Ovis XXI SA

What Ovis XXI SA does

Ovis XXI SA is a Patagonian-founded regenerative livestock network operating as the Argentine hub of the Savory Institute. Founded in 2003 in Río Gallegos by Pablo Borrelli, Ricardo J. Fenton, and Alejandra Canosa, the company has built an integrated regenerative agriculture model centered on Holistic Management (Manejo Holístico), a decision-making framework adapted from Allan Savory that integrates grazing planning, financial planning, land planning, and ecological monitoring. The company's core technical assets are the proprietary GRASS standard (co-developed with The Nature Conservancy) and the global EOV (Ecological Outcome Verification) program it manages for the Savory Institute, which together constitute the world's first monitoring standard for regenerative grazing outcomes. The network comprises 17+ regional nodes (Nodos Regenerativos) across 17 Argentine provinces plus Paraguay, Chile, Uruguay, and Costa Rica, advising hundreds of livestock producers across roughly 500,000 hectares of documented grasslands.

Ovis 21 monetizes through five revenue streams: (1) field technical advisory via the +R Program delivering on-site regenerative management services; (2) the Escuela de Regeneración online training platform offering Holistic Management courses; (3) carbon credit generation through two Verra-validated programs — POA (Patagonia, VM026) and SARA (South American Regenerative Agriculture, VM0042, one of the first seven globally approved) operated via the Ruuts LLC affiliate; (4) verified regenerative wool and meat exports to brand customers including Eileen Fisher, Patagonia, Timberland, Gucci, and Allbirds; and (5) the Portal Ovejero online platform for sheep producers. Carbon program participation is structured around 40-year producer contracts with infrastructure financing covered by pre-sold carbon credits valued at USD 20-30 per tonne CO2 equivalent. Customers are primarily extensive sheep and cattle ranchers in Patagonia and the Argentine pampas, with secondary enterprise customers being fashion brands and corporate carbon credit buyers in Europe and North America. The company is a Certified B Corporation with no disclosed venture capital or institutional ownership.

Name

Ovis XXI SA

Legal name

Ovis 21 S.A.

Website

https://ovis21.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Ovis XXI SA is an Argentine regenerative livestock network operating the largest Holistic Management node system in Latin America, advising hundreds of producers across Argentina, Paraguay, Chile, Uruguay, and Costa Rica through field advisory, Verra-validated carbon credit programs (POA and SARA), training, and verified wool and meat exports to premium fashion brands.

Ownership category

akta.pro rank

Product category

Regenerative Livestock Services

NAICS

Support Activities for Animal Production (11521)

SIC

Agricultural Services (700)

akta.pro primary industry

Sustainability & ESG / Carbon & Conservation Program Advisory (AFACAJAF)

akta.pro secondary industry

Animal Welfare Auditing, Compliance & Certification Services (Non-testing Lab) (AFAEALAN)

Keywords

• Regenerative livestock management
• Holistic grazing advisory
• Grassland carbon programs
• Regenerative agriculture consulting
• Wool verification services

Headquarters

HQ city

Río Gallegos

HQ country

Argentina

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Field Technical Assistance (+R Program): On-the-ground advisory services for livestock producers implementing regenerative grazing. Services include pasture planning, financial planning, land infrastructure planning, staff development, and ongoing monitoring. Delivered through a network of 17+ regional nodes across Argentina, Paraguay, and Costa Rica. Long-term contracted advisory relationships with producers.
2. Education and Training (Escuela de Regeneración): Online and blended training programs including Introduction to Holistic Management, Specialization in Holistic Management, and Regenerative Agriculture Specialization. Revenue generated from course enrollments. The school trains hundreds of students per year and serves as both a revenue stream and a producer recruitment funnel.
3. Carbon Credit Programs (POA and SARA): Carbon credit generation and commercialization through Verra-validated programs. Producers receive payments from the pre-sale and sale of carbon credits (VCUs), with Ovis 21 and partner Ruuts retaining program management fees. Credits are sold to international corporations (e.g., Eileen Fisher, Gucci, Allbirds). POA targets Patagonia; SARA covers Argentina, Paraguay, Chile, and Uruguay.
4. Verified Regenerative Wool and Meat Exports: Export of differentiated products (wool and meat) from verified regenerative producers. Products carry dual certification: EOV/GRASS environmental verification plus RWS (Responsible Wool Standard) for animal welfare. Export customers include Eileen Fisher (USA), and the brand markets its Regenerative Wool at premium prices above Australian competitors.
5. Portal Ovejero (Ovine Portal): Online platform providing tools, resources, and courses for sheep producers, including wool classification services and profitability courses. Generates additional revenue and engagement.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Ovis 21 is a regenerative livestock network that delivers Holistic Management advisory services, ecosystem monitoring under its proprietary GRASS/EOV standards, and Verra-validated carbon credit programs (POA and SARA) to livestock producers across Latin America. Through the Escuela de Regeneración it trains producers and technicians, and through export brands such as Ovis Regenerative Wool it channels verified fibers and meat to international fashion buyers, allowing producers to monetize both product premiums and ecosystem services.

