Ad Insertion Platform
Ad Insertion Platform provides vendor-agnostic server-side ad insertion (SSAI) and server-guided ad insertion (SGAI) technology for broadcasters, OTT platforms, FAST channels, and radio streamers, alongside managed monetization, CDN, and ad creative transcoding services.
- Company typePrivate
- Founded2007
- HeadquartersLausanne, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ad Insertion Platform does
Ad Insertion Platform Sàrl (AIP), founded in 2007 and headquartered in Lausanne, Switzerland, with a New York subsidiary, is a privately held B2B technology provider specializing in dynamic ad insertion for the broadcast and OTT/streaming industry. Its core technology is the US-patented DAIConnect Server-Side Ad Insertion (SSAI) platform, a modular, cloud-based solution comprising four modules: Ad Break Composer (ad pod creation with VAST 3.x-4.x interface), DAI Manifest Manipulator (HLS/MPEG-DASH manifest-level insertion), DAI Optimizer (unified header bidding via OpenRTB and Prebid), and DAI Insight (unified analytics). In April 2024 the company launched AdBlendr, the first commercial Server-Guided Ad Insertion (SGAI) product, enabling non-linear ad formats (L-shape, squeeze-back, double-box, overlays) and multi-hour manifest caching.
The company monetizes through a mix of custom-priced enterprise SaaS/on-premises licensing for DAIConnect, a rev-share managed monetization service (AIP Monetiz), CDN services, and MediaPixel.Media cloud-based ad creative transcoding. Sales cycles are consultative and enterprise-led, supplemented by channel distribution through OKAST (white-label to 350+ platforms), TVU Networks (embedded in cloud media supply chain for 3,000+ organizations), Globecast, and technology integrations with Zixi, Veset, castLabs, Bitmovin, and Tiledmedia. Customers include broadcasters (RTBF/RMB, M6 Group), OTT platforms (Molotov, Tivify/TVUP Media), sport streamers (Eurovision Sport/AllAthletics.tv), and radio (M6 Radio), with the platform inserting tens of millions of ads monthly.
Commercially, AIP positions itself as a vendor-agnostic infrastructure layer that interoperates with any ad server, SSP, DSP, CDN, or video player, contrasting with point solutions tied to specific ad-tech vendors. The company holds US patents on DAIConnect and maintains compliance posture including IAB Europe TCF v2.2 registration and GDPR Art. 27 representation. Founder and CEO Laurent Potesta has led the company since inception; no venture capital or private equity backing has been disclosed.
Ad Insertion Platform firmographics
Firmographics- Name
- Ad Insertion Platform
- Legal name
- Ad Insertion Platform Sàrl
- Website
- https://adinsertplatform.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ad Insertion Platform provides vendor-agnostic server-side ad insertion (SSAI) and server-guided ad insertion (SGAI) technology for broadcasters, OTT platforms, FAST channels, and radio streamers, alongside managed monetization, CDN, and ad creative transcoding services.
- Ownership category
- akta.pro rank
Ad Insertion Platform industry classification
Industry- Product category
- Video Advertising Technology
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Ad Insertion & Server-Side Ad Insertion (SSAI) Infrastructure (MPAHAIAK)
- akta.pro secondary industry
- Ad Insertion & Monetization (SCTE-35, DAI/SSAI) (MPAHAKAH)
Keywords
Where Ad Insertion Platform is headquartered
LocationHeadquarters
- HQ city
- Lausanne
- HQ country
- Switzerland
- HQ region
- Europe
Offices6 records
Markets served
Ad Insertion Platform business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SSAI Platform Licensing / SaaS: AIP licenses its DAIConnect SSAI platform to broadcasters, streaming operators, and publishers. The modular platform can be deployed on public clouds or on-premises, with modules enabled based on customer needs. Deployment can be completed in a few weeks. This is the core product revenue stream.
- Ad Sales / Monetization Services: AIP Monetiz and Backup SSP services handle the complete or partial selling of advertising inventory for clients. AIP manages ad operations, SSP/DSP integrations, data curation, inventory presentation, daily reporting, and the full selling cycle. Revenue is generated through a unique rev-share model where AIP takes a share of the ad revenue it generates for publishers.
- CDN Services: AIP provides CDN services to optimize content delivery, reducing latency and costs while scaling with audience demand. CDN is offered as a bundled or standalone service alongside ad insertion.
- Managed Services / Ad Ops: AIP provides comprehensive managed services acting as an outsourced team for OTT/CTV advertising. Services include inventory management, demand channel management, strategy development, direct deal access, technical support, and full end-to-end Ad Ops. These services complement the technology platform.
