Fiona
- Company typePrivate
- Founded2017
- HeadquartersEnglewood, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Fiona firmographics
Firmographics- Name
- Fiona
- Legal name
- Digible, Inc.
- Website
- https://myfiona.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Fiona industry classification
Industry- Product category
- Multifamily Marketing Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH)
Keywords
Where Fiona is headquartered
LocationHeadquarters
- HQ city
- Englewood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fiona business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Subscription - Fiona+ Bundle: All-in-one subscription bundle at $299/prop/mo including Budget & Media Mix Planner, Fair Housing Compliance Tool, and Automated Google Posts. Monthly recurring revenue from property subscriptions.
- Subscription - Budget & Media Mix Planner: Individual product subscription at $99/prop/mo for budget planning and media mix recommendations. Allows customers to pay only for needed features.
- Subscription - Fair Housing Compliance Tool: Individual product subscription at $30/prop/mo for Fair Housing compliance monitoring. Enables monitoring digital footprint for compliance and risk.
- Subscription - Automated Google Posts: Individual product subscription at $150/prop/mo for daily Google Business Profile automation. Generates and publishes daily posts automatically.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fiona+ Bundle - All products included |
| Subscription | Monthly | Standard Fiona - All products included |
| Subscription | Monthly | Budget & Media Mix Planner - AI budget planning |
| Subscription | Monthly | Fair Housing Compliance Tool - Compliance monitoring |
| Subscription | Monthly | Automated Google Posts - Daily GBP automation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Fiona product offering
Product offeringCore offering
Fiona is an AI-powered virtual apartment marketing assistant for the multifamily industry. It delivers personalized marketing budget and media-mix recommendations, Fair Housing compliance monitoring, and automated daily Google Business Profile posts for apartment communities.
Product overview
Fiona is a unified AI-powered marketing platform for the multifamily industry, consisting of three core integrated products: the Budget & Media Mix Planner for AI-generated personalized marketing budgets and channel recommendations, the Fair Housing Compliance Tool for monitoring digital advertising and listings for Fair Housing violations, and Google Business Profile Automation for daily AI-generated Google Posts. These products are available individually or bundled together as Fiona+ ($199/prop/mo), with individual pricing at $99/prop/mo for Budget & Media Mix, $30/prop/mo for Fair Housing Tool, and $150/prop/mo for Google Posts.
Differentiator
Problem solved
Functional benefit
Products and services
- Budget & Media Mix Planner AI-powered budgeting tool that generates personalized marketing budgets (up to 18 months in advance) and channel recommendations for multifamily properties using millions of data points including leasing velocity, renter population, platform affinity, and market competition. Covers 10+ platforms from ILS and Paid Search to SEO and GeoFencing.
- Fair Housing Compliance Tool AI-powered monitoring system that evaluates digital advertising (Google Ads, Facebook/Instagram), organic social posts, property listings on ILS networks, Craigslist, Facebook Marketplace, and property websites daily for Fair Housing violations and compliance risks, referencing a comprehensive Fair Housing database based on Federal and Local Municipality laws.
- Google Business Profile Automation (Automated Google Posts) AI-powered automation that generates and publishes unique daily Google Posts to strengthen property Google Business Profiles, increase map visibility, and drive engagement. Creates dynamic copy and images based on pricing, availability, concessions, and amenities.
- Fiona+ Bundle All-in-one subscription bundle combining the Budget & Media Mix Planner, Fair Housing Compliance Tool, and Google Business Profile Automation into a single subscription providing an end-to-end solution for multifamily property digital marketing and compliance.
Quantifiable outcome
- Properties posting daily on Google Business Profile saw map views increase by up to 595% and organic search views by up to 369%
- +4 more outcomes
Companies that use Fiona
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Fiona technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature5 records
Fiona partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights4 records
Fiona competitors and assessment
Company assessmentBroad incumbents
- RealPage: RealPage provides property management, AI-driven pricing, and marketing analytics for multifamily. Its AI/analytics capabilities and operator-wide footprint overlap directly with Fiona's budget planning and recommendation engine.
- Entrata: Entrata is a multifamily operating system with marketing, leasing, and resident tools. Its platform footprint and AI feature roadmap put it in direct competition with Fiona for the marketing workflow within mid-market and enterprise operators.
- Buildium: Buildium serves residential property managers with operations and marketing tools. It overlaps with Fiona in the marketing workflow and represents a platform alternative for the same mid-market multifamily buyer.
- Yardi (RentCafe): Yardi is the dominant multifamily property management software suite; its RentCafe module provides apartment marketing, ILS syndication, and CRM — the same core workflow Fiona addresses, but bundled into the broader Yardi ecosystem that most large operators already use.
- AppFolio: AppFolio is a major property management platform with growing marketing and analytics features for multifamily. Its broad operator presence makes it a credible platform competitor for the same marketing-tech wallet Fiona targets.
- Zillow: Zillow dominates rental search and offers advertising products to multifamily operators. Its scale and demand-side data make it both a customer acquisition channel and a competitive threat to Fiona's budget and channel recommendation logic.
Emerging players
- Knock: Knock provides a multifamily-specific CRM and marketing automation platform. It overlaps with Fiona on automated communications, prospect engagement, and AI-driven workflow optimization for apartment operators.
- Criterion.B: Criterion.B is a digital marketing services and technology provider specialized in multifamily. It addresses the same budget planning, channel execution, and creative generation pain points Fiona targets, with a services-led go-to-market.
- LeaseLabs: LeaseLabs is a multifamily-focused digital marketing agency with proprietary technology for ILS, paid media, and creative — serving the same property management customer as Fiona and competing for the same marketing-tech wallet.
Direct peers
- Apartment List: Apartment List operates an apartment marketing and renter matching platform with advertiser-facing tools. Its positioning at the intersection of multifamily marketing and demand-side intelligence makes it a direct functional peer to Fiona's marketing automation stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fiona social profiles
Digital presenceFiona compliance and trust
Trust signalCompliance3 records
Fiona financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fiona leadership team
Management profileNumber of profiles
Fiona funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fiona M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fiona
What does Fiona do?
Fiona is an AI-powered virtual apartment marketing assistant for the multifamily industry. It delivers personalized marketing budget and media-mix recommendations, Fair Housing compliance monitoring, and automated daily Google Business Profile posts for apartment communities.
Is Fiona a public or private company?
Fiona is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fiona founded?
Fiona was founded in 2017. It employs 11 to 50 people.
Where is Fiona based?
Fiona is headquartered in Englewood, United States, in the North America region.
How does Fiona make money?
Four revenue lines are on record. Subscription - Fiona+ Bundle is the primary driver. The others are subscription - Budget & Media Mix Planner, subscription - Fair Housing Compliance Tool and subscription - Automated Google Posts.
Who are Fiona's main competitors?
Broad incumbents on record are RealPage, Entrata, Buildium, Yardi (RentCafe), AppFolio and Zillow. Emerging players are Knock, Criterion.B and LeaseLabs. Apartment List is listed as a direct peer.
Does Fiona have an API?
No public API is recorded for Fiona.
What industry is Fiona in?
Fiona's product category is Multifamily Marketing Software. Its primary akta.pro industry code is HDAAAGAH, Financial Services Personalization (Banking, Investing, Insurance). Its NAICS code is 5132 and its SIC code is 7373.