zanadio

What zanadio does

zanadio is a German digital health application (DiGA) that delivers a prescription-based behavioral therapy for adults with obesity (BMI 30–40 kg/m² under statutory insurance, extending to BMI 30–45 for private and self-pay patients). The product is operated by Sidekick Health Germany GmbH (formerly aidhere GmbH), headquartered in Hamburg, and is built on a mobile-first stack with iOS and Android clients, a WordPress/WooCommerce-driven e-commerce front end, and integrations for video consultations, customer support CRM, and marketing automation (Braze, Pipedrive, Rapidmail, Mollie payments, and an NLP chatbot provided by its Icelandic parent Sidekick Health ehf. on AWS). Content is grounded in cognitive-behavioral techniques, goal setting, self-monitoring, nutrition and movement coaching, with measurable outcomes validated in a 12-month independent study with the University of Leipzig showing roughly 8% weight loss.

Revenue is generated primarily through 100% reimbursement by all German statutory health insurers (GKV) under the DiGAV framework, with a parallel subscription channel for privately insured and self-paying patients available in 3-, 6-, 9-, and 12-month tiers. An optional one-time movement-coaching module provides a small ancillary revenue stream. Distribution combines app-store downloads, physician prescription pathways, telemedicine partners (ZAVA, MEDITyme, Wellster Healthtech), and direct-to-consumer marketing via social media, Trustpilot, and TV attribution campaigns measured through XAD spoteffects. Since launch in 2021, the service has been used by more than 50,000 patients, and the product is referenced in the S3 Guideline for Obesity Prevention and Therapy.

Name

zanadio

Legal name

Sidekick Health Germany GmbH

Website

https://zanadio.de

Company type

Private

Founded year

2019

Operating status

Operating

Short description

zanadio is a prescription-based German digital health application (DiGA) that delivers behavioral obesity therapy for adults with BMI 30–40, reimbursed 100% by statutory health insurance and also sold on subscription to private and self-paying patients.

Ownership category

akta.pro rank

Product category

Digital Health Application / Digital Therapeutics

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)

Keywords

• Digital health application
• Obesity therapy software
• Prescription weight management
• Behavioral health platform
• Digital therapeutics DiGA

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Statutory Health Insurance Reimbursement (GKV): Primary revenue stream. The app is 100% covered by all German statutory health insurers (gesetzliche Krankenkassen) for patients with BMI between 30-40 kg/m². Patients receive the app free of charge through a prescription-based activation code system.
2. Private Insurance and Self-Payer Subscriptions: For privately insured patients or self-payers, the app is available for purchase with subscription periods of 3, 6, 9, or 12 months. Payment processed through Mollie payment platform with options including credit card, Klarna, giropay, and SOFORT.
3. Movement Coaching (Optional Add-on): Optional one-time coaching sessions for movement/exercise guidance available for separate purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

zanadio is a prescription-based digital health application (DiGA) that delivers a 12-month holistic obesity therapy program for adults with BMI 30-40. The mobile app combines nutrition, movement, and behavioral change components using cognitive behavioral techniques, self-monitoring, goal-setting, interactive learning content, and direct messaging with a qualified support team. The app is 100% covered by German statutory health insurance for eligible patients and is also available to privately insured and self-paying patients through 3-12 month subscriptions.

Product overview

zanadio is a single-product digital health application (DiGA) focused exclusively on weight management for adults with obesity. The core offering is the zanadio mobile app, which is supplemented by an integrated prescription service (Rezept-Service) for obtaining activation codes and an optional movement coaching module (Bewegungs-Coaching) available for separate purchase. Users access the app via a prescription from a doctor and a 16-character activation code from their health insurance. The product portfolio is unified around this one indication.

