Magnolia Brush
Magnolia Brush Manufacturers, Ltd. is a 117-year-old U.S. maker of 500+ professional brooms, brushes, squeegees, mops, and handles, producing from a 100,000+ sq ft facility in Clarksville, TX and selling exclusively through a wholesale distributor network covering all 50 U.S. states.
- Company typePrivate
- Founded1907
- HeadquartersClarksville, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Magnolia Brush does
Magnolia Brush Manufacturers, Ltd. is a privately held U.S. manufacturer of professional-grade brooms, brushes, squeegees, mops, handles, and related janitorial and construction tools, founded in 1907 and operating continuously for over 117 years. The company produces more than 500 SKUs from a 100,000+ square foot vertically integrated facility in Clarksville, Texas, combining automated staple-set brush manufacturing with hand-crafted production across natural fiber (Tampico, Broomcorn, horsehair) and engineered filament inputs. In-house handle fabrication covers wood, metal, fiberglass, polypropylene, and nylon variants, and global sourcing is used to round out the catalog with imported complementary products.
The company sells exclusively through a wholesale distributor network targeting jobbers and wholesalers, with a stated policy of refusing end-user and reseller accounts; it does not maintain a direct-to-consumer e-commerce channel. Distribution spans all 50 U.S. states and select foreign markets, with shipping handled F.O.B. from Clarksville, TX. Marketing is conducted via trade shows (World of Concrete, National Hardware Show, ISSA, STAFDA) and buying-group relationships (Allpro, Evergreen Marketing Group, Sphere 1, NetPlus Alliance). Pricing is quote-based, not publicly disclosed, and supported by a first-quality guarantee with defective-product replacement and a 10% restocking charge on resalable returns.
The legal entity is a Texas limited partnership owned and overseen by Kenneth W. Backus, who acquired the business in 1995 after joining it in 1966. The customer base is a long-tail mix of professional tradesmen and industrial/commercial end users (cleaning, construction, concrete finishing, pavement maintenance, roofing, janitorial services, industrial manufacturing) reached indirectly through hundreds of small distributors, with no named enterprise anchors or disclosed end-customer logos. California Proposition 65 compliance was implemented in 2018 across catalog and e-commerce channels for affected SKUs.
Magnolia Brush firmographics
Firmographics- Name
- Magnolia Brush
- Legal name
- Magnolia Brush Manufacturers, LTD.
- Website
- https://magnoliabrush.com
- Company type
- Private
- Founded year
- 1907
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Magnolia Brush Manufacturers, Ltd. is a 117-year-old U.S. maker of 500+ professional brooms, brushes, squeegees, mops, and handles, producing from a 100,000+ sq ft facility in Clarksville, TX and selling exclusively through a wholesale distributor network covering all 50 U.S. states.
- Ownership category
- akta.pro rank
Magnolia Brush industry classification
Industry- Product category
- Industrial Brushes and Brooms
- NAICS
- Broom, Brush, and Mop Manufacturing (339994)
- akta.pro primary industry
- Brooms, Brushes & Dustpans (CRAJAIAA)
Keywords
Where Magnolia Brush is headquartered
LocationHeadquarters
- HQ city
- Clarksville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Magnolia Brush business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Brush and Broom Products: Magnolia Brush generates revenue through manufacturing and selling quality brooms and brushes to professional tradesmen via wholesale distributors. The company produces over 500 different items including staple set brushes, paint brushes, squeegees, handles, and accessories. Sales are made F.O.B. Clarksville, TX with freight prepaid on orders meeting minimum Net Invoice values.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing through distributor network |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Magnolia Brush product offering
Product offeringCore offering
Magnolia Brush manufactures and sells over 500 professional-grade brushes, brooms, mops, squeegees, paint brushes and handles at its Clarksville, Texas facility. Products are produced using staple set brush technologies combining hand-crafted and automated processes, with natural fibers (Tampico, Broomcorn, horsehair) and engineered filament materials. Sales are made exclusively to wholesale distributors and buying groups serving industrial, janitorial, construction, and painting end markets across the U.S. and select foreign countries.
Product overview
Magnolia Brush Manufacturers Ltd. is a traditional brush and broom manufacturing company offering over 500 different items primarily for professional tradesmen and industrial/commercial cleaning applications. The product portfolio centers on hand-crafted and automated staple set brush technologies, including brooms (warehouse, janitor, household, contractor grades), push brooms, paint brushes and rollers, cotton mops, squeegees, specialty brushes, and various handles and accessories. The company manufactures products using natural materials (Tampico, Broomcorn, horsehair) and engineered filament technologies, while also sourcing complementary imported brushes to enhance their offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Brooms (Warehouse, Janitor, Household, Contractor)
Companies that use Magnolia Brush
Customer profileSegments1 record
Ideal customer profiles2 records
Magnolia Brush technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Magnolia Brush partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Allpro Buying GroupcoreMagnolia Brush exhibits at Allpro Buying Group events, reaching member distributors in the janitorial, sanitation, and industrial supply sectors.
