What Marlin does

Marlin (legally London Letting and Management Limited) is a privately held, UK-based independent operator of serviced apartments, aparthotels, and a hotel, founded in 2003 and headquartered at 111 Westminster Bridge Road, London. The company owns and operates more than 700 premium serviced apartments across five central London locations (Queen Street, Empire Square/London Bridge, Canary Wharf, Limehouse, Aldgate Tower Bridge), the 236-room Marlin Waterloo Aparthotel, and the approximately 300-room Marlin Hotel Dublin. Marlin self-describes as the largest independent operator of serviced apartments in London and the UK, with all properties held under Marlin ownership.

The core product is accommodation for stays ranging from one night to a year, sold through a direct booking website (marlin.com), a corporate accounts program with dedicated account managers, commissionable travel agent partnerships, and direct sales for groups of 6 to 250+ guests. Technology is standard hospitality: a proprietary reservation and member login platform, contactless check-in kiosks at Dublin, Smart TVs with Google Chromecast, automated room controls, and high-speed Wi-Fi. There is no disclosed AI/ML capability. Ancillary revenue is generated from food and beverage outlets (Chaplin Bar at Waterloo, The Bar and event spaces at Dublin, Horsebox coffee), meeting and event venue hire (8 rooms at Waterloo accommodating up to 85 guests), day-use rooms, parking, and packaged offers such as Dine Out | Stay Out and Afternoon Tea.

Marlin serves a diversified mix of corporate/business travelers (Blue Chip and Fortune 500 firms, SMEs, project teams, relocations), leisure families and groups, exhibition and conference attendees (particularly near ExCeL), event and meeting planners, and day-use customers. Pricing is tiered across advance purchase (10% discount), weekly (7–28 nights), monthly (29+ nights), member, corporate negotiated, and best flexible rate, with VAT included. The company employs 101–250 people, has not raised disclosed outside capital, and has not pursued M&A; expansion to date has been organic and entirely property-development based.

Name

Marlin

Legal name

London Letting and Management Limited

Website

https://marlin.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Marlin is a privately held, London-based independent operator of owned serviced apartments, aparthotels, and a hotel, with 700+ units across central London and a 300-room property in Dublin, serving corporate travelers, leisure families, and exhibition groups via direct booking and corporate accounts.

Ownership category

akta.pro rank

Product category

Serviced Apartments and Aparthotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Serviced Apartments & Aparthotels (THAGAEAB)

akta.pro secondary industries

Extended-stay serviced apartments (weekly/monthly) (THAMACAD), Serviced Extended-Stay Apartments & Aparthotels (THAMAFAC), Extended-Stay Suites (Kitchenette/All-Suite) (THAGAEAC)

Keywords

• Serviced apartments
• Aparthotel accommodations
• Corporate housing
• Extended stay hotels
• Meeting venue hire

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Serviced Apartment Rentals: Core revenue from nightly, weekly, and monthly rental of serviced apartments across London locations. Pricing varies by apartment type (Studio, One Bedroom, Two Bedroom, Three Bedroom, Penthouse), location, and length of stay. No hidden costs in pricing.
2. Hotel Room Rentals (Dublin): Nightly hotel room rentals at Marlin Hotel Dublin with room types from Cosy King (14 sqm) to Sweet Suite (42 sqm). Day stay options also available.
3. Aparthotel Rooms (Waterloo): Hybrid hotel/apartment rentals at Waterloo with Classic Rooms, Deluxe Studios, Deluxe Suites, and Premium options ranging from 20-45 sqm.
4. Food & Beverage: On-site dining and bar services including Chaplin Bar at Waterloo (breakfast, bar snacks, drinks), The Bar at Dublin hotel (breakfast, lunch, dinner 7 days a week), and Horsebox coffee/snack outlet.
5. Meeting & Event Venue Hire: Meeting room hire at Waterloo with 8 rooms ranging from 20-61 sqm, accommodating 12-85 people. Venue hire for private events at Dublin hotel including private dining room (up to 12 guests) and bar areas.
6. Day Use Rooms: Day stay rooms available at Dublin (6 hours €90, 10 hours €150) and Waterloo (8 or 10 hour periods from £205) for work or relaxation during daytime hours.
7. Corporate Account Services: Dedicated account management services for corporate clients with negotiated rates, centralized billing, and customized accommodation programs.
8. Parking Services: Secure on-site parking available at select London locations (Empire Square London Bridge, Aldgate Tower Bridge, Canary Wharf) and nearby public parking partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Marlin operates and owns premium serviced apartments, an aparthotel, and a hotel across London and Dublin, offering stays from one night to one year. Core offerings include fully equipped apartments and hotel rooms with hotel-style services such as 24/7 reception, weekly housekeeping, on-site dining, and meeting/event venues, supplemented by corporate account programs and day-use rooms.

