Avanutri

What Avanutri does

Avanutri (now operating under the AVA brand, 'Advanced Recovery for Athletes') is a Brazilian National Industry of Clinical and Sports Engineering founded in 2004 and headquartered in Petrópolis, Brazil. The company designs, manufactures, and sells professional-grade hardware for athletic recovery and physical assessment, organized into product lines covering pneumatic compression (AvaBoots 5.0, priced at R$6,600), LED photobiomodulation therapy (LedBoots AVA CR7, R$15,999), cryotherapy (Cryo Sport Kit Básico, R$16,999), and physical assessment tools including multifrequency bioimpedance scales (Bio 380, R$5,999), digital skinfold calipers (R$650), and ultrasonic stadiometers (R$260). The product portfolio is domestically manufactured in Brazil, giving the company a structural cost and service advantage versus imported alternatives, and is supported by a broad regulatory certification footprint (ANVISA, INMETRO, ISO 13485, CE, FCC, FDA, Anatel, RoHS).\n\nThe company's commercial model is hybrid: enterprise field sales target top-tier professional football clubs and national teams (Flamengo, São Paulo FC, Botafogo, Corinthians, Cruzeiro, Vasco da Gama, and the Uruguayan and Paraguayan national teams) with bundled equipment packages, while a direct-to-consumer e-commerce storefront (loja.avanutri.com.br) sells individual units to athletes and smaller operators. The company also operates a beta online software platform (beta.avanutrionline.com) integrated with its assessment hardware, suggesting an emerging subscription/recurring revenue layer. Brand and credibility are reinforced through named endorsements from elite athletes (Richarlison, Gabigol, Marcelo, Pedro, Everton Ribeiro, Paulinho, Guilherme Arana) and from sports medicine professionals at partner clubs and UFRJ.\n\nComplementing the commercial business, Avanutri operates Instituto Avanutri, a non-profit social initiative occupying over 6,000 m² that delivers community physiotherapy services with a stated goal of more than 3,000 treatments per month. The company is privately held with 1–10 employees, has not disclosed external funding, and rebranded to AVA in 2024 as part of a renewed focus on elite athletic recovery and high-performance sports technology across South America.

Name

Avanutri

Legal name

Avanutri

Website

https://avanutri.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Avanutri (AVA) is a Brazilian manufacturer of professional-grade sports recovery and physical assessment hardware, including pneumatic compression boots, LED therapy boots, cryotherapy systems, and bioimpedance scales. It sells primarily to elite South American football clubs and national teams via enterprise field sales and DTC e-commerce.

Ownership category

akta.pro rank

Product category

Sports Recovery and Physical Assessment Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Sporting & Athletic Goods, Nec (3949), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)

akta.pro secondary industry

Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ)

Keywords

• Sports recovery equipment
• Physical assessment tools
• Pneumatic compression therapy
• Photobiomodulation therapy
• Cryotherapy equipment

Headquarters

HQ city

Três Rios

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware product sales: Sale of physical equipment and devices including compression boots, LED therapy boots, cryotherapy units, bioimpedance scales, digital calipers, and stadiometers. One-time hardware purchase model for individual units. Products sold via owned e-commerce store and direct sales to clubs and institutions.
2. B2B Equipment Supply to Sports Clubs: Supply agreements with professional football clubs and national teams for comprehensive equipment provisioning. Includes recovery equipment (boots, cryo systems), assessment tools (bioimpedance, calipers), and ongoing product support. Revenue derived from bulk orders and equipment packages.
3. Online Software Platform: Online software platform (beta.avanutrionline.com) providing digital tools for sports professionals. Likely subscription or license-based SaaS model integrated with physical assessment hardware.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Avanutri (AVA) manufactures and sells professional-grade sports recovery and physical assessment hardware, including wireless pneumatic compression boots (AvaBoots), LED photobiomodulation therapy boots (LedBoots), cryotherapy systems (Cryo Sport), multifrequency bioimpedance scales, digital scientific calipers, and ultrasonic stadiometers. The company supplies this equipment as the official sports technology provider to major Brazilian football clubs, South American national teams, and individual professional athletes, with additional direct-to-consumer availability through its online store.

