Ruuts
Ruuts is an Argentine MRV platform that develops Verra-registered carbon credit programs (SARA and POA) enabling South American agricultural and livestock producers to monetize regenerative land management through verified soil carbon sequestration credits sold to corporate offset buyers.
- Company typePrivate
- Founded2020
- Headquarters—
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Ruuts does
Ruuts is an Argentine digital ecosystem and MRV (Monitoring, Reporting, and Verification) platform founded in 2020 that develops carbon credit programs for agricultural and livestock producers transitioning to regenerative practices in South America. Its core product offering consists of two Verra-registered programs: SARA (South American Regenerative Agriculture), targeting 500,000 hectares across Argentina, Chile, Paraguay, and Uruguay under VM0042 methodology; and POA (Patagonia Region Improved Grazing Project), targeting 3 million hectares in Patagonia under VM026 methodology. The supporting MRV platform integrates satellite imagery, remote sensors, on-the-ground field data, and the RothC carbon model (from Rothamsted Research) to quantify soil carbon sequestration, biodiversity, and water infiltration under Ruuts' proprietary GRASS monitoring protocol.
The company makes money primarily through a marketplace-commission model: producers enroll land (up to USD 12/hectare pre-financing, capped at USD 144,000 per producer) and receive revenue from carbon credit sales, with Ruuts retaining a share. Credits are branded as RU (Regeneration Units) and verified through Verra, sold to corporate and individual buyers seeking nature-based offsets in the voluntary carbon market at USD 20-30 per tonne CO2. As of February 2026, over 200,000 tonnes of CO2 had been captured under SARA across 62 farms. Distribution is field-based through Ovis 21 technical nodes and regional implementation partners, combined with content marketing (blog, podcast, Escuela de Regeneración). Ruuts is founder-owned (CEO Pablo Borrelli, COO Gabriel Levene, CTO Pablo Ferder), employs 30 people across six locations, holds B Corp certification, and operates from Córdoba and Buenos Aires, Argentina, with offices in Bariloche, Asunción, and Madrid.
Ruuts firmographics
Firmographics- Name
- Ruuts
- Legal name
- Ruuts S.A.
- Website
- https://ruuts.la
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ruuts is an Argentine MRV platform that develops Verra-registered carbon credit programs (SARA and POA) enabling South American agricultural and livestock producers to monetize regenerative land management through verified soil carbon sequestration credits sold to corporate offset buyers.
- Ownership category
- akta.pro rank
Ruuts industry classification
Industry- Product category
- Carbon Credit Programs / Regenerative Agriculture MRV
- NAICS
- Support Activities for Forestry (1153)
- SIC
- Forestry (800)
- akta.pro primary industry
- GHG Monitoring Plans & Sampling Design (Field Protocols, QA/QC) (EUABACAE)
- akta.pro secondary industries
- Soil & Biomass Carbon Measurement (Soil Sampling, Forest Inventory, Blue Carbon) (EUABACAH), Data Assurance, Audit & Attestation (ISAE 3000/3410, SOC, Chain-of-Custody) (EUABACAJ), Permanence, Reversal & Buffer Pool Analytics (Risk Scoring, Monitoring, Claims) (EUABACAL), Project Design Review (PDD/Methodology Applicability & Additionality Assessment) (EUABACAC), IoT/Edge Sensor MRV (Continuous Monitoring, Metering, CEMS) (EUABACAG), Industrial & Energy MRV (Facilities, Renewables, Methane, Process Emissions) (EUABACAI)
Keywords
Ruuts business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Carbon Credit Sales: Ruuts generates revenue by developing and managing carbon credit programs (SARA and POA) for agricultural producers. Credits are verified by Verra and sold on the voluntary carbon market to companies seeking to offset their carbon footprint. Revenue is shared with producers based on verified carbon sequestration results.
- RU (Regeneration Units) Credit Sales: High-quality carbon credits branded as RU (Regeneration Units), verified through regeneration processes, monitored with DLT technology for integrity. Sold to companies and individuals seeking to compensate their carbon footprint while supporting land regeneration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | POA Program - Pre-sale financing based on hectares |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Ruuts product offering
Product offeringCore offering
Ruuts develops and operates certified carbon credit programs (SARA and POA) that pay agricultural and livestock producers in South America for regenerating their lands. A proprietary digital MRV platform—combining satellite imagery, AI, remote sensors, and RothC carbon modeling—measures, reports, and verifies soil carbon sequestration, biodiversity, and water infiltration. Verified carbon credits branded as RU (Regeneration Units) are certified by Verra and sold on the voluntary carbon market to corporate buyers seeking high-quality nature-based offsets.
