PASE

What PASE does

PASE (legal name: PASE, Servicios Electrónicos S.A. de C.V.) is Mexico's pioneer and largest electronic toll collection (telepeaje) operator, providing cashless payment infrastructure for highways, urban expressways, and parking facilities nationwide. The company sells and operates four distinct RFID/NFC TAG device form factors — Calcomanía (windshield sticker), Portátil (portable), Exterior (grille-mounted), and Exterior para Autos Blindados (license-plate holder for armored vehicles) — priced between $100 and $750 MXN depending on type and sales channel. Underlying technology relies on satellite-based validation that transmits toll crossing data from plazas to a central control center (CCP), with charges applied to credit cards or deducted from prepaid TAG balances.

The business model is primarily transactional: PASE earns revenue from toll transactions processed across 13 national highway corridors, 65 concessions, 360+ toll plazas, and 2,500+ lanes, with 5.5M+ registered users and 35,000+ affiliated corporate accounts. Secondary revenue comes from TAG hardware sales, subscription-based roadside assistance (PASEa Seguro at $15 MXN/month), and per-recharge commissions across 170,000+ recharge points. Three contract modalities serve corporate clients (Decenal 10-day credit, Pospago postpaid, Prepago prepaid), with direct credit card domiciliation partnerships across eight major Mexican banks (BBVA, Banamex, Santander, Inbursa, American Express, IXE, Invex, Mifel) eliminating security deposits for postpaid users.

The customer base spans individual vehicle owners (self-serve via website and the TU TAG PASE mobile app) and enterprise fleet operators including Pemex, CFE, Cemex, Femsa, Bimbo, Bayer, Alpura, Praxair, and Condumex. Distribution operates through own sales modules, retail chains (OXXO, Walmart, Chedraui, Sanborns, GoMart, multiple pharmacy chains), and banking partners. Recent strategic extensions include the EcoTAG discount program for hybrid/electric vehicles and the Control de Accesos para Patios module, which adapts telepeaje infrastructure for logistics yard access control. The company is privately held, headquartered in Mexico City's Miguel Hidalgo borough (Calle Lago Zürich #245, Piso 17), and operates exclusively within Mexico.

Name

PASE

Legal name

PASE, Servicios Electrónicos S.A. de C.V.

Website

https://pase.com.mx

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

PASE is Mexico's largest electronic toll collection operator, providing RFID/NFC TAG devices and cashless payment infrastructure across 13 national highway corridors, 360+ toll plazas, and 170,000+ recharge points. It serves 5.5M+ individual users and 35,000+ corporate fleet accounts, including Pemex, Cemex, and Femsa.

Ownership category

akta.pro rank

Product category

Electronic Toll Collection / Mobility Payment Services

akta.pro primary industry

Toll Payment & Toll Account Management (ETC, Toll Tags, Toll Invoicing) (TLABAMAC)

akta.pro secondary industries

Managed Services & Operations Outsourcing for Tolling/RUC Programs (TLAJABAL), Unattended & Self-Service Payments (Kiosks, Vending, Parking, EV Charging) (FSAMADAE)

Keywords

• Electronic toll collection
• Telepeaje system
• RFID toll tags
• Highway toll payment
• Corporate fleet toll management

Headquarters

HQ city

Miguel Hidalgo

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Toll Transaction Fees: PASE earns revenue through toll transactions processed at plazas across 13 national highway corridors, 65 concessions, and 360+ toll plazas with 2,500+ lanes. Charges are applied to customer credit cards (postpaid) or deducted from prepaid TAG balances. There is no extra monthly or annual fee beyond the toll tariff itself.
2. TAG Device Sales: Sale of four TAG hardware types: Calcomanía ($100–$180 MXN depending on channel), Portátil ($100–$180 MXN), Exterior ($580 MXN), and Exterior for armored vehicles ($750 MXN). Revenue is one-time per device, with prices varying by point of sale channel.
3. Asistencia Vial (Road Assistance) Subscription: PASEa Seguro road assistance service offered as a subscription: $15 MXN/month + IVA for postpaid users, or $208.80 MXN/year billed to PayPal for prepaid users. Covers one grúa, tire change, battery jump, gasoline supply, and locksmith service per year (up to $1,000 MXN each).
4. Prepaid TAG Balance Management: Prepaid users maintain a balance (max $3,000 MXN) loaded via recharge at 170,000+ recharge points. Commission fees apply per recharge channel. Minimum recharge is $200 MXN and maximum $2,000 MXN per transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

PASE operates Mexico's first and largest electronic toll collection (telepeaje) network, selling four NFC-enabled TAG hardware variants (Calcomanía, Portátil, Exterior, and Exterior para Autos Blindados) that enable cashless payment across highways, urban expressways, parking facilities, and logistics-yard access control. The company operates 2,500+ toll lanes across 13 national highway corridors and 65 concessions, with the TU TAG PASE mobile app managing balances, recharges, parking QR payments, route planning, and CFDI invoicing. Corporate clients receive a dedicated fleet management portal with electronic invoicing and three contract modalities (Decenal, Pospago, Prepago).