Differentiator

Problem solved

Functional benefit

Products and services

• zanadio App A digital health application (DiGA) prescribed by physicians for adults with obesity (BMI 30-45). Supports weight reduction through behavioral changes in nutrition, exercise, and behavior using cognitive behavioral therapy and lifestyle coaching methods, validated in a 12-month independent clinical study.
• Bewegungs-Coaching (Movement Coaching) One-time online coaching session focused on physical movement and exercise guidance. Users receive a link to book a coaching appointment after purchase, supplementing the core zanadio digital therapy program.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• DiGA info GmbH & Co. KGcoreStrategic or Co-development PartnerJoint responsibility arrangement under Art. 26 DSGVO for coordinating communication with physician practices regarding Digital Health Applications. Both companies share data for efficient coordination and updating of physician contacts.
• Fastic GmbHminorGTM or Marketing PartnerCooperation providing free usage of Fastic app for Sidekick Health product users. Only fully aggregated/anonymized data on participant numbers is exchanged between parties.
• Wellster Healthtech Group GmbHminorChannel Partner/ Reseller/ DistributorWellster offers prescription services for Sidekick Health Germany GmbH. Wellster collects contact data, health insurance information, and indication verification, then shares with Sidekick Health Germany upon user consent.
• ZAVA (Sprechstunde Online GmbH)minorChannel Partner/ Reseller/ DistributorTelemedicine service provider for video consultations related to zanadio application indication and handling. Processes name, email, and phone for booking and conducting video appointments.
• XAD spoteffects GmbHminorGTM or Marketing PartnerTV campaign attribution partner. Selected web tracking data (visits, page views, conversions) is shared with XAD for evaluation of advertising campaign effectiveness.
• MEDITyme (XPERTyme GmbH)minorImplementation/ SI/ Consulting PartnerService for conducting introductory conversations, video calls, online webinars, and information events. Processes contact data (name, email, birthday, address) and notes including metadata such as conversation duration.
• Universität LeipzigcoreStrategic or Co-development PartnerCollaborative partner in conducting the 12-month independent clinical study that demonstrated zanadio's effectiveness (approximately 8% weight loss). Study serves as evidence base for DiGA certification.
• Sidekick Health ehf.coreTechnology or IntegrationParent/Icelandic affiliate providing chatbot services (KI chatbot), cloud infrastructure (AWS), and internal data processing for marketing activities under joint controller arrangement.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sidekick Health ehf. Parent company of zanadio / Sidekick Health Germany GmbH; broader digital therapeutics platform operating across multiple chronic conditions with the same DiGA-style engagement model and shared cloud/AI infrastructure. Operates zanadio's German commercialization under a joint-controller arrangement.
• Oviva: Swiss-headquartered digital weight-management provider combining telemedical dietetics with a smartphone app for nutrition and behavior change. Active in Germany and the UK with NHS/DiGA-style coverage pathways — the closest direct competitor in German reimbursed digital obesity care.
• HelloBetter: German DiGA-approved digital therapeutics company (formerly GET.ON) targeting mental-health and stress indications. Operates in the same BfArM-listed, GKV-reimbursed model as zanadio and shares physician-prescription distribution mechanics, although its indications are psychological rather than obesity.

Broad incumbents

• Noom: US-headquartered consumer subscription weight-loss app using CBT/motivational coaching and food/exercise logging; widely used in Germany via app stores. Overlaps in target customer (BMI 30-40 adults) and behavioral-change methodology but is a consumer-led incumbent rather than a reimbursed DTx.
• WW International (Weight Watchers): Global incumbent in subscription weight-management with points-based food tracking and group coaching. Targets the same consumer weight-loss segment as zanadio but is consumer-paid, historically US-centric, and operates at much larger scale.

Emerging players

• Selfapy: Berlin-based digital therapeutics company listed in Germany's DiGA directory for indications including depression and burnout. Direct overlap on DiGA regulatory framework and prescription-channel distribution, but treats behavioral-health conditions rather than obesity.
• Kaia Health: Digital-therapeutics company with reimbursed apps for musculoskeletal pain (back pain) in Germany via DiGA. Comparable model (app-based behavioral therapy with physician prescription and GKV reimbursement) but addresses a different indication.

Regional players

• Wellster Healthtech Group: Munich-based direct-to-consumer telemedicine platform offering prescription services (including for weight-loss indications) in Germany and Austria. Functions as a zanadio prescription partner and operates an adjacent, partially-overlapping German D2C health model.
• ZAVA (Sprechstunde Online): Germany- and UK-based online telemedicine provider with prescription issuance services for zanadio-eligible patients. A distribution partner that competes as a prescribing platform in the same German D2C prescription pathway for chronic conditions.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/zanadio.de
• Instagraminstagram.com/zanadio.de
• TikToktiktok.com/@zanadio.de

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about zanadio