Blindside

What Blindside does

Blindside (legally Blindside HB GmbH) is a Berlin-based, privately held software company founded in 2017 that operates a mobile-first coaching platform serving handball and basketball coaches. Its core offering is a content-rich training planning application distributed via native iOS and Android apps and a browser-based web application at app.blindside.pro. The platform centers on a library of 4,000+ video-supported exercises organized by topic (warm-ups, technique, tactics, games), with coaches able to create, organize, and share custom exercise collections and practice plans using deep linking (Branch.io) for off-platform distribution.

The product is monetized through a three-layer model: (1) a free standard/freemium tier providing access to the exercise library and basic planning tools as a top-of-funnel acquisition layer; (2) a Blindside PRO recurring subscription at €6.99 per month or €69.99 per year (~17% discount) that unlocks 60+ expert practice plans, unlimited plan creation, advanced editing, and Skill Series discounts, processed via Apple App Store, Google Play, and RevenueCat; and (3) one-time-purchase Skill Series premium video courses from credentialed expert coaches (e.g., NBA Cleveland Cavaliers' Alex Sarama, Bundesliga coaches from Rhein-Neckar Löwen, TVB Stuttgart, HC Elbflorenz Dresden, Bayer Giants Leverkusen, JANO Filder), with PRO subscribers receiving up to 20% discounts. Content distribution extends to owned-and-operated media including a Spotify podcast ('We Talking About Practice'), YouTube channel, Instagram, TikTok, and a content blog.

The company is founder-operated under managing director Benedikt Heinekamp with Ben Ransom identified as CEO and Head of Product, has 11-50 employees, and per available data shows no institutional funding rounds, M&A activity, or public listing. Commercial expansion is bootstrapped and relies on product-led and community-led growth tactics — free app downloads (10K+ Google Play downloads disclosed), word-of-mouth among coaches, and credentialed content partnerships — to drive organic acquisition.

Name

Blindside

Legal name

Blindside HB GmbH

Website

https://blindside.pro

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Blindside is a Berlin-based mobile and web coaching platform serving handball and basketball coaches with 4,000+ exercises, expert video courses (Skill Series), and subscription-based practice planning tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Standard/Freemium Tier: Free access to 4,000+ exercises and basic planning tools. Serves as the entry point for user acquisition and conversion to premium.
2. Blindside PRO Subscription: Monthly or annual subscription providing access to 60+ expert practice plans, unlimited plan creation, advanced editing features, and Skill Series discounts. Managed through Apple App Store and Google Play Store.
3. Skill Series Courses: One-time purchases for lifetime access to premium video courses from expert coaches. PRO users receive exclusive discounts of up to 20%. Courses include lessons, exercises, and practice plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Blindside is a mobile-first coaching platform for handball and basketball coaches that combines a free library of 4,000+ video exercises with paid PRO subscription features (€6.99/month or €69.99/year) that unlock 60+ expert practice plans, unlimited plan creation, and advanced editing. It also sells Skill Series as separately purchased premium video courses created by top-level coaches, delivering lifetime access via iOS, Android, and web apps.

Product overview

Blindside is a unified coaching platform for handball and basketball coaches consisting of a free Standard version, a premium PRO subscription tier, and Skill Series video courses. The Standard version provides 4,000+ free exercises and basic planning tools. PRO (€6.99/month or €69.99/year) unlocks 60+ expert practice plans, unlimited plan creation, and advanced features. Skill Series are separately purchasable premium video courses offering lifetime access to expert coaching content, with PRO members receiving up to 20% discounts. The platform is accessible via iOS/Android mobile apps and a web application.

