What Loyalty Partner Solutions does

Loyalty Partner Solutions GmbH is a Munich-headquartered enterprise software and services company that builds and operates loyalty management platforms for large global brands. Its two flagship products are LPS FLITE, designed for airline frequent flyer programs, and LPS RAISE, designed for retail, fashion, grocery, hospitality, fuel, and coalition loyalty programs. Both platforms are modular, combining core loyalty processing with campaign management, analytics, and ecosystem/integration layers, and the company layers consulting, transition/migration, day-to-day operation, and ongoing innovation services on top of the software.

The company's reference customers include Miles & More (Lufthansa, with a 10+ year relationship), China Southern Airlines, United Airlines (Mileage Plus), Alaska Airlines (Mileage Plan), Deutsche Bahn (BahnBonus), and PAYBACK — Europe's largest multi-partner coalition program. Across these and other programs, LPS states its platforms serve approximately 360 million loyalty members and process 42 million secured transactions daily. LPS is a privately held GmbH operating within the American Express Group, with PAYBACK functioning as a sister company and integration partner via a dedicated PAYBACK Connector module in LPS RAISE. The Managing Director is Christian Gerlich, and the company is headquartered at Theresienhoehe 12, Munich.

LPS operates a quote-based, enterprise B2B sales motion led by named New Business Managers and supported by a topical contact form (Loyalty Software, Consulting, RFP/RFI, Partnerships), heavy industry event participation (Loyalty Summit EMEA, DACH Loyalty Days, Aviation Festival Asia, Loyalty & Awards Amsterdam, Loyalty Summit Hong Kong), and content marketing through a Knowledge Hub. Revenue is generated through a mix of platform licensing (recurring), professional services (consulting, transition, innovation), and managed operation services. ISO/IEC 27001 and ISO 9001 certifications are held to meet enterprise security and quality procurement requirements.

Name

Loyalty Partner Solutions

Legal name

Loyalty Partner Solutions GmbH

Website

https://lpsolutions.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Loyalty Partner Solutions GmbH is a Munich-based enterprise software and services company that builds and operates the LPS FLITE and LPS RAISE loyalty management platforms for global airlines, retailers, and coalition programs, operating within the American Express Group.

Ownership category

akta.pro rank

Product category

Enterprise Loyalty Management Software

NAICS

Software Publishers (513210), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Airline Loyalty & Customer Engagement (FFP/CRM/CDP) (THALABAG)

akta.pro secondary industries

Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle) (THALAKAA), Loyalty, Rewards & Retention Platforms (BPAFAFAH)

Keywords

• Enterprise loyalty software
• Customer retention platform
• Loyalty program management
• Frequent flyer solutions
• Coalition loyalty programs

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Loyalty Software Platform Licensing: Enterprise software licensing for loyalty management platforms (LPS FLITE for airlines, LPS RAISE for retail/other industries). B2B SaaS-style model with implementation, configuration, and ongoing platform fees.
2. Professional Services - Consulting: Strategic consulting services for loyalty program design, optimization, and economic steering. Data-driven strategies to optimize customer experiences and program profitability.
3. Transition Services: Migration and transition services for moving loyalty programs to LPS platforms, leveraging experience from world's most complex loyalty programs.
4. Operation Services: Ongoing operational support for running loyalty programs post-launch.
5. Innovation & Enhancement: Continuous innovation services to evolve and enhance loyalty programs over time.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Loyalty Partner Solutions sells enterprise loyalty management software (LPS FLITE for airline frequent flyer programs and LPS RAISE for retail, fashion, grocery, hospitality, fuel and coalition loyalty programs) combined with end-to-end loyalty services covering consulting, migration/transition, ongoing operation, and continuous innovation. The modular platforms serve as the operational backbone for programs managing 360 million members and 42 million secured transactions daily.