Product overview

PASE is a unified electronic toll collection (telepeaje) and mobility payment platform operating in Mexico, offering four distinct TAG device types (Calcomanía, Portátil, Exterior, and Exterior para Autos Blindados) that enable cashless payment across highways, urban expressways, and parking facilities nationwide. The core offering consists of hardware-based RFID/NFC toll tags supplemented by the TU TAG PASE mobile app for balance management, parking payment, and route planning. Corporate clients receive dedicated fleet management tools with electronic transaction logging, while the Control de Accesos para Patios module extends telepeaje technology to logistics yard management. Optional services include the PASEa Seguro roadside assistance and Ecotag PASE discount program for eco-friendly vehicles. The platform supports three payment modalities: Pospago (credit card charge), Prepago (prepaid recharge), and Prepago Domiciliado (automatic recurring recharge), with recharge available at over 170,000 points nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Calcomanía (Sticker TAG) NFC-enabled TAG device designed for permanent placement on the vehicle's windshield; enables cashless payment of tolls, urban expressways, and parking across the PASE network. Recommended for any vehicle type.
• Portátil (Portable TAG) NFC-enabled portable TAG device with aesthetic and lightweight design that can be moved between multiple vehicles without adhering to the windshield.
• Exterior (External TAG) External NFC-enabled TAG device designed to be bolted to the vehicle's grille or solid exterior surface, suitable for vehicles with obstructions that block windshield reader visibility.
• Exterior para Autos Blindados (External TAG for Armored Vehicles) External NFC-enabled TAG device designed for license plate holder placement, primarily for armored vehicles but usable on any vehicle type.
• Telepeaje (Electronic Toll Collection System) Electronic toll payment service using satellite communication to validate and record crossings at toll booths, processing charges to credit card or TAG balance. Operates across the national telepeaje network.
• Clientes Corporativos (Corporate Client Services) Enterprise fleet management platform providing centralized control over toll expenses and fleet operations across highways, with electronic transaction records, real-time web access, and CFDI-compliant electronic invoicing. Offers Decenal, Pospago, and Prepago corporate contract modalities.
• Control de Accesos para Patios (Yard Access Control) Electronic vehicle access control tool for logistics yards and loading docks using PASE's telepeaje infrastructure, enabling automatic entry/exit logging, access permissions, gate/barrier control, and departure scheduling.
• Asistencia Vial PASEa Seguro (Road Assistance Subscription) Subscription-based roadside assistance service accessible through the PASE app, covering towing, tire change, battery jump, fuel delivery (up to 10 liters), and locksmith services up to $1,000 MXN per event annually.

