Farm At Hand
Farm At Hand is a mobile farm management app that lets farmers track fields, activities, and records in one place, now operating as the farm health product within Decisive Farming by TELUS Agriculture, serving SMB growers in Western Canada.
- Company typePrivate
- Founded2012
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Farm At Hand does
Farm At Hand is a mobile-first, cloud-based farm management application that allows farmers to track fields, farm activities, inventory, and crop marketing from iOS and Android devices, centralizing operational records that would otherwise be fragmented across paper and disconnected tools. The platform integrates with connected devices to ingest farm operations data and presents it within a single interface intended to support decisions on productivity, input application, and yields.
The product was founded in 2012 and acquired by Decisive Farming in 2016, after which it was acquired again in 2021 by TELUS Agriculture Solutions Inc. (a subsidiary of TELUS Corporation, TSX: T, NYSE: TU). Within the Decisive Farming portfolio, Farm At Hand serves as the "farm health" module, sitting alongside soil health offerings (variable rate, soil sampling), operational health offerings (farm fuel management, farm bin management, TELUS Health), and financial health offerings (Know-Risk crop marketing, GrainFox). Its distribution benefits from being part of the broader TELUS Agriculture ecosystem, which also includes AgIntegrated, Agrian, Conservis, Muddy Boots, and TKXS.
The business model is subscription-based SaaS with quote-based pricing tied to farm acreage (tiers spanning 0–500 up to 5,000+ acres) and an annual billing cadence. GTM combines a product-led motion through Apple App Store and Google Play self-serve download with a sales-led motion using personalized advisors and boots-on-the-ground support for larger operations. All publicly named customers are SMB farms in Western Canada (Saskatchewan and Alberta), and the explicitly disclosed operating geography is limited to that region.
Farm At Hand firmographics
Firmographics- Name
- Farm At Hand
- Legal name
- TELUS Agriculture Solutions Inc.
- Website
- https://farmathand.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Farm At Hand is a mobile farm management app that lets farmers track fields, activities, and records in one place, now operating as the farm health product within Decisive Farming by TELUS Agriculture, serving SMB growers in Western Canada.
- Ownership category
- akta.pro rank
Farm At Hand industry classification
Industry- Product category
- Farm Management Software
- NAICS
- Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)
- akta.pro secondary industries
- Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC), Telematics & Fleet/Asset Tracking (Equipment Connectivity) (AFAAAFAD)
Keywords
Where Farm At Hand is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Farm At Hand business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription-based SaaS: Farm At Hand operates as a subscription-based software service, providing ongoing access to farm management tools, connected device integration, and platform features. Revenue is generated through recurring subscription fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based customized pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Farm At Hand product offering
Product offeringCore offering
Farm At Hand is a cloud-based, mobile-first farm management application that enables farmers to track fields, farm activities, and access farm records in one centralized platform. It integrates with connected devices to capture real-time farm data and is offered as part of Decisive Farming by TELUS Agriculture's broader portfolio covering soil health, operational health, farm health, and financial health solutions for agricultural operations.
Product overview
Farm At Hand is a core product and mobile app under the Decisive Farming by TELUS Agriculture portfolio. It serves as the flagship farm health solution, allowing farmers to track fields and farm activities. The broader Decisive Farming ecosystem includes related modules such as Variable Rate (soil health), Soil Sampling, Farm Fuel Management, Farm Bin Management, TELUS Health (operational health), Know-Risk Crop Marketing, and GrainFox (financial health). Together, these products address soil health, operational health, farm health, and financial health needs across the entire farming operation.
Differentiator
Problem solved
Functional benefit
Products and services
- Farm At Hand Mobile-first farm management application that lets farmers track fields, farm activities, and access farm records in one centralized platform, integrating with connected devices for real-time farm data collection; available on iOS and Android.
Quantifiable outcome
- Yields have gone up steadily
Companies that use Farm At Hand
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Farm At Hand technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Farm At Hand partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TELUS Agriculture Solutions Inc.coreFarm At Hand is a product/brand of Decisive Farming, which is part of TELUS Agriculture Solutions Inc. TELUS Agriculture provides the parent company infrastructure, connectivity, and ecosystem for the Farm At Hand platform.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Farm At Hand competitors and assessment
Company assessmentBroad incumbents
- Climate FieldView (Bayer): Climate FieldView is one of the largest FMIS platforms globally, providing field-level data collection, agronomic insights, and integration with Bayer's seed and crop protection portfolio. Directly comparable to Farm At Hand as a mobile-first farm data platform, but at vastly greater scale and as part of an ag-input giant.