Product overview

Marlin is the largest independent operator of serviced apartments in London and the UK, operating over 700 premium apartments across 5 London locations plus the Marlin Waterloo Aparthotel (236 rooms) and Marlin Hotel Dublin (nearly 300 rooms). The portfolio consists of three core offerings: London Serviced Apartments (Studio, One, Two, and Three Bedroom options across Aldgate Tower Bridge, Canary Wharf, Limehouse, London Bridge Empire Square, and Queen Street locations), Marlin Waterloo Aparthotel (hotel-style rooms, studios, and suites with meeting facilities and Chaplin Bar), and Marlin Hotel Dublin (upscale hotel rooms near Grafton Street with dining and event spaces). Additional services include corporate accommodation programs, group stays for up to 250 guests, family-friendly apartments, ExCeL exhibition centre accommodation, and day-use rooms. All properties offer free Wi-Fi, 24/7 reception, and fully fitted kitchens, with accommodations ranging from single nights to extended stays of a year or more.

Differentiator

Problem solved

Functional benefit

Products and services

• London Serviced Apartments Premium serviced apartment portfolio across 5 London locations (Aldgate Tower Bridge, Canary Wharf, Limehouse, London Bridge Empire Square, London City Queen Street) offering Studio, One Bedroom, Two Bedroom, and Three Bedroom apartments with fully fitted kitchens, free Wi-Fi, 24/7 reception, and weekly housekeeping, for business and leisure travelers staying from one night to one year.
• Marlin Waterloo Aparthotel Central London aparthotel offering Classic Rooms, Deluxe Studios, Deluxe Suites, Premium Rooms, and Premium Studios, with Chaplin Bar, meeting rooms for hire (up to 85 guests), private office day-use spaces, and gym facilities.
• Marlin Hotel Dublin Upscale hotel in Dublin city centre near Grafton Street and St Stephen's Green offering 300 rooms including Cosy King, Deluxe, Superior, Suite, and Universal Access rooms, with ground floor bar and restaurant, indoor garden, meeting room (up to 20 theatre style), private dining, and day-use rooms.
• Waterloo Meeting Rooms Purpose-built meeting venue in Waterloo London with 8 rooms ranging from 20.3m² to 61.4m², including high-speed Wi-Fi, video conferencing, smart TVs, ceiling speakers, and a breakout area, accommodating team meetings, seminars, workshops, product launches, screenings, and exhibitions for up to 85 guests.
• Day Use Rooms Day-stay hotel rooms available at Marlin Waterloo (8 or 10 hour periods from £205) and Marlin Dublin (6 hours from €90 or 10 hours for €150), including workspace amenities, high-speed Wi-Fi, Smart TV with Chromecast, and rainfall showers, designed for work, meetings, presentations, or relaxation between flights.

Quantifiable outcome

• Properties within 5 minutes walk of public transport
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Roomzzz Aparthotels: Roomzzz operates owned aparthotels across UK cities including London (Notting Hill, Stratford, Chester) targeting similar corporate extended-stay and leisure guests with kitchenette-equipped serviced apartments.
• The Resident: The Resident operates boutique aparthotels in Central London (Soho, Victoria, Kensington, Liverpool Street) offering kitchenette-equipped rooms targeting similar corporate and leisure traveler segments as Marlin.
• Citadines Apart'hotel (The Ascott Limited): Citadines is a global serviced apartment brand with multiple London properties offering studio and one-bedroom aparthotel rooms targeting corporate and leisure guests — overlap with Marlin's aparthotel and serviced apartment inventory.
• Staycity Aparthotels: Staycity is one of the largest aparthotel operators in Europe with a dense footprint in London, Dublin, Manchester, Edinburgh and Birmingham, offering comparable studio, one- and two-bedroom units and a mix of corporate and leisure guests in the same central urban locations as Marlin.
• Wilde Aparthotels (by Staycity): Wilde is Staycity's premium Upscale aparthotel brand with London properties at Aldgate, Paddington and Charing Cross — directly competing with Marlin's premium, centrally-located apartment positioning.
• Cheval Collection: Cheval operates luxury serviced apartments in prime Central London locations (Cheval Knightsbridge, Cheval Thorney Court, Cheval Hyde Park Gate) — directly comparable to Marlin's premium owned and serviced offering.
• SACO Apartments (The Ascott Limited): SACO operates serviced apartments across London (including Canary Wharf and London Bridge), Bristol, Manchester and Edinburgh, with corporate and leisure booking models very similar to Marlin's.
• Adagio Aparthotels (Accor / Pierre & Vacances): Adagio is Europe's largest aparthotel operator with properties in London and Dublin offering studio to two-bedroom apartments with kitchenettes and hotel services — a direct operating competitor to Marlin's serviced apartment model.

Broad incumbents

• Residence Inn by Marriott: Residence Inn is Marriott's global all-suite extended-stay brand with multiple London properties (Canary Wharf, London Bridge, Kensington) targeting the same corporate extended-stay and relocations segment as Marlin's corporate programme.

Emerging players

• Native Places: Native operates design-led serviced apartments in London, Manchester and Glasgow, also targeting extended-stay corporate and leisure guests — partial geographic overlap and similar service model to Marlin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/marlinhotels
• Facebookfacebook.com/MarlinApartments
• LinkedInlinkedin.com/company/marlinhoteldublin
• Instagraminstagram.com/marlinhoteldublin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marlin