Quantifiable outcome

• 5.5 million+ registered users
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• BBVA BancomercoreGTM or Marketing PartnerBBVA is a key banking partner enabling credit card domiciliation for postpaid users without a $1,000 fondo en garantía (security deposit). Users can domicile their TAG and recharge via BBVA app and branches. Online TAG domiciliation is available through BBVA's portal.
• Banamex (Citibanamex)coreGTM or Marketing PartnerBanamex is a key banking partner for credit card domiciliation for postpaid users without a $1,000 fondo en garantía. Users can register and manage their TAG domiciliation through the PASE app.
• SantandercoreGTM or Marketing PartnerSantander is a key banking partner enabling credit card domiciliation for postpaid corporate and individual users without a $1,000 fondo en garantía. Users can manage domiciliation via phone and PASE portal.
• InbursacoreGTM or Marketing PartnerInbursa enables credit card domiciliation for postpaid users without the $1,000 fondo en garantía. Users can register via phone (55 5447 8000, 800 909 0000) or website.
• American ExpresscoreGTM or Marketing PartnerAmerican Express enables credit card domiciliation for postpaid users without the $1,000 fondo en garantía. Online TAG domiciliation is available through the PASE website.
• IXE BancocoreGTM or Marketing PartnerIXE Banco enables credit card domiciliation for postpaid users without the $1,000 fondo en garantía. Registration available via phone (55 5174 2000, 800 493 2000).
• Invex BancocoreGTM or Marketing PartnerInvex Banco enables credit card domiciliation for postpaid users without the $1,000 fondo en garantía. Users can register via phone (55 4000 4000) or PASE portal.
• Banca MifelcoreGTM or Marketing PartnerBanca Mifel enables credit card domiciliation for postpaid users without the $1,000 fondo en garantía. Registration available via phone (55 5293 9000, 800 226 4335).
• 23 Highway Operators (65 Concessions)coreStrategic or Co-development PartnerPASE collaborates with 23 highway operators across 65 road concessions, representing more than 360 toll plazas with 2,500+ lanes. This covers all telepeaje-enabled highways in Mexico's 13 most important corridors.
• OXXOcoreChannel Partner/ Reseller/ DistributorOXXO is the largest convenience store chain in Latin America and serves as a key point of sale and recharge channel for PASE TAGs. OXXO runs periodic promotional campaigns bundling TAG purchases with product offers.
• Farmacias GuadalajaracoreChannel Partner/ Reseller/ DistributorFarmacias Guadalajara operates as a point of sale for PASE TAGs with periodic promotional campaigns (e.g., 20% discount on TAG purchase). Available in physical participating stores.
• SanbornscoreChannel Partner/ Reseller/ DistributorSanborns operates as a point of sale for PASE TAGs (Calcomanía and Portátil at $150 MXN), part of the retail channel network alongside GoMart.
• GoMartcoreChannel Partner/ Reseller/ DistributorGoMart operates as a point of sale for PASE TAGs at $150 MXN (same price as Sanborns). Also participates in promotional campaigns bundling TAG purchase with product offers.
• Bodega Aurrera / WalmartcoreChannel Partner/ Reseller/ DistributorBodega Aurrera, Mi Bodega Aurrera, Bodega Aurrera Express, Walmart, and Superama serve as recharge points for prepaid PASE TAGs. No commission for recharges.
• ChedrauicoreChannel Partner/ Reseller/ DistributorSelecto Chedraui, Selecto Súper Chedraui, Súper Chedraui, and Chedraui locations serve as recharge points for prepaid PASE TAGs.
• Getnet (Terminales Android)minorChannel Partner/ Reseller/ DistributorGetnet Android terminals serve as a recharge point for prepaid PASE TAGs, available at participating merchants.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Q-Free ASA: Norwegian-listed provider of intelligent transportation systems with strong presence in electronic toll collection, road user charging, and traffic management across Europe and the Americas. Competes with vertically integrated toll operators like PASE for large toll infrastructure concessions.
• Neology: Provider of RFID-based electronic toll collection and vehicle identification solutions, serving toll authorities and transportation agencies globally. Comparable in core RFID/NFC technology and tolling use cases, though typically positioned as an infrastructure vendor rather than a consumer toll brand.
• TransCore: US-based provider of RFID-based tolling technology and transportation infrastructure solutions, supplying transponders, readers and back-office systems to highway operators. Comparable to PASE in underlying RFID/NFC stack but positioned as a B2B technology vendor rather than a consumer-facing toll operator.
• Kapsch TrafficCom: Austrian-listed provider of intelligent transportation systems including toll collection, traffic management, and connected vehicle solutions. Operates as a vendor to highway operators that may also compete with vertically integrated toll operators like PASE on large concession tenders.

Direct peers

• SunPass: Florida's statewide electronic toll collection system operated by the Florida Turnpike Enterprise. Single-state transponder-based tolling platform with prepaid/postpaid options and broad retail distribution — directly comparable to PASE's Mexico-wide telepeaje network and product structure.
• TxTag: Texas Department of Transportation's electronic toll collection brand, offering sticker, portable and exterior tag form factors across multiple Texas toll authorities. Closely parallels PASE's four-TAG product lineup (Calcomanía/Portátil/Exterior/Exterior blindado) and acceptance-network structure.
• Bestpass: US-based toll management and fuel discount program specifically targeting commercial trucking fleets, similar to PASE's Clientes Corporativos segment (35,000+ corporate accounts). Comparable business model: single account consolidating toll spend across multiple tolling authorities and invoicing centrally for fleet operators.
• E-ZPass Group: The dominant interoperable electronic toll collection network across the US Northeast/Midwest, combining 17 state toll agencies on a single transponder-based platform. Operates as an interoperable clearinghouse and retail/distribution network — structurally the closest international analog to PASE's model.

Regional players

• Telepass: Italy's leading electronic toll and mobility payment provider, owned by Autostrade per l'Italia and now expanding into parking, fuel and EV charging payments. Comparable end-user mobility wallet built on top of a national highway tolling base, though operating in a different regulatory/geographic market.

Emerging players

• PayTollo: US-based digital toll payment platform that allows drivers to pay tolls across multiple state systems without a transponder, by linking license plates to a payment account. Represents the emerging open-loop, hardware-free model that competes with PASE's TAG-centric architecture.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tagpasemx
• YouTubeyoutube.com/user/ImasDTag
• Facebookfacebook.com/PASE
• Instagraminstagram.com/pasemx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PASE