Van Engelenhoven Agency

What Van Engelenhoven Agency does

Van Engelenhoven Agency is a family-owned independent insurance agency founded in 1962 and headquartered at 122 Central Ave. SW in Orange City, Iowa. The firm represents over 100 insurance carriers across four product lines: Farm & Crop insurance, Health & Employee Benefits, Business insurance, and Personal insurance, serving clients throughout Iowa, Minnesota, Nebraska, and South Dakota. Its portfolio includes specialty coverages such as multi-peril and shallow-yield crop insurance with GPS mapping precision farming services, group health/dental/vision/401(k) plans, commercial cyber liability and EPLI, and personal lines ranging from home and auto to Medicare supplements and travel health.

The business operates on a commission-based revenue model, earning placement and renewal commissions from carriers rather than charging direct fees to clients, with pricing determined case-by-case through quoting. Its technology stack consists of an insurance agency management system and a 24/7 client portal that supports certificate requests, auto ID card requests, and a refer-a-friend program. The website runs on the Agency Revolution platform, and there is no public-facing API, SDK, or AI/ML capability disclosed. GTM is sales-led, primarily through phone (712-737-6000), in-person consultations at the Orange City office, website quote forms, and a community-rooted referral network across the four-state region. The team is composed of roughly 25 account executives, client service representatives, and support staff, with shareholder structure spanning the founding family and senior operators, and no external investors or parent company.

Name

Van Engelenhoven Agency

Legal name

Van Engelenhoven Agency

Website

https://veinsurance.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

Keywords

• Independent insurance agency
• Farm and crop insurance
• Commercial insurance brokerage
• Personal lines insurance
• Employee benefits brokerage

Headquarters

HQ city

Orange City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: As an independent insurance agency, Van Engelenhoven Agency earns commissions from insurance carriers for policies placed. They represent over 100 insurance carriers, allowing them to compare multiple quotes and find appropriate coverage for client needs.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Van Engelenhoven Agency is an independent insurance agency that places policies with over 100 insurance carriers on behalf of clients. It sells Farm & Crop, Health & Employee Benefits, Business, and Personal insurance, advising clients on coverage and servicing policies throughout the policy lifecycle. The agency acts as a multi-carrier broker/agent, comparing quotes and tailoring coverage to client needs across Iowa, Minnesota, Nebraska, and South Dakota.

