WiseApp

What WiseApp does

WiseApp is a Dubai-headquartered private company that sells an AI-powered Integrated Workplace Management System (IWMS) under the brand WiseApp.ai to enterprise customers. The platform unifies six product modules — WiseVisits (visitor management), WiseRooms (meeting room booking), WiseDesk (hot desk booking), WiseAssist (facility management), WiseDisplay (digital signage), and WiseFlow (queue management) — into a single ecosystem with shared dashboards and connected workflows, complemented by purpose-built workplace interfaces such as visitor kiosks, meeting room booking kiosks, a QR-powered progressive web app, and a token display app deployed across iOS, Android, and Windows.

The underlying platform is built on Microsoft Azure infrastructure and embeds AI capabilities including facial recognition, dynamic queue optimization, networking/matchmaking, an event-assistance chatbot, and predictive attendance analytics. WiseApp integrates at the enterprise identity layer with Google Workspace and Microsoft 365/Azure Active Directory for SSO and calendar synchronization, and at the physical layer with five access control vendors (HK Vision, Suprema, Nedap, Bosch, Matrix).

The company operates a SaaS subscription model with quote-based enterprise pricing and a demo-driven sales motion, supplemented by a certified partner/reseller program. It targets 13+ verticals including corporate workplaces, education, government, healthcare, oil & gas, logistics, real estate, hospitality, and exhibitions. Founded in 2020 with 11–50 employees, WiseApp cites 16 enterprise client logos on its website and named customers including the Emirati Talent Competitiveness Council and Sterling Perfumes (500+ employees); financial details including revenue, funding, and ownership are not publicly disclosed.

Name

WiseApp

Website

https://wiseapp.ai

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

WiseApp is a Dubai-based SaaS vendor selling an AI-powered Integrated Workplace Management System that unifies visitor management, meeting/desk booking, facility management, digital signage, and queue management for enterprise customers across multiple industries, built on Microsoft Azure.

Ownership category

akta.pro rank

Product category

Workplace Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

Keywords

• Workplace management software
• Visitor management system
• Facility management software
• Meeting room booking
• Queue management software

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: WiseApp operates as a cloud-based SaaS platform providing integrated workplace management solutions. The platform is offered through subscription-based pricing with enterprise licensing. The company generates recurring revenue from software-as-a-service delivery of visitor management, resource booking, facility operations, and queue management modules.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

WiseApp is an AI-powered Integrated Workplace Management System (IWMS) that unifies visitor management, resource booking, facility operations, and digital signage into a single cloud-based platform. The platform consists of six integrated modules—WiseVisits, WiseRooms, WiseDesks, WiseAssist, WiseDisplay, and WiseFlow—delivered via SaaS subscription to enterprise and mid-market customers through direct sales, a partner/reseller channel, and self-service mobile and web apps. Embedded AI features (facial recognition, dynamic queue optimization, networking/matchmaking, an event chatbot, and predictive attendance analytics) automate workplace workflows across people, spaces, and operations.

Product overview

WiseApp is a unified Integrated Workplace Management System (IWMS) platform that consolidates visitor management, resource booking, facility operations, and digital signage into a single AI-powered solution. The platform comprises six integrated smart solutions: WiseVisits (visitor management), WiseRooms (meeting room booking), WiseDesk (hot desk booking), WiseAssist (facility management), WiseDisplay (digital signage), and WiseFlow (queue management). These products share connected workflows, unified dashboards, and shared data across the WiseSpaces ecosystem, enabling enterprises to manage people, workspaces, and operations from one platform. The platform also includes purpose-built workplace interfaces including visitor kiosk apps, meeting room booking kiosks, progressive web apps, and token display apps.

Differentiator

Problem solved

Functional benefit

Brands

• WiseVisits: Visitor Management Software - Secure, seamless, and smart guest experiences from arrival to exit.
• WiseRooms
• WiseDesk
• WiseAssist
• WiseDisplay
• WiseFlow

