Sassamon Trace Golf Course

What Sassamon Trace Golf Course does

Sassamon Trace Golf Course is a privately held, nine-hole executive length golf course located at 233 South Main Street in Natick, Massachusetts. Established in 2001, the course was designed in the classic tradition with natural terrain routing that utilizes the steep side slope of the adjacent landfill as a strategic design element, and features large greens positioned for accessibility to beginning golfers. The course is operated with a small team of 11-50 employees under General Manager Kurt McDowell, PGA and Superintendent Eric Fontaine.

The business generates revenue through six primary streams: daily green fees (transactional play), annual season tickets (subscription-based passes with 7-day and 5-day options differentiated by resident/non-resident and senior/junior status), private lessons with PGA professionals, structured junior group lessons for ages 6-9 and 10-16, GHIN handicap service through a Mass Golf partnership ($50/year), and ancillary merchandise and gift cards. The go-to-market is direct-to-consumer, with online tee-time booking handled through Chronogolf and waitlist management via Noteefy, while organized league play (Tuesday/Thursday men's and women's leagues plus a Fall League) is administered through Golf League Network.

Sassamon Trace has no proprietary technology and operates on commodity third-party platforms for booking, handicap tracking, league management, and content. A separate 501(c)(3) Supporter's Association (EIN 83-0412515), formed by Natick volunteers at the course's founding, raises charitable donations to fund ongoing course enhancements. Upcoming capital projects include bunker refurbishment, cart path upgrades, and parking lot expansion, indicating steady reinvestment rather than rapid scaling.

Name

Sassamon Trace Golf Course

Legal name

Sassamon Trace Golf Course

Website

https://sassamontrace.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Sassamon Trace Golf Course is a privately operated nine-hole executive golf course in Natick, Massachusetts, serving local individual golfers with green fees, season tickets, private and junior instruction, leagues, and a GHIN handicap service.

Ownership category

akta.pro rank

Product category

Golf Course Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Golf course operations
• Golf instruction services
• Executive golf course
• Season ticket memberships
• Golf league management

Headquarters

HQ city

Natick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Green Fees & Play: Revenue from daily golf play through tee time fees
2. Season Tickets: Annual membership tickets providing unlimited play (7-day or 5-day options) for residents and non-residents
3. Private Lessons: One-on-one and small group instruction with PGA professionals Kurt McDowell and JJ Hickman
4. Junior Group Lessons: Structured group golf instruction for ages 6-9 and 10-16 during summer weeks
5. GHIN Handicap Service: $50 calendar year membership for handicap tracking through Mass Golf
6. Pro Shop & Gift Cards: Sale of golf merchandise and gift cards in various denominations

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sassamon Trace Golf Course is a nine-hole executive length golf course in Natick, MA, designed in classic tradition with natural terrain routing and large greens. It sells green-fee play, annual 7-day and 5-day season ticket memberships (resident, non-resident, senior, and junior tiers), private and group golf instruction from PGA professionals, junior summer camps, GHIN handicap service memberships, organized men's and women's leagues, gift cards, and pro shop merchandise, with online tee time booking through Chronogolf and a 501(c)(3) Supporter's Association funding course enhancements.

Product overview

Sassamon Trace Golf Course operates as a nine-hole executive golf course in Natick, MA, offering a portfolio of golf-related products and services. Core offerings include daily green fee play on the nine-hole course, season ticket passes for unlimited play, private and group golf instruction (including dedicated junior programs for ages 6-9 and 10-16), and ancillary services such as GHIN handicap tracking, gift cards, and Supporter's Association memberships. The course also hosts organized leagues for men and women.