Product overview

Loyalty Partner Solutions offers a dual-platform portfolio: LPS FLITE (for airline frequent flyer programs) and LPS RAISE (for retail, fashion, grocery, hospitality, fuel, and coalition programs). Both platforms operate as modular architectures with distinct sub-modules for loyalty management, campaign activation, data intelligence, and ecosystem/integration capabilities. The company also provides full-service loyalty offerings including consulting, transition, operation, and innovation services. LPS RAISE includes a dedicated PAYBACK Connector module linking to the PAYBACK multi-partner coalition loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• LPS FLITE: Loyalty software platform built for airline loyalty programs, including modules for loyalty management, campaign & activation, data & intelligence, and ecosystem integration.
• LPS RAISE

Products and services

• LPS FLITE Enterprise loyalty platform purpose-built for airline frequent flyer programs, providing an integrated suite for member management, campaign activation, data intelligence, and partner ecosystem connectivity.
• LPS RAISE Loyalty platform designed for retail, fashion, grocery, hospitality, fuel, and coalition loyalty programs with modules for loyalty core, insight, offers & engagement, touchpoints & integration, and a PAYBACK Connector for coalition deployments.
• Consulting Services Strategic consulting for loyalty program design, optimization, and transformation including customer engagement strategies, loyalty economics, and program ROI improvement for enterprise clients.
• Transition Services Migration and transition services supporting seamless platform migration, data migration, and operational handover for loyalty program transformations.
• Operation Services Ongoing operational support for loyalty program management including system administration, member support, and day-to-day program operations.
• Innovation & Enhancement Services Continuous innovation and platform enhancement services including new feature development, technology upgrades, and capability expansion for loyalty programs.

Quantifiable outcome

• 360 million members served across loyalty programs
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

One partnership is on record.

• PAYBACKcoreStrategic or Co-development PartnerSister company and Europe's largest multi-partner loyalty program. LPS serves as software supplier to PAYBACK and shares operational expertise. PAYBACK Connector available on LPS RAISE platform for coalition loyalty programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Comarch: Comarch is one of the most direct competitors to LPS in airline loyalty IT, offering a comprehensive Loyalty Management platform for airlines and travel companies (including frequent flyer programs). Both vendors compete head-to-head for enterprise airline customers globally.
• IBS Software: IBS Software offers iFly Loyalty, an airline-focused frequent flyer and loyalty platform used by major carriers. It directly competes with LPS FLITE in the airline vertical with a comparable end-to-end offering.
• OpenJaw Technologies (Accelya): OpenJaw, now part of Accelya, supplies loyalty and customer engagement technology to airlines and travel brands. It is a direct travel-vertical peer with overlapping airline loyalty platform capabilities.

Broad incumbents

• Salesforce Loyalty Management: Salesforce offers a Loyalty Management product as part of its broader Commerce Cloud CX suite. It is a broad incumbent competing for enterprise loyalty modernization deals where customers want a single-suite alternative to specialist vendors like LPS.
• Oracle CrowdTwist (Oracle Loyalty): Oracle CrowdTwist is Oracle's enterprise loyalty and customer engagement platform, sold alongside its CX and marketing cloud. It competes with LPS RAISE for large retail and coalition loyalty programs embedded in broader Oracle estates.
• Sabre Corporation: Sabre is a major airline IT and distribution incumbent (PSS/GDS) that also touches loyalty and customer engagement through adjacent products and partnerships. It competes with LPS for enterprise airline wallet share across multiple line items.

Emerging players

• Antavo: Antavo is a cloud-native, API-first loyalty platform focused on retail, fashion, hospitality, and beauty — the same verticals targeted by LPS RAISE. It represents the modern SaaS challenger to LPS's more legacy-leaning RAISE platform.
• Annex Cloud: Annex Cloud provides an enterprise loyalty and referral platform for retail, hospitality, and consumer brands. It overlaps directly with LPS RAISE's retail and coalition customer base and competes in mid-to-large enterprise deals.
• Yotpo: Yotpo offers a loyalty and rewards product bundled with its reviews, SMS, and subscriptions suite for retail and DTC brands. It is an emerging SaaS peer competing for retail loyalty wallet share against LPS RAISE.

Others

• Capgemini Invent (Loyalty practice): Capgemini operates a global loyalty consulting and implementation practice that frequently delivers loyalty transformation projects alongside (or against) platform vendors like LPS. It is an adjacent consulting peer competing for the strategy and transformation services revenue LPS also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/loyalty-partner-solutions-gmbh
• Xx.com/lpsolutions_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loyalty Partner Solutions