What Nested does

Nested is a UK-based, technology-forward estate agency founded in 2015/2016, operating as Nested 2 Ltd from London and serving home sellers, home buyers, and self-employed estate agents across the United Kingdom with primary concentration in London. The company combines hyper-local expert agents with a proprietary technology stack — a React/JavaScript frontend, Elixir backend, Google Cloud Platform infrastructure, and a customer-facing mobile app (iOS/Android) that provides real-time transparency on viewings, offers, and sales progression. The internal Nest CRM and a Street.co.uk-powered agent app support agent workflows, while Prismic manages content, CircleCI powers CI/CD, and Chromatic handles visual regression testing.

The core product set consists of a free, data-backed home valuation service, the Chain-Free Advance (a unique financing product allowing sellers to buy their next home before selling their current one, backed by a £100m debt facility), dedicated chain management from offer to completion, and a Nested Partnership Program for self-employed agents. Revenue is earned through transaction-based commissions on successful property sales under a "no sale, no fee" model, complemented by the 75-100% commission split with partner agents and ancillary fees from AML/KYC checks via Kotini. Nested has helped over 400 customers move via the advance offering and reports selling 1.5% above predicted sale price on average in 141 days.

The company is privately held and venture-backed, having raised roughly £120m total funding — £20m equity from Northzone and Balderton plus a £100m debt facility announced in November 2018, with a subsequent ~$6.9m round in March 2021 led by AVIV Group. Headcount sits at 51-100, with offices at 9 Dallington Street and 24 Greville Street in London. Nested is a member of The Property Ombudsman, registered as Nested 2 Ltd (company number 14923549), and has been covered in The Times, Telegraph, TechCrunch, CityAM, and Evening Standard.

Name

Nested

Legal name

Nested 2 Ltd

Website

https://nested.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Estate Agency Commission: Nested earns commission on successful property sales. The specific fee structure is not publicly disclosed for consumers, but the model emphasizes 'no sale, no fee' - if the property doesn't sell, the customer doesn't pay.
2. Partner Agent Commission Split: Self-employed Nested Partner agents receive 75% commission from Day One, rising to 100% commission. Nested retains a portion of the fees generated by partners.
3. Anti-Money Laundering Check Fees: Nested facilitates AML/KYC checks through third-party provider Kotini. There is a cost for these checks which covers data retrieval and manual checks. Nested receives a portion of the fee taken by Kotini.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Nested is a UK-based modern estate agency that combines hyper-local expert agents with proprietary technology (customer mobile app, agent CRM) to sell residential property. Its core offerings include expert home valuation, agent-managed viewings and negotiations, a chain-free advance product that funds a buyer's next home purchase before their current property sells, and dedicated sales progression support.

Product overview

Nested is a modern UK estate agency combining hyper-local expert agents with market-leading technology. The core offering consists of the Nested Customer App (iOS/Android) for sellers providing real-time transparency, the Nested Agent Platform integrated with Street.co.uk for agent workflow management, a free Home Valuation Service, and a Chain-Free Advance product enabling chain-free transactions. The Nested Partnership Program recruits self-employed agents who earn 75-100% commission using Nested's tech tools, customer app, and marketing suite. Property listings are distributed across Rightmove, Zoopla, and OnTheMarket.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Valuation Service A free, no-obligation property valuation delivered by a hyper-local expert agent, including an in-depth marketing strategy backed by comparable property sales data and market analysis.
• Chain-Free Advance An advance payment product that gives homeowners cash against their existing property so they can buy their next home before completing the sale of their current one, eliminating property chains.
• Nested Customer Mobile App A mobile application for home sellers and buyers that provides real-time transparency on viewings, offers, viewing feedback, sales progression, and property marketing from start to finish.
• Dedicated Chain Management (Sales Progression) A dedicated team service that coordinates with all parties in a property transaction to ensure smooth progression from offer acceptance to completion, reducing fall-throughs.
• Nested Partnership Program A self-employed agent partnership program for experienced local estate agents who run their own business under the Nested brand with access to Nested's tech tools, CRM, customer app, and marketing suite, earning 75-100% commission.
• Street.co.uk Agent CRM/App A partner-provided agent CRM and mobile application used by Nested Partner agents for viewing management, offer tracking, property questionnaires, and buyer feedback across mobile, tablet, and desktop.
• Buying Agent Negotiation Service An expert buying agent service for home buyers that provides negotiation support and guidance through the property purchase process to secure the best purchase price.