Product overview

Ovis 21 operates as a regenerative livestock network offering an integrated portfolio of services, standards, and verified products. The core offering is the Manejo Holístico (Holistic Management) methodology—a comprehensive decision-making framework for planning grazing, finances, land, and environmental monitoring. Supporting this are environmental monitoring standards GRASS and EOV that quantify regenerative outcomes. Carbon programs POA (for Patagonia) and SARA (regional for South America) enable producers to generate carbon credits. The Escuela de Regeneración provides training through courses in Holistic Management. Verified product brands including Ovis Regenerative Wool, Pastizales Nativos, and Carnes Manada allow differentiated market access. The +R on-site assistance program provides field technical support. The Land to Market program connects regenerative producers to premium markets. All offerings work together to support the complete regenerative transition from training through implementation, monitoring, and market access.

Differentiator

Problem solved

Functional benefit

Brands

• Escuela de Regeneración: Online education and training center for producers and technicians specializing in regenerative livestock and agricultural practices.
• GRASS Standard
• Programa +R (Asistencia en Terreno)
• Ovis Regenerative Wool

Products and services

• +R On-Site Assistance Program (Asistencia en Terreno) Field advisory service providing technical support to livestock producers implementing regenerative management, including pasture planning, financial planning, land infrastructure planning, staff development and ecological monitoring. Delivered by trained technicians across 17+ regional nodes in Argentina plus Paraguay, Chile, Uruguay and Costa Rica; targets estancias and family ranches transitioning to Holistic Management.
• GRASS Standard (Grassland Outcome Verification) Proprietary environmental monitoring and certification standard developed by Ovis 21 to objectively measure the regenerative process in livestock fields. Quantifies the Ecosystem Health Index (ISE/EIH) and tracks soil carbon, biodiversity and water infiltration; backed by evidence across more than 500,000 hectares. Sold as a standalone verification service to producers seeking third-party documentation of regenerative outcomes.
• EOV (Ecological Outcome Verification) Service Third-party verification service implemented by Ovis 21 for the Savory Institute, measuring and confirming regenerative outcomes on farms and ranches through on-the-ground ecological assessments. Generates the evidence used by downstream brands (Eileen Fisher, Timberland) to substantiate regenerative sourcing claims.
• POA Carbon Program (Patagonia Region Improved Grazing Project) Verra-validated carbon program registered under the VM026 methodology, enabling Patagonian livestock producers to generate high-quality carbon removal credits through regenerative grazing. Bundles technical assistance, monitoring and infrastructure financing covered by pre-sale of credits; 21 farms contracted with 80+ in onboarding as of latest reports.
• SARA Carbon Program (South American Regenerative Agriculture) Regional Verra-validated carbon program (VM0042) covering Argentina, Paraguay, Chile and Uruguay, with monitoring combining field data, satellite imagery and geospatial analysis. Enables participating producers to monetize verified carbon sequestration through long-term contracts; 130 fields and 150,000 hectares enrolled, with a stated objective of 500,000 hectares in South America.
• Escuela de Regeneración (School of Regeneration) Online and blended training platform offering Introduction to Holistic Management (one-month self-paced), Specialization in Holistic Management (advanced professional certification) and Regenerative Agriculture Specialization courses. Trains hundreds of students per year and serves both as a direct revenue stream and a recruitment funnel for advisory and carbon program clients.
• Ovis Regenerative Wool Verified regenerative wool brand exported since 2012 combining EOV (environmental) and RWS / Responsible Wool Standard (animal welfare) dual certification. Sold to international fashion brands including Eileen Fisher and Patagonia at premium prices above Australian commodity benchmarks; built on Merino Multipropósito genetics adapted for South America.
• Holistic Management (Manejo Holístico) Advisory Framework Allan Savory-derived decision-making framework adapted for South American environments, sold as part of the +R advisory engagement. Integrates long-term objective setting, planned grazing, financial planning, land planning and ecological monitoring (via GRASS/EOV) into a unified regenerative operations methodology for livestock ranches.

