Custom Vehicle Solutions
Custom Vehicle Solutions is a commercial truck upfitting and modification services division of Rush Enterprises, serving fleet operators, dealerships, and industrial customers from co-located facilities in Denton, TX and Yuma, AZ near Peterbilt manufacturing plants.
- Company typePrivate
- Founded1979
- HeadquartersDenton, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Custom Vehicle Solutions does
Custom Vehicle Solutions (CVS) is a commercial truck upfitting and modification services company that operates as a division of Rush Enterprises, Inc. (NASDAQ: RUSH), North America's largest commercial vehicle dealership network. The company specializes in custom truck modifications, body and crane installation, hydraulic and alternative fuel system installation (CNG, LNG, hybrid, BEV), frame modifications, axle conversions, pre-delivery inspections, graphics and paint, and ongoing field support. Its customer base spans commercial truck fleets, dealerships and resellers, oil field service companies, refuse and waste management operators, and construction and towing businesses.
CVS delivers these services through two state-of-the-art facilities: a 78,000-square-foot headquarters in Denton, Texas with 28 service bays, and a Yuma, Arizona facility opened in 2024 with 25+ dedicated refuse technicians. Both sites are strategically co-located with Peterbilt manufacturing plants (Denton less than one mile from the Peterbilt factory; Yuma across the border from the Peterbilt Mexicali plant), which eliminates delivery legs and enables direct chassis receipt. The company holds certified installation capability for 19 manufacturer brands including Fassi, National Crane, Manitex, Auto Crane, IMT, Jerr-Dan, Cummins Clean Fuel Technologies, and Hexagon Agility, and maintains over $6.5 million in inventory across 120+ truck and industrial parts lines.
The business model is primarily one-time project-based services with quote-based pricing driven by custom specifications. GTM is executed through four regional sales representatives (covering South East, South West, Central, and North West territories) and a website-driven Request a Quote workflow. Revenue diversification comes from a hardware/parts stream ($6.5M inventory), PDI service fees, graphics and paint projects ($2,000-$5,000 typical per vehicle), and recurring field support engagements, though no contracted revenue or subscription layer is disclosed.
Custom Vehicle Solutions firmographics
Firmographics- Name
- Custom Vehicle Solutions
- Legal name
- Custom Vehicle Solutions
- Website
- https://cvsolutions.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Custom Vehicle Solutions is a commercial truck upfitting and modification services division of Rush Enterprises, serving fleet operators, dealerships, and industrial customers from co-located facilities in Denton, TX and Yuma, AZ near Peterbilt manufacturing plants.
- Ownership category
- akta.pro rank
Custom Vehicle Solutions industry classification
Industry- Product category
- Commercial Vehicle Upfitting and Modification Services
- NAICS
- Motor Vehicle Body and Trailer Manufacturing (33621), Other Motor Vehicle Parts Manufacturing (33639), Specialized Automotive Repair (811114)
- SIC
- Truck & Bus Bodies (3713), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)
- akta.pro secondary industries
- Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC), Off-Highway Vehicle Cabs, Frames & Attachments Manufacturing (Cabs/Booms/Buckets/Implements) (IMACAFAL)
Keywords
Where Custom Vehicle Solutions is headquartered
LocationHeadquarters
- HQ city
- Denton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Custom Vehicle Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Truck Modification and Upfitting Services: One-time project-based revenue from custom truck modifications including component installation, body installation, crane installation, hydraulic systems, axle conversions, frame modifications, and custom builds. Services are provided to commercial truck fleets, individual truck owners, dealerships, and manufacturers.
- Pre-Delivery Inspections (PDI): Inspection services for new vehicles including factory Peterbilt PDI, Road-Ready PDI, and Rush Truck Centers PDI options. One-time service fees for thorough vehicle examination.
- Graphics and Paint Services: Custom graphics design and paint services for vehicles. Typical investment of $2,000–$5,000 per vehicle for vinyl wraps and custom painting.