- Trimble Ag (Trimble Inc.): Trimble Ag provides precision agriculture hardware and software — including field recordkeeping, guidance, and farm data management — and is a leading incumbent in mixed fleet precision ag. Comparable to Farm At Hand on the data management side, but anchored in equipment integrations.
- John Deere Operations Center: John Deere Operations Center is the OEM-backed farm data platform from Deere, allowing customers to plan, monitor, and analyze field operations and machine data. Comparable as an FMIS, but with strong hardware-driven integrations and a deep US/global footprint that Farm At Hand does not currently match.
Direct peers
- Granular (Corteva): Granular is a farm management software platform owned by Corteva that helps growers manage operations, financials, agronomy, and field activities. It is one of the closest direct competitors to Farm At Hand in FMIS, with deeper financial management tooling and a US-centric footprint.
- Conservis: Conservis is a sister company within the TELUS Agriculture portfolio, offering farm management software for planning, budgeting, inventory, and harvest tracking. It overlaps heavily with Farm At Hand, and the two coexist (and compete internally) as TELUS Agriculture's two main FMIS offerings.
- AgWorld: AgWorld is a farm management platform focused on cropping operations that links growers with agronomists and other advisors through shared records, planning, and recommendations. Closely comparable to Farm At Hand's collaborative recordkeeping model, especially for crop-heavy SMB and mid-market farms.
- Farmers Edge: Farmers Edge is a Canadian-headquartered digital agriculture company offering FMIS, variable rate technology, and connected farm sensors. Direct competitor with a similar Western Canadian grower focus, though Farmers Edge emphasizes hardware + insurance products alongside software.
Emerging players
- Agrian: Agrian is another TELUS Agriculture portfolio company providing crop production, agronomy, and recordkeeping tools for growers and their advisors. It shares the same parent as Farm At Hand and offers comparable FMIS functionality, making it both a peer and a potential cannibal of internal resources.
- Taranis: Taranis is an AI-powered precision agriculture platform using aerial imagery and leaf-level scouting for crop monitoring and decision support. Comparable as a digital ag solution for crop operations, though more focused on remote sensing rather than general farm recordkeeping.
Regional players
- Agrimaster: Agrimaster is an Australian farm management software provider focused on livestock and mixed farming enterprises, with budgeting, livestock, and crop recordkeeping modules. Comparable in scope (mobile-first FMIS for producers) but operating in a different geography from Farm At Hand's Canadian focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Farm At Hand social profiles
Digital presenceFarm At Hand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farm At Hand leadership team
Management profileNumber of profiles
Farm At Hand funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farm At Hand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farm At Hand
What does Farm At Hand do?
Farm At Hand is a cloud-based, mobile-first farm management application that enables farmers to track fields, farm activities, and access farm records in one centralized platform. It integrates with connected devices to capture real-time farm data and is offered as part of Decisive Farming by TELUS Agriculture's broader portfolio covering soil health, operational health, farm health, and financial health solutions for agricultural operations.
Is Farm At Hand a public or private company?
Farm At Hand is a private company. It is classified as corporate owned and is currently operating.
When was Farm At Hand founded?
Farm At Hand was founded in 2012. It employs 1 to 10 people.
Where is Farm At Hand based?
Farm At Hand is headquartered in Vancouver, Canada, in the North America region.
How does Farm At Hand make money?
One revenue line is on record: subscription-based SaaS.
Who are Farm At Hand's main competitors?
Broad incumbents on record are Climate FieldView (Bayer), Trimble Ag (Trimble Inc.) and John Deere Operations Center. Direct peers are Granular (Corteva), Conservis, AgWorld and Farmers Edge. Emerging players are Agrian and Taranis. Agrimaster is listed as a regional player.
Does Farm At Hand have an API?
No public API is recorded for Farm At Hand.
What industry is Farm At Hand in?
Farm At Hand's product category is Farm Management Software. Its primary akta.pro industry code is AFABAMAD, Farm Management Information Systems (FMIS) & Digital Recordkeeping, with a secondary code of AFACACAC, Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics). Its NAICS code is 115112 and its SIC code is 700.