- MediaPixel.Media Transcoding: Cloud-based advertising transcoding services provided through the MediaPixel.Media portal for broadcasters, production companies, and ad sales houses. Customers upload specifications free of charge, and the platform processes and delivers transcoded ad creatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on deployment and service scope |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Ad Insertion Platform product offering
Product offeringCore offering
Ad Insertion Platform (AIP) provides modular, cloud-based server-side ad insertion (SSAI) and server-guided ad insertion (SGAI) technology for broadcasters, OTT operators, streaming platforms, and publishers. Its core product DAIConnect (US-patented) dynamically inserts targeted ads into live and on-demand HLS/MPEG-DASH video, while AdBlendr (launched 2024) is the first commercial SGAI product enabling non-linear ad formats. Supporting services include AIP Monetiz ad sales, MediaPixel.Media transcoding, and CDN delivery.
Product overview
Ad Insertion Platform offers a modular product portfolio centered on its patented DAIConnect SSAI platform (launched 2017) and the newer AdBlendr SGAI product (launched 2024). DAIConnect consists of four integrated modules: Ad Break Composer (ad pod creation with VAST interface), DAI Manifest Manipulator (HLS/MPEG-DASH manifest insertion), DAI Optimizer (header bidding via OpenRTB/Prebid), and DAI Insight (reporting). AdBlendr extends this with Server-Guided Ad Insertion, the first commercial SGAI product enabling ad calls only when viewers reach ad breaks, supporting multi-hour manifests and next-generation non-linear ad formats. Supporting services include AIP Monetiz (ad sales/monetization), MediaPixel.Media (transcoding), CDN services, and managed services. The platform is agnostic to ad servers, SSPs, DSPs, CDNs, and video players, running on public clouds or on-premises.
Differentiator
Problem solved
Functional benefit
Brands
- DAIConnect: US-patented server-side ad insertion (SSAI) platform for live and on-demand content on CTV and OTT platforms including FAST channels.
- AdBlendr
- MediaPixel.Media
- AIP Monetiz
Products and services
- DAIConnect SSAI Platform US-patented server-side ad insertion (SSAI) platform for live and on-demand content. Modular architecture with four integrated modules (Ad Break Composer, DAI Manifest Manipulator, DAI Optimizer, DAI Insight). Cloud-based and agnostic, supporting any ad server, SSP, or DSP, and deployable on public cloud or on-premises.
- AdBlendr SGAI Product First commercial Server-Guided Ad Insertion (SGAI) product for streaming and OTT. Combines benefits of SSAI and CSAI, triggering ad server calls only when viewers reach ad breaks (even hours into VOD), supporting multi-hour manifests, CDN caching optimization, and next-generation non-linear ad formats including L-shape, squeeze-back, double-box, overlays, and pause ads.
- AIP Monetiz Managed ad monetization services for CTV and OTT platforms. Includes complete or partial ad inventory selling, SSP/DSP integrations, revenue management, Ad Ops team support, and data management under a rev-share model for monetization of SSAI inventory.
- MediaPixel.Media Cloud-based advertising transcoding web portal for ad sales houses, production companies, operators, and broadcasters. Supports flexible workflows for ad delivery from MXF (broadcasters) to HLS, MPEG-DASH, and MP4 (OTT) with automatic or manual ingest and multiple delivery methods.
- CDN Services
- Backup SSP Service Service for selling unsold ad inventory at the best price through SSP partners to increase fill rates and ad revenue.
- Dynamic Ad Insertion Services Turnkey dynamic ad insertion solution for content and streaming providers. Server-side ad insertion (SSAI) platform for live and on-demand content, supporting FAST channels, VOD, and live television monetization.
- Broadcast TV Services Broadcast and OTT ad insertion services including server-side ad insertion, broadcast ad insertion, and private IP contribution network. Includes hosted platforms and head-ends in multiple locations, automatic ad bumper replacement, gap filling, and SCTE marker handling.
- Streaming Radio Services Server-side ad insertion (SSAI) technology for streaming audio, podcasts, and over-the-air radio programming. Scalable solution for targeted audience advertising with dynamic ad insertion, ad replacement, and advertising analytics/measurement.
Quantifiable outcome
- Tens of millions of ad insertions per month on the platform
- +3 more outcomes
Companies that use Ad Insertion Platform
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Ad Insertion Platform technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature6 records
Ad Insertion Platform partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core / flagship, secondary / growth, supporting / compliance, supporting / ecosystem, supporting / regional and supporting / infrastructure.
- Bitmovincore / flagshipStrategic partnership integrating Bitmovin's Player with AIP's DAIConnect (SSAI) and AdBlendr (SGAI) solutions. The pre-integrated solution provides scalable, cost-efficient ad insertion supporting multi-hour manifests (up to 24 hours) without increasing computing costs, ultra-low latency streaming, and optimized ad creative transcoding. Joint demo at NAB 2025.