Quantifiable outcome

• Livestock carrying capacity doubles within 4 years in Patagonia under Holistic Management
• +11 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core, significant and minor.

• Ruuts LLCcoreStrategic or Co-development Partner · 1 January 2020Ruuts LLC was co-created by Ovis 21 founders in 2020 to generate market incentives tied to quantifiable ecological results. Ruuts manages carbon programs (POA and SARA) and develops technology tools for program scalability. Ovis 21 provides field implementation, monitoring, and producer relationships. Ruuts handles program administration, registry relationships with Verra, and corporate buyer engagement. The two companies are deeply integrated, sharing founders and strategic direction.
• Savory InstitutecoreStrategic or Co-development PartnerOvis 21 is the Argentine hub/node of the global Savory Network, which spans 5 continents. The Savory Institute licenses the Holistic Management methodology and EOV standard. Ovis 21 manages the global EOV program for Savory, providing quality assurance services worldwide. Brian Marshall (Australian educator) was instrumental in training Ovis 21's early team in 2008–2009.
• Native, a Public Benefit CorporationcoreStrategic or Co-development PartnerUS-based carbon market specialist with 20+ years of experience. Co-developer of the POA program alongside Ovis 21 and Ruuts. Native facilitated POA's validation with Verra and connects the program to international carbon credit buyers. Also partner in the La Trinidad pilot farm project.
• The Nature Conservancy (TNC)coreStrategic or Co-development PartnerCo-developed the GRASS standard (Grassland Monitoring Standard) with Ovis 21, the world's first ecosystem monitoring standard for regenerative grazing. TNC's involvement lent scientific credibility and global reach to the GRASS methodology, which later evolved into the Savory Institute's EOV standard.
• Climate Neutral Group (CNG)significantGTM or Marketing PartnerCNG is a partner in the SARA (South American Regenerative Agriculture) carbon program, collaborating with Ruuts, Ovis 21, and other territorial partners. CNG provides access to carbon credit markets and corporate buyer networks for SARA credits.
• AnthesissignificantStrategic or Co-development PartnerGlobal sustainability services firm serving as the global partner for the SARA program. Anthesis supports program design, implementation, and corporate engagement for the SARA carbon program spanning Argentina, Paraguay, and Chile.
• De Raíz (Paraguay)significantStrategic or Co-development PartnerTerritorial partner in the SARA carbon program for Paraguay. De Raíz provides local field implementation, producer relationships, and monitoring services for SARA-enrolled farms in Paraguay. 11 contracts signed covering 41,000 hectares as of mid-2023.
• Efecto Manada (Chile)significantStrategic or Co-development PartnerTerritorial partner in the SARA carbon program for Chile. Efecto Manada provides local implementation and monitoring for Chilean farms. Co-founded by Antonio Kusanovic, a producer who trained with Ovis 21. 12 contracts signed covering 29,875 hectares as of mid-2023.
• Pampa Oriental (Uruguay)minorStrategic or Co-development PartnerTerritorial partner in the SARA carbon program for Uruguay. 3 signed contracts and 1 pending, covering approximately 5,000 hectares in transformation as of mid-2023.
• Regenoa (Nodo Salta y Jujuy)significantChannel Partner/ Reseller/ DistributorRegional node operating in the NOA region (Salta and Jujuy) since 2014, focusing on valleys and quebradas (canyons) where climatic variability demands rigorous Holistic Management. Part of Ovis 21 since 2016. Led by Ernesto Manuel Abdo, representative and field technician. Accompanied 60+ establishments from small goat producers in the Puna to large bovine estancias.
• Suelos Vivos (Costa Rica)minorChannel Partner/ Reseller/ DistributorCosta Rican node partner for Holistic Management education and implementation, enabling Ovis 21's reach into Central America.
• Nodo Simbiosis (Rio Negro)significantChannel Partner/ Reseller/ DistributorOne of three technical nodes for the POA carbon program in Patagonia. Provides field implementation and monitoring services for producers transitioning to regenerative management in Rio Negro province.
• Nodo Trono de Nubes (Chubut)significantChannel Partner/ Reseller/ DistributorOne of three technical nodes for the POA carbon program in Patagonia. Provides field implementation and monitoring services for producers in Chubut province.
• Nodo Santa CruzsignificantChannel Partner/ Reseller/ DistributorOne of three technical nodes for the POA carbon program in Patagonia. Led by Pablo Sturzenbaum (veterinary surgeon) and Paola Imberti. Provides field implementation and monitoring for producers in Santa Cruz province.
• INTA (Instituto Nacional de Tecnología Agropecuaria)minorStrategic or Co-development PartnerArgentina's national agricultural research institute. Ovis 21 collaborated with INTA researchers (e.g., Kurtz et al.) on carbon sequestration studies in Holistic Management vs. continuous grazing systems. INTA Santa Cruz published research finding that PN Monte León grasslands are no better than continuously grazed neighboring fields — evidence supporting the Holistic Management approach.