Product overview

Avanutri (now AVA) is a Brazilian National Industry of Clinical and Sports Engineering founded in 2004, developing technological solutions in physical assessment, recovery, and high-performance sports. The company operates a multi-product portfolio organized into distinct lines: Linha Recovery (featuring AvaBoots compression boots, LedBoots LED therapy, and Cryo Sport cryotherapy), Linha Avaliacao Fisica (comprising bioimpedance scales with Bluetooth, digital plicometers, and portable stadiometers), Linha Atividade Fisica (physical activity equipment), Kitchen Gourmet (digital measuring tools), and Kits Promocionais (bundled packages). The company serves elite football clubs and national teams, offering the same technology used by professional athletes to a broader market through their online store. Additionally, the Instituto Avanutri is a non-profit social initiative providing community access to advanced physiotherapy technology.

Differentiator

Problem solved

Functional benefit

Brands

• AvaBoots: Pneumatic compression boots for athletic recovery
• LedBoots
• Cryo Sport

Products and services

• AvaBoots 5.0 (Bota de Compressao Pneumatica Sem Fio CR7) Wireless pneumatic compression boot designed to enhance blood circulation and accelerate muscle recovery in professional and amateur athletes. Priced at R$6,600.00 per unit. Targets professional football clubs, national teams, and individual athletes.
• LedBoots AVA CR7 LED light therapy boot that uses photobiomodulation to support muscle recovery and performance enhancement. Priced at R$15,999.00 per unit. Designed for professional athletes, sports medicine clinics, and high-performance departments.
• Cryo Sport - Kit Basico Cryotherapy sports kit providing cold therapy applications for athletic recovery. Priced at R$16,999.00 per kit. Designed for professional sports clubs, physiotherapy clinics, and high-performance centers.
• Plicometro Cientifico Digital (Digital Scientific Caliper) Digital scientific plicometer (skinfold caliper) used by sports professionals to measure subcutaneous skinfold thickness as part of body composition assessment. Priced at R$650.00 per unit.
• Balanca Bioimpedancia Bio 380 (AVA Bio 380) Multifrequency bioimpedance scale with Bluetooth connectivity for comprehensive body composition analysis (fat mass, lean mass, hydration, and related metrics). Priced at R$5,999.00 per unit. Used by sports professionals, nutritionists, and physical assessment departments.
• Estadiometro Digital Portatil (Portable Digital Stadiometer) Portable digital stadiometer that uses ultrasonic laser technology to measure height in physical assessment evaluations. Priced at R$260.00 per unit.
• Colher Medidor Digital AVA (Digital Measuring Spoon) Digital measuring spoon from the Kitchen Gourmet line that provides precise ingredient measurement for sports nutrition tracking and culinary applications.
• Online Sports Professional Software Platform (beta.avanutrionline.com) Subscription/online software platform accessible at beta.avanutrionline.com that provides digital tools for sports professionals, integrated with AVA's physical assessment hardware (bioimpedance, calipers, stadiometers). Likely subscription- or license-based SaaS model.

Quantifiable outcome

• More than 3,000 physiotherapy treatments per month (target goal for Instituto Avanutri)