Product overview

Van Engelenhoven Agency is an independent insurance agency offering a comprehensive suite of insurance solutions through four core product lines: Farm & Crop Insurance, Health & Employee Benefits, Business Insurance, and Personal Insurance. The agency represents over 100 insurance carriers, allowing comparison of multiple quotes to find optimal coverage and pricing for clients. The product portfolio includes specialized sub-products such as crop insurance with multi-peril and GPS mapping capabilities, group benefits including 401(k) and flexible spending accounts, commercial lines with cyber liability and EPLI coverage, and personal lines including home, auto, and life insurance. A client portal provides 24/7 access for certificate requests, auto ID cards, and referrals. Established in 1962, the agency serves Iowa, Minnesota, Nebraska, South Dakota, and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm & Crop Insurance Comprehensive agricultural insurance covering farm property, livestock, equipment, dwellings, structures, autos, and liability, along with crop insurance including multi-peril, hail-wind-fire, and shallow yield loss coverage for farmers in the tri-state region.
• Crop Insurance Protection for crops against natural disasters including multi-peril federally subsidized coverage, hail-wind-fire additional coverage, shallow yield loss coverage up to 95%, and GPS mapping precision farming services.
• Health & Employee Benefits Group and individual health insurance programs including medical, dental, vision, 401(k), disability, flexible spending accounts, employee assistance plans, voluntary benefits, life insurance, and long-term care coverage.
• Group Health Insurance Employer-sponsored health insurance plans covering employees and their families, offering tax-deductible premiums and pooling risk regardless of pre-existing conditions.
• Group Dental Insurance Comprehensive dental plans offering diagnostic, preventative care, corrective services including cleanings, exams, x-rays, fillings, root canals, orthodontia, and emergency travel care.
• Group Vision Insurance Vision plans covering routine exams, eyeglass frames, lenses, contacts, and LASIK discounts to help detect serious health conditions like diabetes and glaucoma.
• 401(k) Retirement savings plans allowing employees to defer salary with potential employer matching, available as traditional or Roth 401(k) options.
• Disability Insurance Income protection insurance covering short-term and long-term disability, paying up to 60% of salary as tax-free income for employees unable to work due to illness or injury.
• Flexible Spending Account Tax-advantaged accounts allowing employees to set aside pre-tax money for out-of-pocket medical expenses including deductibles, co-payments, and dental charges.
• Employee Assistance Plan Programs supporting employee emotional well-being through confidential counseling, telephone support, and resources for mental health, relationship problems, and substance addiction.
• Group Voluntary Benefits Employer-facilitated access to insurance products at reduced group rates through payroll deductions, including life and medical benefits at no cost to employers.
• Life and Accidental Death and Dismemberment Insurance Employee life insurance with optional accidental death and dismemberment coverage providing financial protection for dependents, paying benefits for accidental death or loss of limbs, sight, fingers, or toes.
• Long-Term Care Insurance Coverage for costs associated with home care, daycare, nursing homes, and respite care services not typically covered by health insurance or Medicaid.
• Business Insurance Commercial insurance solutions including business owners policies, general liability, commercial property, workers' compensation, business auto, umbrella, cyber liability, EPLI, E&O, D&O, flood, crime, builders risk, liquor liability, special event, surety bonds, marine, environmental, and fiduciary liability coverage.
• Business Owners Insurance (BOP) Combined business property and liability insurance policy covering premises, equipment, vehicles, business income, general liability, crime, environmental risks, and systems breakdown.
• General Liability Insurance Coverage for bodily injury to people outside the business and physical damage to their property, excluding professional advice-related claims.
• Business Auto Insurance Commercial vehicle coverage for fleets or individual vehicles including liability, bodily injury, property damage, medical payments, uninsured motorist, comprehensive, and collision coverage.
• Commercial Property Insurance Protection for business assets against theft, damage, or destruction from fire or natural disasters, including coverage for lost income during temporary business interruption.
• Workers' Compensation Insurance Required coverage for employees injured on the job or in work-related auto accidents, covering medical bills, care costs, lost wages, and funeral costs in worst-case scenarios.
• Commercial Umbrella Insurance Supplemental liability coverage providing additional protection when primary business insurance policy limits are exhausted, typically offering $2-10 million in extra coverage.
• Cyber Liability Insurance Protection against data breach expenses including crisis management, customer notification, forensic analysis, system repair, business interruption, legal fees, and ransomware coverage.
• Employment Practice Liability Insurance (EPLI) Coverage against claims of wrongful termination, harassment, discrimination, retaliation, and other employment-related litigation for businesses and individual directors.
• Errors and Omissions Liability Insurance (E&O) Protection for businesses providing advice or recommendations against claims of errors, omissions, or professional negligence causing financial loss to clients.
• Directors and Officers Liability Insurance (D&O) Coverage for directors and officers against claims for damages resulting from poor decisions, covering legal defense costs and settlements for wrongful acts.
• Commercial Flood Insurance Commercial flood protection covering buildings, foundations, garages, electrical and plumbing systems, appliances, furniture, electronics, and clothing against flood damage.
• Personal Insurance Individual insurance products covering homes, autos, renters, condos, umbrellas, life, motorcycles, off-road vehicles, RVs, snowmobiles, watercraft, classic cars, mobile homes, rental properties, valuable possessions, and secondary homes.
• Home Insurance Homeowners coverage protecting against fire, property damage, personal liability, personal property, additional living expenses, valuable possessions, identity theft, and flood risks.
• Auto Insurance Vehicle coverage including bodily injury liability, property damage liability, medical payments, personal injury protection, uninsured/underinsured motorist, and physical damage protection.
• Individual Life Insurance Personal life insurance products including term, whole, and universal life policies to protect families against death, pay debts, and secure financial futures.
• Individual Long-Term Care Insurance Individual long-term care coverage for chronic illness or disability, covering nursing home bills, day care services, home modification, and assisted living facilities.
• Medicare Supplement Insurance Medigap policies supplementing Original Medicare to cover copayments, coinsurance, and deductibles, including coverage while traveling outside the United States.
• Supplemental Insurance Additional coverage for gaps in health insurance including Medicare supplemental coverage and maternity supplemental insurance for out-of-pocket expenses.
• Individual Dental Insurance Personal dental coverage options including Traditional Indemnity, DHMO, and PPO plans covering cleanings, exams, x-rays, fillings, root canals, and orthodontia.
• Travel Health Insurance International health coverage for travel including protection against car accidents, accidental injury, loss of eyesight or hearing, sickness, medical evacuation, and accidental death.
• Client Portal 24/7 online portal providing certificate requests, auto ID card requests, and referral tools for policyholders to manage insurance needs.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 100++ Insurance CarrierscoreOthersAs an independent insurance agency, Van Engelenhoven Agency represents over 100 insurance carriers, allowing them to shop multiple quotes and find the best coverage options for their clients.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• TrueNorth Companies: Cedar Rapids, Iowa-based independent insurance and financial services firm serving individuals and businesses across the Midwest. Most directly comparable to VEA in geography, multi-line offering (personal, commercial, benefits), and family-influenced Midwest roots.
• M3 Insurance: Madison, Wisconsin-based independent insurance brokerage with comparable size (roughly 350+ employees) and multi-line offering. Provides a useful comparison for a Midwest-focused independent agency at slightly larger scale.
• The Horton Group: Orland Park, Illinois-based independent insurance brokerage serving Midwest businesses and individuals. Comparable in multi-line model (commercial, personal, benefits) and Midwestern regional focus, though larger in scale.
• Woodman Insurance Group: Appleton, Wisconsin-based independent insurance agency offering personal, commercial, life, and benefits products. Comparable Midwest regional agency with similar multi-line structure and SMB/mid-market commercial focus.

