What Bold Smart Lock does

Bold Smart Lock, operated by Bold Security Technology B.V. and headquartered in Utrecht, Netherlands, designs, manufactures, and sells Bluetooth-enabled smart cylinder locks and related accessories for residential and small-business customers. Founded in 2015 and now in its tenth operating year, the company sells three core lock tiers — the original Bold Classic (€179–€229), the Matter-certified Bold Elite (€289), and the business-focused Bold Pro (€239 ex VAT) — all built around the proprietary Duracore™ cylinder concept that removes the external keyhole entirely and is SKG*** certified. The portfolio is extended by accessories including the Bold Connect Wi-Fi bridge (€99), the Bold Clicker Bluetooth key fob (€9), an NFC Entry Tag, a Bold Controller relay accessory, and a Home Elite Starter Kit bundle (€449–€486). The Bold Cloud Platform runs on AWS in Ireland, uses TLS + AES-128-CCM, X.509-secured MQTT, token-based authentication, and cryptographically signed firmware; ISO 27001 alignment is claimed for the cloud environment.

Revenue is generated through a hybrid hardware-and-software model. Consumer hardware (Classic, Elite, Connect, Clicker, accessories) is sold primarily direct-to-consumer via the boldsmartlock.com e-commerce storefront with one-time pricing, supported by multi-language content marketing in English, German, French, and Dutch, paid acquisition through Meta, Google, TikTok, Reddit, and LinkedIn, and a Klaviyo-powered newsletter. Bold Pro and its companion web portal (€19/month flat up to 5 locks, scaling down to €2.50/lock/month at 30+ locks) are sold business-side via a sales-led motion featuring onboarding calls, a three-year warranty, API integration with HR or access-control systems, and tiered per-lock subscriptions. Distribution also includes a reseller programme through app.scalitt.com and direct mobile app distribution via the Apple App Store and Google Play. The company integrates with Google Home, Homey, Matter (and thus Apple Home), Apple Watch, and community-maintained Home Assistant and Homebridge plugins.

Bold holds key Dutch and European security credentials — highest-tier SKG*** classification, CE and UKCA Declarations of Conformity, and compatibility with the Politiekeurmerk Veilig Wonen (PKVW) framework — and operates dedicated customer-support phone lines in the Netherlands, the United Kingdom, and Germany. The company is privately held with no disclosed external funding rounds in the available sources; reported management includes Managing Director H. van Nikkelen Kuijper and CTO Ruud Diterwich, with the workforce in the 11–50 employee range.

Name

Bold Smart Lock

Legal name

Bold Security Technology B.V.

Website

https://boldsmartlock.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Bold Smart Lock (Bold Security Technology B.V.) is a Dutch designer and manufacturer of SKG***-certified Bluetooth smart cylinder locks for residential and small-business customers, sold direct-to-consumer via e-commerce and complemented by an SKG***-secure subscription web portal for enterprise access management.

Ownership category

akta.pro rank

Product category

Smart Locks / Connected Home Security

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Residential Smart Lock Hardware (Keypad, Keyless, Biometric, Connected) (HSAHAEAA)

akta.pro secondary industries

Smart Lock Software Platforms & Mobile Apps (Access Control SaaS) (HSAHAEAG), Smart Locks & Access Control Retail (CRACAGAD)

Keywords

• Smart locks
• Keyless entry
• Access control
• Connected home security
• Bluetooth smart cylinders

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Smart Lock Hardware Sales: One-time sale of Bold smart lock hardware (Bold Classic, Bold Elite, Bold Pro) and accessories (Bold Connect, Bold Clicker, Bold Clicker Case, Bold Entry Tag). Customers purchase locks and peripherals via the e-commerce website.
2. Bold Pro Subscription (Web Portal): Monthly subscription for the Bold Pro web portal providing professional access management features including group management, temporary access scheduling, activity log exports, Webkeys, verified invitations, Keep Active mode, API integration, and GDPR compliance tools. One subscription covers all locks under an organisation, with tiered pricing per lock based on total lock count. First two months free for new customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Bold Smart Lock designs, manufactures, and sells Bluetooth-enabled smart cylinder locks (Bold Classic, Bold Elite, Bold Pro) that replace standard euro-profile cylinders to provide keyless entry for homes and businesses. Products are controlled via a smartphone app, with optional accessories (Bold Connect Wi-Fi bridge, Bold Clicker BLE remote, Bold Entry Tag NFC, Bold Controller relay) and a subscription-based Bold Pro Web Portal for multi-door business access management.

