Schaller
Schaller is a Colombian interior design firm founded in 1981 that integrates nine European premium brands (Minotti, Molteni&C, Miele, Inalco, others) across furniture, custom carpentry, surfaces, and appliances to deliver turnkey residential projects for high-net-worth clients and real estate developers in Colombia.
- Company typePrivate
- Founded1981
- HeadquartersBarranquilla, Colombia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Schaller does
Schaller is a Colombian interior design company founded in 1981 in Barranquilla that integrates curated international furniture brands with custom carpentry, premium surfaces, and high-end appliances to deliver turnkey residential interior projects. The company operates four service lines: Mobiliario (furniture), Carpintería (custom carpentry for kitchens, closets, libraries, bars, and doors), Superficies (sintered surfaces using Inalco's MDi Mineral Design Innovation technology), and Electrodomésticos (Miele appliance integration). Schaller serves as the exclusive Colombian channel partner for nine European brands—Minotti, Molteni&C, Rimadesio, Baxter, Dada (Molteni&C kitchen division), Paola Lenti, Tribù, Miele, and Inalco—distributing and installing their products as part of integrated design packages.
The company operates two retail-experiential showrooms: Casa Schaller (flagship at Calle 93B #9-91 in Bogotá) and Schaller Medellín (Edificio Q Office, Calle 2 #20-50), both designed as curated living environments rather than traditional retail. Revenue is generated primarily through one-time high-value furniture sales, custom carpentry projects, surface installation, and appliance integration, with project-based quote pricing rather than public list prices. The business runs a hybrid GTM combining enterprise field sales for real estate developers (standardized multi-unit packages for projects such as Icon in Barranquilla and Videre in Bogotá) with a relationship-driven, sales-led model for high-net-worth residential clients who consult advisors via WhatsApp and showroom visits.
Schaller targets two primary customer segments in roughly equal weight: high-net-worth residential clients seeking personalized, identity-driven interior design, and real estate developers requiring premium standardized finishes for residential projects, with architects and interior designers as a supporting channel. The company employs in-house architects, specialized designers, and European-certified installation technicians. It is privately held, has no disclosed parent company, and has not raised institutional capital; its founding year is 1981 and its headquarters market is Colombia.
Schaller firmographics
Firmographics- Name
- Schaller
- Legal name
- Schaller
- Website
- https://schaller.co
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Schaller is a Colombian interior design firm founded in 1981 that integrates nine European premium brands (Minotti, Molteni&C, Miele, Inalco, others) across furniture, custom carpentry, surfaces, and appliances to deliver turnkey residential projects for high-net-worth clients and real estate developers in Colombia.
- Ownership category
- akta.pro rank
Schaller industry classification
Industry- Product category
- Luxury Interior Design Services
- NAICS
- Interior Design Services (54141)
- SIC
- Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)
- akta.pro secondary industry
- Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)
Keywords
Where Schaller is headquartered
LocationHeadquarters
- HQ city
- Barranquilla
- HQ country
- Colombia
- HQ region
- Latin America
Offices2 records
Markets served
Schaller business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Furniture Sales: Sale of high-end international furniture brands including Minotti, Molteni&C, Baxter, Paola Lenti, and Tribù. Products are sold as complete furniture pieces for social areas, bedrooms, and outdoor spaces. Revenue is generated through one-time high-value transactions.
- Custom Carpentry: Custom carpentry services including kitchens, TV furniture, libraries, bars, and doors. Designs are tailored to client specifications and executed with maximum attention to detail. Involves design consultation, material selection, factory orders, and professional installation.
- Surface Solutions: Sale and installation of sintered surfaces using Inalco MDi technology for countertops, wall panels, and architectural finishes. Includes consultation on surface selection and professional installation.