Regional players

• IMA Financial Group: Denver-based independent insurance brokerage with deep Midwest and agricultural client base. Comparable as a regional Midwest insurance broker with multi-line capabilities and agribusiness exposure, though operating at substantially larger scale.

Broad incumbents

• Acrisure: Grand Rapids, Michigan-headquartered global insurance brokerage and one of the most active acquirers of independent agencies in the U.S. Relevant as both a competitive threat to mid-market clients and a likely acquirer profile for VEA in a future roll-up scenario.
• Hub International: Chicago-based global insurance brokerage that has aggressively acquired independent agencies across the Midwest. Comparable as a broader incumbent competing for the same mid-market commercial and agribusiness clients, and as a potential acquirer.
• Arthur J. Gallagher & Co. Rolling Meadows, Illinois-based global insurance brokerage with significant agribusiness and employee benefits practices. Comparable as a broader incumbent offering overlapping capabilities across VEA's product lines and competing for mid-market and commercial accounts.
• AssuredPartners: Lake Mary, Florida-based national insurance brokerage built primarily through acquisition of independent agencies. Relevant as both a potential acquirer and a benchmark for what scale and capability investments VEA would need to remain competitive.
• Brown & Brown: Daytona Beach, Florida-based national insurance brokerage with strong Midwest presence and active M&A program. Comparable as a broader incumbent competing for commercial and personal lines accounts, and as a potential strategic acquirer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/veinsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Engelenhoven Agency