Differentiator

Problem solved

Functional benefit

Products and services

• Nine-Hole Executive Golf Course A nine-hole executive length golf course designed in classic tradition with natural terrain routing, utilizing the steep side slope of the landfill as a strategic element. Features large greens and ample tee space, intended for individual golfers of all skill levels seeking an accessible recreational round.
• Season Tickets Annual passes offering unlimited play with options for 7-day (any day) or 5-day (Monday-Friday, excluding holidays) access. Available to Natick residents and non-residents with senior (65+) and junior pricing tiers. Pricing ranges from $800 (junior resident) to $1,550 (7-day non-resident).
• Private Golf Lessons Private and semi-private golf instruction from PGA professionals Kurt McDowell and JJ Hickman, covering on-course lessons, short game lessons on the putting green, and hitting lessons in nets. Available as 30-minute, 1-hour, and multi-player sessions.
• Junior Ages 10-16 Group Lessons Four-session junior golf instruction series for ages 10-16 covering short game, full swing, and course management. Limited to 2-4 participants per session with a final 2-hour playing lesson. Priced at $200 per 4-session program with equipment available if needed.
• Junior Ages 6-9 Group Lessons Four-session junior golf instruction series for ages 6-9 covering fundamentals with 30-minute daily sessions Monday-Thursday and Friday as a make-up day. Priced at $75 per 4-session program with equipment available if needed.
• GHIN Handicap Service $50 calendar year membership providing official golf handicap tracking through the Mass Golf GHIN (Golf Handicap Information Network) system. Members can post scores through the Sassamon Trace golf shop or directly via the GHIN website.
• Gift Cards Physical gift certificates available in denominations of $25, $50, $75, $100, $150, and $200, mailed to the billing address or shipped elsewhere upon request. Redeemable for golf course services.
• Supporter's Association Membership Annual donation-based membership to the 501(c)(3) Sassamon Trace Supporters Association (EIN 83-0412515), with tiered levels: Supporter ($50), Contributor ($100), Sustainer ($250), and Leader ($500). Funds support golf course maintenance and capital enhancements.
• Golf Leagues Organized competitive golf leagues including Tuesday Men's League, Wednesday Men's League, Wednesday Women's League, Thursday Women's League, and Fall League, administered through Golf League Network. Enables recurring scheduled play for league participants.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Mass GolfcoreTechnology or IntegrationMass Golf provides the GHIN (Golf Handicap Information Network) handicap service. Members can join for $50 calendar year and post scores through the Sassamon Trace golf shop or directly at the GHIN website. This partnership enables official handicap tracking for course patrons.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• GolfNow: Leading online tee-time booking and marketing platform used by thousands of courses. Comparable as an adjacent ecosystem participant—Sassamon currently uses Chronogolf but competes for the same consumer booking flow and digital demand.

Broad incumbents

• Troon Golf: Large third-party golf course management company operating hundreds of courses worldwide. Comparable as a benchmark for managed-course operations, instruction programming, and league/event infrastructure relevant to a private-course operator.
• Arcis Golf: Owns and manages a portfolio of private, resort, and daily-fee golf clubs across the U.S. Comparable as a broad incumbent demonstrating the scale, F&B, and event-driven revenue model that a single-course operator could aspire to via partnerships.
• American Golf: One of the largest operators of public and daily-fee golf courses in the United States. Comparable as a broad incumbent with similar green-fee, lesson, and league-driven revenue streams, though at substantially greater scale.

Direct peers

• Wayland Country Club: Member-oriented country club in Wayland, MA—just minutes from Natick—offering golf, lessons, leagues, and social events. Comparable to Sassamon Trace in geography, member-ticket pricing structure, and event-hosting business lines.
• Putterham Meadows Golf Course: Public nine-hole golf course in Brookline, MA serving Greater Boston golfers with daily-fee play, lessons, and leagues. Directly comparable to Sassamon Trace as a similarly sized, New England–based municipal-style nine-hole facility competing for the same local recreational golfers.
• Newton Commonwealth Golf Course: Public golf course operated by the City of Newton, MA, offering daily-fee play and lessons within MetroWest. Comparable as a public-access course in the same Boston-region market with similar green-fee and lesson-based revenue model.
• Framingham Country Club: Member-oriented club adjacent to Natick offering golf, instruction, leagues, and social events. Comparable in geography, tiered membership pricing, and event-based revenue mix.
• Stow Acres Country Club: Two-course country club in Stow, MA with public-access tee times, lessons, leagues, and a pro shop. Comparable as a New England golf operator running a multi-revenue-stream model (green fees, memberships, instruction, retail) targeting similar local demographics.
• Marlborough Country Club: Public/member golf course in Marlborough, MA offering daily-fee play, lessons, leagues, and tournament hosting. Comparable to Sassamon Trace as a Metrowest course with overlapping customer base and similar pricing tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sassamontrace
• Facebookfacebook.com/SassamonTraceGolf
• LinkedInlinkedin.com/company/natick-golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sassamon Trace Golf Course