- Evergreen Marketing GroupminorMagnolia Brush attends Evergreen Marketing Group events to connect with distributor network members.
- Sphere 1minorMagnolia Brush attends Sphere 1 cooperative purchasing events as a vendor participant.
- NetPlus AllianceminorMagnolia Brush participates in NetPlus Alliance purchasing cooperative events.
Scale indicators5 records
Recent moves8 records
Expansion highlights4 records
Magnolia Brush competitors and assessment
Company assessmentDirect peers
- Empire Brush: Empire Brush manufactures industrial, household, and contractor brushes including paint, utility, and specialty brushes. Direct peer in professional and consumer brush categories with similar U.S. manufacturing base.
- O-Cedar Commercial: O-Cedar (part of Freudenberg Household Products) manufactures commercial brooms, mops, and floor-care tools. Directly comparable product categories targeting janitorial and industrial cleaning customers with similar wholesale distribution model.
- Gordon Brush: Gordon Brush is a specialty industrial brush manufacturer serving industrial, medical, and electronics end markets. Comparable in manufacturing technology and custom/specialty brush capabilities, though serving more technical niches.
- Weiler Corporation: Weiler is a U.S. manufacturer of industrial brushes including scratch, utility, paint, and power brushes. Directly comparable in brush manufacturing technology (staple-set, handcrafted) and serves overlapping industrial/contractor end markets.
- Libman Company: Libman is a U.S.-based family-owned manufacturer of brooms, mops, brushes, and cleaning tools sold through retail and janitorial channels. Closest direct competitor with similar product breadth and channel focus on cleaning tools for professional and consumer use.
- Laitner Brush Company: Laitner Brush is a small U.S. manufacturer of industrial and maintenance brushes. Comparable in scale, manufacturing approach, and target end markets (industrial, janitorial, contractor), serving as a like-sized private competitor.
Broad incumbents
- Rubbermaid Commercial Products: Rubbermaid Commercial Products (a Newell Brands business) is a major manufacturer of commercial cleaning tools including mops, brooms, squeegees, and handles. Larger incumbent competing across the same janitorial and industrial end markets, with broader product portfolio and brand scale.
- Carlisle FoodService Products: Carlisle manufactures janitorial, sanitation, and food-service supplies including brushes, squeegees, and handles. A larger established player with overlapping product lines and channel relationships with industrial and janitorial distributors.
- Boardwalk / Lagasse Bros: Boardwalk (Lagasse Bros.) distributes janitorial supplies including brooms, brushes, mops, and squeegees. Competes in the same wholesale channel serving janitorial and facility-maintenance end users, overlapping in product categories.
Emerging players
- Spartan Chemical: Spartan Chemical manufactures janitorial and industrial cleaning chemicals with a complementary line of cleaning tools. Adjacent competitor serving the same janitorial distributor channel with overlapping end customers in facility maintenance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Magnolia Brush social profiles
Digital presenceMagnolia Brush compliance and trust
Trust signalCompliance1 record
Magnolia Brush financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnolia Brush leadership team
Management profileNumber of profiles
Profiles1 record
Magnolia Brush funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnolia Brush M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnolia Brush
What does Magnolia Brush do?
Magnolia Brush manufactures and sells over 500 professional-grade brushes, brooms, mops, squeegees, paint brushes and handles at its Clarksville, Texas facility. Products are produced using staple set brush technologies combining hand-crafted and automated processes, with natural fibers (Tampico, Broomcorn, horsehair) and engineered filament materials. Sales are made exclusively to wholesale distributors and buying groups serving industrial, janitorial, construction, and painting end markets across the U.S. and select foreign countries.
Is Magnolia Brush a public or private company?
Magnolia Brush is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magnolia Brush founded?
Magnolia Brush was founded in 1907. It employs 51 to 100 people.
Where is Magnolia Brush based?
Magnolia Brush is headquartered in Clarksville, United States, in the North America region.
How does Magnolia Brush make money?
One revenue line is on record: brush and Broom Products.
Who are Magnolia Brush's main competitors?
Direct peers on record are Empire Brush, O-Cedar Commercial, Gordon Brush, Weiler Corporation, Libman Company and Laitner Brush Company. Broad incumbents are Rubbermaid Commercial Products, Carlisle FoodService Products and Boardwalk / Lagasse Bros. Spartan Chemical is listed as an emerging player.
Does Magnolia Brush have an API?
No public API is recorded for Magnolia Brush.
What industry is Magnolia Brush in?
Magnolia Brush's product category is Industrial Brushes and Brooms. Its primary akta.pro industry code is CRAJAIAA, Brooms, Brushes & Dustpans. Its NAICS code is 339994.