Foundation Collective

What Foundation Collective does

Foundation Collective is an energy sector specialist marketing agency headquartered in Aberdeen, UK, founded by Chris Taylor in 2022 after a decade working inside energy operators and developers. The company serves operators, developers, EPCs, energy services groups, asset managers, and industry bodies across the energy transition, delivering hero films, brand strategy, content programmes, websites, and rebrands. Its core commercial offering is a capped annual membership (SME, Bronze, Silver, Gold tiers scaled by framework block allocation from 6/20 to 20/20), supplemented by fixed-scope project work and the Restate Framework workshop. All engagements are anchored in the proprietary Restate Framework, a six-stage, twenty-block methodology (Origin, Tension, Credibility, Voices, Architecture, Trajectory) that is registered intellectual property and codified into repeatable client deliverables.

The company's product surface has expanded beyond agency services into software. In 2026, FC launched Restated, a self-serve AI platform at restated.co.uk built on the Restate Framework that offers a twenty-minute positioning diagnostic, an AI-generated voice profile from client interviews and writing samples, and a content engine that drafts at scale on the brand's voice and positioning. Restated is operated as a separate legal entity (Restated Ltd, wholly owned subsidiary) with freemium, Pro, and Enterprise SaaS tiers. The agency operates with 1-10 employees (eight named management specialists listed), no channel partners, no disclosed external funding, and a geographic footprint spanning 15 countries where filming has occurred. The Revolting Podcast, a fortnightly co-owned show on Spotify and Apple Podcasts, supports top-of-funnel authority with senior energy figures.

Foundation Collective monetises through three streams: (1) recurring annual membership subscriptions sold via an application-based model with capped intake and one-week fit assessment, (2) one-off project work billed as fixed quotes delivered within five working days, and (3) Restated SaaS subscriptions monetising the productised framework for non-members. Distribution is direct-to-buyer with no resellers. Customer mix includes 8+ operators, 20+ developers and EPCs, 4 industry bodies, and 6 investors, with marquee engagements for Ocean Winds, Ekwil (SBM Offshore × Technip Energies JV), and Maraen (Mitsui-owned integrated infrastructure provider).

Name

Foundation Collective

Legal name

Foundation Collective Limited

Website

https://foundationcollective.co.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Foundation Collective is an Aberdeen-based, energy sector specialist marketing agency offering capped annual memberships, hero film production, and brand strategy built on its proprietary Restate Framework, now productised in the Restated AI SaaS platform for operators, developers, EPCs, and industry bodies.

Ownership category

akta.pro rank

Headquarters

HQ city

Aberdeen

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Annual Membership: Annual partnerships across four tiers (SME, Bronze, Silver, Gold). Members receive dedicated FC team, Restate Framework workshop, quarterly content planning, monthly deliverables, and priority Restated platform access. Capped intake ensures depth.
2. Project-Based Work: One-off fixed-scope engagements for films, campaigns, workshops, websites, or advisory work. Six common scopes available: hero films, social series, event coverage, brand work, websites, and Restate Framework workshops. Quote delivered within 5 working days.
3. Restated SaaS Subscriptions: Self-serve AI platform with three tiers: Free (diagnostic + voice profile), Pro (content engine with drafts at scale), Enterprise (multi-brand, SSO, annual invoicing, support).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Foundation Collective is a capped-membership marketing partner for the energy sector, delivering hero films, brand strategy, content programmes, websites, and strategic advisory to operators, developers, EPCs, industry bodies, and investors. All work is built on the proprietary Restate Framework methodology (Origin, Tension, Credibility, Voices, Architecture, Trajectory), which is productised as the self-serve Restated AI platform with diagnostic, voice profile, and content engine capabilities.

