EarthPlanter
- Company typePrivate
- Founded1946
- HeadquartersAuburn, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
EarthPlanter firmographics
Firmographics- Name
- EarthPlanter
- Legal name
- EarthPlanter
- Website
- https://earthplanter.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
EarthPlanter industry classification
Industry- Product category
- Commercial Planters / Landscaping Products
- akta.pro primary industry
- Irrigation & Outdoor Plumbing Products (IMADALAI)
Keywords
Where EarthPlanter is headquartered
LocationHeadquarters
- HQ city
- Auburn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EarthPlanter business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Commercial Planter Sales: Direct sales of self-watering commercial planters to municipalities, universities, hospitality businesses, and other commercial organizations. Products include Signature Series, Urban Vase Series, Metropolitan Series, Hospitality Pedestals, Pro-Series Hanging Baskets, and Rolled Rim planters.
- Accessories: Sales of replacement and accessory parts including drain plugs, top fill caps, hanging basket hooks, and hardware kits.
- National Accounts Program: Volume-based pricing and priority services for organizations with 10+ locations, providing standardized pricing and volume discounts.
- Reseller Partner Program: Sales to channel partners (landscapers, nurseries, garden centers) who resell to end customers, offering them increased business, referrals, and loyalty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Commercial Planter Models - Quote-based pricing |
| Transaction based/ take rate | Multi-year contract | National Accounts - Volume Discounts |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
EarthPlanter product offering
Product offeringCore offering
EarthPlanter manufactures and sells commercial self-watering planters featuring an integrated water reservoir and wicking system that reduces watering cycles by up to 80%. The product lineup includes Signature Series, Hospitality Pedestals, Pro-Series Hanging Baskets, Metropolitan Series, Urban Vase Series, Mediterranean Globe, and Rolled Rim planters, plus accessories and self-watering inserts. Products are 100% Made in the USA, backed by a Lifetime Planter Warranty, and sold to municipalities, universities, hospitality businesses, and commercial property managers across North America.
Product overview
EarthPlanter is a commercial self-watering planter manufacturer offering a comprehensive portfolio of products centered around their proprietary wicking system technology. The product lineup includes the new Signature Series (Signature Round 40 and Signature Round 30) optimized for mobility with forklift-friendly design, the Hospitality Series (Hospitality Pedestal and Hospitality Pedestal XL) for hospitality and commercial entranceways, Pro-Series hanging baskets (22-inch and 16-inch models) for streetscape installations, Metropolitan Series (Tapered Rectangle and Tapered Square) for urban landscapes, Urban Vase Series (41, 31, and 21 models) in various sizes, Mediterranean Globe as the industry's first globe-shaped self-watering planter, Classic Rolled Rim Family (Large, Medium, and Small), Urban Rectangle for median installations, and Drop and Grow Self-Watering Insert for converting existing containers. Supporting accessories include Drain Plugs, Top Fill Caps, Brackets, Swivel Hooks, and S-Hooks. All products feature their patented self-watering technology that reduces watering cycles up to 80%, come with a Lifetime Planter Warranty, and are 100% Made in the USA. The company serves municipalities, universities, retail properties, and hospitality businesses across North America.
Differentiator
Problem solved
Functional benefit
Products and services
- Signature Round 40 Large commercial self-watering planter optimized for mobility with a forklift-friendly design, 60-gallon water capacity, and 8.0 cubic feet of soil capacity. Supports tree installations and reduces watering cycles up to 80%, targeting municipalities, campuses, and large commercial landscapes.
- Signature Round 30 Commercial self-watering planter optimized for mobility with a 27-gallon water capacity and 18-inch planting tray depth. Reduces watering cycles up to 80% and is part of the new Signature Series targeting tree and large plant installations in commercial landscapes.
- Hospitality Pedestal XL Large hospitality pedestal planter with 23-gallon water capacity, 38-inch height, and 16-inch planting tray depth. Designed for high-visibility hospitality, retail, airport, and campus entranceway installations.
- Hospitality Pedestal
Quantifiable outcome
- 80% reduction in watering cycles
- +5 more outcomes
Companies that use EarthPlanter
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles5 records
EarthPlanter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
EarthPlanter partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- PGMS (Professional Grounds Management Society)coreBronze Partner status with PGMS, an organization for professional grounds management. Provides credibility and networking within the professional grounds management community.
- Main Street AmericacorePartnership with Main Street America program supporting downtown revitalization and beautification initiatives across participating communities.
- NALP (National Association of Landscape Professionals)minorMember of NALP, providing networking and credibility within the professional landscape industry.