- Parts and Equipment Sales: Sale of truck components and equipment. Company carries over $6.5 million in inventory with products from more than 120 lines of truck and industrial parts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Graphics and Paint Services |
| Other | Pay-as-you-go | Custom Truck Modification Services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Custom Vehicle Solutions product offering
Product offeringCore offering
Custom Vehicle Solutions provides commercial truck upfitting, modification, and customization services including component installation, body installation, crane installation and certification, hydraulic system installation, axle conversions, alternative fuel system installation (CNG, LNG, hybrid, BEV), frame modifications, graphics and paint, pre-delivery inspections, and field support. Services are delivered through two state-of-the-art facilities in Denton, TX and Yuma, AZ, serving commercial truck fleets, dealerships, refuse operators, and oil field services companies.
Product overview
Custom Vehicle Solutions is a truck customization and upfitting services company that operates as a division of Rush Enterprises. The company does not offer a unified software product or platform but rather provides an integrated portfolio of physical modification and installation services. The service offerings span the full truck customization lifecycle: component installation (APUs, battery boxes, fenders, headache racks, tool racks), truck body installation (flatbeds, tow trucks, service bodies, dump beds, winch trucks), crane installation, hydraulic system installation, fleet upfits, axle conversions, alternative fuel system installation (CNG, LNG, hybrid, BEV), frame modifications, graphics and paint, pre-delivery inspections, custom truck builds, and ongoing field support. These services are delivered through two state-of-the-art facilities in Denton, TX and Yuma, AZ, with the Denton location specializing in on-highway, construction, oil field, delivery, contractor, and towing industries, while the Yuma location focuses on Peterbilt Model 520 refuse truck upfits with specialized refuse technicians.
Differentiator
Problem solved
Functional benefit
Products and services
- Component Installation
- Truck Body Installation
- Crane Installation
- Hydraulic System Installation
- Light- and Medium-Duty Fleet Upfits
- Axle Conversions
- Alternative Fuel System Installation
- Frame Modifications
- Graphics and Paint Services
- Pre-Delivery Inspections (PDI)
- Custom Truck Build Projects
- Field Support Services
Quantifiable outcome
- Processed more than 2,500 refuse trucks at Yuma facility since opening in 2024
- +4 more outcomes
Companies that use Custom Vehicle Solutions
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Custom Vehicle Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Custom Vehicle Solutions partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Cummins Clean Fuel TechnologiescorePrimary CNG fuel system partner. CVS installs Cummins Clean Fuel Technologies Back of Cab, Side Mount, Roof Mount, and Tailgate Mount CNG Fuel Systems. Extensive gallery showing installed systems.
- FassicoreOfficial distributor for Fassi Crane products. CVS specializes in Fassi knuckle-boom crane installations with multiple examples in gallery.
- Hexagon AgilitycoreAlternative fuel system partner for CNG tank systems. CVS installs Hexagon Agility CNG fuel systems alongside Cummins Clean Fuel Technologies.
- Jerr-DancoreMajor partner for tow truck and flatbed body installations. Multiple Jerr-Dan products visible in gallery including flatbed tow trucks and heavy-duty wreckers.
- ManitexcoreOfficial distributor for Manitex products. CVS is certified to install Manitex crane products.
- National CranecoreOfficial distributor for National Crane products. CVS is certified to install and repair National Crane products with dedicated field support capabilities.
- PeterbiltcoreStrategic manufacturing partner. CVS facilities are located less than 1 mile from Peterbilt Denton plant and across from Peterbilt Mexicali plant. Direct chassis receipt enables streamlined delivery and quality control. CVS performs Peterbilt pre-delivery inspections and specializes in Peterbilt Model 520 upfits.
- Rush EnterprisescoreParent company and North America's largest commercial vehicle dealership network with more than 200 locations and almost 8,000 employees in 15 business divisions. CVS is a division of Rush Enterprises providing custom truck modification services as part of the larger dealer network.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Custom Vehicle Solutions competitors and assessment
Company assessmentDirect peers
- Reading Truck: Reading Truck designs, manufactures, and installs truck bodies and upfits (service bodies, dump bodies, utility bodies) with a national footprint. Directly comparable as a truck body manufacturer that also performs installation and fleet upfitting similar to CVS.
