Roomspace
Roomspace is a privately held UK serviced-apartment operator founded in 1995 that runs 450+ furnished apartments in London, the South East, Madrid and Lisbon, serving primarily business travellers, corporate teams and relocation clients with short and extended stays.
- Company typePrivate
- Founded1995
- HeadquartersWimbledon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Roomspace does
Roomspace is a privately held UK serviced-apartment operator founded in 1995 by Charlie McCrow, operating under the legal entity Executive Roomspace Ltd. The company provides fully furnished, self-catering apartments for short and extended stays, with a stated inventory of 450+ properties distributed across London and the South East of England, Lisbon (Portugal) and Madrid (Spain). Customers book apartments for business travel, corporate team accommodation, relocation housing and leisure stays, with nightly rates ranging from £130 to £240 and a 3-night minimum stay.
The operational platform combines a direct booking website with self check-in and keyless entry technology, supported by professional deep-cleaning protocols and weekly in-stay housekeeping. Distribution is omnichannel: direct bookings via roomspace.com (with a 5% direct discount and multilingual English/Spanish/Portuguese support), corporate sales relationships, travel-agent and relocation-company partnerships, and listings on Booking.com, Airbnb and TripAdvisor. Roomspace maintains ISAAP Quality Accreditation and is a member of ASAP, CHPA, ARP and EURA.
Revenue is generated per occupied night at a per-apartment ADR of £130-£240, supplemented by ancillary fees (e.g., £300+VAT pet deep-clean fee), corporate package premiums and travel-agent commissions. Customer mix spans individual leisure travellers, SME and enterprise corporate accounts (including event-based clients such as Hawk-Eye Innovations), and relocation programmes, with corporate bookings positioned as the primary segment. The business operates with an asset-light model from offices in Chessington (registered), Wimbledon (UK operations) and Lisbon (regional HQ), with 11-50 employees.
Roomspace firmographics
Firmographics- Name
- Roomspace
- Legal name
- Executive Roomspace Ltd.
- Website
- https://roomspace.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roomspace is a privately held UK serviced-apartment operator founded in 1995 that runs 450+ furnished apartments in London, the South East, Madrid and Lisbon, serving primarily business travellers, corporate teams and relocation clients with short and extended stays.
- Ownership category
- akta.pro rank
Roomspace industry classification
Industry- Product category
- Serviced Apartments / Corporate Housing
- NAICS
- Other Traveler Accommodation (72119), All Other Traveler Accommodation (721199), Rooming and Boarding Houses, Dormitories, and Workers' Camps (721310)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Executive Apartments (Corporate Housing) (THAGAEAD)
- akta.pro secondary industries
- Corporate serviced apartments (business-focused) (THAMACAC), Alternative Corporate Lodging (Serviced Apartments, Extended Stay, Corporate Housing) (THACAGAL), Temporary Housing & Extended-Stay Corporate Accommodation (THACALAC), Extended-stay serviced apartments (weekly/monthly) (THAMACAD)
Keywords
Where Roomspace is headquartered
LocationHeadquarters
- HQ city
- Wimbledon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Roomspace business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Serviced Apartment Rentals: Nightly rental of fully serviced apartments in prime city-centre locations across UK, Spain, and Portugal. Rates vary by property from £130-£240 per night with minimum 3-night stays. Revenue generated through direct bookings, corporate contracts, and agent referrals.
- Corporate Bookings: B2B serviced apartment bookings for business travellers and corporate teams, offering customized packages, flexible booking options, and detailed reporting for corporate clients.
- Agent Commission Revenue: Travel agents and relocation professionals earn competitive commission rates for bookings made on behalf of their clients, generating referral revenue through their agent program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-night rental rates ranging from £130 to £240 depending on property |
| Subscription | Pay-as-you-go | 5% discount for direct bookings made through the Roomspace website |
| Other | Pay-as-you-go | Pet policy fee of £300 + VAT for deep cleaning |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Roomspace product offering
Product offeringCore offering
Roomspace provides fully furnished serviced apartments in prime locations across the UK (London and South East), Portugal (Lisbon), and Spain (Madrid). The company offers flexible short- and long-stay accommodation primarily for business travellers, with dedicated corporate booking services including flexible payment terms, detailed reporting, and 24/7 support. Apartments include self-catering kitchens, more space than typical hotel rooms, self check-in, multilingual guest services, and professional cleaning.
Product overview
Roomspace is a serviced apartment provider offering over 450 fully serviced flats across the UK (London and South East), Spain (Madrid), and Portugal (Lisbon). The core product is serviced apartments for business and leisure travelers, available for short-term and extended stays. The company offers two main service lines: Corporate Bookings for business travelers requiring flexible, multi-apartment solutions with reporting and 24/7 support, and Leisure Bookings for individual travelers seeking self-catering accommodation. All properties feature modern amenities including high-speed Wi-Fi, fully equipped kitchens, and professional cleaning services.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 100,000 satisfied guests served since founding
- +2 more outcomes
Companies that use Roomspace
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
Roomspace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Roomspace partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- ISAAP (International Serviced Apartment Accreditation Programme)coreRoomspace UK maintains ISAAP Quality Accredited and Compliance Assured Provider status, demonstrating adherence to international standards for health, safety, duty of care and quality in serviced apartments. The accreditation enables guests to book with confidence under the #staywithconfidence initiative.