Product overview

Bold Smart Lock is a product portfolio of smart lock hardware and software accessories built around a Europrofile cylinder replacement system. The core offering spans three smart lock tiers — Bold Classic (entry-level, €179, up to 2-year battery), Bold Elite (premium with Matter support and extended battery up to 8 years, €289), and Bold Pro (business-focused, €239 + subscription) — all sharing SKG*** physical security certification and the Bold app as the primary control interface. The ecosystem is extended by Bold Connect (€99 Wi-Fi bridge for remote control), Bold Clicker (€9 BLE key fob), Bold Entry Tag (NFC tap-to-activate tag for Pro multi-door environments), and Bold Controller (relay accessory for external system integration). The Bold Web Portal is a subscription service exclusive to Bold Pro that adds central user/device group management, scheduling, API access, and activity logging. Accessories and bundles include the Bold Clicker Case (€9 silicone cover) and the Home Elite Starter Kit (€449).

Differentiator

Problem solved

Functional benefit

Brands

• Bold Pro: Professional access management solution for businesses with web portal subscription, featuring scalable control over who can enter, where, and when
• Bold Connect
• Bold Elite
• Bold Classic
• Bold Clicker
• Bold Entry Tag
• Bold Clicker Case

Products and services

• Bold Classic Original Bold smart cylinder with euro-profile compatibility; keyless digital lock activated via the Bold app (Auto Entry) or optional Bold Clicker. SKG*** certified, up to 2-year battery life, available in silver SX33 size. Targeted at residential consumers wanting keyless home entry.
• Bold Elite Premium smart lock with all Classic features plus up to 3-year battery life (extendable to 8 years with Battery Save Mode), real-time lock status alerts (Leave Alert, Night Alert, Tamper Alert) when paired with Bold Connect, Follow-In Protection, Button Auto Disable, and Matter certification for Apple Home and other Matter ecosystems. Available in four colours.
• Bold Pro Professional-grade smart lock for business access management. SKG*** certified cylinder, stainless steel exterior with indoor electronics, non-motorised quiet design, up to 8-year battery life in Battery Saver mode. Requires the Bold Pro Web Portal subscription for multi-lock, multi-user access management, scheduling, group permissions, and API integration.
• Bold Connect Wi-Fi bridge that enables remote activation of the Bold Smart Lock from anywhere via the Bold app. Also enables real-time lock status alerts and automatic sync of Clicker access revocation. Priced at €99.
• Bold Clicker Compact Bluetooth Low Energy (2.4 GHz) key fob that activates any paired Bold Smart Lock within Bluetooth range at the press of a button; pairs with up to 50 locks. CR2025 battery with 4+ year lifespan. Priced at €9.
• Bold Clicker Case Flexible silicone protective cover for the Bold Clicker; provides extra grip and identification, includes a stainless steel split ring for attachment. Priced at €9.
• Bold Entry Tag NFC access tag designed for Bold Pro users in multi-door environments; placed next to a door and linked to a specific Bold smart lock via the Bold app. Tapping a phone near the tag activates the correct lock without opening the app.
• Home Elite Starter Kit Bundled package containing the Bold Elite smart lock plus additional components for home smart lock deployment. Priced at €486 (reduced to €449 with the anniversary discount).
• Bold Pro Web Portal Subscription web portal for Bold Pro customers providing browser-based central management of all Bold Pro locks and users. Features include group management, temporary time-window access, activity log with CSV export (up to 1-year history), WebKeys for secure link-based invitations, verified invitations via Apple/Google identity, Keep Active mode, API integration with HR/access control systems, and GDPR-compliant data management. Tiered monthly pricing per lock.