- Knapheide: Knapheide manufactures and upfits truck bodies, service bodies, and commercial vehicle equipment through a national network. Highly comparable to CVS as a one-stop upfitter serving fleets, dealers, and OEMs across multiple vocational applications.
- Rush Truck Centers: Sister division within Rush Enterprises and North America's largest Peterbilt dealer network, performing truck sales, service, and light upfitting. Directly comparable to CVS as the parent-affiliated commercial truck service and customization channel.
- Velocity Vehicle Group: Velocity Vehicle Group is a Daimler Truck dealer network offering truck sales, parts, service, and upfitting across the western U.S. Comparable to CVS as a large dealer-affiliated commercial truck upfitting and customization provider.
- Stahl Truck Bodies: Stahl manufactures specialty truck bodies including service, utility, and refuse bodies, and performs installation. Comparable to CVS as a body manufacturer with vocational upfitting capability targeting fleets and dealers.
- Heil Environmental (Environmental Solutions Group): Heil designs and manufactures refuse collection bodies and related truck equipment. Directly comparable to CVS for the refuse vertical, which is CVS's Yuma specialty (Peterbilt Model 520 upfits).
- McNeilus: McNeilus manufactures refuse truck bodies and concrete mixer trucks, with installation and field service. Comparable to CVS for refuse and vocational body work and as a Heil/McNeilus product partner in CVS's partner network.
Broad incumbents
- Palfinger: Palfinger is a global crane, lifting, and material handling equipment manufacturer with installations across vocational truck segments. Comparable to CVS as a manufacturer whose crane products CVS installs and certifies.
- Fassi Gru: Fassi is a leading knuckle-boom crane manufacturer whose products CVS officially distributes and installs. Comparable as an incumbent supplier in CVS's crane installation value chain.
- Manitowoc (National Crane): Manitowoc's National Crane business designs and manufactures boom trucks and cranes used in construction and oil field service. Comparable as a core crane partner whose products CVS installs, services, and certifies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Custom Vehicle Solutions social profiles
Digital presenceCustom Vehicle Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custom Vehicle Solutions leadership team
Management profileNumber of profiles
Profiles4 records
Custom Vehicle Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custom Vehicle Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custom Vehicle Solutions
What does Custom Vehicle Solutions do?
Custom Vehicle Solutions provides commercial truck upfitting, modification, and customization services including component installation, body installation, crane installation and certification, hydraulic system installation, axle conversions, alternative fuel system installation (CNG, LNG, hybrid, BEV), frame modifications, graphics and paint, pre-delivery inspections, and field support. Services are delivered through two state-of-the-art facilities in Denton, TX and Yuma, AZ, serving commercial truck fleets, dealerships, refuse operators, and oil field services companies.
Is Custom Vehicle Solutions a public or private company?
Custom Vehicle Solutions is a private company. It is classified as corporate owned and is currently operating.
When was Custom Vehicle Solutions founded?
Custom Vehicle Solutions was founded in 1979. It employs 51 to 100 people.
Where is Custom Vehicle Solutions based?
Custom Vehicle Solutions is headquartered in Denton, United States, in the North America region.
How does Custom Vehicle Solutions make money?
Four revenue lines are on record. Truck Modification and Upfitting Services are the primary driver. The others are pre-Delivery Inspections (PDI), graphics and Paint Services and parts and Equipment Sales.
Who are Custom Vehicle Solutions's main competitors?
Direct peers on record are Reading Truck, Knapheide, Rush Truck Centers, Velocity Vehicle Group, Stahl Truck Bodies, Heil Environmental (Environmental Solutions Group) and McNeilus. Broad incumbents are Palfinger, Fassi Gru and Manitowoc (National Crane).
Does Custom Vehicle Solutions have an API?
No public API is recorded for Custom Vehicle Solutions.
What industry is Custom Vehicle Solutions in?
Custom Vehicle Solutions's product category is Commercial Vehicle Upfitting and Modification Services. Its primary akta.pro industry code is IMACABAI, Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates), with a secondary code of IMACAGAC, Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse). Its NAICS code is 33621 and its SIC code is 3713.