Product overview
Ruuts is a carbon credit program platform that generates market incentives tied to quantifiable ecological results to accelerate agricultural producers' transition to regenerative production models. The core offering consists of two main carbon credit programs: SARA (South American Regenerative Agriculture) and POA (Patagonia Region Improved Grazing Project), which generate income for producers implementing regenerative practices. Supporting these programs is the MRV Platform for monitoring, reporting, and verification, and the Regen Project Dev Platform for project quality and traceability. Additional services include RU (Regeneration Units) carbon credits, the Escuela de Regeneración training platform, and the El Mito Regenerativo educational podcast. The ecosystem works together to enable producers to regenerate soil, restore biodiversity, heal the water cycle, and capture carbon while generating additional income.
Differentiator
Problem solved
Functional benefit
Brands
- RU (Regeneration Units): High-quality carbon credits issued from verified land regeneration processes, adopted with exhaustive ecosystem health monitoring and using DLTs (Distributed Ledger Technology) to guarantee integrity of ecological results.
Products and services
- SARA (South American Regenerative Agriculture) Carbon credit program for South American agricultural producers implementing regenerative livestock practices. Generates additional income through carbon sequestration certification by Verra, while improving pasture health and productivity. Targets 500,000 hectares across Argentina, Chile, and Paraguay, with over 130 farms and 150,000 hectares under coverage.
- POA (Patagonia Region Improved Grazing Project) Carbon credit program specifically targeting desertification reversal in Patagonia. The first carbon program developed in Patagonia offering economic income to producers who regenerate their lands, with up to USD 12/hectare financing (maximum USD 144,000 per producer) for infrastructure investments such as fencing and water systems. Targets 3 million hectares in Patagonia Argentina and Chile, with 21 farms contracted and 80+ in process.
- RU (Regeneration Units) High-quality carbon credits branded as RU (Regeneration Units), issued from verified land regeneration processes. Adopted with exhaustive ecosystem health monitoring using a holistic approach and Distributed Ledger Technology (DLT) to guarantee integrity of ecological results. Sold to companies and individuals seeking to compensate their carbon footprint while supporting land regeneration.
- MRV Platform (Monitoring, Reporting, Verification) Digital platform for regeneration projects that ensures quality, scalability, and traceability. Includes web and mobile applications for in-situ mobile data collection on ecological health indices, water, carbon, and biodiversity following the GRASS protocol. Combines satellite imagery, remote sensors, AI, and data science to track carbon sequestration, biodiversity, and water infiltration.
- Escuela de Regeneración Online and field-based educational platform offering regenerative management methodologies and tools. Provides training for producers and technicians in holistic management practices to accompany them in implementing regenerative practices on their fields.
- El Mito Regenerativo Podcast Educational podcast featuring 10 stories about regenerative production, helping listeners understand regenerative agriculture through real producer experiences. Hosted on Spotify and the company website.
Quantifiable outcome
- 200,000+ tonnes CO2 captured in first monitoring period (2019-2023)
- +3 more outcomes
Companies that use Ruuts
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Ruuts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Ruuts partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- Ovis 21flagshipStrategic partner providing on-ground technical expertise in holistic management and regenerative livestock practices. Manages a network of 3 technical nodes in Patagonia (Simbiosis, Trono de Nubes, Santa Cruz). Co-developed POA and SARA carbon programs with Ruuts.
- Anthesis (Climate Neutral Group)coreGlobal sustainability partner and climate solutions provider. CNG served as initial global partner for SARA program development. Provides access to international carbon markets and corporate buyers.
- Native (a Public Benefit Corporation)flagshipUS-based company with 20+ years in carbon markets. Co-developed POA program for Patagonia. Provides financing through carbon credit pre-sales to support producer infrastructure investments.
- De RaízcoreRegional implementation partner in Paraguay providing on-ground technical support to producers participating in the SARA carbon program.
- Efecto ManadacoreRegional implementation partner in Chile providing on-ground technical support and producer network for SARA carbon program.
