What 56k does

56k is a private, for-profit digital marketing agency headquartered in Stockholm, Sweden, founded in 2017 and operating with 11-50 employees per firmographic data. Its stated positioning is the development of technical and automation tools to build brand identity. The detailed operational data set describes a closely related or affiliated entity operating as an end-to-end digital partner for established Nordic brands, organized around three integrated pillars: Business Strategy (tech strategy, commercial planning, business insight), Marketing Performance (digital marketing, creative & content, marketing analytics), and a proprietary technical add-on suite branded NOOS Labs.

The technical layer under NOOS Labs comprises a Notification System for KPI governance, profit-bidding algorithms paired with server-side tracking, CLTV analysis combined with RFM segmentation, brand tracking and share-of-search dashboards, custom supplemental feeds, creative performance dashboards, and third-party performance integrations. These components are delivered as augmentations to client engagements rather than as standalone licensed products; no public API, SDK, or MCP surface is disclosed.

The commercial model is professional services: revenue is generated through strategic consulting engagements, ongoing marketing performance retainers, and technical strategy and implementation projects. Pricing is not publicly disclosed and is tailored to scope. Distribution is direct enterprise field sales targeting CMOs, Marketing Managers, CFOs, and CEOs, supplemented by referral flow from existing enterprise clients. Delivery is regional Nordic, with offices in Stockholm, Helsingborg, and Borås, and reported activity in 12+ active markets across 56+ industry verticals. Named clients include Djerf Avenue, Maria Nila, Gina Tricot, Scandinavian Photo, Boråstapeter, Marginalen Bank, Scorett, KA-YO, Pelle P, Villoid, Fotbutiken, and A Day's March. Leadership includes Fredrik Winberg as CEO & Founder and Hamish Wintle as Co-Founder.

Name

56k

Legal name

Noos

Website

https://56kdigital.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

56k is a Stockholm-based digital marketing agency developing technical and automation tools to build brand identity for Nordic enterprise clients across retail, fashion, e-commerce, and financial services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Pricing, Revenue & Commercial Analytics (BPAHALAM)

akta.pro secondary industry

DevOps, SRE & Platform Engineering Consulting (BPAHAEAK)

Keywords

• Digital marketing agency
• Performance marketing services
• Strategic consulting services
• Marketing analytics solutions
• E-commerce growth consulting

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services - Strategic Consulting: Revenue generated through strategic consulting engagements including business strategy, commercial planning, and organizational development services delivered on a project or retainer basis.
2. Marketing Performance Services: Ongoing digital marketing services including performance marketing, organic search, CRM & marketing automation, and digital PR delivered through retainer or project arrangements.
3. Technical Strategy & Implementation: Tech assessment, strategy, roadmaps, and implementation services for digital transformation projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

56k is a Stockholm-based digital marketing agency that delivers end-to-end digital partnership services combining business strategy (tech strategy, commercial planning, business insight) with marketing performance (digital marketing, creative and content, marketing analytics). Services are delivered to enterprise and mid-market retail, e-commerce, fashion, D2C, and financial services clients primarily in the Nordics. The firm supplements consultancy work with NOOS Labs, a proprietary technical suite offering profit bidding, server-side tracking, CLTV analysis, RFM segmentation, brand tracking dashboards, and creative performance dashboards.

Product overview

Noos is an end-to-end digital partner offering a unified portfolio of strategic and marketing services. The core offerings consist of Business Strategy (covering tech strategy, commercial planning, and business insight) and Marketing Performance (covering digital marketing, creative & content, and marketing analytics). These are complemented by NOOS Labs, a technical solutions suite that provides advanced marketing technology capabilities including KPI governance, profit bidding, CLTV analysis, brand tracking dashboards, and custom integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Strategy Strategic consulting service encompassing tech strategy (tech assessment, tech strategy and roadmaps, delivery and implementation), commercial planning (strategic planning, organisation and processes development, operational support and strategy execution), and business insight (insights and visualization, commercial analytics). Delivered to enterprise and mid-market retail, e-commerce, and brand clients.
• Marketing Performance Full-service marketing offering including digital marketing (performance marketing, organic search and CRO, CRM and marketing automation, digital PR), creative and content services (creative strategy, content creation and adaptation, campaign and ad-concept development), and marketing analytics (measurement, analytics). Delivered on retainer and project-based arrangements to enterprise retail, e-commerce, fashion, D2C, and financial services clients.
• NOOS Labs Technical solutions suite that elevates marketing performance, including Notification System for Monitoring and KPI Governance, Profit Bidding and Server Side Tracking, CLTV Analysis and RFM Segmentation, Brand Tracking and Share of Search Dashboards, Custom Supplemental Feeds, Creative Performance Dashboards, and Third-Party Integrations for Performance. Targeted at enterprise retail and brand clients seeking advanced marketing technology capabilities beyond standard agency tooling.

Quantifiable outcome

• 50%+ year-over-year growth for D2C brand (Pelle P)
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• North Kingdom: Swedish digital experience and creative agency serving global brands with strategy, technology and creative work — directly comparable to Noos on geography and the integration of strategy, tech and creative.
• Curamando: Nordic digital marketing and analytics consultancy offering performance marketing, SEO, marketing analytics and commercial strategy to mid-market and enterprise brands — directly comparable to Noos' integrated strategy + marketing + analytics model in the same Nordic footprint.
• Precis: Nordic digital agency combining digital media, creative, data and technology services for enterprise brands across the Nordics — a close peer in scale, services mix and geography to Noos.
• Great Works: Stockholm-based digital agency offering strategy, creative, content and performance marketing for Nordic brands — closely comparable to Noos on local market, service mix and target client profile.

Emerging players

• Bynder: Netherlands-based digital asset management and brand operations SaaS company with strong Nordic customer base — adjacent rather than direct, but relevant to NOOS Labs' content and creative performance tooling and to brand operations work Noos performs for retail clients.

Broad incumbents

• Monks (S4 Capital): Global digital-first marketing and technology services company operating across content, media, data and engineering — a broad incumbent that competes for integrated digital mandates at enterprise scale.
• Valtech: Global digital agency and technology consultancy with strong Nordic presence offering strategy, experience design, marketing and platform engineering — overlaps with Noos' integrated offering but at significantly greater scale and geographic reach.
• Dept: Global digital agency with a strong Northern European base delivering end-to-end creative, technology and marketing services to enterprise brands — a broader incumbent competing for the same enterprise digital mandates as Noos.
• Accenture Song (Nordics): Accenture's experience and marketing services business, with significant Nordic presence delivering end-to-end digital transformation, commerce and marketing engagements — competes with Noos for enterprise digital and e-commerce transformation mandates.
• Deloitte Digital (Nordics): The digital transformation arm of a Big Four firm with established Nordic practices covering strategy, technology and marketing — a large incumbent that increasingly competes for the same CMO/CFO-led transformation engagements as Noos.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/noos-digital
• Facebookfacebook.com/56kdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 56k