Landmark Systems
Landmark Systems is a UK-based software vendor founded in 1987 that develops proprietary farm accounting, payroll, crop, livestock, and property management software for farmers, rural estates, accountants, agronomists, and estate managers. It operates as a wholly owned subsidiary of France's ISAGRI Group and is HMRC-recognised for Making Tax Digital.
- Company typePrivate
- Founded1987
- HeadquartersPulborough, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Landmark Systems does
Landmark Systems Limited is a UK-based software vendor founded in 1987 and headquartered in Pulborough, West Sussex, that develops proprietary farm and rural estate management software. The company is a wholly owned subsidiary of France's ISAGRI Group and operates independently under its own brand. Its product portfolio spans four functional categories: farm accounting and payroll (KEYPrime in Intro, Accounts, and Advanced tiers for PC, networked, and hosted deployment; plus the cloud-native KEYinfinity), crop and land management (Geofolia crop recording with farm mapping and Pear Agronomy), livestock management (LivestockData for cattle and sheep herds), and property management (KEYPrime Property and the Property Lite add-on). Supporting modules include KEY2Payroll, PayData, and KEYPlanner, with two-way API integrations linking the agronomy, crop recording, and compliance ecosystems, and bank-feed functionality delivered via TrueLayer.
The company serves four primary customer segments: farmers and agricultural businesses, accountants and bookkeepers/farm secretaries, agronomists and crop consultants, and estate managers and land agents. Distribution is sales-led, combining direct sales consultants, a quote-based website funnel, attendance at major UK agricultural events (LAMMA, Cereals, AgriScot, NFU Conference), and a Trusted Partner Programme that recruits rural professionals as referral channels. Revenue is generated primarily through monthly or annual software subscriptions, one-time software licence fees, annual maintenance and support contracts (9:00-5:30pm UK hours), and minor hardware sales. Landmark is HMRC-recognised for Making Tax Digital for Income Tax across both KEYinfinity and KEYPrime, holds a Royal Warrant from King Charles III, and is partnered with the NFU, IAgSA, AICC, and Scottish Land & Estates.
The business is privately held with no external funding rounds disclosed, no public listing, and no direct revenue figure publicly available. Operating exclusively in the United Kingdom, Landmark sits within the larger ISAGRI Group of over 3,000 employees, gaining development resources and European reach while preserving operational autonomy. Customer testimonials emphasise domain depth, ease of use, and UK-based support, with stated cumulative customers exceeding 123,000 over nearly four decades and a stated customer satisfaction rate above 98%.
Landmark Systems firmographics
Firmographics- Name
- Landmark Systems
- Legal name
- Landmark Systems Limited
- Website
- https://landmarksystems.co.uk
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Landmark Systems is a UK-based software vendor founded in 1987 that develops proprietary farm accounting, payroll, crop, livestock, and property management software for farmers, rural estates, accountants, agronomists, and estate managers. It operates as a wholly owned subsidiary of France's ISAGRI Group and is HMRC-recognised for Making Tax Digital.
- Ownership category
- akta.pro rank
Landmark Systems industry classification
Industry- Product category
- Farm and Rural Estate Management Software
- NAICS
- Farm Management Services (115116)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
- akta.pro secondary industries
- Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB), Farm Labor & Operations Management (Work Orders, Timekeeping, Scheduling) (AFAAAFAN)
Keywords
Where Landmark Systems is headquartered
LocationHeadquarters
- HQ city
- Pulborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Landmark Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions: Landmark Systems generates revenue primarily through recurring software subscriptions. The company offers multiple product tiers including KEYPrime (available in Intro, Accounts, and Advanced versions), KEYinfinity cloud-based accounting, payroll modules, livestock management, crop management, and property management software. Subscriptions are available on monthly or annual payment cycles.
- Licence Fees: Initial licence fees are charged for software deployment. The company grants non-exclusive, non-transferable licences for in-house software, with single-user and multi-user licence options available. Third-party software is sold subject to relevant third-party terms.
- Maintenance and Support: Annual maintenance fees cover technical support, consultancy, training delivery, and software updates including patches and error corrections. Maintenance support is provided during normal working hours (9:00-5:30 pm Monday to Friday).
