What Innoarea Projects does

Innoarea Projects S.L. is a privately held Spanish technology company headquartered in Valencia that builds custom extended reality (XR) solutions, combining Virtual Reality, Augmented Reality, Mixed Reality, computer vision, and AI-driven automation for enterprise clients across a defined set of vertical markets. The company operates through three divisions: Innoarea Projects (XR solutions for industrial training, virtual showrooms, and remote assistance), Innoarea Studios (immersive experiences for culture, marketing, and events, succeeding the prior VRAVE brand), and Innoarea Tech (AI agents, RPA, AI-powered document management, and privileged access management cybersecurity, including the StepView industrial visualization platform). Productized modules include X-VISI\u00d3N (radiology/CT simulation), Roomote (collaborative VR), Formaci\u00f3n Virtual (occupational safety training), Showroom XR, and the new Easy Tour accessibility platform launched in 2025.

The company's underlying technology stacks consumer VR hardware (notably Meta Quest 3 for case deployments), photogrammetry methods such as Gaussian Splatting for 3D reconstruction of heritage sites, and generative AI features including an AI photobooth and AI-powered enterprise agents. Business model is B2B enterprise services with quote-based, project-priced custom development as the primary revenue stream, supplemented by managed digital transformation engagements under Innoarea Tech and an emerging subscription-style posture via the AI Agent and StepView offerings; multi-year enterprise contracts are typical. The customer base spans healthcare (CEU UCH, La Fe Hospital Valencia, UPNA), industrial and energy (Repsol, \u00d8rsted, Spirit Energy, FINSA, ABB, Cupa Pizarras), automotive and consumer (Cupra, Porcelanosa, Viola Erlenmaier), education (CIPFP Ausi\u00e0s March, Federico Giner), government (Junta de Andaluc\u00eda), and culture/tourism (Vi\u00f1a Arn\u00e1iz), with the company claiming over 200 projects delivered since founding.

Go-to-market is sales-led direct enterprise engagement supported by thought-leadership content, active social channels, and a heavy conference circuit presence (MWC Barcelona, GITEX Dubai, Web Summit Lisbon, SIMO, Stereopsia, FITUR), with no public pricing and no disclosed self-serve or e-commerce channel. The firm does not disclose revenue or employee count beyond a 1-10 range, has no recorded external funding rounds, and is GDPR-compliant with SSL-secured data handling. Strategic positioning rests on domain specialization in high-stakes verticals (healthcare, industrial safety, energy) where XR-backed training and operations tooling carries meaningful validation, which Innoarea supports with named clinical and industrial pilots.

Name

Innoarea Projects

Legal name

Innoarea Projects S.L.

Website

https://innoarea.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Innoarea Projects is a Valencia-based Spanish company developing custom Virtual, Augmented, and Mixed Reality solutions combined with AI and process automation for enterprise clients in healthcare, industry, energy, automotive, and education. It operates across three divisions (Projects, Studios, Tech) and has delivered over 200 immersive projects for clients including Repsol, Cupra, ABB, and \u00d8rsted.

Ownership category

akta.pro rank

Product category

Extended Reality (XR) Solutions & Digital Transformation Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response) (EDAFAJAD), Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ), Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL)

Keywords

• Extended reality solutions
• Virtual reality training
• Augmented reality enterprise
• Industrial XR applications
• Immersive technology services

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom XR Solutions Development: Bespoke virtual reality, augmented reality, and mixed reality solution development for enterprise clients across various industries including industrial training, marketing, cultural heritage, and healthcare.
2. Digital Transformation Services: Implementation of AI agents, process automation, document management, and cybersecurity solutions for enterprise infrastructure.
3. Training and Simulation Solutions: Virtual reality training simulators for industrial safety, medical procedures, and critical situation training.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels14 records

Core offering

Innoarea Projects develops custom extended reality (XR) solutions — combining Virtual Reality, Augmented Reality, and Mixed Reality with Artificial Intelligence — for enterprise clients. Delivered through three divisions (Innoarea Projects for industrial XR, Innoarea Studios for cultural/marketing immersive experiences, and Innoarea Tech for digital transformation, AI agents, RPA, and cybersecurity), the company builds bespoke immersive training simulators, virtual showrooms, remote collaboration tools, and 360° virtual tours.

Product overview

Innoarea Projects is a technology company specializing in extended reality (XR) solutions for businesses, organized into three main divisions: Innoarea Projects (XR solutions for industry including virtual training, XR showrooms, and remote assistance), Innoarea Studios (immersive experiences for culture, marketing, and events), and Innoarea Tech (digital transformation ecosystem including AI agents, process automation, document management, cybersecurity, and StepView industrial visualization). The portfolio includes both custom project-based solutions (such as X-VISIÓN medical simulators and virtual mine tours) and specific product modules (Roomote collaborative VR, Formation Virtual training, Agente IA, and StepView). The company positions itself as a full-service XR and digital transformation provider rather than a single-product company.