Products and services

• WiseVisits Visitor Management Software that provides secure, seamless, and smart guest experiences from arrival to exit, including self-service check-in kiosk and AI-powered facial recognition verification. Designed for enterprise and mid-market workplaces across education, government, healthcare, hospitality, and other verticals needing secure, frictionless visitor processing.
• WiseRooms Meeting Room Booking Software enabling teams to book, manage, and optimize meeting spaces with real-time availability, eliminating scheduling conflicts through calendar integration with Microsoft 365, Exchange, and Google Workspace, plus room kiosk hardware support. Designed for enterprise and mid-market offices seeking to reduce meeting room friction.
• WiseDesks Hot Desk Booking Software that empowers flexible teams to find and book their ideal workspace instantly, supporting desk reservation and flexible workspace management across office locations. Targeted at enterprises adopting hybrid work and activity-based working models.
• WiseAssist Facility Management Software that enables real-time maintenance tracking, asset management, and facility operations coordination, including service request handling. Designed for facility and operations teams in enterprise workplaces needing visibility into maintenance, assets, and service delivery.
• WiseDisplay Digital Signage Management Software that allows centralized control of every screen across the workplace from a single dashboard, including content scheduling and real-time updates. Designed for workplaces, retail, hospitality, and events venues needing unified screen and content management.
• WiseFlow Queue Management Software that eliminates wait-time frustration through intelligent queue automation, with self-service token generation, dynamic queue optimization, and AI-driven flow management. Targeted at offices, service centers, events, and government/healthcare reception areas.

Quantifiable outcome

• Eliminated scheduling conflicts and modernized workplace environment
• +1 more outcomes

Named customers2 records

Segments13 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability10 records

Feature11 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Google WorkspacecoreTechnology or IntegrationIntegration with Google Workspace for single sign-on and calendar synchronization, enabling secure and frictionless login experiences across the WiseSpaces ecosystem and sync with existing Google calendar systems.
• Microsoft 365 / Azure Active DirectorycoreTechnology or IntegrationIntegration with Microsoft Azure Active Directory and Microsoft 365 for SSO and calendar synchronization, providing seamless authentication and scheduling integration with Microsoft enterprise tools.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure partnership with Microsoft Azure hosting the WiseApp platform, providing enterprise-grade security, reliability, and scalability for the SaaS solution.
• Exchange (Microsoft)coreTechnology or IntegrationIntegration with Microsoft Exchange for calendar synchronization and workplace scheduling, enabling meeting room booking and resource allocation synchronization.
• HK VisionsupportingTechnology or IntegrationIntegration with HK Vision access control systems to streamline workplace entry and movement management across facilities.
• SupremasupportingTechnology or IntegrationIntegration with Suprema biometric access control systems for secure workplace entry and visitor authentication.
• NedapsupportingTechnology or IntegrationIntegration with Nedap access control systems enabling streamlined workplace entry and movement tracking.
• BoschsupportingTechnology or IntegrationIntegration with Bosch access control systems for workplace entry and movement management capabilities.
• MatrixsupportingTechnology or IntegrationIntegration with Matrix access control systems for streamlined workplace entry and security management.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cisco Spaces (formerly DNA Spaces): Enterprise workplace and location analytics platform from a major networking vendor. Overlaps on occupancy, visitor, and workspace use cases.
• ServiceNow Workplace Service Delivery: Broad enterprise platform offering workplace service delivery and visitor management as part of a larger ITSM and digital workflows portfolio. A major potential competitor and partner.

Direct peers

• iOffice (Eptura): Workplace experience and IWMS platform covering visitor management, space management, and facilities. Direct competitive overlap across multiple WiseApp modules.
• Envoy: Visitor management and workplace platform serving hybrid offices globally. Direct overlap with WiseVisits and broader IWMS functionality.
• Robin: Meeting room and desk booking SaaS with occupancy analytics. Direct overlap with WiseRooms and WiseDesks modules.
• Spacewell: Full IWMS suite including facility management, space management, and visitor workflows. Strong overlap with the broader WiseApp product portfolio.
• Proxyclick (by Eptura): Enterprise visitor management platform with global footprint. Direct competitive overlap with the WiseVisits module.
• Sine (Traction Guest): Visitor management platform with enterprise focus, providing check-in, watchlist screening, and notifications. Comparable to WiseVisits specifically.
• Condeco: Enterprise workspace scheduling and management software with meeting room, desk booking, and visitor management. Closest direct competitor in the IWMS category.

Emerging players

• Metrikus: Workplace analytics and space utilization platform with AI capabilities. Comparable in predictive analytics and data-driven workplace intelligence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Wiseapp_ai
• Facebookfacebook.com/wiseappai
• LinkedInlinkedin.com/company/wiseapp-ai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WiseApp