Differentiator

Problem solved

Functional benefit

Products and services

• Blindside Standard (Free Version)

Quantifiable outcome

• 4,000+ free exercises available to all users
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Rhein-Neckar LöwencoreStrategic or Co-development PartnerBundesliga handball club providing expert content collections and featured coaches (Martin Berger, U19 coach) for Skill Series courses. One of the most prominent handball clubs in Germany.
• Alex Sarama (Transforming Basketball)coreStrategic or Co-development PartnerDirector of Player Development for Cleveland Cavaliers (NBA) creates Constraint Led Approach courses exclusively for Blindside. Industry-leading practitioner in contemporary skill acquisition.
• JANO FildercoreStrategic or Co-development PartnerYouth handball organization providing multiple expert coaches (Markus Scherbaum, Magnus Gründig, Jan De Bellis) who create Skill Series courses for the platform.
• Bayer Giants LeverkusenminorStrategic or Co-development PartnerGerman basketball club where Felix Engel (Sportlicher Leiter) creates the Develop Adaptable Shooters Skill Series course.
• HC Elbflorenz DresdenminorStrategic or Co-development Partner2. HBL handball club where André Haber (head coach) creates defensive training content for Blindside.
• ByAnyMeansBasketball (Coleman Ayers)minorStrategic or Co-development PartnerAdapt Academy founder creates the Build Adaptable Players Clinic course, traveling worldwide coach educator.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hudl: Hudl is the dominant sports video analysis and coaching platform serving a wide range of team sports including basketball. Like Blindside, it provides coaches with video review, practice content, and team management tools, but at much larger scale and across many sports (soccer, football, basketball, volleyball, etc.), making it the closest broad incumbent comparison.
• Second Spectrum: Second Spectrum is an AI-driven sports analytics company specializing in basketball video tracking and tactical analysis for professional leagues. It serves elite professional basketball (where Blindside has marquee partnerships), but at a much higher price point and professional-team orientation.
• Catapult Sports: Catapult Sports is an established athlete monitoring and performance analytics provider serving professional and elite teams across many sports. While its core product is wearable-based load monitoring rather than video coaching content, it competes for the same professional-team coaching budget and increasingly bundles video analysis tools.

Emerging players

• Veo Technologies: Veo provides AI-powered sports video analysis primarily for soccer but expanding to basketball and other team sports. While its hardware-software stack differs from Blindside's content-first approach, it competes for the same coaching wallet with subscription tools that help coaches analyze performance and create training plans.
• Track160: Track160 is an Israeli sports analytics startup providing AI-based video tracking and tactical analysis for soccer and basketball. It overlaps with Blindside's basketball coaching customer base and represents the same SaaS-driven shift of digital tools into team-sport coaching workflows.
• HomeCourt (by NEX Team): HomeCourt is an AI-driven basketball skill development app using computer vision to analyze shots and drills. It serves individual basketball players rather than coaches (the inverse of Blindside's primary user), but both target the basketball skill-development category and could converge as Blindside adds its planned player-facing features.

Direct peers

• Krossover: Krossover provides video breakdown and practice planning tools for basketball, football, and other team sports, serving coaches at high school and college level. It is a direct competitor for the basketball coaching software wallet, with overlapping features in video analysis and drill libraries.
• CoachNow (formerly Coach's Eye): CoachNow is a mobile-first coaching platform offering video analysis, drill libraries, and coaching community features across multiple sports. It is the most directly comparable product to Blindside in terms of mobile-first delivery, video-based drill/exercise content, and coach community dynamics, though it is broader (multi-sport) versus Blindside's handball/basketball focus.
• FastModel Sports: FastModel Sports provides basketball coaches with play-drawing software, practice planning tools, and a drill library. It directly competes with Blindside in the basketball coaching workflow (playbook + practice plans + drills) and shares the same SMB coach customer base, though it is desktop/web-centric rather than mobile-first.

Regional players

• Sportlogiq: Sportlogiq provides AI-powered sports analytics primarily for hockey and soccer, with some basketball tools, focused on the North American market. While sport-specific overlap with Blindside is limited, it represents the same category of video/AI coaching analytics software targeting professional and amateur sports teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@blindsideapp
• YouTubeyoutube.com/channel/UCLi8kiPG82xVRCHUdRnxqWw
• Facebookfacebook.com/Blindesideapp
• Instagraminstagram.com/blindsideapp
• TikToktiktok.com/@blindsideapp
• LinkedInlinkedin.com/company/blindsidesports

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blindside