Scale indicators13 records

Recent moves9 records

Expansion highlights7 records

Emerging players

• Pachama: Forest and nature-based carbon credit marketplace connecting corporate buyers to project developers using remote sensing. Comparable as a tech-enabled platform competing for corporate carbon credit budgets that also flow toward Ovis 21's programs.
• CIBO Technologies: Agricultural carbon and sustainability platform using remote sensing and modeling to support regenerative practice programs at scale. Comparable in enabling ecosystem service payments and regenerative program management.
• Regen Network: Blockchain-based registry for ecosystem service credits focused on regenerative agriculture and grazing. Comparable as an emerging peer in monetizing verified ecological outcomes from regenerative land management.
• Boomitra: Global soil carbon marketplace using satellite and AI-based MRV; operates across multiple geographies including LATAM. Comparable as a direct competitor in monetizing soil carbon from regenerative grazing and cropping.
• Grassroots Carbon (Soil Regen): Soil carbon credit generator partnering with US ranchers and using Land to Market verification. Comparable as a competitor in the soil carbon credit and regenerative verification space with similar brand-buyer monetization model.

Broad incumbents

• Anthesis Group: Global sustainability services firm acting as the global partner for the SARA program. Comparable as an established sustainability advisory peer with overlap in carbon program design and corporate ESG engagement.
• Savory Institute: Global umbrella organization that licenses the Holistic Management methodology and EOV standard; Ovis 21 operates as its Argentine hub. Highly comparable as the parent framework and global brand behind the regenerative livestock movement Ovis 21 implements.
• Indigo Agriculture: Large US-based agtech offering soil carbon credit programs (Indigo Carbon) and verified regenerative sourcing for major brands. Comparable as a competitor in monetizing agricultural carbon credits and connecting regenerative producers to corporate buyers.

Direct peers

• Climate Neutral Group (CNG): Dutch carbon credit developer and partner in the SARA program. Comparable as a co-developer in Ovis 21's carbon programs and as a broader carbon advisory peer operating across geographies.
• Native (a Public Benefit Corporation): US-based carbon market specialist with 20+ years of experience; co-developer of the POA program with Ovis 21. Comparable as a direct operational partner in the same carbon programs and adjacent in the LATAM carbon advisory space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat8 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OvisXXI
• YouTubeyoutube.com/channel/UCJTn8SB1gna-FHi3yg5iJoQ
• Facebookfacebook.com/OvisXXI
• Instagraminstagram.com/ovis.21
• LinkedInlinkedin.com/company/ovis-xxi

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ovis XXI SA