Product overview

Foundation Collective is an energy sector marketing partner operating on a membership model (annual partnership with dedicated team) and project basis. The core offering combines hero film production, brand strategy, and content generation, underpinned by the proprietary Restate Framework—a six-stage methodology for brand positioning (Origin, Tension, Credibility, Voices, Architecture, Trajectory) that runs through every engagement. This methodology is productised in the Restated AI platform (self-serve diagnostic, voice profile, content engine). Additional services include strategic advisory, brand and design systems, websites, event coverage, and the Revolting Podcast. All work is delivered by the same specialist team across strategy, content, and production, capped at 20 members to maintain depth.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership (SME, Bronze, Silver, Gold) Annual partnership providing a dedicated FC team across strategy, content, and production. Four tiers (SME 6/20 blocks, Bronze 10/20, Silver 15/20, Gold 20/20) scale capacity, cadence, and partner access. Includes Restate Framework workshop, quarterly content planning, monthly film/photo/design delivery, and priority Restated platform access. For energy transition operators, developers, EPCs, and multi-BU energy services groups.
• Project Work One-off fixed-scope engagements for hero films, social content series, event coverage, brand refreshes and rebrands, websites, Restate Framework workshops, advisory, and AI advisory/Restated setup. Fixed pricing per project; quote delivered within 5 working days. For energy companies not ready for annual membership.
• Restated AI Platform Self-serve AI platform built on the Restate Framework. Includes a 20-minute six-stage diagnostic assessment, a voice profile generated from interviews and existing writing, and a content engine that drafts at scale on brand voice and positioning. Three tiers: Free (diagnostic + voice profile), Pro (content engine for single brand), Enterprise (multi-brand, SSO, annual invoicing, support). For energy marketers, agencies, and corporate communications teams.
• Hero Films and Brand Films Profile films introducing leadership or company, capability films explaining what a business does, and event films capturing moments for extended distribution. One shoot cascades into anchor film, social cutdowns, quote graphics, and B-roll banks. People-first methodology with no rigid scripts. For energy company launches, investor materials, and community engagement.
• Brand and Design Systems Full rebrands, brand refreshes, and design system builds including brand strategy, visual identity, design templates, brand books, and applied design. Notable engagements include Maraen (from GESH), Global Energy Group (to Global), and Føn Energy Services (post-merger identity). Led by Design Lead James Paylor.
• Websites Marketing websites and rebrand-launch websites including strategy, identity, copy, design, and build. Delivered for Maraen Holdings, Føn Energy Services, Global Energy Group, and 3FE.
• The Revolting Podcast Long-form podcast featuring off-script conversations with people behind the energy transition, co-owned and produced by FC and hosted by John MacAskill and Una Brosnan. New episodes released fortnightly.

Quantifiable outcome

• 5× more engagement when an operator posts in their own voice than when the brand page does (Refine Labs LinkedIn study, 2023)
• +8 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• John MacAskillminorGTM or Marketing PartnerCo-host of The Revolting Podcast. Long-form interviewer with industry relationships. Co-owns the podcast with FC and Una Brosnan. Brings senior energy figures to drop corporate script.
• Una BrosnanminorGTM or Marketing PartnerCo-host of The Revolting Podcast. Brings policy and industry-economics lens. Pushes for answers that weren't supposed to be said. Co-owns the podcast with FC.
• Restated LtdcoreOthersHeld subsidiary that owns and operates the Restated AI platform. Restated methodology and brand (R mark) held by this entity.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MFG (Media Futures Group): B2B demand generation, content, and PR agency with strong technology and industrial client base. Comparable integrated marketing model with broader industry coverage than FC's energy-only focus.
• Hanover Communications: Large European corporate communications firm active in energy policy, public affairs, and corporate storytelling. Adjacent model for energy clients, with stronger policy/PA legacy than FC's creative/content focus.
• Brands2Life: UK B2B tech and B2B PR/creative agency. Comparable on integrated strategy-content-PR model for technical buyers, though positioned more around technology and enterprise than energy exclusively.
• Hotwire: Global tech and B2B marketing/communications agency with energy and industrial technology clients. Overlaps FC on brand storytelling and content strategy for technical buyers, but at much larger scale and broader vertical coverage.

Emerging players

• Bottle (Brand & Creative Agency): UK creative and brand agency with renewable energy and cleantech clients. Comparable on identity, website, and campaign work for energy brands, but smaller scale and less video-led than FC.
• Speed Communications: PR and content agency serving energy, engineering, and infrastructure clients. Comparable in vertical focus and integrated content model, with similar mid-market positioning in B2B energy marketing.

Direct peers

• Wavelength Marketing: Specialist B2B marketing agency with deep energy and engineering sector focus. Overlaps FC on technical content production and strategic advisory for industrial buyers.
• Beattie Group: UK integrated communications group with a dedicated energy practice serving operators and developers. Direct overlap with FC on positioning, content, and stakeholder communications for B2B energy clients.
• Manifest London: Creative agency working with sustainability, energy, and climate-tech brands on positioning, brand identity, and campaigns. Closest direct peer on brand strategy and creative production for energy/climate clients.
• Stripe Communications: Energy-focused communications agency serving operators and developers across renewables and offshore wind. Comparable offer: integrated marketing, brand storytelling, and policy/industry campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/foundationcollective
• Facebookfacebook.com/TheFoundationCollective

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foundation Collective