- castLabscore / flagshipStrategic partnership between AIP and castLabs to deliver a full end-to-end Server-Guided Ad Insertion (SGAI) solution. castLabs' PRESTOplay video player is the first fully compatible player with AIP's AdBlendr SGAI technology. The partnership includes an optional bundle offering PRESTOplay with AdBlendr for a pre-integrated all-in-one solution. Joint demos at NAB 2024, 2025, and 2026. castLabs is an IAB Tech Lab Ad Format Hero Task Force contributor. The partnership enables non-linear ad formats (L-shape, squeeze-back, overlays) across all devices.
- TVU Networkscore / flagshipAIP's full suite (SSAI, DAIConnect, AIP Monetiz) made available on TVU Networks' cloud-based media supply chain platform. This allows TVU's customers (3,000+ organizations across news, entertainment, sports, and corporate sectors) to access ad insertion and monetization as an integrated service within the TVU ecosystem.
- Tiledmediasecondary / growthPartnership to bring integrated non-intrusive overlay ad insertion to AVOD and FAST streams. Tiledmedia's Multiview technology combined with AIP's SSAI enables overlay ads to be displayed contextually without interrupting content viewing. Automated insertion workflow creates a scalable programmatic solution for publishers to monetize overlay ads.
- Vesetcore / flagshipPartnership delivering complete cloud-based workflows for ingest, SSAI, and playout. Veset's cloud playout platforms (Veset Nimbus and Stratus) combined with AIP's DAIConnect SSAI enable broadcasters to originate professional linear channels and dynamically insert targeted server-side ads. The joint solution won the 2023 Streaming Media European Innovation Awards in Content Protection & Monetisation. Veset operates globally with customers in 20+ countries.
- OKASTcore / flagshipOKAST, a SaaS solution for white-label live and streaming platforms, integrates DAIConnect SSAI and sells AIP's monetization services to its 350+ platform customers worldwide. AIP enables OKAST's AVOD and FAST channel customers with server-side ad insertion and revenue optimization via AIP Monetiz. OKAST publishes platforms for major media companies, agencies, and brands across Europe, Asia, and the Americas.
- Zixicore / flagshipIntegration of AIP's DAIConnect with Zixi's Software-Defined Video Platform (SDVP) enables ad insertion and monetization of live broadcast-quality video over IP. Zixi's protocol provides 99.9999% uptime, ultra-low latency, DTLS/AES encryption, and resilient multicast transport. AIP customers can ingest distribution feeds into Zixi SDVP, control SCTE-35 markers, and leverage Zixi live transcoding for OTT distribution. Zixi has 100,000+ global instances and serves 700+ customers.
- Globecastsecondary / growthGlobecast, a global media solutions provider, integrated AIP's SSDAI capabilities into its TV Everywhere OTT video platform in Europe. AIP's SSAI enables Globecast's existing and new OTT customers to monetize linear ad breaks through targeted, automated dynamic ad insertion. Globecast operates a global hybrid fiber and satellite network for video contribution and distribution.
- IAB Europe (TCF)supporting / complianceAIP is a registered vendor under the IAB Europe Transparency & Consent Framework (TCF) v2.2, committed to handling privacy signals (TC String, no-tracking signals) transparently and relaying user consent choices downstream to ad servers.
- Atemesupporting / ecosystemAteme is a global leader in video compression and delivery solutions. Listed as a partner on AIP's website, suggesting technical interoperability or co-selling relationship.
- Freewheel (Comcast)supporting / ecosystemFreewheel is a Comcast company providing comprehensive ad platforms for publishers, advertisers, and media buyers. Listed as a partner on AIP's website, indicating technical interoperability with AIP's SSAI platform.
- SpringServesupporting / ecosystemSpringServe is an open video ad serving platform purpose-built for OTT and video businesses. Listed as a partner on AIP's website.
- Unified Streamingsupporting / ecosystemUnified Streaming is a video delivery technology company. Listed as a partner on AIP's website.
- Goldbachsupporting / regionalGoldbach markets TV and video segments with services including media planning, marketing, reservation, handling/implementation, and controlling. Listed as a partner on AIP's website.
- Xandrsupporting / ecosystemXandr is a data-enabled technology platform powering a global marketplace for premium advertising. Listed as a partner on AIP's website.
- AWS (Amazon Web Services)supporting / infrastructureAWS is listed as a technology partner on AIP's website, providing cloud infrastructure for AIP's solutions.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Ad Insertion Platform competitors and assessment
Company assessmentEmerging players
- Bitmovin: Bitmovin is a leading video player and encoding technology provider with whom AIP has a strategic partnership integrating Bitmovin Player with DAIConnect and AdBlendr. While primarily a partner, Bitmovin's player-centric approach and ad format innovations create partial overlap with AIP's SGAI capabilities.