- ASAP (Association of Serviced Apartment Providers)coreActive member of ASAP, following their members' code of conduct. Roomspace participates in Stay with Confidence procedures set out by ASAP for hygiene and safety standards during COVID-19 and beyond.
- CHPA (Corporate Housing Providers Association)supportingMember of the Corporate Housing Providers Association, the leading trade organization for corporate housing providers in the industry.
- ARP (Association of Relocation Professionals)supportingMember of the Association of Relocation Professionals, partnering for employee relocation accommodation referrals in the UK market.
- EURA (European Relocation Association)supportingMember of the European Relocation Association for cross-border corporate relocation services, expanding reach for relocation accommodation across Europe.
- Booking.comsupportingProperties listed on Booking.com for additional booking channel visibility and customer acquisition.
- AirbnbsupportingSelect properties available for booking through Airbnb platform.
- TripAdvisorsupportingCustomer reviews displayed from TripAdvisor on the Roomspace website, with properties also visible on the platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Roomspace competitors and assessment
Company assessmentDirect peers
- Cheval Collection: Cheval Collection operates luxury serviced apartments in London, Edinburgh, and Dubai, serving corporate clients and extended-stay leisure guests. It overlaps with Roomspace's premium end of the London serviced apartment market.
- Staycity Aparthotels: Staycity operates aparthotels and serviced apartments across the UK and continental Europe (including Dublin, London, Paris, Berlin), targeting the same business-traveller and leisure segments as Roomspace with comparable kitchenette-equipped apartment inventory.
- SACO (Serviced Apartment Company): SACO is one of the largest UK-focused serviced apartment operators, offering similar corporate and leisure extended-stay apartments across the UK and select international cities. It competes directly with Roomspace on London inventory, corporate contracts, and leisure bookings.
- Adagio Aparthotels: Adagio is a major European aparthotel operator (jointly backed by Accor and Pierre & Vacances Center Parcs) with properties across France, Germany, the UK, and Iberia. It competes with Roomspace for the same business and leisure extended-stay travellers in major European cities.
- Roomzzz Aparthotels: Roomzzz is a UK-based aparthotel operator with locations in key cities including London, Manchester, York, and Edinburgh. It competes directly with Roomspace in the value-to-midscale corporate and leisure extended-stay market in the UK.
- Oakwood Worldwide: Oakwood is a global serviced apartment and corporate housing provider operating in the Americas, EMEA, and Asia-Pacific. It competes with Roomspace for multinational corporate housing contracts and relocation business across European cities.
- Marlin Apartments: Marlin Apartments operates serviced apartments in London and select UK cities, directly serving corporate and leisure travellers with kitchen-equipped apartments. It is a like-for-like UK competitor to Roomspace in the city-centre business district segment.
Emerging players
- Thesqua.re: Thesqua.re is a luxury serviced apartment operator with properties in London and other major global cities, serving executive and corporate clients. It is comparable to Roomspace at the premium end of corporate extended-stay in London.
- SilverDoor: SilverDoor is a UK-based serviced apartment booking agency specialising in corporate housing and relocation bookings globally. It is comparable to Roomspace as a competitor in the corporate housing channel, particularly for UK-anchored clients.
Broad incumbents
- The Ascott Limited: Ascott, a CapitaLand group company, is the world's largest serviced residence operator, running brands like Citadines and Ascott. It is a broad incumbent in extended-stay corporate accommodation with overlapping presence in European cities where Roomspace operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Roomspace social profiles
Digital presenceRoomspace compliance and trust
Trust signalCompliance1 record
Roomspace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roomspace leadership team
Management profileNumber of profiles
Profiles3 records
Roomspace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roomspace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roomspace
What does Roomspace do?
Roomspace provides fully furnished serviced apartments in prime locations across the UK (London and South East), Portugal (Lisbon), and Spain (Madrid). The company offers flexible short- and long-stay accommodation primarily for business travellers, with dedicated corporate booking services including flexible payment terms, detailed reporting, and 24/7 support. Apartments include self-catering kitchens, more space than typical hotel rooms, self check-in, multilingual guest services, and professional cleaning.
Is Roomspace a public or private company?
Roomspace is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roomspace founded?
Roomspace was founded in 1995. It employs 11 to 50 people.
Where is Roomspace based?
Roomspace is headquartered in Wimbledon, United Kingdom, in the Europe region.
How does Roomspace make money?
Three revenue lines are on record. Serviced Apartment Rentals are the primary driver. The others are corporate Bookings and agent Commission Revenue.
Who are Roomspace's main competitors?
Direct peers on record are Cheval Collection, Staycity Aparthotels, SACO (Serviced Apartment Company), Adagio Aparthotels, Roomzzz Aparthotels, Oakwood Worldwide and Marlin Apartments. Emerging players are Thesqua.re and SilverDoor. The Ascott Limited is listed as a broad incumbent.
Does Roomspace have an API?
No public API is recorded for Roomspace.
What industry is Roomspace in?
Roomspace's product category is Serviced Apartments / Corporate Housing. Its primary akta.pro industry code is THAGAEAD, Executive Apartments (Corporate Housing), with a secondary code of THAMACAC, Corporate serviced apartments (business-focused). Its NAICS code is 72119 and its SIC code is 7000.