Laurels Estate Agents

Name

Laurels Estate Agents

Legal name

Laurels Property Partners Limited

Website

https://laurels.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential property sales
• Property lettings management
• Estate agency services
• Prime real estate
• Property marketing

Headquarters

HQ city

Surbiton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: No-sale, no-fee basis - commission earned only upon successful property sale. The company provides a dedicated consultant handling everything from viewings to floorplans.
2. Partner Commission Model: Self-employed partner agents receive commission on every property brought to market. Partners earn 80% commission depending on experience. Lettings partners list properties and find tenants while Laurels handles compliance and management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Laurels Estate Agents sells and lets residential properties in the UK, specializing in re-marketing properties that have been unsuccessful with other agents under its "25 Day Challenge." The company provides a dedicated consultant handling valuations, accompanied viewings, professional photography, drone footage, RICS floorplans, offer negotiation, and sales progression on a no-sale, no-fee commission basis, supported by listings across Rightmove, On The Market, and major social channels.

Product overview

Laurels Property Partners (trading as Laurels Estate Agents) operates a unified property services platform combining residential sales, lettings, and specialist services. The core offering centers on a property sales service with a dedicated consultant model and a unique 25 Day Challenge for previously unsuccessful properties. The portfolio includes Instant Property Valuation tools, Home Staging with professional photography, and Sales Progression support. The company operates two specialized verticals—Commercial Real Estate for London and Home Counties office/workplace properties, and Prime Real Estate for high-value properties with bespoke Director-led marketing including drone photography and RICS floorplans. The Partner Program enables self-employed agents to join a nationwide network with up to 80% commission, leveraging shared platforms including Rightmove, On The Market, Instagram, Facebook, and TikTok for property marketing. An extended 7-day service operating 362 days annually and comprehensive supplier network (mortgage advisors, conveyancers, surveyors, removal firms, home stylists) round out the offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Service

Quantifiable outcome

• 2000+ properties sold
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Riches Financial ServicesminorOthersIndependent financial services company with a preferred supplier relationship for arranging mortgage financing, Help to Buy scheme referrals, and insurance products for property buyers and sellers
• Vetted Supplier NetworkminorOthersCurated network of fully verified and vetted suppliers including mortgage advisors, conveyancers, surveyors, removal firms, home stylists, and interior designers to support the property selling journey

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hamptons: Premium UK residential agency covering London, Surrey, and the Home Counties — directly mirroring Laurels' prime regional footprint and HNW seller/buyer base.
• Hunters Property Group: Network of franchise estate agencies operating across the UK residential market with a self-employed agent model, overlapping Laurels' partner-network go-to-market.
• Chestertons: Long-established UK estate agency with strong London prime and international residential presence. Overlaps with Laurels on prime/HNW clients, multi-platform listings, and dedicated-consultant sales model.
• Purplebricks: Hybrid online/offline UK estate agency using a local-property-expert model with technology-led marketing. Comparable distribution through major portals and self-employed agent structure.
• Foxtons: London-centric residential estate agency offering sales, lettings, and mortgage services. Comparable target customer base (London HNW/Mid-market sellers and buyers) and similar multi-platform portal exposure.
• Winkworth: UK franchise-model estate agency with self-employed partners, multi-platform portal listings, and regional offices including London and the Home Counties — directly analogous to Laurels' Partner Program structure.

Broad incumbents

• Knight Frank: International prime-residential and commercial real estate firm with strong UK coverage, particularly in London prime — overlapping Laurels' HNW customer base as a much larger incumbent.
• Savills: Global prime-residential and commercial real estate services firm with deep UK presence. Competes with Laurels at the top of the HNW/prime London and Home Counties segment but operates at much broader scale.

Emerging players

• Yopa: Hybrid online estate agency using a network of local property experts and fixed-fee pricing — a comparable digitally-enabled model targeting sellers seeking a modern alternative to traditional agencies.
• Nested: Tech-enabled UK estate agency offering a no-sale-no-fee model with advance offers to sellers — directly competing with Laurels' flagship offering and pricing structure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/laurels
• Instagraminstagram.com/laurelspartners
• Facebookfacebook.com/laurelsonline

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laurels Estate Agents