- Equipment Sales: The company sells hardware equipment as identified in customer confirmations. Equipment sales include purchase price payment terms and title does not pass to the purchaser until full payment is received.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | KEYPrime Intro - Entry-level accounting for small farms |
| Subscription | Monthly | KEYPrime Accounts - Comprehensive accounting for all farm sizes |
| Subscription | Monthly | KEYPrime Advanced - Extra accounts features for detailed financial management |
| Subscription | Annual | KEYinfinity - Flexible cloud-based accounting |
| Subscription | Monthly | KEY2Payroll and PayData - Payroll management for rural businesses |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Landmark Systems product offering
Product offeringCore offering
Landmark Systems develops and sells proprietary farm and rural estate management software for the UK agricultural sector, including PC-based and cloud accounting (KEYPrime, KEYinfinity), crop and land recording (Geofolia, Pear Agronomy), livestock management (LivestockData), property management (KEYPrime Property), and payroll solutions. The company complements its software with implementation, training, technical support, and consulting services, distributed through direct sales, UK agricultural events, and a Trusted Partner Programme for accountants and rural professionals.
Product overview
Landmark Systems offers a modular farm and rural estate management software platform with four core product categories: Farm Accounting & Payroll, Crop & Land Management, Livestock Management, and Property Management. The accounting portfolio includes KEYPrime (available in Intro, Accounts, and Advanced variants, with deployment options including PC-based, networked, hosted, or shared servers) and the cloud-based KEYinfinity solution. The crop management suite features Geofolia (field and crop recording with mapping) and Pear Agronomy (advisory recommendations), with two-way API integration between them. LivestockData handles cattle and sheep herd management. Property management is addressed through KEYPrime Property and the Property Lite add-on module. All products are designed specifically for the agricultural sector with UK-based support.
Differentiator
Problem solved
Functional benefit
Brands
- KEYPrime: PC-based, networked, or hosted accounting software for farms and rural businesses, available in Intro, Accounts, and Advanced versions
- KEYinfinity
- Geofolia
- LivestockData
- KEYPrime Property
- Pear Agronomy
- KEY2Payroll
- KEYPlanner
- PayData
Products and services
- KEYPrime Accounts Comprehensive PC-based, networked, or hosted accounting solution for farms and estates. Available in Intro, Accounts, and Advanced versions with integration to property, payroll, and cropping systems. Targeted at UK farmers and estate managers needing detailed on-premise or hosted farm accounting.
- KEYinfinity Flexible, cloud-based accounting software for farms and rural businesses, providing anytime, anywhere access, real-time collaboration with accountants and advisors, and UK-based telephone support. Includes OCR invoice recognition (up to 50 scans/month, or 500 scans/month for £20/year) and is HMRC-recognised for Making Tax Digital for Income Tax.
- Geofolia Comprehensive crop recording software with farm mapping included as standard. Enables field activity tracking, input and stock management, real-time cost analysis, mobile app with offline capability, and compliance recording for conservation and stewardship schemes. Used by UK farmers, agronomists, and crop consultants.
- Pear Agronomy Agronomy software that simplifies managing and delivering accurate crop recommendations for more efficient crop advisory services. Integrates with Geofolia for seamless data sharing. Targeted at UK agronomists and crop consultants, including AICC members.
- LivestockData Simple, user-friendly tool for cattle and sheep herd management. Tracks animal movements, records medicine applications, provides insights into animal performance and profitability per animal or group, and ensures compliance with Red Tractor, DEFRA, and BCMS. Targeted at UK livestock farmers and farm secretaries.
- KEYPrime Property Scalable property management solution for rural property portfolios with customisable tenancy types, integrated accounting via KEYPrime Accounts, compliance tracking, automated rent demands, lease renewal management, and maintenance scheduling. Targeted at UK estate managers, land agents, and rural property owners.
Quantifiable outcome
- Over 123,000 customers served by Landmark Systems
- +4 more outcomes
Companies that use Landmark Systems
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Landmark Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
Landmark Systems partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ISAGRI GroupcoreLandmark Systems is a wholly owned subsidiary of ISAGRI Group, a global leader in agricultural software with operations across Europe. ISAGRI Group provides Landmark with investment backing, development resources, and access to a wider European network of agricultural technology. Landmark continues to operate independently under the ISAGRI umbrella.
- SencropminorSencrop, a French company specialising in agricultural weather and irrigation solutions, joined the ISAGRI Group alongside Landmark Systems. Both companies continue to operate independently but benefit from collaboration within the ISAGRI Group. Sencrop operates over 40,000 active weather stations across 35 countries and brings agro-meteorology expertise that complements ISAGRI's farm management software portfolio.
- NFU (National Farmers Union)coreLandmark Systems is partnered with the NFU, one of the UK's most influential farming organisations. This partnership provides credibility and marketing reach within the UK farming community, and is prominently referenced on the company website.
- IAgSA (Institute of Agricultural Secretaries and Administrators)coreLandmark Systems maintains a longstanding relationship with IAgSA. The company attends IAgSA training days and events, recognizing the importance of farm secretaries and administrators who support rural businesses. IAgSA members benefit from access to Landmark's software and training resources.