Quantifiable outcome

• 1.5% above predicted sale price on average; 6.9% above advance for those using it
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered supporting and core.

• KotinisupportingTechnology or IntegrationThird-party provider conducting anti-money laundering (AML) and Know Your Customer (KYC) checks on behalf of Nested. Contacted when customers have agreed to instruct Nested or had an offer accepted.
• Street.co.ukcoreTechnology or IntegrationStrategic technology partnership where Street.co.uk provides agent CRM and mobile app tools. Nested partnered with Street.co.uk to remove manual data inputting, giving agents more time for client relationships. The Street.co.uk agent app is described as giving agents 'superpowers' with everything available on mobile, tablet, and desktop.
• Google Cloud PlatformsupportingTechnology or IntegrationCloud infrastructure provider used by Nested. Offers quality and variety of services for sensible money. Used for hosting, storage, and application deployment.
• CircleCIsupportingTechnology or IntegrationCI/CD platform used to run PR and 'merge to master' workflows. Integrated with Google Cloud Storage for deployment pipeline.
• MarvelsupportingTechnology or IntegrationDesign handoff tool used by Nested's design team to build specifications. Enables viewing CSS rules used in handoffs and pixel difference measurement.
• StorybooksupportingTechnology or IntegrationFrontend development tool used for component development with hot reloading. Used to create fast feedback loops during development.
• ChromaticsupportingTechnology or IntegrationVisual regression testing tool used in the PR workflow. Builds stories and compares snapshots against master branch to display visual diffs. Integrates with GitHub for PR workflow.
• PrismicsupportingTechnology or IntegrationCMS used by Nested for managing website content. Supports horizontal slices as page makeup and preview function for selecting components.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Purplebricks: UK-based online/hybrid estate agency offering fixed-fee sales with local agents. Closest direct competitor to Nested's hybrid tech-plus-agent model, operating in similar geographies and customer segment.
• Yopa: UK hybrid estate agency combining self-employed agents with a technology platform. Competes directly with Nested for sellers seeking an alternative to high-street agents.
• eMoov: UK online estate agency offering flat-fee home selling. Direct competitor in the online/hybrid segment, targeting the same dissatisfied high-street customers as Nested.

Broad incumbents

• Countrywide: One of the UK's largest estate agency and property services groups. Represents the incumbent high-street competition Nested is disrupting, with broader service portfolio but legacy technology.
• Foxtons: London-focused estate agency with strong brand and sales presence. Most directly comparable incumbent in Nested's core London market, competing for the same sellers and buyers.
• Savills: Global real estate services firm with UK residential agency. Operates in the same segment at higher price points, representing the premium incumbent against which Nested positions its tech-led value proposition.
• Knight Frank: Global residential and commercial real estate agency. Comparable as a premium UK residential sales competitor with broader international reach than Nested.

Emerging players

• Tepilo: UK online estate agency platform. Competes with Nested in the alternative-to-high-street segment, though with a more purely online model rather than Nested's local-agent emphasis.
• Strike: UK PropTech offering a flat-fee, tech-enabled estate agency service. Comparable to Nested as a newer, technology-led entrant aiming to disrupt traditional agents on price and customer experience.
• Opendoor: US-based iBuyer / direct home buyer. Conceptually comparable to Nested's chain-free advance on the financing-and-certainty dimension, though operates a different business model (direct purchase rather than agency).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nested
• Facebookfacebook.com/nesteddotcom
• LinkedInlinkedin.com/company/nested-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nested