Quantifiable outcome

• Installation completed in 3 minutes without professional help or door modifications
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature11 records

Partnerships

Five partnerships are on record, tiered core.

• Google HomecoreTechnology or IntegrationBold smart locks integrate with Google Home, allowing users to control their lock and incorporate it into Google Home automations and routines. The integration enables voice control and smart home scene triggering.
• HomeycoreTechnology or IntegrationBold integrates with Homey, a smart home hub platform, enabling automations triggered when the door is unlocked (e.g., turning on lights, adjusting thermostat). The integration enhances home responsiveness upon entry.
• Matter (Connectivity Standard)coreTechnology or IntegrationBold Elite is Matter certified, enabling seamless interoperability with Matter-enabled devices and platforms including Apple Home. Matter is the universal smart home connectivity standard backed by major industry players.
• Amazon Web Services (AWS)coreTechnology or IntegrationThe Bold Cloud Platform is hosted on Amazon Web Services (AWS) in Ireland (EU), compliant with ISO 27001 and other relevant security standards. AWS provides the underlying cloud infrastructure for Bold's platform.
• Apple Home (via Matter)coreTechnology or IntegrationBold Elite's Matter certification enables integration with Apple Home, allowing iOS users to control their Bold lock through the Apple Home app and Siri voice commands as part of a Matter-based smart home ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Schlage (Allegion): Major US lock brand offering the Encode smart lock family with Wi-Fi and Matter support. A broad incumbent competing in the connected lock category with deep retail partnerships and a much larger marketing footprint than Bold.
• Salto Systems: Spanish electronic access control company offering enterprise-grade wireless locking solutions for commercial buildings, hospitality and education. Comparable to Bold Pro on B2B access management and audit-trail capabilities, but at much larger enterprise scale and project-based deployments.
• Yale (Assa Abloy): Global lock brand owned by Assa Abloy offering a broad smart lock portfolio (Yale Linus, Yale Doorman, Yale Assure) across multiple form factors and ecosystems. Overlaps with Bold in residential smart locking but operates as a much larger incumbent with global retail distribution and access-control adjacencies.
• August Home: US-based smart lock pioneer (now part of Assa Abloy) known for retrofit deadbolt locks with smartphone-as-key functionality. Comparable to Bold's smartphone-as-key concept but focused on the North American deadbolt market rather than euro-profile cylinders.

Emerging players

• Aqara: Smart home ecosystem player offering Zigbee/Thread/Matter smart locks as part of a wider sensor and hub portfolio. Comparable on smart home interoperability (Matter, Apple Home, Google Home) and subscription-free local control philosophy, with strong value-segment pricing.
• Level Lock: US-based premium smart lock company focused on invisible/compact designs with Bluetooth and Matter support. Comparable in premium positioning and minimal-footprint hardware design but addresses the North American deadbolt form factor.
• SwitchBot: Smart home ecosystem company offering the SwitchBot Lock (a retrofit lock that mounts over existing deadbolts) alongside a broad IoT accessory portfolio. Comparable as a retrofit smart lock player but with a broader smart-home ecosystem and lower price points.

Direct peers

• Nuki Home Solutions: Austrian smart lock specialist selling Bluetooth/Wi-Fi retrofit locks for euro-profile cylinders. Direct competitor to Bold with a similar form factor, consumer+prosumer focus, and Matter-compatible product line, but at a larger scale with broader European retail distribution.
• Tedee: Polish smart lock company offering Bluetooth/Wi-Fi bridge retrofit locks for euro-profile cylinders, with a hardware-plus-subscription model very similar to Bold Pro. Direct competitor across both consumer and SMB segments in the European market.

Regional players

• igloohome: Singapore-based smart lock company specialising in offline smart locks for short-term rental and property management use cases. Comparable to Bold Pro on multi-user, scheduled, audit-trailed access management but focused primarily on APAC markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/boldsmartlock
• Facebookfacebook.com/BoldSmartLock

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bold Smart Lock