unit).
• pHo!dA Alkaline water in flexible 510 mL packaging with cap. pH 8.5, 10x more ozone in the formulation, conductivity 500 µS/cm, 15 mg/L Magnesium from 8 sources. Free from gluten, calories, preservatives, and microplastics. Sold in boxes of 18 units at R$63.54 (R$3.53/unit).
• Clube de Assinatura — Monthly Subscription Plans Recurring subscription plans delivering Oh a Água products to subscribers' homes across Brazil. Four tiers: Individual (R$343.12/month, 25% off), Casal/Couple (R$617.61/month, 30% off), TrioH (R$1,157.86/month, 35% off), and Família/Family (R$1,389.44/month, 40% off). Each tier includes a tailored hydration protocol, exclusive WhatsApp customer service, and free shipping in Greater Rio de Janeiro and Greater São Paulo metros (free nationwide shipping on orders over R$200). Subscribers can pause, skip a cycle, or cancel anytime.
• Event Hydration Service B2B hydration supply service for sporting, corporate, cultural, and wellness events across Brazil. Medium and large events use a commercial partnership format with special supply arrangements and custom packaging options; smaller events and volume purchases are ordered directly via the website with nationwide delivery. The service leverages the company's B Corp certification, 90% lower CO2 emissions, and 75% less waste packaging as event-brand differentiators.

Quantifiable outcome

• 20 million+ people served since 2022
• +7 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• FlamengocoreGTM or Marketing PartnerOfficial hydration partner of Flamengo football club. The club uses Oh a Água's functional alkaline hydration for athlete performance and wellness. Partnership provides brand visibility through official designation and logo presence.
• BotafogocoreGTM or Marketing PartnerOfficial hydration partner of Botafogo football club. Provides functional alkaline hydration for athletes as part of the hydration protocol for professional performance.
• VascocoreGTM or Marketing PartnerOfficial hydration partner of Vasco football club. Oh a Água serves as the club's hydration solution for athlete performance.
• CorinthianscoreGTM or Marketing PartnerOfficial hydration partner of Corinthians football club. Provides functional alkaline hydration for professional athletes.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Liquid Death: Premium canned water brand built on bold branding, sustainability messaging and event/sports sponsorships; parallels Oh a Água's premium-and-purpose positioning, even though container format differs.
• Essentia Water: US-based premium ionized alkaline water brand selling 9.5 pH bottled water through retail and DTC; directly comparable to Oh a Água in category (alkaline bottled water), premium pricing model, and patented ionization process.
• Alkaline88: US alkaline bottled water brand with similar pH 8.8 positioning, broad retail distribution and sports/sustainability marketing — directly comparable in product and channel strategy.
• Evamor: Alkaline artesian water brand marketed on pH 8.4–9.5 and mineral content; closely mirrors Oh a Água's positioning around pH, mineral composition and functional/sports use cases.

Broad incumbents

• Crystal (Coca-Cola Brazil): Leading Brazilian premium bottled water brand owned by Coca-Cola; competes for the same retail shelf and consumer occasions in Brazil but at much larger scale and broader portfolio.
• Voss: Premium Norwegian bottled water brand with strong design and DTC retail presence; broad incumbent in the premium-water category that overlaps with Oh a Água's aesthetic and pricing tier.
• Bonafont: Danone-owned Brazilian bottled water brand; broad incumbent competing in premium and mainstream water segments with extensive retail reach.
• Indaiá: Long-standing Brazilian mineral water brand with national distribution; incumbent competitor in the same category with established retail presence.
• Minalba: Major Brazilian mineral water brand (Coca-Cola system); broad incumbent in the same category with nationwide distribution and far larger marketing budget.
• Fiji Water: Global premium bottled water brand with sustainability and premium-positioning parallels; broad incumbent in the premium water space where Oh a Água also competes for consumer mindshare.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ohaagua
• LinkedInlinkedin.com/company/ohaagua

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oh a água