- Pampa OrientalminorRegional implementation partner in Uruguay providing on-ground technical support for SARA program.
- VerracoreGlobal carbon credit certification body. Certifies SARA (VM0042 methodology) and POA (VM026 methodology) programs. Ensures transparency and veracity of carbon credits generated.
- Escuela de RegeneracióncoreEducational platform providing online and field training in regenerative management methodologies. Trains producers and technicians in holistic management practices.
- Sistema BminorLatin American B Corporation network. Provides platform for sustainable businesses and market access to conscious consumers.
- Naranja XminorArgentine fintech company supporting sustainable business initiatives and market development.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Ruuts competitors and assessment
Company assessmentDirect peers
- Indigo Ag: US-based agritech company developing soil carbon credits through regenerative agriculture programs for farmers, with a proprietary MRV platform - directly comparable model to Ruuts in agricultural soil carbon.
- Pachama: Marketplace and MRV platform for nature-based carbon credits using satellite imagery and AI; comparable to Ruuts on the verification technology stack and corporate buyer marketplace model.
- Boomitra: Carbon credit project developer focused on regenerative agriculture and soil carbon across Latin America, Africa and Asia using satellite-based MRV - direct competitor in agricultural soil carbon markets.
- Regrow Ag: Agriculture-focused MRV platform combining remote sensing, crop modeling, and AI for soil carbon measurement - comparable technology stack to Ruuts' MRV platform, though serving larger row-crop operations.
- Nori: Marketplace for soil carbon removal credits with emphasis on MRV transparency and verification - directly comparable business model targeting agricultural carbon credit buyers and producers.
- CIBO Technologies: Agricultural sustainability platform combining satellite imagery and modeling to quantify carbon outcomes on farmland - comparable MRV platform approach to Ruuts' regenerative agriculture programs.
- Soil Capital: European regenerative agriculture carbon program developer paying farmers for verified soil carbon outcomes - directly comparable business model in agricultural carbon credit generation and farmer payments.
Emerging players
- Grassroots Carbon (acquired by CIBO): US-based soil carbon credit project developer for grazing land using Verra protocols; now part of CIBO but historically comparable to Ruuts' POA grazing-focused program.
- Klim: German-based regenerative agriculture platform supporting farmers in transition and connecting them to carbon credit markets - comparable MRV-enabled program model, though focused on European row crops.
Others
- Verra: Global carbon credit standard body whose VM0042 and VM026 methodologies underpin Ruuts' SARA and POA programs; not a competitor but a critical infrastructure/standards counterparty that defines Ruuts' issuance pathway.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ruuts social profiles
Digital presenceRuuts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ruuts leadership team
Management profileNumber of profiles
Profiles5 records
Ruuts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ruuts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ruuts
What does Ruuts do?
Ruuts develops and operates certified carbon credit programs (SARA and POA) that pay agricultural and livestock producers in South America for regenerating their lands. A proprietary digital MRV platform—combining satellite imagery, AI, remote sensors, and RothC carbon modeling—measures, reports, and verifies soil carbon sequestration, biodiversity, and water infiltration. Verified carbon credits branded as RU (Regeneration Units) are certified by Verra and sold on the voluntary carbon market to corporate buyers seeking high-quality nature-based offsets.
Is Ruuts a public or private company?
Ruuts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ruuts founded?
Ruuts was founded in 2020. It employs 11 to 50 people.
How does Ruuts make money?
Two revenue lines are on record. Carbon Credit Sales are the primary driver. The others are RU (Regeneration Units) Credit Sales.
Who are Ruuts's main competitors?
Direct peers on record are Indigo Ag, Pachama, Boomitra, Regrow Ag, Nori, CIBO Technologies and Soil Capital. Emerging players are Grassroots Carbon (acquired by CIBO) and Klim. Verra is listed as an others.
Does Ruuts have an API?
No public API is recorded for Ruuts.
What industry is Ruuts in?
Ruuts's product category is Carbon Credit Programs / Regenerative Agriculture MRV. Its primary akta.pro industry code is EUABACAE, GHG Monitoring Plans & Sampling Design (Field Protocols, QA/QC), with a secondary code of EUABACAH, Soil & Biomass Carbon Measurement (Soil Sampling, Forest Inventory, Blue Carbon). Its NAICS code is 1153 and its SIC code is 800.