Direct peers
- Yospace: Yospace is a leading SSAI specialist focused on dynamic ad insertion for live streaming, particularly sports broadcasting. They compete directly with AIP's DAIConnect in serving broadcasters with server-side ad insertion and are widely recognized as one of the most established pure-play SSAI vendors in the market.
- SpringServe (now part of Magnite): SpringServe is an open video ad serving platform purpose-built for OTT and CTV, providing header bidding, ad pod optimization, and SSAI integration. It is listed as a partner of AIP but also overlaps functionally as a competing ad serving and monetization layer.
- Amagi: Amagi provides a cloud-based SaaS platform for CTV and FAST channel monetization including server-side ad insertion, playout, and programmatic ad sales. They directly overlap with AIP's DAIConnect and AIP Monetiz offerings, particularly for FAST channel and OTT platform customers.
- Publica by Azerion: Publica is a CTV ad server now part of Azerion, focused on server-side ad insertion, header bidding, and unified auction for broadcasters and OTT platforms. It directly competes with AIP's DAI Optimizer and DAIConnect in CTV programmatic monetization.
Broad incumbents
- Harmonic: Harmonic is a major video infrastructure vendor offering encoding, packaging, playout, and SSAI capabilities. Their VOS platform competes with AIP's DAIConnect for broadcaster workflows, though at a much broader portfolio scale.
- Freewheel (Comcast): Freewheel is Comcast's ad management platform for premium video, offering ad serving, SSP capabilities, and SSAI across CTV and OTT. It is a much larger, broadly positioned incumbent and also a listed partner of AIP, reflecting both overlap and integration in the ecosystem.
- Magnite: Magnite (formerly Rubicon Project + SpotX) is the largest independent CTV SSP, providing programmatic monetization infrastructure for CTV and OTT publishers. It operates at a much larger scale than AIP and provides competing SSP/header bidding capabilities.
- Google Ad Manager / IMA / DAI: Google offers Dynamic Ad Insertion (DAI) and Interactive Media Ads (IMA) as part of Google Ad Manager, providing SSAI and CSAI capabilities integrated with the largest programmatic ad stack. It is a dominant incumbent against which AIP positions its agnostic, vendor-neutral alternative.
Others
- Veset: Veset provides cloud-based playout (Nimbus, Stratus) for linear TV channels, with which AIP has an award-winning integration combining playout with SSAI. Veset is primarily a partner rather than direct competitor, but both companies serve the cloud-based broadcast workflow market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ad Insertion Platform social profiles
Digital presenceAd Insertion Platform compliance and trust
Trust signalCompliance2 records
Ad Insertion Platform financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ad Insertion Platform leadership team
Management profileNumber of profiles
Profiles1 record
Ad Insertion Platform subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ad Insertion Platform funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ad Insertion Platform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ad Insertion Platform
What does Ad Insertion Platform do?
Ad Insertion Platform (AIP) provides modular, cloud-based server-side ad insertion (SSAI) and server-guided ad insertion (SGAI) technology for broadcasters, OTT operators, streaming platforms, and publishers. Its core product DAIConnect (US-patented) dynamically inserts targeted ads into live and on-demand HLS/MPEG-DASH video, while AdBlendr (launched 2024) is the first commercial SGAI product enabling non-linear ad formats. Supporting services include AIP Monetiz ad sales, MediaPixel.Media transcoding, and CDN delivery.
Is Ad Insertion Platform a public or private company?
Ad Insertion Platform is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ad Insertion Platform founded?
Ad Insertion Platform was founded in 2007. It employs 11 to 50 people.
Where is Ad Insertion Platform based?
Ad Insertion Platform is headquartered in Lausanne, Switzerland, in the Europe region.
How does Ad Insertion Platform make money?
Five revenue lines are on record. SSAI Platform Licensing / SaaS are the primary driver. The others are ad Sales / Monetization Services, CDN Services, managed Services / Ad Ops and mediaPixel.Media Transcoding.
Who are Ad Insertion Platform's main competitors?
Bitmovin is listed as an emerging player. Direct peers are Yospace, SpringServe (now part of Magnite), Amagi and Publica by Azerion. Broad incumbents are Harmonic, Freewheel (Comcast), Magnite and Google Ad Manager / IMA / DAI. Veset is listed as an others.
Does Ad Insertion Platform have an API?
No public API is recorded for Ad Insertion Platform.
What industry is Ad Insertion Platform in?
Ad Insertion Platform's product category is Video Advertising Technology. Its primary akta.pro industry code is MPAHAIAK, Ad Insertion & Server-Side Ad Insertion (SSAI) Infrastructure, with a secondary code of MPAHAKAH, Ad Insertion & Monetization (SCTE-35, DAI/SSAI). Its NAICS code is 516210 and its SIC code is 7371.