- Appliance Integration: Integration of Miele premium appliances including ovens, refrigeration, washing machines, and dryers. Includes professional installation and integration with custom carpentry projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom pricing tailored to client specifications and scope of work |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Schaller product offering
Product offeringCore offering
Schaller is a Colombian interior design firm that delivers integrated luxury residential projects combining furniture, custom carpentry, architectural surfaces, and premium appliances. The company acts as the exclusive Colombian representative for international brands including Minotti, Molteni&C, Rimadesio, Baxter, Dada, Paola Lenti, Tribù, Miele, and Inalco, and executes projects from conceptual design through certified installation and warranty support across its Bogotá and Medellín showrooms.
Product overview
Schaller is a Colombian interior design company founded in 1981 offering comprehensive solutions in four main categories: Mobiliario (furniture), Carpintería (custom carpentry), Superficies (sintered surfaces), and Electrodomésticos (appliances). The company operates as a design firm curating international furniture brands—Minotti, Molteni&C, Rimadesio, Baxter, Dada, Paola Lenti, Tribù, Miele, and Inalco—to deliver integrated interior design projects. Schaller's approach combines architectural vision, technical expertise, and artisanal craftsmanship to transform residential and commercial spaces.
Differentiator
Problem solved
Functional benefit
Brands
- Videre: A project designed from concept to installation using the brand portfolio. Featured on homepage as a key project.
Products and services
- Mobiliario (Furniture) Integrated furniture solutions combining precision, technique, quality materials, and aesthetic sensitivity, integrating international luxury brands (Minotti, Molteni&C, Baxter, Paola Lenti, Tribù) into social areas, bedrooms, and exterior spaces for residential clients and developers.
- Carpintería (Custom Carpentry) Bespoke carpentry solutions for kitchens, TV furniture, libraries, bars, and doors, guiding clients from conceptualization through material selection, factory orders, and professional installation with European-certified technicians.
- Superficies (Surfaces) Sale and installation of sintered ceramic surfaces using Inalco's MDi (Mineral Design Innovation) technology for countertops, wall panels, and architectural finishes in kitchens, bathrooms, and high-traffic areas.
- Electrodomésticos (Appliances) Integration of Miele premium appliances including ovens with temperature control, smart refrigeration systems, dryers, and washing machines, combined with professional installation and integration into custom carpentry projects.
Quantifiable outcome
- 40+ years of continuous operation since 1981 demonstrating market longevity and trust
- +2 more outcomes
Companies that use Schaller
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Schaller technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Schaller partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- MinotticoreItalian luxury furniture brand recognized for combining artisanal tradition and technology to create sober, elegant, and timeless furniture. Schaller distributes Minotti products in Colombia, featuring pieces that reflect refined technical mastery adapting to various architectural contexts.
- Molteni&CcoreItalian design excellence brand offering collections that combine constructive precision, refined materials, and holistic home vision. Schaller distributes Molteni&C furniture, closets, paneling systems, and surfaces in Colombia.
- RimadesiocoreItalian brand developing architectural systems including doors, panels, shelving, and modular systems that fuse avant-garde design with advanced engineering using recyclable glass and aluminum materials.
- BaxtercoreItalian furniture brand renowned for mastery of leather and experimentation with stones, metals, and fabrics. 'Made in Baxter' represents authentic craftsmanship combining craft, sensitivity, and creativity.
- Dada | Molteni&CcoreLuxury kitchen division of Molteni&C recognized for innovation and contemporary design with technical solutions including suspended systems and invisible closures. Positioned as the axis of social life in the home.
- Paola LentisupportingItalian brand creating furniture through fusion of tradition and experimentation using recyclable fibers and unique weaving techniques expressing color, texture, and sustainability.
- TribùsupportingBelgian firm redefining outdoor luxury with minimalist design and high-performance engineering. Materials are carefully selected to guarantee longevity without sacrificing aesthetics, creating serene and contemporary outdoor atmospheres.
- MielecoreGerman world reference in high-performance appliances combining advanced technology, precision, and durability. Schaller integrates Miele ovens, refrigeration, washing machines, and dryers into interior design projects.