- AIB (American Institute of Building Design)minorIndustry association partnership providing credibility in the architectural and building design community.
- IDA (International Downtown Association)minorPartnership with the International Downtown Association, now known as Downtown Improvement District Association, supporting downtown revitalization efforts.
- CAD DetailscoreProvides CAD drawings, 3D models, and product specifications through CAD Details platform for architects and landscape designers to specify EarthPlanter products.
- AmericanHortminorMember of AmericanHort, the leading national organization for the horticulture industry.
- DIG (Design Insight Group)minorIndustry partnership with DIG, supporting design professionals in the landscape and horticultural space.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
EarthPlanter competitors and assessment
Company assessmentDirect peers
- Crescent Garden: Crescent Garden manufactures commercial-grade planters and containers, including self-watering models, for residential and commercial landscapes. Comparable target market (municipalities, hospitality, commercial properties) and product offerings directly overlap with EarthPlanter's commercial self-watering planters.
- The HC Companies: The HC Companies is a major manufacturer of horticultural containers, planters, and growing solutions for nursery, greenhouse, and landscape markets. Overlaps with EarthPlanter in commercial-scale planter manufacturing and nursery/landscape distribution channels.
- Jay Scotts International: Jay Scotts International designs and produces large architectural planters and containers for hotels, restaurants, and public spaces. Direct overlap with EarthPlanter in commercial/hospitality decorative planter specifications and scale.
- Veradek: Veradek manufactures modern outdoor planters for commercial and residential customers, with a direct-to-customer e-commerce model. Comparable in commercial planter category, design-led aesthetic, and direct online distribution to EarthPlanter.
- Tournesol Siteworks: Tournesol Siteworks manufactures commercial-grade planters, site furniture, and streetscape products for municipalities, campuses, and developers. Directly comparable to EarthPlanter in commercial streetscape planter offerings and public-sector customer base.
Others
- Hunter Industries: Hunter Industries is a leading manufacturer of landscape irrigation products for residential, commercial, and golf markets. Enables adjacent outcomes to EarthPlanter (efficient outdoor water delivery) rather than competing directly in planters; relevant for understanding the broader landscape water-management ecosystem and potential competitive expansion.
Regional players
- Trevisani SRL: Trevisani produces large-format decorative outdoor planters and street furniture for Italian and broader European municipal projects. Comparable in product category and aesthetic to EarthPlanter's metropolitan and rolled-rim series but concentrated in European markets.
- Talan Italia: Talan is an Italian manufacturer of large outdoor planters for municipal and commercial beautification projects, primarily serving European and Middle Eastern markets. Comparable in product category and scale to EarthPlanter's Urban Vase and Metropolitan series, but geographically regional to Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EarthPlanter social profiles
Digital presenceEarthPlanter financial estimates
Financial estimateRevenue estimate
Valuation estimate
EarthPlanter leadership team
Management profileNumber of profiles
Profiles1 record
EarthPlanter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EarthPlanter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EarthPlanter
What does EarthPlanter do?
EarthPlanter manufactures and sells commercial self-watering planters featuring an integrated water reservoir and wicking system that reduces watering cycles by up to 80%. The product lineup includes Signature Series, Hospitality Pedestals, Pro-Series Hanging Baskets, Metropolitan Series, Urban Vase Series, Mediterranean Globe, and Rolled Rim planters, plus accessories and self-watering inserts. Products are 100% Made in the USA, backed by a Lifetime Planter Warranty, and sold to municipalities, universities, hospitality businesses, and commercial property managers across North America.
Is EarthPlanter a public or private company?
EarthPlanter is a private company. It is classified as corporate owned and is currently operating.
When was EarthPlanter founded?
EarthPlanter was founded in 1946. It employs 11 to 50 people.
Where is EarthPlanter based?
EarthPlanter is headquartered in Auburn, United States, in the North America region.
How does EarthPlanter make money?
Four revenue lines are on record. Commercial Planter Sales are the primary driver. The others are accessories, national Accounts Program and reseller Partner Program.
Who are EarthPlanter's main competitors?
Direct peers on record are Crescent Garden, The HC Companies, Jay Scotts International, Veradek and Tournesol Siteworks. Hunter Industries is listed as an others. Regional players are Trevisani SRL and Talan Italia.
Does EarthPlanter have an API?
No public API is recorded for EarthPlanter.
What industry is EarthPlanter in?
EarthPlanter's product category is Commercial Planters / Landscaping Products. Its primary akta.pro industry code is IMADALAI, Irrigation & Outdoor Plumbing Products.