Your Apartment

What Your Apartment does

Your Apartment (legally Your Apartment North London Ltd) is a privately held, founder-operated UK serviced accommodation provider founded in 2007 and registered as a private limited company in England. The company operates a portfolio of seven fully furnished properties across three locations in North London and Hertfordshire: three apartments in a converted Edwardian building in Finchley Central, three apartments in Elstree/Borehamwood, and two luxury three-storey houses in a gated Hendon development. The portfolio is offered exclusively on a direct-to-consumer basis — without third-party OTA distribution — through a web-based booking platform, phone enquiries (020 8144 9514), and email ([email protected]). All properties follow a standardised specification including en-suite bathrooms, fully fitted kitchens with integrated appliances, unlimited high-speed WiFi, flat-screen TVs, washer/dryer facilities, and dedicated workspaces to support hybrid working; allocated parking is bundled into the nightly rate, which is an unusual feature in London. The operational technology stack comprises a property management system for scheduling, maintenance coordination, and guest communications, with marketing supported by a content blog, Google Business Profile (4.9 rating from 145 reviews), and active Twitter/Facebook presence.

The company targets four primary use-case segments: business travellers and corporate clients on projects, training, or relocations (with a 15% business discount); families and holidaymakers seeking multi-bedroom self-catering accommodation; renovation displacement customers needing temporary housing; and individuals navigating relocation or housing transactions. Stays are offered on a fully flexible, contract-free basis from a minimum of 7 nights (14 nights for Hendon houses) to over a year, with no maximum stay limit, and longer-stay (21+ day), early-bird (3-month advance), and group/team booking discounts available. Properties are positioned near tube stations and major road links (M1, A1, M25, North Circular), allowing guests to balance residential quiet with Central London accessibility.

Revenue is generated primarily through nightly rental fees ranging from £125 (Elstree apartments) to £250 (Hendon houses), with ancillary revenue from weekly or occasional housekeeping services, extra guest charges, early check-in/late check-out fees, and baby equipment rental. A £250 security deposit is required per stay. Pricing is all-inclusive, bundling utilities, council tax, TV licence, WiFi broadband, and parking into the headline rate. For stays exceeding six weeks, monthly invoicing is available. The company has no disclosed external funding, no institutional investors, and no parent company, operating entirely as a founder-owned micro-business with 1–10 employees and a single registered office at 10 London Mews, London W2 1HY.

Name

Your Apartment

Legal name

Your Apartment North London Ltd

Website

https://yourapartment.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Your Apartment is a founder-operated UK serviced accommodation provider offering seven fully furnished apartments and houses in North London and Hertfordshire (Finchley, Elstree, Hendon) on a flexible, all-inclusive, contract-free basis to business travellers, families, and relocation or renovation-displacement guests.

Ownership category

akta.pro rank

Product category

Serviced Apartments

NAICS

Other Traveler Accommodation (72119), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Executive Apartments (Corporate Housing) (THAGAEAD)

akta.pro secondary industries

Furnished Corporate Apartments (Urban, Mid-Rise) (THAMAHAG), Family-friendly serviced apartments (THAMACAG), Furnished Monthly Apartments (Urban/Residential) (THAMAFAB)

Keywords

• Short-term rentals
• Serviced apartments
• Furnished apartments
• Corporate housing
• Holiday rentals

Headquarters

HQ city

Watford

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Short-Term Rental Income: Your Apartment generates revenue primarily through nightly rental fees for fully furnished serviced apartments and houses in North London and Hertfordshire. Pricing varies by location and property type, with rates starting from £100 per night for Finchley apartments, £125 per night for Elstree apartments, and £250 per night for Hendon houses. The company offers discounts for longer stays (over 21 days), business bookings (15% off), early bird bookings, and group/bulk bookings. For stays exceeding six weeks, monthly invoicing is available.
2. Housekeeping and Additional Services: Weekly, monthly, or occasional housekeeping services are offered as additional chargeable services. The company also charges for additional guests beyond the registered number, early check-in or late check-out subject to availability, and cot/high chair rental for children.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Your Apartment rents fully furnished self-catering apartments and houses for short stays in North London and Hertfordshire. The portfolio spans 7 properties across Finchley, Elstree, and Hendon, equipped with kitchens, laundry, Wi-Fi, parking, and in some cases private gardens and pet-friendly facilities. The product targets business travellers, relocating professionals, families displaced by renovation work, and leisure guests needing home-style accommodation outside central London.

Product overview

Your Apartment provides short-term furnished rental apartments and houses across North London and Hertfordshire, specifically in Finchley, Elstree, and Hendon. The portfolio includes 6 apartments (ranging from 2-3 bedrooms) and 2 luxury houses (3 bedrooms), all fully furnished with amenities including unlimited WiFi, flat-screen TVs, fully fitted kitchens with integrated appliances, and allocated parking. Properties are marketed as home-from-home accommodation for business travellers, tourists, and those undergoing property renovations or relocations, with nightly rates ranging from £125 to £250 depending on location and property type.

Differentiator

Problem solved

Functional benefit

Products and services

• Serviced Apartments in Finchley

Quantifiable outcome

• Cost savings vs hotels for families and groups—same cost as one mid-range hotel room can accommodate more people in apartments
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SACO (The Serviced Apartment Company): SACO is one of the UK's largest serviced apartment operators, offering short and long-stay furnished apartments in London and other major cities. It is a direct competitor to Your Apartment in the corporate and extended-stay segment, but with substantially larger scale and a broader geographic footprint.
• Staycity Aparthotels: Staycity operates aparthotels across major UK and European cities, including London, targeting both leisure and corporate guests with fully equipped studio and apartment-style units. It is comparable to Your Apartment on product and customer type, but at a much larger, multi-property scale.
• Citadines Apart'hotel (The Ascott Limited): Citadines is an international aparthotel brand with several London properties offering fully equipped apartments for short and extended stays. It overlaps with Your Apartment's offering for corporate and leisure travellers but operates at a global, hotel-grade scale.
• Airbnb: Airbnb is the dominant short-term rental marketplace globally and a key indirect competitor in the North London short-let market. While Your Apartment distributes only direct, Airbnb defines the price discovery and demand pool the company must compete against.
• Cheval Residences: Cheval offers luxury serviced apartments in prime London locations for corporate and leisure guests on short and long stays. It competes with Your Apartment's higher-end Hendon houses and premium apartments on product quality and guest experience.
• Booking.com: Booking.com is the largest online travel agency globally and the default discovery channel for many short-stay and serviced apartment travellers. It is an indirect competitor and a potential future distribution channel for Your Apartment.

Direct peers

• Marlin Apartments: Marlin Apartments runs serviced apartments in London and the South East catering to business travellers and families on short and extended stays. It competes head-to-head with Your Apartment in the furnished corporate / family apartment category in London.
• Native (Apart-hotels): Native operates design-led serviced apartments in London and Manchester targeting business and leisure guests on flexible stay durations. It is a direct competitor in the furnished serviced apartment category with a similar target customer to Your Apartment.
• Roomspace Apartments: Roomspace lets and manages serviced apartments in the UK and Europe, focusing on corporate clients and extended stays. It is a direct peer in the furnished corporate / extended-stay apartment category.
• One Fine Stay: One Fine Stay is a London-focused luxury short-let and serviced residence brand offering high-end homes and apartments. It overlaps with Your Apartment's Hendon luxury houses and premium family-friendly apartments in the high-end short-stay segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/YourApartmentUK
• Facebookfacebook.com/yourapartmentuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Apartment