- Inalco | MDicoreSpanish brand transforming high-purity minerals into next-generation ceramic surfaces using MDi (Mineral Design Innovation) technology. Ecoinalco line reflects environmental commitment with sustainable practices throughout the value chain.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Schaller competitors and assessment
Company assessmentDirect peers
- Roche Bobois: Global French luxury furniture retailer operating showrooms worldwide with multi-brand curated portfolios and in-house interior design services. Closest analogue to Schaller's showroom-plus-design-distributor model at international scale.
- BoConcept: Danish-origin luxury furniture franchise offering customizable modern furniture with in-store interior design consultants. Comparable franchise-style multi-brand retail format combined with design advisory services.
- Cantoni: US-based luxury modern furniture retailer with showrooms and full interior design services. Comparable multi-brand showroom model serving affluent residential clients and developers.
Broad incumbents
- Poliform: Italian luxury furniture and kitchen manufacturer with global monobrand showrooms. Comparable premium Italian brand in the same curated luxury segment that Schaller distributes, but operating as a manufacturer rather than a multi-brand curator.
- Cassina: Italian luxury furniture manufacturer owned by Haworth, with monobrand showrooms globally. One of the premium Italian brands whose distribution concept competes with Schaller's integrated showroom role in the Colombian market.
- B&B Italia: Italian luxury contemporary furniture manufacturer with flagship stores worldwide. Comparable high-end design positioning and overlaps with Schaller's curated brand portfolio from the manufacturer side.
- Ligne Roset: French luxury furniture manufacturer and retailer with own-brand showrooms. Comparable in curating high-end contemporary design but as a manufacturer-retailer rather than multi-brand distributor.
- Knoll: US premium modern furniture brand within the Herman Miller/Knoll portfolio, supplying contract and residential markets. Comparable premium positioning with significant B2B contract furniture presence akin to Schaller's developer channel.
- Flexform: Italian luxury upholstered furniture manufacturer with global monobrand presence. Comparable premium Italian design brand positioning overlapping with Schaller's high-end curated portfolio.
- Vitra: Swiss design brand with flagship showrooms and strong contract/architectural specification presence. Comparable premium design-driven brand with showrooms and project business analogous to Schaller's developer partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Schaller social profiles
Digital presenceSchaller financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schaller leadership team
Management profileNumber of profiles
Schaller funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schaller M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schaller
What does Schaller do?
Schaller is a Colombian interior design firm that delivers integrated luxury residential projects combining furniture, custom carpentry, architectural surfaces, and premium appliances. The company acts as the exclusive Colombian representative for international brands including Minotti, Molteni&C, Rimadesio, Baxter, Dada, Paola Lenti, Tribù, Miele, and Inalco, and executes projects from conceptual design through certified installation and warranty support across its Bogotá and Medellín showrooms.
Is Schaller a public or private company?
Schaller is a private company. It is classified as family owned and is currently operating.
When was Schaller founded?
Schaller was founded in 1981. It employs 11 to 50 people.
Where is Schaller based?
Schaller is headquartered in Barranquilla, Colombia, in the Latin America region.
How does Schaller make money?
Four revenue lines are on record. Furniture Sales are the primary driver. The others are custom Carpentry, surface Solutions and appliance Integration.
Who are Schaller's main competitors?
Direct peers on record are Roche Bobois, BoConcept and Cantoni. Broad incumbents are Poliform, Cassina, B&B Italia, Ligne Roset, Knoll, Flexform and Vitra.
Does Schaller have an API?
No public API is recorded for Schaller.
What industry is Schaller in?
Schaller's product category is Luxury Interior Design Services. Its primary akta.pro industry code is HSAPAEAI, Luxury Whole-Home Renovation (High-End Finishes & Custom Build), with a secondary code of IMAFANAE, Residential Interior Fit-Out (Multi-Family & High-End). Its NAICS code is 54141 and its SIC code is 5020.