- AICC (Association of Independent Crop Consultants)minorLandmark hosted an exclusive webinar for AICC members exploring agronomy and crop management tools, practical workflows, and nutrient management. The partnership supports agronomists transitioning systems while maintaining continuity for their farmer clients.
- Scottish Land & Estates (SLE)minorLandmark Systems attends the SLE Annual Conference, one of Scotland's most important gatherings for land managers, estate professionals and rural businesses. This engagement supports Landmark's reach in the Scottish rural sector.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Landmark Systems competitors and assessment
Company assessmentDirect peers
- Farmplan: Farmplan is the developer of Gatekeeper, a leading UK crop recording and farm management software suite directly comparable to Landmark's Geofolia. Farmplan and Landmark compete head-to-head for UK farm and estate management software customers.
- Muddy Boots Software: Muddy Boots (now part of Proagrica) offers Greenlight Farm Management, a UK-focused compliance and farm management platform covering cropping, livestock, and assurance. Directly competes with Landmark's integrated suite for UK farm software customers.
- Sum-It Computer Systems: Sum-It has been a UK farm accounting and management software provider for decades, offering a competitor accounting suite to Landmark's KEYPrime and KEYinfinity in the British agricultural sector.
Regional players
- AgriWebb: AgriWebb is a livestock and farm management software business headquartered in Australia. While not UK-native, it represents a cloud-native, mobile-first livestock management alternative to Landmark's LivestockData in adjacent geographic markets.
Broad incumbents
- Trimble Agriculture: Trimble Ag (now part of AGCO) operates a broad precision agriculture and farm management software portfolio including the former Gatekeeper integration. As a much larger global player, Trimble is a broad incumbent competing for enterprise UK farm accounts.
- Granular (Corteva): Granular, owned by Corteva, is a North American farm management software business. Although primarily US-focused, it represents the broader incumbent category of integrated farm business software that Landmark competes against for large UK farming enterprises.
- Bayer Climate FieldView: Climate FieldView is Bayer's global farm management and agronomic intelligence platform. While not UK-native, it competes with Landmark's Geofolia and Pear Agronomy for larger UK arable operations seeking data-driven agronomy.
Emerging players
- Agworld: Agworld offers a cloud-based farm management platform with strong agronomy and collaboration features, competing for UK agronomists and progressive farm customers against Landmark's Geofolia and Pear Agronomy products.
- iCaird's Farm Software / KFS (Keystone Farm Software): Keystone Farm Solutions and similar emerging UK farm software vendors target niche segments of the British agricultural software market, offering cloud-native alternatives to established players like Landmark Systems.
Others
- Proagrica: Proagrica (part of RELX) is a farm data integration and supply-chain platform that owns Muddy Boots. While not a direct end-user competitor, it is an adjacent ecosystem player whose standards and integrations affect Landmark's interoperability with UK agricultural supply chains.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Landmark Systems social profiles
Digital presenceLandmark Systems compliance and trust
Trust signalCompliance3 records
Landmark Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Landmark Systems leadership team
Management profileNumber of profiles
Profiles4 records
Landmark Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Landmark Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Landmark Systems
What does Landmark Systems do?
Landmark Systems develops and sells proprietary farm and rural estate management software for the UK agricultural sector, including PC-based and cloud accounting (KEYPrime, KEYinfinity), crop and land recording (Geofolia, Pear Agronomy), livestock management (LivestockData), property management (KEYPrime Property), and payroll solutions. The company complements its software with implementation, training, technical support, and consulting services, distributed through direct sales, UK agricultural events, and a Trusted Partner Programme for accountants and rural professionals.
Is Landmark Systems a public or private company?
Landmark Systems is a private company. It is classified as corporate owned and is currently operating.
When was Landmark Systems founded?
Landmark Systems was founded in 1987. It employs 1 to 10 people.
Where is Landmark Systems based?
Landmark Systems is headquartered in Pulborough, United Kingdom, in the Europe region.
How does Landmark Systems make money?
Four revenue lines are on record. Software Subscriptions are the primary driver. The others are licence Fees, maintenance and Support and equipment Sales.
Who are Landmark Systems's main competitors?
Direct peers on record are Farmplan, Muddy Boots Software and Sum-It Computer Systems. AgriWebb is listed as a regional player. Broad incumbents are Trimble Agriculture, Granular (Corteva) and Bayer Climate FieldView. Emerging players are Agworld and iCaird's Farm Software / KFS (Keystone Farm Software). Proagrica is listed as an others.
Does Landmark Systems have an API?
No public API is recorded for Landmark Systems.
What industry is Landmark Systems in?
Landmark Systems's product category is Farm and Rural Estate Management Software. Its primary akta.pro industry code is AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping), with a secondary code of AFAAAFAO, Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links). Its NAICS code is 115116 and its SIC code is 700.