Differentiator

Problem solved

Functional benefit

Brands

• Innoarea Projects: Extended reality solutions for industry - immersive training, remote assistance, virtual showrooms, and XR applications for industrial operations.
• Innoarea Studios
• Innoarea Tech

Products and services

• Innoarea Projects (Industrial XR Division) Custom extended reality solutions for industry including immersive technical training, virtual replicas, remote assistance, and virtual showrooms. Targets industrial enterprises seeking to optimize technical training, reduce labor risks, and improve maintenance operations.
• Innoarea Studios Creation of immersive experiences for brands, agencies, and cultural institutions, including cultural heritage digitization, immersive marketing campaigns, brand activations, and hybrid events. Helps brands break the screen barrier by designing immersive narratives.
• Innoarea Tech Digital transformation ecosystem providing AI agents, process automation, document management, cybersecurity, and visual analytics. Secures and automates enterprise digital infrastructure from cyber threat protection to RPA and AI implementation.
• Formación Virtual (Virtual Training) Immersive virtual training solutions focused on occupational risk prevention (PRL), complex procedure rehearsal, and critical situation simulations in safe digital environments for enterprise workforces.
• Showroom XR Virtual showrooms and interactive 3D catalogs enabling product visualization and immersive presentation experiences for trade fairs and client demonstrations by brand and product marketing teams.
• Roomote Collaborative virtual reality platform enabling remote collaboration and assistance in shared virtual environments, allowing teams to interact and work together across distances.
• StepView Industrial visualization solution combining extended reality and computer vision technologies, presented at MWC 2025 as a revolutionary tool for industrial applications.
• Agente IA (AI Agent) AI agent solution for business process automation and autonomous decision-making within enterprise environments, part of the Innoarea Tech digital transformation ecosystem.
• Automatización de Procesos (Process Automation) Intelligent process automation integrating RPA and AI technologies to eliminate routine tasks and streamline business workflows.
• Gestión Documental (Document Management) Document management and workflow digitization solution eliminating paper-based processes and enabling AI-powered document handling integrated with Laserfiche.
• Ciberseguridad (Cybersecurity / PAM) Cybersecurity and Privileged Access Management (PAM) solutions protecting enterprise digital assets from cyber threats.
• X-VISIÓN Virtual reality simulation for radiology and CT scanning training, recreating medical imaging environments for student practice with complex equipment in safe digital settings, with gamification elements. Deployed at educational centers such as CIPFP Ausiàs March.
• Medical Training Platform Virtual reality training platform for medical and healthcare education allowing students to observe, touch, and interact with 3D models of muscles and human organs. Deployed at CEU UCH Universidad Cardenal Herrera.
• Innorooms Virtual learning platform developed by Innoarea Projects for distance education and training, used by universities for virtual classes.
• VR Vaccination Distraction System Virtual reality solution that reduces pain perception and fear during pediatric vaccinations and extractions, clinically validated through a study with 162 children in partnership with UPNA/CHN.
• Easy Tour Platform launched for accessible tourism in Spain, addressing the needs of over 4 million people with disabilities in Spain and 130 million in Europe through XR-enabled immersive accessibility features.
• Interactive LED Showroom Flooring Motion-sensitive LED floor surface that transforms into interactive experiences with visual and acoustic feedback for retail, showroom, and event activations.
• SmartTool 4.0 (Aircraft Inspection Platform) AI and AR platform for real-time aircraft damage assessment and inspection management, deployed for aviation operator CAM.

Quantifiable outcome

• Clinical validation: VR vaccination system reduced pediatric anxiety in trial with 162 children
• +2 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature9 records

Partnerships

One partnership is on record.

• OcuTechcoreStrategic or Co-development PartnerCollaborative development of COVID-19 detection technology using Artificial Intelligence and Augmented Reality. Innoarea conducted the first pilot test in the European Union for this technology, demonstrating capabilities in AI vision and AR integration for medical applications.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mursion: VR simulation platform for soft-skills, leadership, and enterprise training — overlaps with Innoarea's training/simulation and onboarding use cases (e.g., Santalucía Seguros onboarding).
• FundamentalVR: Medical VR simulation platform for surgical and clinical training with haptics — comparable to Innoarea's healthcare medical training platform and X-VISIÓN radiology simulator.
• Osso VR: Surgical and medical VR training platform used by healthcare professionals and device manufacturers — directly comparable to Innoarea's clinical XR medical training practice (UPNA/CHN, La Fe Hospital).
• Interplay Learning: VR-based training for skilled trades, industrial maintenance, and technical fields — directly comparable to Innoarea's industry/energy training work for FINSA, Repsol, and Spirit Energy.
• Virtualware: Spain-headquartered XR solutions firm with operations in the UK, providing VR/AR training, simulators, and immersive enterprise experiences — the closest direct regional competitor to Innoarea's three-division (industry, culture/marketing, tech) model.
• Talespin: Enterprise XR training and immersive learning platform focused on workforce upskilling, soft skills, and procedural training — competes with Innoarea for the same corporate L&D and reskilling budgets.
• STRIVR: US-based enterprise VR training and performance platform serving Fortune 500 clients in retail, sports, and healthcare — a directly comparable VR-for-training peer in overlap with Innoarea's FormaCIón Virtual and StepView offerings.
• Multiverse: European XR/AI training and apprenticeship platform with deep enterprise foothold — competes with Innoarea's XR-driven workforce development and digital transformation go-to-market.

Broad incumbents

• Unity Technologies: Dominant real-time 3D engine and platform that powers much of the XR ecosystem; relevant as the underlying technology stack for many of Innoarea's immersive applications and as a broader incumbent in interactive content.
• Accenture (Song / Extended Reality practice): Global consulting integrator with a large XR practice competing for the same enterprise immersive-training, transformation, and metaverse briefs — represents the well-funded incumbent threat for large multinational deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Innoarea
• YouTubeyoutube.com/channel/UCJtbC4uOrGpL4oEh66QRaSA
• Facebookfacebook.com/Innoarea
• LinkedInlinkedin.com/company/innoarea

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innoarea Projects