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• São Paulo Futebol ClubecoreStrategic or Co-development PartnerSão Paulo FC is a flagship partner using AVA's recovery and physical assessment technology. The club's Medical Director and Physiotherapy Coordinator have provided endorsements, citing AVA as the success strategy for the club's health area. Equipment includes compression boots, LED therapy, and assessment tools.
• Flamengo (Club de Regatas do Flamengo)coreStrategic or Co-development PartnerMajor Brazilian football club using AVA technology for player recovery and performance. Multiple players including Gabigol, Marcelo, Pedro, and Everton Ribeiro are featured using AVA products.
• Botafogo de Futebol e RegatascoreStrategic or Co-development PartnerBotafogo's physiotherapy department uses AVA recovery equipment. The club's General Coordinator of Physiotherapy has endorsed AVA equipment as efficient, advanced, and easy to use, enabling faster recovery for professional and amateur athletes.
• Corinthians (Sport Club Corinthians Paulista)coreStrategic or Co-development PartnerMajor Brazilian football club partner using AVA sports technology for player recovery and assessment.
• Cruzeiro Esporte ClubecoreStrategic or Co-development PartnerBrazilian football club partner utilizing AVA recovery and performance technology.
• Club de Regatas Vasco da GamacoreStrategic or Co-development PartnerBrazilian football club partner with players like Paulinho using AVA recovery technology.
• Seleção Uruguaia (Uruguayan National Football Team)coreStrategic or Co-development PartnerOfficial supplier of sports technology for high performance and recovery to the Uruguayan national football team.
• Seleção Paraguaia (Paraguayan National Football Team)coreStrategic or Co-development PartnerOfficial supplier of sports technology for high performance and recovery to the Paraguayan national football team.
• UFRJ (Universidade Federal do Rio de Janeiro)minorStrategic or Co-development PartnerAcademic research partnership with UFRJ. Professor Manoel Coutinho, Doctoral candidate in Human Movement Biodynamics at UFRJ, serves as Scientific Consultant for Avanutri and participated in the project and conception of various AVA equipment.
• Rio Open (Tennis Tournament)minorGTM or Marketing PartnerMajor international tennis event in Rio de Janeiro where AVA demonstrates its technology and expertise on a large scale, contributing to brand visibility among international sports professionals.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hyperice: Hyperice is the dominant global brand in athletic recovery and performance technology (compression, percussion, heat). It competes head-to-head with AVA in the same customer segment (elite clubs, national teams, individual athletes) and across overlapping product categories, including NormaTec boots, Hypervolt, and Venom heat/LED.
• Game Ready (CoolSystems): Game Ready delivers combination cold therapy and compression systems for sports medicine and post-surgical recovery. It competes with AVA's Cryo Sport cryotherapy line and AvaBoots compression offering in the elite sports medicine and professional team market.
• Impact Cryotherapy: Impact Cryotherapy manufactures whole-body cryotherapy chambers and cryo recovery systems used by elite sports teams and fitness operators. It is a direct competitor to AVA's Cryo Sport line in the professional sports recovery segment.
• Compex / DJO Global: Compex manufactures electrical muscle stimulation (EMS/NMES) devices used for athlete recovery and training, overlapping with AVA's bioelectrical and physical assessment positioning. It serves physiotherapists, sports teams and individual athletes through medical and sports channels.
• Therabody: Therabody (Theragun, RecoveryAir) sells pneumatic compression boots and a broader recovery ecosystem to athletes, teams, and consumers worldwide. It directly overlaps with AVA's compression and recovery positioning and serves many of the same league partnerships globally.
• NormaTec (by Hyperice): NormaTec pioneered the pneumatic compression boot category — AvaBoots' most direct functional competitor. Both target professional sports teams and athletes for recovery, with similar delivery mechanism and clinical positioning; Hyperice's ownership adds global scale and marketing budget that AVA must compete against.

Broad incumbents

• Catapult Sports: Catapult is a global sports performance technology incumbent providing athlete tracking and monitoring across elite teams. While focused on load monitoring rather than recovery hardware, it sells into the same elite club buyer (performance staff, medical staff) as AVA and increasingly bundles recovery solutions.

Emerging players

• Recovapro: Recovapro offers percussion massagers, compression boots, and other recovery devices sold globally to athletes and consumers. It is a smaller, direct competitor in the same product category where AvaBoots and Cryo Sport operate.
• Firefly Recovery: Firefly Recovery makes portable electrical muscle stimulation (NMES) devices aimed at athlete recovery and warm-up, a form-factor adjacent to AVA's wireless AvaBoots. Both target elite athletes, teams, and individual recovery users with portable, wearable hardware.

Regional players

• Miotec: Miotec is a Brazilian manufacturer of bioimpedance, EMG and physical assessment equipment. It directly competes with AVA's Avaliação Física product line (bioimpedance scale, digital caliper) for the same Brazilian sports medicine and physiotherapy customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AVANUTRI_EQUIPA
• Facebookfacebook.com/avanutriequipamentos

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avanutri